WastePlan
WastePlan is a South African B2B on-site waste management and recycling services provider that deploys dedicated staff at enterprise client sites across seven provinces to sort, recycle, and divert waste from landfills, supported by a web-based data reporting platform and a 90-Day Savings Guarantee.
- Company typePrivate
- Founded2003
- HeadquartersCape Town, South Africa
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What WastePlan does
WastePlan is a South African B2B on-site waste management and recycling services provider, headquartered in Pretoria (Faerie Glen) with regional offices in KwaZulu-Natal and the Western Cape, and operations across seven provinces. The company deploys dedicated on-site staff at client premises to collect, sort, recycle, and divert waste streams from landfills, with all hazardous waste outsourced to licensed providers under a fully auditable documentation trail. Its service portfolio spans On-Site Waste Management, Zero Waste to Landfill, Waste Removal (general and hazardous), Waste Streams Management, a Waste-to-Value Rebate Program, and a Waste GAP Analysis, supported by a web-based real-time data reporting and analytics platform and a unique 90-Day Savings Guarantee backed by site optimization modelling.
WastePlan's business model is a managed-services partnership priced via site-specific SLAs with monthly billing and annual CPI-linked escalation, supplemented by transaction-fee revenue from selling collected recyclables to materials recovery facilities (a portion shared with clients via transparent rebates). Customer concentration is diversified across enterprise verticals including Healthcare, Food & Beverage, Retail and Shopping Malls, Hospitality, Distribution Centers, and Industrial; named clients include Coca-Cola, Woolworths, Tsogo Sun, Airports Company South Africa, Growthpoint Properties, Discovery, Builders Warehouse, Stellenbosch University, Kerry Food and Beverage, and Checkers.
The company operates through nine wholly-owned subsidiaries under WastePlan Holdings (Proprietary) Limited, with 1,001-5,000 employees, ISO 9001/14001/45001 certifications, BBBEE Level 1 status, and active memberships in IWMSA, ORASA, and eWASA. In 2023, WastePlan sold a controlling stake to Nika Capital, a Public Benefit Organisation, which underpins its BBBEE Level 1 position and funds corporate social investment in education. The company claims 38 years of corporate experience and reports a 76% landfill diversion rate for on-site clients last year, against a South African waste market where roughly 90% of the 122-125 million tonnes generated annually still goes to landfill.
WastePlan firmographics
Firmographics- Name
- WastePlan
- Legal name
- WastePlan Holdings (Proprietary) Limited
- Website
- https://wasteplan.co.za
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- WastePlan is a South African B2B on-site waste management and recycling services provider that deploys dedicated staff at enterprise client sites across seven provinces to sort, recycle, and divert waste from landfills, supported by a web-based data reporting platform and a 90-Day Savings Guarantee.
- Ownership category
- akta.pro rank
WastePlan industry classification
Industry- Product category
- Waste Management Services
- NAICS
- Solid Waste Collection (562111), Hazardous Waste Treatment and Disposal (562211), Waste Collection (5621)
- SIC
- Refuse Systems (4953), Sanitary Services (4950), Hazardous Waste Management (4955)
- akta.pro primary industry
- Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)
- akta.pro secondary industries
- Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols) (BPABALAE), Waste Management & Hazardous Waste Compliance (RCRA, Universal Waste, Waste Characterization/Manifests) (EUAHABAC), Universal Waste Management (Batteries, Lamps, Mercury-Containing) (BPALAHAL)
Keywords
Where WastePlan is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
WastePlan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- On-site Waste Management Services: Core managed services offering covering waste collection, sorting, recycling, and diversion from client premises. Services are priced via SLA with annual CPI-linked escalation, plus adjustments for landfill disposal fees and transportation costs. The company profits when clients save through reduced waste volumes and increased recycling rebates, aligning incentives.
- Recyclables Rebate Program: Revenue generated from selling collected recyclables to materials recovery facilities and licensed recycling facilities. A portion is shared with clients through a transparent rebate model calculated one month in arrears.
- Hazardous Waste Management: Responsible disposal services for general and hazardous waste, outsourced to licensed service providers with full auditable documentation trail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom SLA-based pricing tailored to site requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
WastePlan product offering
Product offeringCore offering
WastePlan delivers on-site waste management, sorting, recycling, and landfill diversion services for enterprise clients across South Africa under tailored SLAs. Services are operated by dedicated on-site staff and supported by a web-based real-time waste data reporting and analytics platform, a Waste-to-Value rebate program that shares revenue from recyclables, hazardous waste handling, and a unique 90-Day Savings Guarantee that waives the fee if modeled savings targets are not met within 90 days.
Product overview
WastePlan is a comprehensive integrated waste management company offering a portfolio of on-site services designed as a partnership model. The core offering centers on On-Site Waste Management, Zero Waste to Landfill solutions, and Waste Removal services, supported by value-adding modules including Waste GAP Analysis (free audit), Waste Data Reporting & Analytics (web-based real-time platform), Waste-to-Value Rebate Program (revenue sharing), and Waste Streams Management. The company also offers a unique 90-Day Savings Guarantee backed by data modelling. Additional brand initiatives include SMARTMATTA (technology platform) and the Stories that Inspire Podcast series. Services operate across multiple South African provinces including Gauteng, KwaZulu-Natal, Eastern Cape, Western Cape, Northern Cape, Free State, and North West, serving diverse industries from healthcare and pharmaceuticals to hospitality and logistics.
Differentiator
Problem solved
Functional benefit
Brands
- Nika: Nika Capital is WastePlan's community outreach and Corporate Social Investment (CSI) program, focused on environmental education, community development, and social upliftment. WastePlan is largely owned by Nika Capital, a non-profit company.
Products and services
- On-Site Waste Management Tailored on-site waste management solutions for businesses that include waste collection, sorting, recycling, and waste diversion from landfills, operated by dedicated WastePlan staff on client premises under site-specific SLAs. The service is designed to meet the unique needs of each business while ensuring compliance with the South African Waste Act 2008.
- Zero Waste to Landfill Comprehensive approach to eliminate landfill waste through waste diversion strategies, cost optimization, and environmental compliance, helping businesses achieve near-total landfill diversion while reducing logistics costs and landfill fees.
- Waste Removal Responsible waste disposal service for both general and hazardous waste, ensuring full compliance with South African waste regulations. All hazardous waste is outsourced to licensed service providers, with a fully auditable documentation trail for transparency.
- Waste GAP Analysis (Waste Audit) Free comprehensive waste audit service that identifies opportunities for improvement, evaluates current waste management practices, and provides actionable insights to optimize waste reduction strategies for businesses considering a partnership with WastePlan.
- Waste Data Reporting & Analytics Web-based reporting system providing real-time insights into waste reduction efforts with accurate data for transparency, compliance, and improved sustainability performance tracking. Available online to clients through a reporting dashboard.
- Waste-to-Value Rebate Program Revenue-generating program that rewards businesses for recycling by providing rebates for every kilogram of waste diverted from landfills, sharing revenue from recyclables sold to materials recovery facilities. Calculated based on published rates per material type and mass one month in arrears.
- SMARTMATTA (EPR Compliance Platform) Sub-brand technology platform under the WastePlan umbrella focused on Extended Producer Responsibility (EPR) compliance tools and resources for producers and brand owners navigating South African waste regulations.
Quantifiable outcome
- 76% waste diversion rate achieved for on-site clients last year
- +4 more outcomes
Companies that use WastePlan
Customer profileNamed customers10 records
Segments16 records
Ideal customer profiles1 record
WastePlan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WastePlan partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Institute of Waste Management of Southern Africa (IWMSA)coreProfessional membership organization for waste management professionals in Southern Africa. IWMSA promotes sustainable waste management practices, provides professional development, and sets industry standards. WastePlan participates as a member to stay current with industry developments and demonstrate professional standing.
- Organics Recycling Association of South Africa (ORASA)coreAssociation dedicated to promoting and developing organics recycling in South Africa. ORASA supports members in organic waste management best practices and industry development. WastePlan maintains membership to stay connected with organics recycling innovations.
- EPR Waste Association of South Africa (eWASA)coreOrganization supporting Extended Producer Responsibility compliance and implementation in South Africa. eWASA helps companies understand and meet EPR obligations under NEM:WA regulations. WastePlan membership demonstrates regulatory expertise and compliance capabilities.
- Nika CapitalcoreNika Capital is a non-profit company (PBO) focused on eradicating socio-economic inequality by channeling funds towards education. WastePlan sold a controlling stake to Nika Capital, through which it distributes funds to CSI projects. This ownership structure supports WastePlan's B-BBEE Level 1 status and community upliftment mission.
- SANCERT (Pty) LtdminorISO certification body providing audit and certification services for ISO 45001 occupational health and safety management systems. SANCERT conducts annual audits and issues certifications maintaining WastePlan's compliance standards.
- Renaissance SA RatingsminorB-BBEE verification agency that conducted WastePlan's Broad-Based Economic Empowerment certification, resulting in Level 1 status. Enables procurement recognition for WastePlan's clients.
- JG Africa / Nancy Oosthuizen ConsultingminorEnvironmental compliance auditors conducting site license and environmental compliance audits for WastePlan operations.
- SmartMattaRelated product/brand under WastePlan umbrella focused on Extended Producer Responsibility (EPR) compliance tools and resources. SmartMatta provides EPR guidance and compliance support for producers and brand owners navigating South African regulations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
WastePlan competitors and assessment
Company assessmentBroad incumbents
- Stericycle: Specialist in regulated waste management and compliance services for healthcare, retail, and industrial clients. Comparable in regulated waste handling, compliance documentation, and on-site enterprise service delivery, though with a US/European footprint.
- Averda: International waste management company with significant operations across the Middle East and Africa, offering integrated collection, recycling, and disposal services to enterprise and municipal clients. Comparable in targeting large enterprise accounts with on-site and managed-service offerings, though with a broader geographic and asset base.
- Clean Harbors: North American leader in hazardous waste management and environmental services, with industrial and on-site service offerings. Comparable in the hazardous waste compliance narrative and on-site enterprise model, though focused on the North American market.
- Remondis: One of the world's largest privately held recycling, service, and water companies, operating across Europe, Africa, Asia, and Australia. Comparable in on-site commercial/industrial waste services and recycling-driven value proposition, with broader geographic and asset coverage.
- Veolia Environmental Services: Global environmental services group providing waste management, recycling, water, and energy services to industrial and municipal customers. Comparable in offering on-site waste solutions, recycling, and ESG reporting to multinational enterprise clients, with a substantially larger portfolio and geographic reach.
- SUEZ (now part of Veolia): Global environmental services firm with waste collection, recycling, and recovery offerings to industrial and municipal clients. Comparable in the on-site managed-services model and ESG/data reporting capabilities targeting large enterprise customers.
- Waste Management Inc. Global largest waste services provider offering collection, recycling, and disposal to commercial, industrial, and municipal customers. Comparable in serving enterprise clients with recycling and landfill-diversion solutions, though at vastly greater scale and with vertically integrated landfill assets.
Direct peers
- EnviroServ Waste Management: One of South Africa's largest integrated waste management companies, operating treatment, disposal, and recycling services across hazardous and non-hazardous streams. Directly competes with WastePlan in the SA enterprise and industrial market, though EnviroServ owns landfill and treatment assets that WastePlan explicitly does not.
- Interwaste Holdings: South African waste management company providing hazardous and non-hazardous waste collection, treatment, and disposal, including on-site services. Operates from a comparable footprint and serves many of the same industrial, retail, and manufacturing clients as WastePlan.
Emerging players
- Mpact Operations: South African-based paper, plastics, and recycling business with significant recyclables recovery operations. Comparable as a SA recycling ecosystem participant and potential supplier/customer in the waste-to-value stream that WastePlan monetizes, though focused on materials processing rather than on-site services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WastePlan social profiles
Digital presenceWastePlan compliance and trust
Trust signalCompliance6 records
WastePlan financial estimates
Financial estimateRevenue estimate
Valuation estimate
WastePlan leadership team
Management profileNumber of profiles
Profiles5 records
WastePlan subsidiaries and ownership
Company hierarchySubsidiaries9 records
WastePlan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WastePlan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WastePlan
What does WastePlan do?
WastePlan delivers on-site waste management, sorting, recycling, and landfill diversion services for enterprise clients across South Africa under tailored SLAs. Services are operated by dedicated on-site staff and supported by a web-based real-time waste data reporting and analytics platform, a Waste-to-Value rebate program that shares revenue from recyclables, hazardous waste handling, and a unique 90-Day Savings Guarantee that waives the fee if modeled savings targets are not met within 90 days.
Is WastePlan a public or private company?
WastePlan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WastePlan founded?
WastePlan was founded in 2003. It employs 1,001 to 5,000 people.
Where is WastePlan based?
WastePlan is headquartered in Cape Town, South Africa, in the Africa region.
How does WastePlan make money?
Three revenue lines are on record. On-site Waste Management Services are the primary driver. The others are recyclables Rebate Program and hazardous Waste Management.
Who are WastePlan's main competitors?
Broad incumbents on record are Stericycle, Averda, Clean Harbors, Remondis, Veolia Environmental Services, SUEZ (now part of Veolia) and Waste Management Inc.. Direct peers are EnviroServ Waste Management and Interwaste Holdings. Mpact Operations is listed as an emerging player.
Does WastePlan have an API?
No public API is recorded for WastePlan.
What industry is WastePlan in?
WastePlan's product category is Waste Management Services. Its primary akta.pro industry code is EUAIAGAA, Commercial & Office Waste Collection (Non-hazardous), with a secondary code of BPABALAE, Hazardous Waste & Universal Waste Handling (Batteries, Lamps, Aerosols). Its NAICS code is 562111 and its SIC code is 4953.