GO MO Group

Digital Marketing Servicesgomogroup.com

GO MO Group provides B2B SEO, SEM, lead generation, web development and generative AI implementation.

Company typePrivate
Founded2012
HeadquartersGothenburg, Sweden
Headcount101–250
GTM typeB2B
OfferingServices

What GO MO Group does

GO MO Group is an international B2B digital marketing agency with offices in Sweden, the U.K., and India. GO MO Group offers data-driven digital marketing services like SEO, content marketing, UI/UX optimization and digital lead generation.

GO MO Group firmographics

Firmographics

Name: GO MO Group
Legal name: GO MO Group AB
Website: https://www.gomogroup.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 101–250 employees
Short description: GO MO Group provides B2B SEO, SEM, lead generation, web development and generative AI implementation.
Ownership category
akta.pro rank

GO MO Group industry classification

Industry

Product category: Digital Marketing Services
NAICS: Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311)
akta.pro primary industry: B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

B2B digital marketing
Search engine optimization
Generative engine optimization
B2B lead generation
Generative AI implementation

Where GO MO Group is headquartered

Location

Headquarters

HQ city: Gothenburg
HQ country: Sweden
HQ region: Europe

Offices4 records

Markets served

GO MO Group business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Professional Services - GEO: Generative Engine Optimization services offered in tiered pricing: Audit & Strategy (27,500 SEK), Audit Strategy & Implementation (44,000 SEK), and 360° Solution (custom pricing). Service-based delivery with specialist teams.
SEO and SEM Services: Search engine optimization and search engine advertising services for B2B enterprises, including technical SEO, keyword strategy, content-led SEO, enterprise SEO, and continuous bid optimization with AI automation.
B2B Lead Generation (ASBX): Account and Segment-Based Experience outbound lead generation service delivering BANT-qualified leads through prospecting aligned with ICPs, segmented outreach, and precision copywriting.
Web Development and Design: Website development and design services building fast, scalable websites with clean code, strong performance, and SEO-ready foundations using modern tech stacks.
Generative AI Implementation: AI implementation services including inspirational sessions, workshops and training, custom strategy and policy creation, pilot projects, and AI-enhanced UX/web development.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	GEO Audit & Strategy: 27,500 SEK
Other	Pay-as-you-go	GEO Audit, Strategy and Implementation: 44,000 SEK
Other	Multi-year contract	GEO 360° Solution: Custom pricing

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

GO MO Group product offering

Product offering

Core offering

GO MO Group is an international B2B digital marketing agency providing integrated services including SEO, search engine advertising (SEA/SEM), Generative Engine Optimization (GEO), B2B outbound lead generation (ASBX), content marketing, website development and design, and Generative AI implementation. Services are delivered to B2B Enterprise, B2B SaaS/Tech, and B2B SME clients globally, combining Pull Marketing methodology with a proprietary GenAI Content Supply Chain built on Azure OpenAI.

Product overview

GO MO Group is an international B2B digital marketing agency founded in 2013, offering a portfolio of integrated marketing services centred on Pull Marketing methodology. The core service stack includes SEO, SEA, and Generative Engine Optimization (GEO) for search visibility; ASBX and B2B Lead Generation (via GO MO DBS) for outbound lead generation; Content Marketing and Website Development/Design for digital presence. The company differentiates through Generative AI Implementation and a GenAI Content Supply Chain built on Azure OpenAI. Services are delivered through three solution segments: B2B Enterprise (global industrial companies), B2B SaaS/Tech (product-market fit companies), and B2B SME (small and medium enterprises). The company also offers a machine-readable infrastructure layer with a REST API at /agent/v1/ and MCP server for AI agent integration.

Differentiator

Problem solved

Functional benefit

Brands

ASBX: Account and Segment-Based Experience — GO MO Group's proprietary B2B outbound lead generation service delivering sales-qualified leads through segmented outreach and targeted digital campaigns.
GO MO DBS
GO MO Group Agent Layer

Products and services

Generative Engine Optimization (GEO)
SEO (Search Engine Optimization)
SEA (Search Engine Advertising)
Pull Marketing
ASBX (Account and Segment-Based Experience)
Content Marketing
Website Development
Website Design
Programmatic Advertising
Digital Analysis & Strategy Proposal
Generative AI Implementation
B2B Lead Generation (GO MO DBS)
B2B Enterprise Solution
B2B SaaS/Tech Solution
B2B SME Solution

Quantifiable outcome

195% organic click increase within 90 days
+8 more outcomes

Companies that use GO MO Group

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles3 records

GO MO Group technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature4 records

GO MO Group partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Microsoft AdvertisingcoreTechnology or IntegrationMicrosoft Advertising Elite Partner (2025, 2026) providing Google Ads and Bing Ads campaign management with certified expertise in advertising platforms
GooglecoreTechnology or IntegrationGoogle Partner status for certified advertising expertise and performance standards in Google Ads and AI-driven search optimization
Collaboration ArtcoreStrategic or Co-development PartnerParent company consortium of entrepreneurs collectively building a leading brand house in performance-based marketing through strategic acquisitions. Gabriel Ghavami serves as board member.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

GO MO Group competitors and assessment

Company assessment

Direct peers

Directive: US-based B2B marketing agency specializing in SaaS and enterprise clients with SEO, paid media, and lead generation services. Directly comparable to GO MO Group's B2B SaaS/Tech solution segment and ASBX methodology.
WebFX: Full-service digital marketing agency offering SEO, SEM, content, and web development for B2B and enterprise clients. Closely aligned service portfolio and enterprise-targeting model to GO MO Group.
Velocity Partners: UK-based B2B tech-focused content and digital marketing agency serving enterprise software and industrial clients. Comparable in B2B content strategy, complex buyer-journey expertise, and EMEA enterprise focus.
KlientBoost: Performance marketing agency specializing in PPC, SEO, and B2B lead generation. Comparable to GO MO Group in the SEA/SEM, ASBX lead gen, and AI-enhanced paid media service lines.
Disruptive Advertising: PPC and SEO agency serving B2B and SaaS clients with lead-generation focus. Comparable to GO MO Group in paid search, SEO, and conversion-focused execution model.

Broad incumbents

Wpromote: Large US-based digital marketing agency offering integrated paid media, SEO, and content services for B2B and enterprise. Overlaps GO MO Group's service portfolio but at significantly larger scale with broader capability stack.

Regional players

Nordic Morning: Swedish/Nordic digital agency group offering digital marketing, content, and technology services. Geographic and segment overlap with GO MO Group's Nordic enterprise client base.
Great Works: Swedish B2B content and communications agency with strong enterprise and industrial focus. Comparable to GO MO Group in B2B content marketing, complex-industry messaging, and Swedish market positioning.
Animal Agency: Stockholm-based creative and digital marketing agency with B2B and consumer clients. Geographic peer in the Stockholm market serving some overlapping enterprise customers.

Emerging players

Refyne: B2B SaaS lead generation and demand generation platform. Adjacent capability overlap with GO MO Group's ASBX outbound methodology and B2B SaaS/Tech solution segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

GO MO Group compliance and trust

Trust signal

Compliance6 records

GO MO Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GO MO Group leadership team

Management profile

Number of profiles

Profiles8 records

GO MO Group subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

GO MO Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GO MO Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO MO Group

What does GO MO Group do?

Is GO MO Group a public or private company?

GO MO Group is a private company. It is classified as private equity controlled and is currently operating.

When was GO MO Group founded?

GO MO Group was founded in 2012. It employs 101 to 250 people.

Where is GO MO Group based?

GO MO Group is headquartered in Gothenburg, Sweden, in the Europe region.

How does GO MO Group make money?

Five revenue lines are on record. Professional Services - GEO is the primary driver. The others are SEO and SEM Services, B2B Lead Generation (ASBX), web Development and Design and generative AI Implementation.

Who are GO MO Group's main competitors?

Direct peers on record are Directive, WebFX, Velocity Partners, KlientBoost and Disruptive Advertising. Wpromote is listed as a broad incumbent. Regional players are Nordic Morning, Great Works and Animal Agency. Refyne is listed as an emerging player.

Does GO MO Group have an API?

Yes. GO MO Group provides a comprehensive REST API at /agent/v1/ for machine-readable access to company profiles, services, case studies, team information, office locations, and contact form submissions. The API follows OpenAPI 3.0 specification and includes endpoints for company.json, services.json, case-studies.json, team.json, offices.json, and POST /contact.json. Schema definitions and filter definitions are available at /agent/v1/schema.json. A dedicated MCP (Model Context Protocol) server is offered at /mcp with health checks at /mcp.gomogroup.com/health, tool definitions at /mcp.gomogroup.com/tools, and a Streamable HTTP endpoint at /mcp.gomogroup.com/mcp. The company also provides an APIs.json 0.16 endpoint catalog at /api-catalog.json. Developer documentation is at www.gomogroup.com/agent/v1/schema.json.

What industry is GO MO Group in?

GO MO Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7311.