SPMDesign

What SPMDesign does

SPMDesign (SPMD) is a vertically integrated design, engineering, fabrication, and installation studio founded in 2011 and headquartered in Orange, California, with satellite studios in Brooklyn and Margate (London area). The firm operates as a B2B service business organized around six interlocking capabilities—Design (environmental graphic design, 3D design, wayfinding, branding), Design Engineering (architects plus structural, mechanical, and electrical engineers producing permit-ready documentation), Project Management (single point of accountability), Art Curation, Fabrication & Installation, and Murals & Finishing—delivered through multidisciplinary teams of approximately 35+ named designers, engineers, project managers, curators, fabricators, and finishers. SPMD's core technology is its in-house design engineering and digital fabrication stack, including CNC operations and custom paint/formula development, with scale demonstrated by multi-million-square-foot installations such as Google Bay View (1.1M sq ft) and a 122,000+ sq ft California mural.

The company serves enterprise corporate clients (notably Google across multiple campuses, Tinder, Warner Music, Reddit, Tencent, GoPro, Nike, Coca-Cola Great Lakes), public entities and developers, architects and interior designers, and museums/cultural institutions. Revenue is generated on a project-based fee-for-service model: each engagement is custom-scoped and quote-priced, with no standardized pricing tiers disclosed; billing is structured around multi-year contracts for large campus programs. There are no disclosed funding rounds, no external investors, and founder/CEO Sean Madden leads the company. In May 2025, SPMD merged with Image Options (founded 1999), a national large-format graphic production and fabrication firm, materially expanding production capacity and adding sustainability infrastructure.

Go-to-market is enterprise field sales—direct relationships with brand owners, architects, interior designers, developers, and public entities, typically initiated through RFPs, referrals, and direct inquiries. The firm does not sell through resellers, distributors, or marketplaces. Marketing is portfolio-driven, leveraging a website work archive, Instagram and LinkedIn presence, and earned media in publications such as Interior Design, Dezeen, Architectural Digest, and Business Insider, reinforced by industry awards (CPE Influence Gold 2023, Interior Design Awards 2023, AIA Interior Architecture 2020, multiple IIDA Calibre Awards). Pricing is not publicly disclosed and is determined per-project based on scope, materials, complexity, and square footage.

Name

SPMDesign

Legal name

SPM Design

Website

https://spm-design.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SPMDesign is a vertically integrated design, engineering, fabrication, and installation studio delivering environmental graphics, wayfinding, murals, and custom architectural art for enterprise corporate clients, public entities, architects, and cultural institutions, with studios in Orange (CA), Brooklyn, and London.

Ownership category

akta.pro rank

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Fabrication Services: Project-based fee-for-service revenue from designing, engineering, fabricating, and installing custom architectural elements, environmental graphics, wayfinding systems, murals, and art installations for corporate and public sector clients.
2. Art Curation Services: Curatorial services for selecting and integrating artworks into architectural spaces, often bundled with design and installation services for complete project delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SPMDesign is a collaborative design studio that delivers environmental graphic design, design engineering, project management, art curation, fabrication, and installation services for enterprise clients. The studio integrates multidisciplinary teams of designers, fabricators, engineers, and curators to produce custom architectural elements, wayfinding systems, murals, environmental graphics, and large-scale art installations for corporate headquarters, public spaces, and cultural institutions.

Product overview

SPMD is a collaborative studio providing design, art curation, murals & finishing, project management, fabrication, and installation services. Their work bridges architecture and fine art, offering six integrated service areas: Design (environmental graphic design, 3D design, wayfinding, branding, strategy), Design Engineering (complex custom artwork and structural calculations), Project Management (end-to-end project oversight), Art Curation (artist selection and integration), Fabrication & Installation (custom building and installation), and Murals & Finishing (paint and finishing solutions). These services are delivered as a unified offering through multidisciplinary teams of designers, fabricators, and curators.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Environmental graphic design, 3D design, wayfinding, branding, and strategy services for spatial environments, combining graphic designers, wayfinding designers, brand experts, architectural designers, industrial designers, and interactive designers for enterprise clients.
• Design Engineering Engineering services for complex and integrated custom artwork, installations, and wayfinding, delivered by a team of architects, structural engineers, mechanical engineers, electrical engineers, and fabrication specialists providing permit-ready drawings and engineering calculations.
• Project Management End-to-end project management providing a single point of contact from concept through installation, overseeing design, fabrication, and installation of prototypes and finished work while coordinating with clients and facilities management teams.
• Art Curation Curatorial services for selecting and integrating artworks into architectural spaces, with curators from fine art, street art, project management, and design backgrounds who consider artist diversity and create artwork rosters aligned to client audiences.
• Fabrication & Installation Custom fabrication and installation services delivered by artisans and fabricators using digital fabrication technologies and multiple processes in-house and with trusted specialty partners to build and install custom architectural elements.
• Murals & Finishing Paint and finishing solutions for bespoke sculptures, murals, floor paint, and custom installations, translating design intent onto any surface with custom paint formulas and treatments ranging from small objects to 122,000+ square foot facades.

Quantifiable outcome

• Largest mural in California at 122,000+ square feet
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Image OptionscoreStrategic or Co-development Partner · 1 May 2025SPMD merged with Image Options, a company founded in 1999 that has become a national leader in visual communications through large-format graphic production and fabrication. The merger significantly expands SPMD's production capabilities and brings more robust and dynamic solutions to clients. Image Options is recognized for high-technology manufacturing capabilities and robust sustainability initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Smart Design: Design consultancy with experience design, brand-environment, and product design capabilities serving enterprise clients—overlapping with SPMD's enterprise and brand-environment work but with a broader service portfolio.
• Pentagram: Large multidisciplinary design partnership with an environmental graphics practice alongside branding, digital, and editorial design—broader portfolio than SPMD but overlapping in EGD and brand-environment work.
• IDEO: Global design consultancy offering human-centered design across product, service, and brand-environment engagements—broader scope than SPMD but shares a methodology and target customer profile.
• Gensler: Global architecture and design firm whose workplace strategy and branded-environment practices compete for the same enterprise HQs that SPMD serves, but at significantly larger scale and full-service scope.
• HOK: Global design, architecture, and engineering firm with workplace and branded-environment design practices—larger and broader than SPMD but competes for similar corporate environment design budgets.
• frog (Capgemini Engineering): Global design and innovation consultancy with experience design and product design practices serving enterprise brands—adjacent but not a pure EGD competitor, often intersecting on technology-driven experiential work.

Direct peers

• RSM Design: Environmental graphic design and wayfinding firm serving corporate, healthcare, education, and public-sector clients with integrated design and fabrication services—closely matching SPMD's service mix and customer base.
• Local Projects: Experience design studio creating interactive, narrative-driven installations for museums, corporate HQs, and public spaces—overlapping with SPMD's curation and installation capabilities and similar blue-chip client mix.
• C&G Partners: Design firm specializing in wayfinding, environmental graphics, branding, identity, and exhibitions for cultural and corporate clients—closely aligned with SPMD's wayfinding and environmental graphics core.
• ESI Design (NBBJ Experience Studios): Experience design studio specializing in branded environments, interactive installations, and immersive spaces for corporate and cultural clients—a direct functional analog to SPMD's experiential design practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spmdesign
• Instagraminstagram.com/spmdesign/?hl=en
• Facebookfacebook.com/SPMDesign1

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPMDesign