Crescent Grove Advisors

What Crescent Grove Advisors does

Crescent Grove Advisors is an independent, 100% employee-owned boutique wealth management firm headquartered in Lake Forest, Illinois, with additional offices in Milwaukee, Wisconsin, and Atlanta, Georgia. Founded in April 2015 by four former Goldman Sachs/Ayco executives (Gregg George, Dave Keevins, Nick Kochanski, and Mitch Prosk) who had worked together for over 20 years, the firm provides integrated family-office-level services to ultra-high-net-worth individuals, multigenerational families, business owners, corporate executives, and select institutions. Core offerings span investment management, financial and estate planning, tax planning and preparation, family engagement and governance, philanthropy, concierge services, and banking/insurance coordination, delivered through a deliberately low client-to-advisor ratio. The firm has grown entirely organically to approximately $5 billion in client assets under management across roughly 35 employees.

Name

Crescent Grove Advisors

Legal name

Crescent Grove Advisors

Website

https://crescentgroveadvisors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Crescent Grove Advisors is an independent, employee-owned boutique wealth management firm serving ultra-high-net-worth individuals, multigenerational families, and select institutions with integrated investment, tax, estate, and family-office services, managing approximately $5 billion in client AUM.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Advisory (Single/Multi-Family) (FSAEAAAI)

akta.pro secondary industries

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Wealth management advisory
• Private wealth management
• Family office services
• Investment management
• Financial planning advisory

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management Advisory Fees: Comprehensive wealth management services including investment management, financial planning, tax strategies, and estate planning. Revenue generated through advisory fees, likely based on assets under management (AUM) given the firm's focus on ultra-high-net-worth clients with $5 billion in AUM.
2. Private Markets Access: Access to private equity, private real estate, and credit through Barrett Upton Capital Partners with minimums starting at $100k, generating fees from alternative investment placement and management

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Crescent Grove Advisors is a boutique wealth management firm that delivers integrated, concierge-level family office solutions to ultra-high-net-worth individuals, multigenerational families, and select institutions. Its core services combine investment management, financial and estate planning, tax planning and preparation, family engagement, philanthropy guidance, private markets access, and banking and insurance coordination under a single coordinated advisor relationship with a low client-to-advisor ratio.

Product overview

Crescent Grove Advisors offers a unified, integrated wealth management platform providing comprehensive advisory services to ultra-high-net-worth individuals and families. The firm's core offering centers on holistic family office solutions that integrate investment management, financial and estate planning, tax planning and preparation, family engagement, philanthropy, private markets access, concierge services, and banking and insurance services. The platform includes proprietary tools such as the Cedar Street Charitable Foundation (donor-advised fund) and Portfolio Advisory Services for clients with $1M-$10M in liquid assets. An affiliated brand, Barrett Upton Capital Partners, provides access to private market investments. The firm also offers OCIO services for institutional clients including single family offices, endowments, and foundations. All services are delivered through a coordinated team of specialists working collaboratively across investments, tax, estate planning, and philanthropy disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Tailored portfolio design based on client goals incorporating public and private investments, global market analysis, and collaboration with top strategists to identify opportunities and manage risk. Intended for ultra-high-net-worth individuals and families.
• Financial and Estate Planning
• Tax Planning and Preparation
• Family Engagement
• Philanthropy and Giving
• Cedar Street Charitable Foundation
• Private Markets Access
• Concierge Services
• Banking and Insurance Services
• Portfolio Advisory Services
• OCIO (Outsourced Chief Investment Officer)
• Barrett Upton Capital Partners Affiliated alternative investment firm providing turnkey access to private market investment opportunities including private equity, private real estate, and credit, with minimums starting at $100k. For high-net-worth and institutional investors.

Quantifiable outcome

• $5 billion in client assets under management achieved entirely through organic growth over 10 years
• +1 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Barrett Upton Capital Partners, LLCcoreStrategic or Co-development Partner · 1 August 2023Affiliated alternative investment firm established by Crescent Grove in August 2023 to provide turnkey access to private market investment opportunities. Offers access to private equity, private real estate, and credit investments with reasonable minimums starting at $100k. Represents the firm's private market capabilities expansion.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Rockefeller Capital Management: Independent, employee-owned (with PE backing) wealth manager serving UHNW families with integrated investment, planning, and family office services. Comparable independent ethos and family-office service model at much larger scale.
• Creative Planning: Large independent RIA serving UHNW and HNW clients with comprehensive financial planning, investment management, and tax services. Comparable independent ownership and full-service offering, though at meaningfully larger AUM scale.
• Goldman Sachs Ayco: Original employer of Crescent Grove's four founders; provides comprehensive financial planning and wealth management to corporate executives and UHNW clients. Closest legacy precedent for Crescent Grove's service model at much larger institutional scale.
• BNY Wealth: Wealth management arm of BNY Mellon offering investment management, private banking, and family office services to UHNW clients globally. Overlapping client segment with Crescent Grove's stated family office ambitions, particularly relevant given CBDO Adam Lieb's BNY heritage.
• Merit Financial Advisors: PE-backed national RIA serving HNW and UHNW clients with integrated wealth, tax, and estate planning. Comparable comprehensive advisory model with a similar focus on organic advisor recruitment and client relationships.
• Mariner Wealth Advisors: Large national RIA offering comprehensive wealth advisory, tax, estate, and OCIO services to UHNW clients and institutions. Significantly larger scale than Crescent Grove but overlapping client segment and integrated service model.

Direct peers

• Cresset Capital: Independent, employee-owned multi-family office serving UHNW families with integrated investment, tax, estate, and family-office services. Comparable in ownership structure, client focus, and integrated service model to Crescent Grove.
• Beacon Pointe Advisors: Multi-family office and RIA offering comprehensive wealth advisory to UHNW families, with deep integration of investment, tax, and estate services. Closely comparable in scale, ownership structure, and holistic advisory approach.
• Cerity Partners: Large-scale, partner-owned wealth management and OCIO firm serving UHNW families and institutions with comprehensive financial planning, investment management, and tax services. Directly comparable OCIO and family office capabilities.

Emerging players

• Massey Quick Simon: Boutique, partner-owned RIA serving UHNW families with integrated financial planning, tax, and investment management. Comparable boutique scale, owner-operator culture, and integrated UHNW service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crescent-grove-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles39 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent Grove Advisors