Alur Medical

What Alur Medical does

Alur Medical Ltda is a Brazilian medical aesthetics company founded in 2017 in Novo Hamburgo, Rio Grande do Sul, that develops, manufactures, and commercializes a broad portfolio of medical devices and dermocosmetics for licensed healthcare professionals. Its product platform spans nine complementary categories: cross-linked hyaluronic acid dermal fillers (FinahFil, with proprietary EMC³ particle architecture reporting 0.018 ppm BDDE residue), absorbable polydioxanone (PDO) lifting and bio-stimulating threads (ProDeep Fios with NANOBIO TECH), semiflexible microcannulas (ProDeep, ProDeep HOF, SubDeep), automated microneedling pens and cartridges (Alur Derma Pen G3, DermaFusion, Alur Roller Gold), mesotherapy injectors (MultiMeso X4/X5, iClick, Cristaline, MesoDerm Ultra, COSMOPRESS), dermatological instruments (EnerPen electrocautery pen, Bio-Curette, Bio-Punch), professional dermocosmetics (SkinDeep line with PDRN, exosomes, peptides; AlurÁH10; Multidoses), accessories, and the Alur Academy training platform. The portfolio includes 150+ products, with 100+ carrying ANVISA registration.

The company's business model is direct-to-professional and domestic-only: Alur sells exclusively to licensed healthcare practitioners (dermatologists, biomedical professionals, dentists, pharmacists, physiotherapists, nurses, and aestheticians) through three coordinated channels — a proprietary e-commerce storefront at loja.alur.com.br, a WhatsApp-based consultative sales motion, and a self-service portal for orders, invoices, and payment slips. Pricing is transactional and unit-based, with products sold in boxes (10–100 units) at prices ranging from R$59.90 (accessories such as SkinVibra) up to R$1,359 (Combo SkinDeep Experience bundles). The company operates from a headquarters in Novo Hamburgo, RS and a regional branch in São Paulo, distributing nationally with no disclosed international footprint or external institutional funding. Revenue is generated through one-time purchases of consumables and devices; no subscription, leasing, or recurring contract model is disclosed.

Name

Alur Medical

Legal name

Alur Medical Ltda.

Website

https://alur.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Alur Medical is a Brazilian medical aesthetics company founded in 2017 that develops and sells ANVISA-registered dermal fillers, PDO threads, microcannulas, microneedling devices, mesotherapy injectors, and dermocosmetics exclusively to licensed healthcare professionals across Brazil through direct e-commerce and WhatsApp sales.

Ownership category

akta.pro rank

Product category

Professional Aesthetic Medical Devices

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Perfumes, Cosmetics & Other Toilet Preparations (2844), Pharmaceutical Preparations (2834)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Aesthetic medical devices
• Dermal filler injectables
• Microneedling equipment
• Dermocosmetic formulations
• Professional aesthetic supplies

Headquarters

HQ city

Novo Hamburgo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Medical Devices Sales: Direct sales of aesthetic medical devices including dermal fillers, PDO threads, microcannulas, mesotherapy injectors, microneedling devices, and dermatological cauterization tools to licensed healthcare professionals.
2. Dermocosmetics Sales: Sales of dermocosmetic products including hyaluronic acid serums, peptide formulations, and exosome-based treatments for professional and home care use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alur Medical develops, registers with ANVISA, and sells a portfolio of 150+ professional aesthetic medical devices and dermocosmetics to licensed healthcare professionals in Brazil. Its core offerings include cross-linked hyaluronic acid dermal fillers (FinahFil®), PDO absorbable threads (ProDeep Fios), microneedling devices and cartridges, microcannulas, mesotherapy injectors and syringes, cauterization pens, and professional dermocosmetic formulations. All products are restricted for sale to credentialed practitioners and distributed nationally via own e-commerce, WhatsApp sales consultants, and a self-service portal.

Product overview

Alur Medical é uma empresa brasileira de produtos médico-hospitalares para saúde e estética, fundada em 2017 em Novo Hamburgo/RS. O portfólio é organizado em plataformas de produtos complementares: (1) FinahFil® — preenchedores de ácido hialurônico injetável com tecnologia EMC³, nos modelos Infuse e Intense; (2) dispositivos de microagulhamento incluindo Alur Derma Pen® G3, DermaFusion®, Alur Roller Gold® e seus cartuchos (Alur Derma Needles); (3) dermocosméticos profissionais nas sub-linhas SkinDeep (com múltiplos ativos como PDRN, Copper Peptide, EGF), AlurÁH10 (10 tipos de ácido hialurônico) e Alur Multidoses (incluindo Biossomos/exossomos); (4) fios de PDO absorvíveis da linha ProDeep Fios com tecnologia NANOBIO TECH, disponíveis em modelos Lift, Volumizadores e Bioestimuladores; (5) microcânulas ProDeep, ProDeep HOF (para Harmonização Orofacial) e SubDeep (para subcisão); (6) soluções de mesoterapia incluindo injectores MultiMeso® X5 e X4, seringas Cristaline e iClick®, agulhas MesoDerm® ULTRA, Kit MEDTX e caneta pressurizada COSMOPRESS®; (7) dispositivos dermatológicos como EnerPen® (caneta termocauterizadora reutilizável com sistema Multi Tip) e instrumentos Bio-Curette® e Bio-Punch®; (8) acessórios incluindo AlurFace Training (face de silicone para treinamento), Skin Marker, Skin Pencil, SkinVibra e Needle Station®; e (9) Alur Academy — plataforma de capacitação profissional. A empresa distribui em todo o Brasil exclusivamente para profissionais habilitados, com registro ANVISA em todos os produtos.

Differentiator

Problem solved

Functional benefit

Products and services

• FinahFil® Dermal Fillers Injectable cross-linked hyaluronic acid dermal filler for professional aesthetic procedures, manufactured with EMC® technology delivering zero BDDE residue (0.018 ppm) and predictable clinical outcomes. Available in two models — FinahFil® Infuse for medium/deep dermis and FinahFil® Intense for volumization — for licensed healthcare practitioners. Effects last 9–18 months per product specification.
• Alur Derma Pen® G3 Automated microneedling pen for percutaneous collagen induction procedures, used by licensed aesthetic professionals with disposable Alur Derma Needles cartridges.
• Alur Roller Gold® Derma roller for microneedling and collagen induction procedures, used by licensed aesthetic professionals.
• DermaFusion® Microneedling pen with a 12-needle cartridge for dermal procedures, sold to licensed aesthetic practitioners.
• SkinDeep Dermocosméticos Professional dermocosmetic line of serums and masks (including Copper Peptide, Ferment Polypeptide, Hyaluronic Acid Mask, PDRN NEO-HAIR, PDRN NEO-BIO, Hexapeptide, Botulinum, Eye Elasticity, Tranexamic Acid, AZ-Oil Control, Coenzyme Q10, EGF, Levorotatory VC, Protein Peptide) for professional use and home care.
• AlurÁH10 Hydrating serum containing 10 types of hyaluronic acid in a 50ml pump bottle, sold for professional and home-care use.
• Alur Multidoses Multi-dose dermocosmetic line including Biossomos (exosome serum), Nano Boost, and Hair formulations, sold to licensed professionals.
• ProDeep Fios PDO Threads Absorbable Polydioxanone (PDO) thread line for non-surgical facial and body rejuvenation, built on NANOBIO TECH controlled nanomolecule release. Available in Lift, Volumizadores, and Bioestimuladores variants, with effects lasting up to 18 months.
• ProDeep Microcannulas Semiflexible microcannulas for application of hyaluronic acid and collagen bioestimulators, available in multiple gauges (18G–25G) and lengths (38mm–100mm) with Diamond Marking Technology. Over 3 million ProDeep microcannulas commercialized to date.
• MultiMeso® X5 Multiple Mesotherapy Injector Multiple injector for mesotherapy with 5 needles (32G-2.00mm) providing 5x faster dispersion, compatible with Luer Lock and Luer Slip syringes, for licensed aesthetic professionals.
• MultiMeso® X4 Multiple Mesotherapy Injector Multiple injector for mesotherapy with 4 needles for intradermotherapy procedures, for licensed aesthetic professionals.
• COSMOPRESS® Pressurized Mesotherapy Pen Pressurized pen for painless mesotherapy, sold with disposable ampoules and adapters (0.3ml and 0.5ml) and compatible with specific tips. ANVISA-registered.
• EnerPen® Thermal Cauterization Pen Reusable thermal cautery pen operating at 600°C and 1200°C, powered by an AA alkaline battery, compatible with 5 disposable Multi Tip System tips for dermatological and multi-specialty cauterization. INMETRO certified, ANVISA registered.
• iClick® Dosage Syringe Click-based precision dosing syringe for botulinum toxin administration with selectable 1IU, 2IU, or 4IU per click and zero-residue piston technology, for licensed practitioners.
• Bio-Curette® Dermatological Curette Dermatological curette instrument for curettage of superficial skin lesions, sold to licensed practitioners.
• Bio-Punch® Biopsy Punch Dermatological punch biopsy instrument, sold to licensed healthcare practitioners for diagnostic sampling of skin lesions.
• SkinDeep Copper Peptide Tendering Serum Professional copper-peptide-based serum in the SkinDeep dermocosmetic line, for in-clinic use and home-care recommendation by licensed professionals.
• SkinDeep Hyaluronic Acid Mask Hyaluronic acid mask in the SkinDeep professional dermocosmetic line, for in-clinic and home-care use.
• PDRN NEO-BIO (SkinDeep) PDRN-based bioestimulation serum in the SkinDeep line, sold to licensed aesthetic practitioners.
• PDRN NEO-HAIR (SkinDeep) PDRN-based serum in the SkinDeep line targeted at hair/scalp bioestimulation, for licensed professionals.
• Alur Academy Training Courses Training and certification service covering advanced aesthetic techniques (microneedling, intradermotherapy, PDO threads, and related procedures) for licensed aesthetic professionals.

Quantifiable outcome

• FinahFil effects last 9-18 months
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sinclair Pharma: Global aesthetic medicine company specializing in PDO and PLLA thread lifts (Silhouette Soft, Happy Lift) plus complementary fillers. Direct competitor to Alur's ProDeep Fios PDO thread line with overlapping clinical use cases in facial lifting and bioestimulation.
• Teoxane: Swiss-based manufacturer of Teosyal hyaluronic acid dermal fillers and professional skincare, competing directly with Alur's FinahFil fillers and SkinDeep dermocosmetic ranges. Operates in Latin America with a professional-only distribution model similar to Alur.
• Merz Aesthetics: Global aesthetic medicine company offering Belotero hyaluronic acid fillers, Radiesse biostimulators, Ultherapy devices, and thread lifts—directly overlapping with Alur's FinahFil fillers, ProDeep PDO threads, and energy-based device categories. Active in Brazil.
• Galderma: Global dermatology leader and the world's largest independent pure-play dermatology company, with a major aesthetic injectables franchise (Restylane, Sculptra) that directly competes with Alur's FinahFil hyaluronic acid fillers and other aesthetic devices. Operates in Brazil and globally.
• Croma-Pharma: Austrian aesthetic medicine company producing Princess hyaluronic acid fillers, bio-stimulators, and PRP systems. Directly comparable to Alur in being a focused mid-sized aesthetic device/filler specialist with a multi-product professional portfolio.

Regional players

• Biolab Farmacêutica: One of Brazil's largest privately-held pharmaceutical companies, with an aesthetics and dermatology portfolio. Comparable to Alur as a domestic Brazilian healthcare player serving dermatologists and aesthetic professionals, though with a broader pharma franchise.
• Eurofarma Laboratórios: Major Brazilian multinational pharmaceutical company with aesthetics, dermatology, and OTC product lines. Comparable to Alur as a Brazil-headquartered healthcare manufacturer serving professional channels, but with far broader geographic reach and product portfolio.

Broad incumbents

• Allergan Aesthetics (AbbVie): Division of AbbVie and global market leader in aesthetic medicine (Juvederm fillers, Botox, CoolSculpting, Latisse). Competes with Alur's full aesthetic portfolio as part of a much broader pharmaceutical portfolio, with significantly larger R&D and commercial resources.
• LG Chem Life Sciences: Diversified Korean chemical/pharma company with a growing aesthetic medicine business (Yvoire HA fillers, threads). Overlaps with Alur's filler and device portfolio as part of a much larger industrial conglomerate with significant R&D resources.
• La Roche-Posay (L'Oréal): Global medical-grade dermocosmetic brand owned by L'Oréal, focused on skincare for sensitive and post-procedure skin. Overlaps with Alur's SkinDeep professional dermocosmetic line as a global incumbent in medical-grade skincare recommended by dermatologists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@alurmedical
• Facebookfacebook.com/Alurmed
• LinkedInlinkedin.com/company/alurmedical
• Instagraminstagram.com/alurmedical
• Xx.com/AlurMedical

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alur Medical