What Polder Housewares does

Polder Products, LLC is a privately held consumer housewares brand headquartered in Oxford, Connecticut (USA) that designs, markets, and distributes physical household products across kitchen storage, sinkware, cooking and baking, laundry, bathroom, beauty organization, and utility categories. The catalog spans more than 100 SKUs including dish racks (Harmony, Advantage, Fold-Away, Expandable In-Sink), storage solutions (Countertop Storage Bins, Handle-It Canisters, airtight canisters, spice racks, refrigerator bins, gravity-feed can dispensers, under-sink caddies), temperature measurement tools (Smart Probe and Grill Partner instant-read thermometers, NSF-certified candy and meat thermometers, in-oven thermometers), cleaning tools, beauty organization systems, accordion dryers and ironing boards and stations, step stools, and grilling accessories. Price points range from $3.50 for replacement brush heads to $159.99 for heavy-duty ironing stations. The company's underlying technology is product design and manufacturing focused on user-centered functionality, durable materials, and space-saving form factors rather than software or platform technology.

Polder operates a dual-channel go-to-market combining direct-to-consumer e-commerce through its Shopify-based polder.com store with broad third-party retail distribution across Amazon, Target, Home Depot, Bed Bath & Beyond, Macy's, Kohl's, JCPenney, The Container Store, and Wayfair in the United States, supplemented by selected Canadian regional retailers and international shipping on request. Revenue is generated entirely through one-time transactional hardware sales with no subscription, recurring, or software component. Marketing is content-led, centered on a company blog, an active presence across Instagram, Facebook, YouTube, Twitter, and Pinterest, and an email newsletter offering promotional content to drive repeat purchases. The company ships from its Oxford, Connecticut headquarters, holds 11-50 employees, and operates without disclosed institutional or private equity backing, consistent with an independent, privately held brand. Polder received a 2024 Good Design Award for its Crescent Drying Stand product and has launched multiple new product lines through 2025, including the Countertop Bin Series (July 2025) and Handle-It Canisters (April 2025).

Name

Polder Housewares

Legal name

Polder Products, LLC

Website

https://polder.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Polder Products, LLC is a privately held US housewares brand that designs and distributes physical kitchen, bathroom, laundry, and utility products through its polder.com DTC store and major US and Canadian retailers, targeting household consumers seeking functional storage and organization solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Polder generates revenue through one-time sales of physical housewares products across kitchen, bathroom, laundry, and storage categories. Products are sold directly to consumers via polder.com e-commerce platform and through third-party retail distribution including Amazon, major department stores, home improvement retailers, and specialty housewares retailers. Revenue is transactional with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels8 records

Core offering

Polder Housewares designs, markets, and distributes physical household products across Kitchen (sinkware, storage, cooking and baking tools), Bathroom (cleaning tools, toilet care, beauty organization), and Laundry (drying racks, ironing boards and stations) categories. Products are sold direct-to-consumer via polder.com and through major US and Canadian retailers including Target, Home Depot, Bed Bath & Beyond, Macy's, Kohl's, Amazon, Wayfair, and The Container Store. The portfolio is built around a user-centered design philosophy that emphasizes functional, durable, and aesthetically pleasing solutions for everyday household tasks.

Product overview

Polder Housewares is a housewares brand offering physical household products organized across Kitchen, Bathroom, and Laundry categories. The portfolio includes multiple product lines: dish racks (Harmony, Advantage, Fold-Away, Expandable In-Sink), storage solutions (Countertop Storage Bins with various configurations, Handle-It Canisters, Square/Rectangular Airtight Canisters, Cereal Canister, Spice Racks, Refrigerator Bins, EZ-Reach Rotating Trays, Gravity Feed Can Dispensers, Under Sink Caddies), temperature measurement tools (Smart Probe Instant Read Thermometer, Grill Partner Instant Read Thermometer, Safe-Serve, Waterproof, Pivoting Screen, Stable-Read, NSF-certified thermometers, Dual Sensor In-Oven, Digital/ACCU-TOUCH Thermometer & Timers, Candy/Deep Fry Thermometers), cleaning tools (Sink & Bath Utility Brushes, Bottle Brushes, Soap Dispensing Brushes, Swipe/Dual Action Squeegees, Toilet Brushes and Caddies), beauty organization (Hot Mats/Sleeves, Style & Store, Style Station, Glamour Grids), laundry equipment (Hanging/Wall Mount/Compact/2-Tier/Standing Accordion Dryers, Ultralight Laundry Stand, Mountain Lock Dryer, Over-the-Door Steaming Station), ironing products (Tabletop/Over-the-Door/Deluxe Ironing Boards and Stations with replacement pads), step stools (3-Step Ultralight, Easy-Close 2-Step), and grilling accessories (Grill Guru tongs and tool sets). Products are sold as individual physical goods with no platform or software components.

Differentiator

Problem solved

Functional benefit

Products and services

• Harmony Dish Rack Premium dish rack with modern design, sold directly to consumers and through retail channels for everyday dish drying at $79.99.
• Advantage Dish Rack System (3-Piece and 4-Piece) Multi-component dish rack systems for comprehensive dish drying and organization in household kitchens.
• Fold-Away Dish Rack Collapsible dish rack designed to fold for compact storage when not in use.
• Expandable In-Sink Dish Rack Adjustable dish rack that fits inside kitchen sinks to save counter space during dish drying.
• Countertop Storage Bin with Shelf Space-saving countertop storage solution with integrated shelf for produce and kitchen essentials, priced at $34.99.
• Countertop Storage Bin with Shelf & Jars Countertop bin with shelf and five view-through glass jars for organized storage of kitchen essentials in small spaces, priced at $39.99.
• Countertop Storage Bin with Paper Towel Holder Dual-function storage bin with built-in paper towel dispenser for compact kitchen countertops.
• Handle-It Canisters Kitchen storage canisters with handles, available in multiple sizes starting at $12.99.
• Square Airtight Canisters Airtight food storage containers in square form factor for kitchen pantry organization, starting at $8.99.
• Rectangular Airtight Canisters Rectangular airtight food storage containers available in 0.74-Quart to 4.65-Quart sizes from $6.99.
• Cereal Canister Dedicated airtight storage container for cereal and breakfast items, priced at $15.99.
• 18-Jar Compact Spice Rack Compact spice organization system holding 18 jars for kitchen spice storage, priced at $34.99.
• Revolving Spice Rack Rotating spice rack for easy access to spices during cooking, priced at $49.99.
• EZ-Reach Rotating Storage Tray Swivel storage tray designed to help access items in deep kitchen cabinets, starting at $14.99.
• Gravity Feed Can Dispenser Self-dispensing can storage system using gravity to advance cans forward for organized kitchen pantry use, priced at $17.99.
• Under Sink Storage Caddy Organizer designed to maximize storage under kitchen sinks for cleaning supplies and household items, priced at $27.99.
• Refrigerator Storage Bins (Narrow, Medium, Can, Egg) Refrigerator organization bins in narrow, medium, can, and egg-with-lid variants for fridge storage optimization, priced $8.99-$15.99.
• 2-Tier Spinner Caddy Two-tier rotating storage caddy for organizing kitchen items, priced at $14.99.
• 2-Tier Storage Caddy Two-tier stationary storage caddy for organizing kitchen items, priced at $24.99.
• Pot Lid Rack Organizer for storing cookware lids in kitchen cabinets, priced at $19.99.
• Kitchen Composter Indoor compost collector for kitchen waste, priced at $29.99.
• Smart Probe Instant Read Thermometer Advanced instant-read thermometer with smart probe capability, the premium offering in Polder's thermometer lineup, priced at $69.99.
• Grill Partner Instant Read Thermometer Thermometer designed specifically for outdoor grilling use, priced at $59.99.
• Safe-Serve Instant Read Thermometer Food safety instant-read thermometer for cooking, available in Red and Brushed Stainless Steel at $29.99.
• Waterproof Instant Read Thermometer Water-resistant instant-read thermometer available in Red or White, priced at $24.99.
• NSF-Certified Thermometers (Instant Read, Oven, Meat, Grill Surface, Candy/Deep Fry) NSF-certified line of thermometers for commercial/foodservice applications including instant-read ($7.99), oven ($6.99), meat ($9.99), grill surface ($11.99), and candy/deep fry ($9.99).
• Dual Sensor In-Oven Thermometer In-oven thermometer with dual sensors that can remain in the oven during cooking, priced at $12.99.
• Classic Digital Thermometer & Timer Dual-function digital thermometer and timer combination for kitchen use, priced at $24.99.
• ACCU-TOUCH Thermometer & Timer Touch-screen digital thermometer and timer for kitchen use, priced at $19.99.
• 3-in-1 Timer, Clock & Stopwatch Multi-function kitchen timer combining timer, clock, and stopwatch features, available in White or Black at $15.99.
• Twist Digital Kitchen Timer Twist-action digital timer for kitchen use, priced at $24.99.
• Aqua-Dry Digital Kitchen Scale Water-resistant digital food scale for kitchen baking and cooking measurement, priced at $39.99.
• Single-Tear Paper Towel Holder Proprietary paper towel holder with one-at-a-time (Single-Tear) dispensing mechanism, priced at $19.99.
• Expandable Sink Strainer Adjustable drain strainer designed to fit various kitchen sink sizes, priced at $24.99.
• French Press Coffee Maker Manual French press coffee brewing device for household use, priced at $24.99.
• Retro Kettle - Medium Classic-styled stovetop tea kettle in medium size for household use, priced at $39.99.
• Bell Kettle Bell-shaped stovetop tea kettle for household use, priced at $45.99.
• Chill Station Cooling station for beverages and food items, priced at $39.99.
• Deluxe Bread Bin Premium bread storage container for kitchen counters, priced at $39.99.
• Waste Bins (6-Gallon with Lid, Under-Counter, 5-Liter Step Can) Kitchen waste bins including 6-gallon with removable lid, under-counter stainless steel, and 5-liter pedal-operated step can, priced $34.99-$54.99.
• Harmony Sink Caddy Sink caddy from the Harmony line for sink-side organization of sponges and brushes, available in White or Gray at $14.99.
• Microfiber Mat with Tray Drying mat with collection tray for dishes and glassware, priced at $10.99.
• Soap Dispensing Palm Brush and Sink Brush Soap-dispensing dish and sink brushes for kitchen cleaning, including palm-style ($8.99) and long-handled ($10.99) variants.
• Sink & Bath Utility Brush Versatile cleaning brush for sinks and bathroom grout, priced at $6.99.
• Bottle Brush Narrow cleaning brush designed for bottles, containers, and narrow-necked vessels, priced at $6.99.
• Swipe Squeegee and Dual Action Squeegee Bathroom squeegees for mirrors and surfaces, including Swipe ($10.99, Gray or Turquoise) and Dual Action ($7.99).
• Toilet Brush and Plunger Caddies (Avant, Cyclone, Ring, Belle, Stainless Steel lines) Toilet brush and plunger storage caddies across multiple design lines (Avant, Cyclone, Ring, Belle, Stainless Steel) ranging $14.99-$59.99.
• Bath Tote Carrying tote for transporting bath and bathroom items, priced at $14.99.
• Household Cleaning Caddy Portable caddy for organizing household cleaning supplies, priced at $14.99.
• Hot Mat and Hot Sleeve (Hot Styling Tool Accessories) Heat-resistant mats and sleeves for hot styling tools (curling irons, flat irons), priced $9.99-$14.49.
• Style & Store and Style Station Makeup and styling tool organizers including Style & Store ($19.99) and expanded Style Station in Blush & Bronze ($24.99).
• Over-the-Door Style Station PRO Door-mounted beauty organization system for cosmetics and styling tools, priced at $24.99.
• Glamour Grids Cosmetic Organization Line Glamour Grids cosmetic organization line including brushes/tools tumbler ($10.99), palette grid ($12.99), sticks/compacts grid ($21.99), and display tray ($27.99).
• Wall Mount Accordion Dryer Wall-mounted accordion-style clothes drying rack for laundry rooms, priced at $34.99.
• Compact Accordion Dryer Space-saving accordion-style drying rack for compact laundry spaces, priced at $39.99.
• 2-Tier Freestanding Dryer Two-tier standalone drying rack for clothes, priced at $44.99.
• Standing Accordion Dryer Freestanding expandable accordion-style drying rack for laundry rooms, priced at $44.99.
• Ultralight Laundry Stand Lightweight freestanding laundry drying rack, priced at $59.99.
• Mountain Lock Over-the-Door Dryer Over-the-door mounted clothes dryer for compact laundry spaces, priced at $49.99.
• 49" x 17" Heavy Duty Ironing Station Full-size professional heavy-duty ironing station measuring 49 x 17 inches, priced at $79.99.
• 48" x 15" Deluxe Ironing Station Deluxe ironing board with built-in features measuring 48 x 15 inches, priced at $69.99.
• Over-the-Door Ironing Board Door-mountable folding ironing board for compact living, priced at $59.99.
• Tabletop Ironing Board Compact ironing surface for tabletop use, priced at $29.99.
• Over-the-Door Steaming Station Door-mounted steaming station for clothes and garments, priced at $39.99.
• Hanging Accessories Dryer Hanging rack for drying delicates and accessories, priced at $9.99.
• 3-Step Ultralight Step Stool Lightweight three-step household step stool with 24.5-inch top step height and 225 lbs capacity, starting at $139.99.
• Easy-Close 2-Step Stool Two-step household stool with easy-close mechanism, priced at $49.99.
• Multi-Use Insert Bag Versatile insert bag for organizing household items, priced at $14.99.
• Grill Guru Viper Tongs BBQ grilling tongs from the Grill Guru line, priced at $14.99.
• Grill Guru 4-Piece Set Complete four-piece grilling tool set from the Grill Guru line, priced at $59.99.

Quantifiable outcome

• Products ship to international destinations

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OXO: OXO is a leading consumer housewares brand known for ergonomic kitchen tools, storage solutions, and cleaning products sold through major retailers and D2C. Highly comparable to Polder across kitchen organization, sinkware, and cleaning tool categories with similar omni-channel distribution.
• Simplehuman: Simplehuman designs and sells premium housewares including sensor-activated soap dispensers, trash cans, and kitchen organization products through retail and D2C. Direct competitor in premium kitchen storage, waste bins, and organization categories overlapping with Polder's assortment.
• Joseph Joseph: Joseph Joseph is a UK-based housewares brand specializing in design-led kitchen tools, storage, and sinkware sold globally through retail and D2C. Comparable to Polder in kitchen storage, dish racks, and counter organization with strong design-driven brand positioning.
• InterDesign: InterDesign manufactures and distributes housewares and home organization products including kitchen storage, bath accessories, and laundry organization. Directly comparable mid-market housewares competitor with broad retail distribution across mass merchants.
• mDesign: mDesign is a value-oriented housewares brand selling storage and organization products across kitchen, bath, and laundry through Amazon and major retailers. Comparable to Polder in category breadth and target customer with overlapping SKU assortment.
• Honey-Can-Do: Honey-Can-Do designs and distributes home organization, laundry, and storage products. Comparable to Polder in laundry drying racks, kitchen storage, and household organization sold through mass and specialty retailers.
• Thermapen (ThermoWorks): ThermoWorks specializes in professional-grade cooking thermometers including the Thermapen brand. Comparable to Polder in the thermometer category with overlapping instant-read and cooking temperature products sold through retail and D2C.
• iTouchless: iTouchless designs and markets touchless and sensor-activated housewares including trash cans, soap dispensers, and kitchen organization. Comparable to Polder in waste bins, kitchen storage, and modern household organization sold through retail and online.

Emerging players

• Yamazaki Home: Yamazaki Home offers minimalist home storage and organization products with strong design aesthetic. Comparable to Polder in storage and organization focus with emphasis on design-forward, small-space solutions.

Broad incumbents

• Spectrum Brands: Spectrum Brands is a large diversified consumer products company owning multiple housewares and home appliance brands. Serves as a broad incumbent in housewares with portfolio scale advantages over independent brands like Polder.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/polderhouseware
• YouTubeyoutube.com/channel/UCcD0vfO4SkHT2TZJCqznDxg
• Facebookfacebook.com/polderhousewares
• Instagraminstagram.com/polderproducts
• Pinterestpinterest.ca/polderproducts/_created
• LinkedInlinkedin.com/company/polder-housewares-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polder Housewares