America's Got Talent

What America's Got Talent does

America's Got Talent is a televised talent competition franchise that premiered on NBC in 2006 and has run for 19 consecutive seasons as the most-watched summer broadcast alternative series in the United States. The franchise serves two primary customer segments: talented performers of any age or discipline (singing, dance, comedy, magic, acrobatics, etc.) seeking national exposure, and third-party nominators who recommend undiscovered talent. Its core product surface is a multi-channel audition platform comprising live in-person auditions at the Pasadena Civic Auditorium, virtual open calls, video audition uploads (direct file or YouTube link) submitted through Cast It Reach, and a Talent Nomination Form — all feeding a televised competition hosted by Terry Crews with judges Simon Cowell, Sofía Vergara, Mel B, and Howie Mandel, awarding a $1,000,000 grand prize plus career-launching outcomes including recording contracts, Broadway engagements, and Las Vegas residencies.

Underlying technology is a relatively conventional audition-submission stack: a video audition portal (us.castitreach.com), a YouTube-link integration for video submissions, and a Squarespace-hosted official audition hub (agtauditions.com). Distribution runs through NBC broadcast television (primary U.S. mass-market channel), live tapings at the Pasadena Civic Auditorium ticketed via On Camera Audiences, and international format licensing distributed in 20+ countries, with social media and YouTube serving as audience-engagement channels. The brand trademark "America's Got Talent®" is registered to co-owners FremantleMedia North America and Simco, Ltd. (FremantleMedia is part of RTL Group); NBC is owned by Comcast Corporation. No revenue, headcount beyond a 101–250 range, or AI/ML capabilities are disclosed in the source material.

Name

America's Got Talent

Legal name

America's Got Talent

Website

https://americasgottalentauditions.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

America's Got Talent is an NBC televised talent competition franchise (2006-present) that connects undiscovered performers of any age or discipline with a national audience through live, virtual, and video auditions, awarding a $1,000,000 grand prize and broadcast in 20+ countries.

Ownership category

akta.pro rank

Product category

Talent Competition Television

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

akta.pro primary industry

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)

akta.pro secondary industries

Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Talent competition show
• Reality television series
• Live entertainment production
• Audition submission platform
• Broadcast television programming

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast Television: The show generates revenue through NBC broadcast television advertising, being a top-rated summer alternative series for 19 consecutive seasons
2. Live Event Ticketing: Revenue from audience tickets to live show tapings at the Pasadena Civic Auditorium

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

America's Got Talent is a televised reality talent competition show broadcast on NBC, featuring performers of any age and talent type competing for a $1,000,000 grand prize. The show supports a multi-channel audition ecosystem including live in-person auditions, virtual open calls, and online video submissions, culminating in live show tapings at the Pasadena Civic Auditorium with celebrity judges and a host.

Product overview

America's Got Talent operates as a multi-channel audition platform for NBC's hit competition series. The core offering consists of five interconnected audition pathways: Live Auditions held at the Pasadena Civic Auditorium, Video Auditions via upload or YouTube link submission, Virtual Open Calls for remote participation, and a Talent Nomination Form for third-party recommendations. The platform serves as the official hub connecting performers of any talent type and age with producers, culminating in the televised competition show featuring judges Simon Cowell, Sofía Vergara, Mel B, and Howie Mandel, with host Terry Crews.

Differentiator

Problem solved

Functional benefit

Products and services

• America's Got Talent TV Show NBC's hit competition series featuring diverse performers of any age and talent type competing for a $1,000,000 grand prize. Now in its 20th season with judges Simon Cowell, Sofía Vergara, Mel B, and Howie Mandel, hosted by Terry Crews, airing live show tapings from the Pasadena Civic Auditorium.
• Multi-Channel Audition Submission Platform Unified audition submission system providing performers of any age and talent type with multiple pathways to apply: live auditions in front of producers, virtual open calls via online portal, video upload submissions, YouTube link sharing, and a third-party talent nomination form. Hosted at us.castitreach.com with sign-in and submission workflows.
• Live Show Taping Attendance In-person audience experience at live show tapings at the Pasadena Civic Auditorium, with tickets available through on-camera-audiences.com for viewers who want to attend the filming of the televised competition.

Quantifiable outcome

• 19 consecutive seasons as most-watched summer broadcast alternative series
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• NBCcoreStrategic or Co-development PartnerNBC is the broadcast television network airing America's Got Talent. The partnership provides mass-market distribution to American households as the primary distribution channel for the show.
• FremantleMedia North America & Simco, Ltd.coreOthersFremantleMedia North America and Simco, Ltd. are the production companies and intellectual property owners behind America's Got Talent, holding all rights to the brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• American Idol: American Idol is the original and most successful U.S. talent competition format on ABC, also produced by Fremantle. It competes head-to-head with AGT for the same advertising market, talent pool, and viewer demographic, making it the closest comparable franchise in the genre.
• Dancing with the Stars: Dancing with the Stars is a celebrity-partnered talent competition on ABC produced by BBC Studios. It competes for the same reality/alternative-series audience and advertiser pool as AGT, with a similar seasonal broadcast structure and mass-market appeal.
• Little Big Shots: Little Big Shots is an NBC talent showcase featuring child performers, occupying adjacent timeslots on the same network. It shares NBC's distribution, similar audience demographic, and Fremantle production involvement, making it a direct in-network competitor.
• The X Factor: The X Factor is a singing competition franchise also created by Simon Cowell and produced by Fremantle/Syco. It targets the same performer demographic and broadcast-advertising market, with significant overlap in production team, judges, and distribution partners.
• The Voice: The Voice is a directly comparable singing competition series on NBC, the same broadcast network as America's Got Talent. Both share the same producer/distributor (Fremantle) and compete for the same summer/reality talent show audience and advertising dollars.
• Britain's Got Talent: Britain's Got Talent is the original format on which AGT is based, produced by Syco (Simon Cowell) and Fremantle. It operates in the same franchise family, with shared IP and production infrastructure, making it the most directly comparable peer in the global Got Talent ecosystem.

Emerging players

• RuPaul's Drag Race: RuPaul's Drag Race is a niche talent competition on VH1/Paramount that has scaled into a global brand. While focused on a specific talent segment, it exemplifies how a focused competition format can build multi-platform franchises, a trajectory relevant to AGT's evolution.
• So You Think You Can Dance: So You Think You Can Dance is a specialized dance-focused talent competition on FOX. While narrower in talent type than AGT, it competes for similar audiences interested in performance competition formats and operates on a comparable seasonal broadcast model.
• Last Comic Standing: Last Comic Standing is a long-running NBC comedy competition that directly feeds AGT's comedy-act pipeline. It serves as both a feeder and a comparable format operating in the same network ecosystem and talent competition genre.

Others

• Got Talent Global (franchise): Got Talent is the global franchise umbrella owned by Fremantle/Syco with versions in 70+ countries. While not a single competing entity, the franchise network collectively shapes the IP landscape in which AGT operates and represents both an opportunity (licensing) and constraint (format cannibalization).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agtauditions
• Facebookfacebook.com/agtauditions
• LinkedInlinkedin.com/company/americasgottalent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America's Got Talent