Mood Conseil

What Mood Conseil does

Mood Conseil is a French IT and innovation financing consulting firm founded in 2017 and headquartered in Nantes, with additional offices in Paris (2022), Marseille (2021), Réunion (2022), and Normandie (2023). The firm advises startups and innovative SMEs on accessing both non-dilutive financing — primarily the Crédit d'Impôt Recherche (CIR), Crédit d'Impôt Innovation (CII), JEI/JEU/JEIC status, IP Box regime, and video game tax credit — and dilutive financing, including fundraising preparation, co-investment matching, and due diligence support. Named clients include Accenta, Greentech, Qarnot, Scenario IA, Beapp, Arterya, Fresque du Climat, Speach Me, Studio Twins, Sinap's conseils, Visage.jobs, and Kirae, spanning tech/AI, green tech, HPC, medtech, and climate verticals. As of 2024 the firm serves 350+ clients and employs approximately 25 'Mooders'.

The business is a pure professional services model: revenue is generated through advisory engagement fees rather than software licensing or transaction commissions, and there is no disclosed SaaS product. Go-to-market is sales-led, heavily reinforced by an institutional partnership ecosystem that includes BPI France, La French Tech, Station F, Sofar, Tudigo, Bamboo Innovation, Normandie Incubation, Altae Niort, Novapuls, Premier étage, ici_lundi, ADN Ouest, La French Care, Impuls, Atlanpole, NAPF, Niort numérique, FiscArea, and Optimis Action. The firm cites over €100M in client financing obtained (a client-side figure, not Mood Conseil's own revenue) and holds OPQCM certification referenced on its website.

The company remains founder-owned and founder-led by three managing partners — Noël Gréau, Thomas Vergnaud, and Yoann Pasquereau — with no external investors or funding rounds disclosed. Headcount has scaled from three founders to ~25 employees in seven years, and client count has grown from roughly 100 (2020) to 350+ (2024). The firm is horizontally segmented across multiple innovative sectors rather than concentrated in a single vertical.

Name

Mood Conseil

Legal name

Mood Conseil

Website

https://mood-conseil.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Mood Conseil is a French consulting firm headquartered in Nantes that advises startups and innovative SMEs on R&D and innovation financing, including CIR/CII tax credits, public grants, and equity fundraising preparation. Founded in 2017, the firm serves 350+ clients across tech, green tech, HPC, medtech, and climate sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services - Non-Dilutive Financing: Advisory services for public and private funding, financial roadmap development, and strategic consulting for innovation projects including grants, subsidies, and tax incentives (CIR, CII, video game tax credit, JEI/JEU/JEIC, IP Box)
2. Consulting Services - Dilutive Financing: Assistance with fundraising including co-investment support, due diligence, mapping and coaching for companies seeking equity funding
3. Tax Incentive Processing Support: Support for CIR/CII filings, fiscal controls, and optimization of innovation tax credits

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mood Conseil is a French innovation financing consultancy that advises innovative companies and startups on securing R&D funding from creation through to equity fundraising. Its core work covers non-dilutive financing strategy (public grants, regional and national subsidies, and innovation tax incentives such as CIR, CII, video game tax credit, JEI/JEU/JEIC, IP Box) and dilutive financing support (co-investment, due diligence, investor mapping and coaching). The firm also provides ongoing support for CIR/CII filings, fiscal controls, and fiscal optimization, building technical and financial roadmaps tailored to each client's stage of development.

Product overview

Mood Conseil is a consulting firm specializing in R&D and innovation financing. The company offers a unified portfolio of advisory services centered around funding strategy for innovative companies. Core offerings include non-dilutive financing consulting (CIR/CII, public subsidies, tax incentives) and dilutive financing support (fundraising, co-investment, due diligence). The firm operates as a single-service consultancy rather than a software platform, providing end-to-end support from project analysis to validated funding applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil en Financement (Non-Dilutive Financing Advisory) Advisory services for non-dilutive public and private funding, including financial roadmap development and strategic consulting for innovative projects (grants, subsidies, CIR, CII, IP Box, JEI/JEU/JEIC, video game tax credit). Designed for French startups and SMEs engaged in R&D and innovation.
• Levée de Fonds (Dilutive Financing / Fundraising Support) Dilutive financing support for startups and growing companies, including co-investment matching, due diligence preparation, investor mapping, and coaching for equity fundraising rounds.
• CIR / CII Tax Credit Consulting Assistance with Crédit d'Impôt Recherche (R&D tax credit) and Crédit d'Impôt Innovation (Innovation tax credit) filings, fiscal controls, and optimization of innovation tax credits. Aimed at French R&D-performing companies seeking to secure or defend their tax credit claims.
• R&D Financing Advisory (Strategic Financing Roadmap) Comprehensive consulting engagement on R&D&I project financing, combining public and private funding sources with proprietary technical and financial roadmap construction. Targets innovative French companies seeking a coherent global financing strategy across BPI France, ADEME, regional and national aids, CIR/CII, IP Box, JEI/JEU/JEIC, and competitions such as i-Lab, i-Nov, France 2030, and CNC.

Quantifiable outcome

• +350 clients served as of 2024
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major, minor, regional and vertical.

• La French TechcoreStrategic or Co-development PartnerPart of the French Tech ecosystem, collaborating with the national initiative supporting French tech startups and innovative companies.
• BPI FrancecoreStrategic or Co-development PartnerPartnership with BPI France for public financing and support for innovative companies in France.
• Station FcoreStrategic or Co-development PartnerPartnership with Station F, the world's largest startup campus, for innovation ecosystem collaboration.
• SofarmajorStrategic or Co-development PartnerCabinet Sofar - strategic partner in financing consulting.
• TudigomajorStrategic or Co-development PartnerCrowdfunding platform partner for innovation financing.
• Bamboo InnovationminorStrategic or Co-development PartnerInnovation consulting partner from Canada.
• Normandie IncubationregionalStrategic or Co-development PartnerNormandy incubation network partner for startup support.
• Altae NiortregionalStrategic or Co-development PartnerTechnopole partner in Niort for regional innovation support.
• NovapulsregionalStrategic or Co-development PartnerRegional innovation ecosystem partner.
• Premier étageregionalStrategic or Co-development PartnerInnovation ecosystem partner.
• ici_lundiregionalStrategic or Co-development PartnerRegional innovation support partner.
• ADN OuestregionalStrategic or Co-development PartnerWest France digital ecosystem network partner.
• La French CareverticalStrategic or Co-development PartnerFrench healthcare innovation ecosystem partner.
• ImpulsregionalStrategic or Co-development PartnerRegional innovation partner.
• AtlanpoleregionalStrategic or Co-development PartnerAtlantic region innovation cluster partner.
• NAPFregionalStrategic or Co-development PartnerNational Association of Finance Professionals partner.
• Niort numériqueregionalStrategic or Co-development PartnerNiort digital ecosystem partner.
• FiscAreamajorStrategic or Co-development PartnerFiscal expertise partner for tax optimization services.
• Optimis ActionmajorStrategic or Co-development PartnerOptimization consulting partner for business performance.

Scale indicators5 records

Recent moves8 records

Expansion highlights2 records

Direct peers

• ABGI Group: French consulting firm specializing in R&D tax credit (CIR/CII) advisory and innovation financing—the closest direct competitor to Mood Conseil with similar technical and fiscal positioning.
• 2C Finance: French advisory firm focused on R&D tax credit optimization and public financing support for innovative companies, competing head-to-head with Mood Conseil for the same startup and SMB customer base.
• Alcimed: France-based innovation and new markets consulting firm serving innovative companies; overlaps with Mood Conseil's positioning around deeptech/startup innovation strategy and ecosystem navigation.
• Ricol Lasteyrie: French financial advisory firm operating in corporate finance, restructuring, and innovation financing; targets similar innovative company clients and overlaps on dilutive funding support.

Broad incumbents

• Wavestone: Larger French consulting firm with deep innovation and R&D advisory practices; offers similar services but as part of a broad transformation portfolio rather than focused on innovation financing.
• KPMG France: Big 4 firm providing R&D tax credit consulting, public funding advisory, and innovation incentives in France; competes with Mood Conseil by bundling these services into enterprise audit and tax relationships.
• EY France: Big 4 firm with substantial French innovation incentives and tax credit practices; broader portfolio but overlaps with Mood Conseil on CIR/CII and innovation financing mandates.
• Fidal: Large French law firm with dedicated innovation, public funding, and tax credit practices; addresses a similar client base but through a legal-first model rather than pure consulting.

Others

• BPI France: France's public investment bank and innovation funder; an ecosystem partner of Mood Conseil and a primary underlying capital source whose programs drive demand for Mood Conseil's advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MoodConseil
• Facebookfacebook.com/MoodConseil
• LinkedInlinkedin.com/company/mood-conseil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mood Conseil