Billy Sims BBQ
Billy Sims BBQ is a Tulsa-based fast-casual barbecue franchise founded in 2004 by Heisman Trophy winner Billy Sims, operating 30+ locations across six states serving smoked-on-site meats, traditional sides, catering, and branded merchandise to consumers, event organizers, and franchisees.
- Company typePrivate
- Founded2004
- HeadquartersOklahoma City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Billy Sims BBQ does
Billy Sims BBQ is a Tulsa, Oklahoma-based fast-casual barbecue restaurant chain founded in 2004 by former NFL running back and Heisman Trophy winner Billy Sims alongside entrepreneur Jeff Jackson. The company operates a franchise system with 30+ locations across six states (with Oklahoma and Michigan specifically identified), serving smoked-on-site barbecue meats and traditional sides to individual consumers, event organizers, community organizations, and franchisee operators.
The business runs four revenue streams: dine-in and takeout restaurant sales, catering services for events of 15 or more people, franchise fees and royalties from the 30+ unit system, and a Shopify-powered e-commerce storefront selling gift cards and branded merchandise (including signed Collector Cups). Franchisees receive a four-week training program, site selection, purchasing, and marketing support covering print, radio, and television advertising. Catering orders are accepted online with a 48-hour lead time or by phone for shorter-fuse events.
Technology infrastructure is limited to off-the-shelf components: a customer-facing online ordering portal at order.billysimsbbq.com, native iOS and Android mobile apps, and a Shopify storefront. No proprietary technology platforms, AI/ML capabilities, patents, trademarks, formal partnerships, or institutional capital have been disclosed. The company is founder-owned, private, and relies on Billy Sims' celebrity brand, the proprietary Texas/Kansas City rub and recipe formulation, community engagement (Spirit Nights), and Instagram-led social media for customer acquisition.
Billy Sims BBQ firmographics
Firmographics- Name
- Billy Sims BBQ
- Legal name
- Billy Sims BBQ
- Website
- https://billysimsbbq.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Billy Sims BBQ is a Tulsa-based fast-casual barbecue franchise founded in 2004 by Heisman Trophy winner Billy Sims, operating 30+ locations across six states serving smoked-on-site meats, traditional sides, catering, and branded merchandise to consumers, event organizers, and franchisees.
- Ownership category
- akta.pro rank
Billy Sims BBQ industry classification
Industry- Product category
- Fast Casual Barbecue Restaurants
- NAICS
- Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- BBQ & Smokehouse Fast Casual (THAFABAH)
Keywords
Where Billy Sims BBQ is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Billy Sims BBQ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in and Takeout Sales: Revenue from customers dining at restaurant locations or ordering food for takeout through the online ordering portal.
- Catering Services: Catering orders for events starting at 15 people, with options for custom orders and quotes. Orders can be placed online (48 hour leadtime) or via phone for quicker fulfillment.
- Franchise Fees and Royalties: Revenue from franchise development including site selection support, training, marketing assistance, and ongoing operational support for franchisees across 30+ locations.
- E-commerce and Merchandise: Online shop selling gift cards and merchandise through Shopify storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Catering packages - minimum 15 people |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Billy Sims BBQ product offering
Product offeringCore offering
Billy Sims BBQ is a fast casual barbecue restaurant chain that smokes meats on-site daily using proprietary rubs and recipes that blend Texas (Hooks) and Kansas City, Kansas barbecue traditions, and serves them with traditional sides through dine-in, takeout, online ordering, and event catering. Beyond restaurant operations, the company offers a multi-unit franchise program with site selection, training, and marketing support, alongside gift cards and branded merchandise through an online shop.
Product overview
Billy Sims BBQ is a Tulsa-based fast casual restaurant chain offering premium barbecue and traditional sides. The company operates a multi-channel business model consisting of: (1) Dine-in and takeout restaurant services with on-site smoked meats, (2) Online ordering platform for takeout and catering, (3) Catering services for events of 15+ people, (4) Gift card program, (5) E-commerce shop for branded merchandise, (6) Spirit Nights fundraising program, and (7) A franchise program supporting expansion across six states. The core offering centers on slow-smoked meats prepared daily with quality rubs and ingredients, complemented by traditional sides.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Fast casual barbecue restaurant serving slow-smoked meats (including award-winning ribs) and traditional sides, smoked and prepared on-site daily by Team Billy; offers dine-in service to individual consumers and families across 30+ locations in six states.
- Online Ordering (Takeout) Customer-facing online ordering system accessible at order.billysimsbbq.com with pickup time slot selection for takeout orders of Billy Sims BBQ menu items.
- Catering Services Catering packages for events including corporate luncheons, birthday parties, weddings, and reunions; orders accepted online for groups of 15+ people with a 48-hour lead time, with phone ordering available for quicker fulfillment and custom orders for special events.
- Gift Cards Physical and digital gift cards available for purchase at all Billy Sims BBQ locations and suitable for thank you gifts, birthdays, holidays, and other occasions.
- Shop (Branded Merchandise) Shopify-powered online storefront selling Billy Sims BBQ branded merchandise and collectibles such as signed Collector Cups.
- Franchise Program Franchise opportunity offering comprehensive support including site selection, store development, unified purchasing, four-week training, and corporate marketing assistance for entrepreneurs and multi-unit investors; franchise operations account for a significant portion of the 30+ unit system across six states.
Companies that use Billy Sims BBQ
Customer profileSegments4 records
Ideal customer profiles3 records
Billy Sims BBQ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Billy Sims BBQ partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Billy Sims BBQ competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Billy Sims BBQ social profiles
Digital presenceBilly Sims BBQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billy Sims BBQ leadership team
Management profileNumber of profiles
Profiles2 records
Billy Sims BBQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billy Sims BBQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billy Sims BBQ
What does Billy Sims BBQ do?
Billy Sims BBQ is a fast casual barbecue restaurant chain that smokes meats on-site daily using proprietary rubs and recipes that blend Texas (Hooks) and Kansas City, Kansas barbecue traditions, and serves them with traditional sides through dine-in, takeout, online ordering, and event catering. Beyond restaurant operations, the company offers a multi-unit franchise program with site selection, training, and marketing support, alongside gift cards and branded merchandise through an online shop.
Is Billy Sims BBQ a public or private company?
Billy Sims BBQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billy Sims BBQ founded?
Billy Sims BBQ was founded in 2004. It employs 101 to 250 people.
Where is Billy Sims BBQ based?
Billy Sims BBQ is headquartered in Oklahoma City, United States, in the North America region.
How does Billy Sims BBQ make money?
Four revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are catering Services, franchise Fees and Royalties and E-commerce and Merchandise.
Does Billy Sims BBQ have an API?
No public API is recorded for Billy Sims BBQ.
What industry is Billy Sims BBQ in?
Billy Sims BBQ's product category is Fast Casual Barbecue Restaurants. Its primary akta.pro industry code is THAFABAH, BBQ & Smokehouse Fast Casual. Its NAICS code is 722514 and its SIC code is 5810.