Automotive SerDes Alliance

Name

Automotive SerDes Alliance

Legal name

Automotive Serdes Alliance

Website

https://auto-serdes.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Automotive Connectivity Standards

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)

akta.pro secondary industry

Interface ICs (USB/HDMI/SerDes/Level Shifters) (HDAHAIAD)

Keywords

• Automotive connectivity standards
• Serdes communication protocols
• In-vehicle networking
• High-speed data transmission
• Automotive camera interface

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: As a non-profit industry alliance, ASA generates revenue through membership dues. The alliance has Promoter and Adopter membership levels with different benefits and associated costs. Promoter members have additional rights including formation of Technical Committees, Steering Committee participation, and voting privileges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Automotive SerDes Alliance develops and maintains the ASA Motion Link (ASA-ML) specification, an open, multi-vendor standard for asymmetric high-speed SerDes communication in automotive applications. The specification defines physical, data link, and transport layers for connecting cameras, sensors, and displays in vehicles, supporting line rates from 2Gbps to 64Gbps with integrated authentication and data encryption. Access to draft and published specifications, along with participation in technical committees, is delivered through a tiered Promoter/Adopter membership program.

Product overview

Automotive SerDes Alliance (ASA) offers the ASA Motion Link specification family, which is an open, multi-vendor standard for asymmetric high-speed automotive data communication. The core product is ASA Motion Link, a comprehensive specification covering physical layer (TCA), data link layer and Application Stream Encapsulation Protocols (TCB), security (TCC), transceiver tests (TCD), and channel/components/EMC tests (TCE). The latest v2.0 and v2.1 versions add asymmetrical Ethernet capability (ASA-MLE) and native MIPI CSI-2 transport. ASA also recently established Technical Committee F (TCF) for standardized software driver APIs. The alliance provides test specifications and compliance test suites to enable interoperable implementations across the automotive ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• ASA Motion Link Specification Open, multi-vendor specification standard for asymmetric high-speed SerDes communication enabling camera, sensor, and display connectivity in vehicles. Covers physical layer, data link layer, Application Stream Encapsulation Protocols (ASEPs), and security. Used by automotive OEMs, tier-1 suppliers, and semiconductor vendors building in-vehicle high-speed links.
• ASA Promoter and Adopter Membership Tiered industry membership that grants companies access to ASA Motion Link specifications, working group materials, and the ability to participate in technical committees. For automotive OEMs, tier-1 suppliers, semiconductor vendors, cable/connector makers, and test houses seeking to influence or adopt the standard.

Quantifiable outcome

• Downstream line rates up to 16Gbps with v1.01 specification and up to 64Gbps with latest specifications
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core, strategic and supporting.

• MIPI AlliancecoreTechnology or Integration · 9 August 2023Liaison agreement enabling native MIPI CSI-2 implementation with ASA-ML PHY. ASA developing Application Stream Encapsulation Protocol (ASEP) to enable native CSI-2 transport over ASA Motion Link PHY. Once CSI-2 ASEP is approved by MIPI, it will be the only recommended camera protocol interface in ASA specifications.
• HDMI ForumcoreTechnology or Integration · 1 April 2022Liaison relationship for development of ASA Adaptation Layer specification compatible with HDMI 2.x specification. Collaboration helps ensure smooth translation of HDMI 2.x into ASA's Application Stream Encapsulation Protocol (ASEP) for in-vehicle display applications.
• JASPARstrategicTechnology or Integration · 2 March 2020Liaison with Japanese automotive industry organization for exchange of SerDes technology requirements and specification documents. Ensures ASA specifications meet requirements of Japanese automotive industry through JASPAR's Next Generation High-Speed Network Working Group.
• VESA (Video Electronics Standards Association)coreTechnology or Integration · 1 January 2020Liaison agreement providing ASA access to eDP/DP Standards for development of eDP/DP Adaptation Layer for ASA Motion Link. Collaboration strengthens focus on display protocols and ensures smooth translation into ASA's ASEP.
• OPEN AlliancesupportingTechnology or IntegrationCooperation with OPEN Alliance working group addressing multigigabit Ethernet channel specifications. Technical Committee E works in close cooperation on channel and EMC test specifications.

Scale indicators3 records

Broad incumbents

• IEEE Standards Association (IEEE-SA): IEEE-SA hosts automotive-relevant working groups including Ethernet & IP @ Automotive Technology Day where ASA demonstrated early PoCs. It is a much larger standards body addressing broader electrical/electronic standards, of which ASA-ML/specifications operate within.
• AVnu Alliance: AVnu Alliance promotes deterministic Ethernet standards (TSN, Audio Video Bridging) for automotive and professional AV. It overlaps with ASA's Ethernet-asymmetric direction (ASA-MLE) and addresses related in-vehicle networking concerns.
• SAE International: SAE International maintains broad automotive engineering standards including those relating to vehicle networking and ADAS. It uses a similar industry consensus model and influences overlapping technical domains as ASA.
• AUTOSAR: AUTOSAR is the dominant automotive software architecture standards body with broad industry-wide adoption across OEMs and Tier-1s. It is comparable in governance model (membership-funded, technical committees) and serves overlapping automotive developer communities as ASA's TC F software standardization efforts.

Direct peers

• VESA (Video Electronics Standards Association): VESA maintains DisplayPort and embedded DisplayPort standards. ASA has a formal liaison agreement with VESA to incorporate eDP/DP adaptation layers into ASA Motion Link, and they jointly shape display connectivity standards for both consumer and automotive markets.
• MIPI Alliance: MIPI Alliance develops interface specifications (including A-PHY for automotive SerDes) directly competing with ASA Motion Link. ASA has a formal liaison agreement with MIPI to enable native CSI-2 transport, but A-PHY is the entrenched alternative standard for automotive camera connectivity.
• JASPAR: Japanese automotive industry standards body with a Next Generation High-Speed Network Working Group that cooperates directly with ASA on SerDes specifications. JASPAR defines complementary requirements for the Japanese OEM ecosystem (Toyota, Honda, Nissan).
• OPEN Alliance (One Pair Ether-Net): OPEN Alliance standardizes 100BASE-T1 and Multi-Gigabit Ethernet for automotive, including channel and EMC specifications that cooperate with ASA Technical Committee E. Both alliances shape the same automotive E/E networking ecosystem with overlapping but complementary scopes.
• HDMI Forum: HDMI Forum maintains HDMI specifications including the Adaptation Layer that ASA incorporated. Both bodies use a Promoter/Adopter membership model and have a formal liaison relationship focused on adapting HDMI for in-vehicle display connectivity.

Emerging players

• COVESA (formerly GENIVI): COVESA is a nonprofit alliance creating open-source vehicle data and connectivity standards for the automotive ecosystem. It shares ASA's collaborative membership-driven model and intersects on vehicle software/connectivity standardization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/automotive-serdes-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive SerDes Alliance