KSW Federal Credit Union

What KSW Federal Credit Union does

KSW Federal Credit Union is a federally chartered, member-owned cooperative financial institution founded in 1954 and headquartered at 222 College Avenue, Waterville, Maine, with a second branch at 135 Waldo Avenue, Belfast. It serves individual and small-business members across Kennebec, Somerset, and Waldo Counties, providing consumer checking, savings, Visa credit cards (including a secured variant), gift/travel cards, and a full lending suite spanning auto, home equity, home lending, recreational, heating/equipment, and unsecured personal ("Whatever") loans. The credit union also offers Business Solutions (checking, commercial lending, cash management), insurance, investment-rate products, financial planning, and fraud/identity protection services, with member outreach delivered through the KSW Cares community program, scholarships, and the Free 4 ME initiative.

The core product franchise is built around the Kasasa national rewards-checking platform — Kasasa Cash, Cash Back, Tunes, and the linked Kasasa Saver — supplemented by Golden Rewards premium checking, traditional and club savings, and the Monty Moose youth account. Operating technology is a standard credit union core-banking stack with digital channels including online banking, mobile deposit, and online bill pay; no proprietary platforms are disclosed. Distribution combines the two owned branches with the Co-Op Shared Branch network for nationwide physical access and a Groovecar-powered online vehicle marketplace as an indirect auto-loan acquisition channel.

As a federally chartered cooperative, KSW is regulated by the National Credit Union Administration (NCUA), which also administers the deposit-insurance fund that backs member shares; the institution has no external equity owners, no parent company, and no disclosed funding history. Revenue is not publicly disclosed and would typically be reported via NCUA call reports; the business model rests on net interest income from the loan book, interchange and fee income from cards and deposit accounts, and ancillary revenue from insurance and investment products. Marketing is primarily local, supported by a website, two branch locations, and quarterly member newsletters.

Name

KSW Federal Credit Union

Legal name

KSW Federal Credit Union

Website

https://kswfcu.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

KSW Federal Credit Union is a federally chartered, NCUA-insured member-owned cooperative founded in 1954, serving individual and small-business members in Maine's Kennebec, Somerset, and Waldo Counties through two branches and Kasasa-based digital banking, full lending, business, insurance, and investment products.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Credit Cards & Revolving Credit (FSABAAAC), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)

Keywords

• Retail banking services
• Consumer lending
• Credit union products
• Small business banking
• Community financial services

Headquarters

HQ city

Belfast

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Distribution channels3 records

Marketing channels3 records

Core offering

KSW Federal Credit Union provides retail banking and lending services to consumer and small-business members across central and mid-coast Maine. Its product suite is anchored by Kasasa-branded reward checking accounts and a Kasasa-linked savings product, supplemented by Visa credit cards, traditional savings and youth accounts, and a full lending lineup covering auto, home equity, home lending, recreational, heating/equipment, and flexible personal loans. Members also access business banking, insurance, investment products, financial planning, and digital channels such as mobile deposit and online bill pay.

Product overview

KSW Federal Credit Union is a regional credit union offering a comprehensive suite of banking products and services centered around its Kasasa® family of checking and savings accounts. The core product line includes Kasasa® Checking variants (Cash Back, Tunes, Cash) and the linked Kasasa® Saver, supplemented by Golden Rewards premium checking and traditional savings including the Monty Moose youth account and club accounts. The credit union provides full lending services spanning auto loans, home equity, home lending, recreational loans, and flexible Whatever Loans, plus business solutions and insurance products. Digital banking is enabled through Mobile Deposit and Online Bill Pay. Member protection services include Kasasa Protect™ identity theft protection and standard fraud protection. Community engagement programs include KSW Cares, scholarship opportunities, and the Free 4 ME initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Kasasa® Checking Accounts: Free checking accounts with rewards including cash back and high-interest options
• Kasasa® Saver
• Monty Moose
• Golden Rewards
• Free 4 ME

Products and services

• Kasasa Checking Accounts Free reward-based consumer checking accounts that earn cash back, high interest, or ATM/music subscription refunds depending on variant; available to individual members in the credit union's Maine service area.
• Kasasa Saver High-yield savings account linked to a Kasasa checking account that automatically sweeps in cash rewards and earns interest, designed for individual members.
• Traditional and Club Savings Accounts Standard savings accounts and goal-based club savings accounts for individual members seeking to save for specific purposes.
• Golden Rewards Checking Premium-tier checking account with enhanced rewards and benefits for qualifying individual members.
• Monty Moose Youth Savings Youth savings account program featuring the Monty Moose mascot, designed to teach children about saving money; intended for minors in member households.
• Visa Credit Cards Visa-branded credit cards issued to individual members, including a Secured Visa for members building or rebuilding credit, plus prepaid gift and travel Visa cards.
• Auto Loans Vehicle financing for new and used cars offered to individual members in the credit union's service area.
• Home Lending (Mortgages) Mortgage and home loan products for purchasing or refinancing primary residences, offered to individual members.
• Home Equity Loans Loans secured by the member's home equity for various personal financial needs, available to individual members.
• Recreational Loans Financing for recreational vehicles such as boats, RVs, and motorcycles, offered to individual members.
• Heating & Equipment Loans Loans for heating systems and equipment purchases or upgrades, available to individual members in Maine.
• Whatever Loans Flexible-purpose personal loans for any use not covered by other loan products, available to individual members.
• Business Solutions Business banking products and services for small businesses, including business checking, commercial loans, and cash management.
• Insurance Insurance products offered through the credit union to its members.
• Investment Products Investment products and associated rate information made available to members through the credit union.
• Financial Planning Financial planning and advisory services available to members for personal and small-business financial goals.
• Mobile Deposit Remote check deposit service that allows members to deposit checks via their mobile device.
• Online Bill Pay Digital bill payment service that lets members pay merchants and service providers through the credit union's online platform.
• Kasasa Protect Identity Protection Identity theft protection and monitoring service available to members who hold Kasasa accounts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Co-Op Shared BranchcoreChannel Partner/ Reseller/ DistributorKSW Federal Credit Union participates in the Co-Op Shared Branch network, allowing members to conduct transactions at thousands of shared branch locations nationwide.
• National Credit Union Administration (NCUA)coreOthersFederally chartered credit union insured by the NCUA, the independent agency that administers the National Credit Union Share Insurance Fund.
• KasasacoreTechnology or IntegrationKSW offers Kasasa-branded free checking account products including Kasasa Cash, Kasasa Cash Back, Kasasa Tunes Checking, and Kasasa Saver, which are national account programs offered through the credit union.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maine State Credit Union: A Maine-based community credit union serving central Maine with consumer banking, lending, and digital services. Directly comparable to KSW in scale, geography, and member-focused cooperative model.
• Atlantic Federal Credit Union: A federally chartered credit union serving mid-coast and central Maine with deposit, lending, and digital products. Highly comparable in regulatory structure, geography, and product suite to KSW.
• University Credit Union: A Maine-based credit union offering consumer and business banking across multiple Maine communities. Comparable as a community credit union operating within the same state with similar member-driven products.
• Penobscot County Federal Credit Union: A federally chartered credit union serving Penobscot County, Maine with a similar mix of consumer banking, loans, and digital services. Comparable as a small community-focused federal credit union in Maine.

Broad incumbents

• Bangor Savings Bank: A larger Maine-based community bank offering a full suite of consumer and business banking products across the state. Comparable as a regional incumbent competing for the same Maine depositors and borrowers, but at substantially larger scale.
• Camden National Bank: A publicly traded Maine community bank providing consumer and commercial banking throughout Maine. Comparable as a regional incumbent with overlapping consumer and business banking products, but operating at far greater scale than KSW.
• Norway Savings Bank: A community bank serving western and central Maine with consumer and business banking. Comparable as a Maine community institution with overlapping deposit and lending products, though operating at larger scale and broader geography than KSW.

Regional players

• Skowhegan Savings Bank: A mutual savings bank headquartered in Skowhegan, Maine, directly neighbouring KSW's Waterville market. Highly comparable as a small community savings institution serving Somerset and surrounding counties with overlapping consumer and business banking products.
• Bath Savings Institution: A Maine-chartered savings bank serving mid-coast Maine communities including nearby Belfast. Comparable as a community-focused deposit-taking and lending institution operating in adjacent Maine geographies with a similar member-orientation.

Others

• Co-Op Solutions (Co-Op Shared Branch Network): The shared branching and ATM network of which KSW is a participating member. Comparable as an ecosystem/infrastructure provider that defines KSW's extended physical and digital service footprint, rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kswfcu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSW Federal Credit Union