The Reserve Vineyards and Golf Club

What The Reserve Vineyards and Golf Club does

The Reserve Vineyards and Golf Club is a privately held golf and hospitality operator headquartered in Aloha, Oregon (Portland metro area). The company operates two 18-hole championship courses — the North Course designed by John Fought and the South Course designed by Bob Cupp — alongside a 15-acre practice facility and adjoining Golf Academy. A rotating access format enables public play across both courses, and the company has hosted prestigious events including the Fred Meyer Challenge (1998-2002), the PGA Champions Tour Major JELD-WEN Tradition (2003-2006), the Umpqua Bank Challenge (2012), and the Oregon Amateur Championship (2015). Over 50 major championship winners, including Jack Nicklaus, Arnold Palmer, Phil Mickelson, and Annika Sorenstam, have played the facility, and it has been recognized in Golf Digest, Golfweek, and GOLF Magazine annual "Best of" issues.

The business operates five distinct revenue streams: golf operations (green fees, cart fees, and member play), instruction and club services (private lessons, group clinics, junior academy, custom club fitting), event hosting (tournament packages, corporate outings, charity fundraisers, social events, and weddings), restaurant and dining (The Vintage Room serving lunch, dinner, and brunch with catering and private dining), and merchandise (rental clubs, gift cards, GHIN handicap services). Pricing spans transactional mechanics (per-rental clubs at $65, gift cards in $50-$250 tiers, à la carte green fees) and recurring mechanics (memberships and the $55/season GHIN handicap subscription). Distribution combines direct booking via the company website and ezlinksgolf tee-time system with the GolfNow/Golf Channel Solutions marketplace, alongside an event-sales motion targeting corporate and nonprofit organizers.

The company employs 11-50 staff across golf operations, instruction, agronomy, events, merchandise, IT, and food and beverage, led by General Manager Chris Park with PGA Directors of Golf, Instruction, and Head Golf Professional in place. No parent company, ownership group, funding history, M&A activity, or public financial disclosures are present in the available data.

Name

The Reserve Vineyards and Golf Club

Legal name

The Reserve Vineyards and Golf Club

Website

https://reservegolf.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Reserve Vineyards and Golf Club operates two architect-designed 18-hole championship courses, a practice facility, Golf Academy, restaurant, and event venues in Aloha, Oregon, serving public golfers, members, corporate event organizers, and dining guests across the Portland metro area.

Ownership category

akta.pro rank

Product category

Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Championship golf courses
• Public golf tee times
• Golf club membership
• Golf event hosting
• Golf instruction academy

Headquarters

HQ city

Oregon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Operations: Revenue from green fees, cart fees, and golf course access for both public tee times and member play. Core revenue driver for the club.
2. Instruction and Club Services: Revenue from golf lessons, custom club fitting, and related services. Includes individual private lessons, group clinics, and junior academy programs.
3. Event Hosting: Revenue from hosting golf tournaments, corporate meetings, social events, and private dining. Includes tournament pricing packages, venue rentals (Vintner's Pavilion, Harvest Room), and catering services.
4. Restaurant and Dining: Revenue from The Vintage Room restaurant serving lunch, dinner, and weekend brunch. Offers plated dinners, buffets, and customized menus.
5. Merchandise Sales: Revenue from golf shop merchandise including rental clubs, gift cards, and GHIN handicap services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Reserve Vineyards and Golf Club operates two distinct 18-hole championship golf courses (North Course designed by John Fought and South Course designed by Bob Cupp) on a campus in Aloha, Oregon, alongside a 15-acre practice facility, Golf Academy, on-site restaurant (The Vintage Room), event venues, and a membership program. The club sells public green fees, memberships, golf instruction, club fitting, tournament hosting, social and corporate event rentals, and ancillary merchandise.

Product overview

The Reserve Vineyards and Golf Club is a premier golf destination in the Pacific Northwest offering a dual-course experience with two distinct 18-hole championship golf courses (North Course and South Course). The club provides a comprehensive golf ecosystem including on-site instruction and academy programs, custom club fitting, and equipment rental services. Beyond golf, the facility features The Vintage Room restaurant for dining, extensive event hosting capabilities for both golf tournaments and social/corporate events across multiple venues, and a membership program. Additional services include GHIN handicap management and retail merchandise through the pro shop.

Differentiator

Problem solved

Functional benefit

Products and services

• North Course

Quantifiable outcome

• Vintner's Pavilion accommodates up to 300 guests for events
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GolfNow/Golf Channel SolutionscoreChannel Partner/ Reseller/ DistributorThe Reserve uses GolfNow/Golf Channel Solutions powered tee time booking platform, enabling broader distribution of public tee times through the GolfNow network and Golf Channel brand visibility.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TheReserveGolfClub
• Facebookfacebook.com/reservegolf
• Instagraminstagram.com/reservegolf
• Xx.com/reservegolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reserve Vineyards and Golf Club