Legend Valve

What Legend Valve does

Legend Valve & Fitting, Inc. is a US-based, 100% employee-owned manufacturer founded in 1988 and headquartered in Auburn Hills, Michigan. The company designs, produces, and distributes plumbing valves, fittings, and radiant hydronic system components under the Legend brand and a portfolio of sub-brands including ClearLOC, SmartClick, HyperFlex, HyperPure, LegendPress, LegendPressCSG, and LegendFlex. Its catalog spans over 10,000 SKUs across more than 80 product categories — including ball valves, gate valves, check valves, press fittings, PEX and push-fit fittings, wrot copper, cast pressure, stainless and malleable steel fittings, manifolds, PE-RT and PEX tubing, and radiant panels — sold primarily to residential plumbing contractors, commercial/industrial plumbing buyers, and hydronics contractors.

The company operates a multi-site US distribution network (Auburn Hills, Reno, and Stafford) and ships directly to contractors via a proprietary eCommerce platform (my.legendvalve.com) supported by EDI transactions (850/855/856/810) and vendor-managed inventory programs. Revenue is generated through one-time product sales at publicly listed unit prices ranging from roughly $50 to $110, with no minimum order requirements, freight-prepaid terms at $2,000+ order thresholds, and payment terms of 2/30 net 45. The go-to-market combines territory-based field sales reps (split between plumbing and industrial channels), wholesale distributors, and direct eCommerce, with marketing support through the Legend University two-day training program, online project calculators, and trade show presence at events such as the AHR Expo.

Operationally, Legend is distinguished by the Legendary 7/75 Guarantee (7-year warranty plus $75 contractor callback payment), 100% line-item fill rates, 24-hour shipping, and ESOP-based employee ownership (transitioned in 2023). The company holds nine registered trademarks and one patent (Softouch Handle), and maintains continuous CTPAT customs-trade certification since 2006. Technology investments are centered on Tier 1 ERP, BI, ECM, and EDI infrastructure rather than AI/ML, with product differentiation driven by mechanical and material engineering (e.g., DOWLEX 2344 PE-RT resin, HNBR o-ring carbon-steel press fittings) rather than software.

Name

Legend Valve

Legal name

Legend Valve and Fitting, Inc.

Website

https://legendvalve.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Legend Valve & Fitting is a 100% employee-owned US manufacturer of plumbing valves, fittings, and radiant hydronic systems, selling 10,000+ SKUs across 80+ categories to plumbing and hydronics contractors via distributors, field sales, and direct eCommerce.

Ownership category

akta.pro rank

Product category

Plumbing Valves and Fittings

NAICS

Metal Valve Manufacturing (33291), Plumbing Fixture Fitting and Trim Manufacturing (332913), Industrial Valve Manufacturing (332911)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing Valves & Controls (Shutoff, Mixing, Backflow) (IMADALAB)

akta.pro secondary industries

Water Heating Accessories & Plumbing Connection Kits (Connectors, Hoses, Traps) (IMADALAG), Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA), Valves & Cartridge Valves (Directional, Pressure, Flow Control) (IMAHAGAE)

Keywords

• Plumbing valves
• Plumbing fittings
• Radiant hydronic systems
• Press fittings
• PEX plumbing supplies

Headquarters

HQ city

Auburn Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Valve and Fitting Products: Legend Valve generates revenue through the manufacture and sale of plumbing valves, fittings, and hydronic system components. Products are sold through distributors and directly via eCommerce. The company offers over 10,000 SKUs across valves, fittings, and radiant hydronic systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Legend Valve manufactures and supplies a broad catalog of plumbing valves, fittings, and radiant hydronic heating system components. The portfolio covers 10,000+ SKUs across more than 80 product categories, including ball/gate/check/stop valves, pressure-reducing and thermostatic mixing valves, lead-free brass fittings, press fittings, PEX and CPVC systems, and complete radiant heating manifolds and panels for residential, commercial, and industrial plumbing projects.

Product overview

Legend Valve is a manufacturer and supplier of valves, fittings, and radiant hydronic systems founded in 1988, offering over 10,000+ SKUs across more than 80 product categories. The company's product portfolio centers on four main categories: (1) Valves including ball valves, gate valves, check valves, low pressure valves (frostfree sillcocks), commercial valves, specialty valves, thermoplastic valves, and radiator valves; (2) Fittings including press fittings (LegendPress, LegendPressCSG, LegendPressCSW), push-fit fittings (ClearLOC, SmartClick), PEX fittings (cold expansion and crimp/cinch), wrot copper, cast pressure, stainless steel, and malleable steel; (3) Radiant Hydronic Systems including manifolds, tubing (HyperFlex, LegendFlex PEX, HyperPure PE-RT), radiant panels (QuickTherm, VersaTherm, SpiderMesh), and mechanical room components; and (4) Product Lines combining multiple product types. The company also offers complementary services including Legend University training, project calculators (SpiderMesh, QuickTherm, VersaTherm), and an eCommerce platform for order management and EDI transactions.

Differentiator

Problem solved

Functional benefit

Brands

• ClearLOC: Push-fit fitting system with transparent body that installs up to 50% faster onto PE-RT, PEX, Copper, and CPVC.
• HyperFlex
• HyperPure
• LegendPress
• LegendPressCSG
• SmartClick
• LegendFlex

Products and services

• Legend-Complete Valves and Fittings Catalog A 10,000+ SKU, 80+ category catalog of plumbing valves (ball, gate, globe, check, stop, pressure reducing, thermostatic mixing, relief), lead-free brass fittings, copper, iron, steel, CPVC and PEX fittings, plus press and push-to-connect systems, sold to plumbing wholesalers, contractors, and commercial mechanical buyers through distributors, reps, and the company's direct eCommerce site.
• Radiant Hydronic Heating Systems Complete radiant/hydronic heat-distribution product line including manifolds, HyperFlex PEX tubing, radiant panels, and Legend T-Plus components, designed for residential and commercial installers deploying floor and panel-based hydronic heating.
• Press-Fit Fitting Systems (Legend-PressCSS, LegendPressCSG) Press-fit copper and stainless steel fittings and matching press jaws that enable fast, flame-free plumbing connections for contractors using compatible press tools in residential, commercial, and industrial piping.
• Push-to-Connect and Push-Fit Fittings (ClearLOC, SmartClick) Push-to-connect (ClearLOC) and click-style (SmartClick) fittings that allow plumbers and contractors to make quick, tool-light connections on copper, PEX, or CPVC tubing for service, repair, and remodel work.
• Legendary 7/75 Guarantee Program Standard warranty program covering Legend Valve products with 7-year protection in commercial applications and a lifetime residential warranty, sold as part of every Legend-Complete valve, fitting, and hydronic product purchase.

Quantifiable outcome

• 100% line-item fill rate and accuracy
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• U.S. Customs and Border Protection (CTPAT)coreOthersLegend Valve is a certified member of the Customs Trade Partnership Against Terrorism (CTPAT) program. The company achieved certification on May 3, 2006, first validation status in August 2007, and has consistently maintained CTPAT status since then. Benefits include reduced CBP examinations, front-of-line inspections, shorter border wait times, and a dedicated Supply Chain Security Specialist.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Watts Water Technologies: Publicly traded, large U.S. manufacturer of valves, fittings, and water safety devices serving residential and commercial plumbing. Direct competitor in Legend's core valve categories; a much broader portfolio across plumbing, water quality, and drainage.
• Reliance Worldwide Corporation (SharkBite): Global manufacturer of push-to-connect fittings (SharkBite) and water control products. Direct competitive overlap with Legend's push-fit and PEX product lines (ClearLOC, SmartClick) at the installer level.
• Mueller Industries: Diversified U.S. manufacturer of copper, brass, and aluminum products including plumbing valves, fittings, and copper tube. Larger portfolio than Legend with overlapping core fittings and valve categories.

Direct peers

• NIBCO INC. U.S. manufacturer of copper fittings, valves, and push-to-connect fittings for plumbing, HVAC, and industrial markets. Closely comparable product mix, similar channel strategy via wholesalers, and overlapping customer base of plumbing and mechanical contractors.
• Apollo Valves (Convalve): U.S. manufacturer of industrial and commercial valves (ball, gate, check, butterfly). Direct overlap with Legend's commercial/specialty valve lines and similar wholesale distribution model.
• Viega LLC: Manufacturer of press fittings (ProPress), PEX systems, and metal push-fit fittings for plumbing and HVAC. Competes head-on with LegendPress, LegendPressCSG, and SmartClick categories across installer and contractor channels.
• Uponor North America: Manufacturer of PEX plumbing and radiant heating systems, including manifolds, fittings, and tubing. Direct competitor in Legend's radiant hydronic and PEX product lines serving the same contractor base.
• REHAU Industries: Global manufacturer of polymer-based plumbing, radiant heating, and PEX systems. Overlaps with Legend's HyperFlex/PE-RT, LegendFlex PEX, and radiant hydronic offerings, particularly in residential and light commercial heating.
• Matco-Norca: Master distributor and supplier of plumbing valves, fittings, and accessories to wholesalers. Directly comparable go-to-market (wholesale) and product breadth across valves, fittings, and specialty items.
• Merit Brass: U.S. manufacturer and master distributor of pipe, valves, fittings, and flanges serving plumbing, mechanical, and industrial contractors. Closely comparable product categories, customer base, and distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/legendvalve

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend Valve