Asian Trails
Asian Trails is a Bangkok-headquartered destination management company operating in ten Asian countries, providing leisure tours, MICE services, hotel bookings, and ground transfers to international travel trade partners, corporate groups, and FITs via its eConnect B2B platform and regional offices.
- Company typePrivate
- Founded1999
- HeadquartersBangkok, Thailand
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Asian Trails does
Asian Trails Ltd. is a privately held destination management company (DMC) headquartered in Bangkok, Thailand, founded in 1999. It operates across ten Asian markets — Thailand, Cambodia, China and Hong Kong, Indonesia, Laos, Malaysia, Myanmar, Singapore, Vietnam, and Borneo — serving international travel trade partners, corporate MICE clients, groups, and Free Independent Travelers (FITs) through on-ground operations and dedicated regional offices.
The company's core technology stack centers on two proprietary B2B platforms: eConnect, a real-time booking portal offering live availability and best rates for accommodation, transfers, and flights; and Cloud Tariff, a pricing and rate management tool for travel agents and tour operators. These platforms are complemented by the Trails product line, a curated portfolio of more than 370 tours organized into ten thematic categories (active, authentic, cruising, culinary, essential, family, joint, romantic, sustainable, wellness). No public API, developer portal, or AI/ML capabilities are disclosed in the available material.
Asian Trails generates revenue through a mix of one-time tour/excursion bookings, professional services for MICE programs, transaction-based commissions on hotel bookings and ground transfers, and recurring platform access fees from B2B travel trade partners using eConnect and Cloud Tariff. Pricing is not publicly disclosed; commercial engagement runs through direct enterprise sales via regional offices and through the trade platforms. The company employs 501–1,000 people, holds no identifiable parent or institutional investor, and has not disclosed funding rounds, revenue, or M&A activity.
Asian Trails firmographics
Firmographics- Name
- Asian Trails
- Legal name
- Asian Trails Ltd.
- Website
- https://asiantrails.travel
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Asian Trails is a Bangkok-headquartered destination management company operating in ten Asian countries, providing leisure tours, MICE services, hotel bookings, and ground transfers to international travel trade partners, corporate groups, and FITs via its eConnect B2B platform and regional offices.
- Ownership category
- akta.pro rank
Asian Trails industry classification
Industry- Product category
- Destination Management Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879)
- akta.pro primary industry
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)
- akta.pro secondary industries
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)
Keywords
Where Asian Trails is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices10 records
Markets served
Asian Trails business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tour and Excursion Packages: Organized tours and excursions across Asia including cultural, historical, adventure, and wellness experiences. Tours range from half-day to multi-day programs and include various trail types such as active, authentic, cruising, culinary, essential, family, joint, romantic, sustainable, and wellness trails.
- MICE Services: Meeting, Incentive, Conference, and Exhibition arrangements for corporate groups. Services include venue sourcing, logistics coordination, and program execution across Asian destinations.
- Hotel Bookings and Transfers: Arrangement of accommodation and ground transportation services, leveraging relationships with hotel partners across operating regions.
- B2B Platform Services: Access to eConnect platform for travel trade partners enabling real-time availability and bookings of services including accommodation, transfers, and flights.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Asian Trails product offering
Product offeringCore offering
Asian Trails is a destination management company (DMC) providing leisure tours, MICE arrangements, hotel bookings, and ground transfers across ten Asian countries. Its portfolio includes more than 370 themed tours (Active, Authentic, Cruising, Culinary, Essential, Family, Joint, Romantic, Sustainable, Wellness), delivered to international travel trade partners via the eConnect B2B booking platform and the Cloud Tariff pricing system.
Product overview
Asian Trails operates as a destination management company (DMC) offering a unified platform of travel services organized around three core offerings: eConnect (B2B real-time booking portal), Cloud Tariff (pricing/rate access tool), and Trails (tour/excursion portfolio). The eConnect platform enables travel agents and partners to access live availability and best rates for accommodation, transfers, and flights. Cloud Tariff provides supplementary pricing information access. The Trails product line comprises themed tour categories across Borneo, Cambodia, China, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, and Vietnam, with offerings ranging from half-day experiences to multi-week journeys.
Differentiator
Problem solved
Functional benefit
Products and services
- eConnect B2B Booking Platform Real-time B2B booking platform providing registered travel trade partners with live availability and best available rates for accommodation, transfers, and flights across Asian Trails' network of Asian destinations. Accessed via trade.asiantrails.travel.
- Cloud Tariff Partner pricing and rate management platform (tariff.asiantrails.travel) that provides travel agents and tour operators with access to pricing information for tours and travel services offered across Asian Trails' destinations.
- Trails (Curated Tour Portfolio) Curated portfolio of more than 370 tours and excursions across ten Asian countries (Borneo, Cambodia, China, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Vietnam) organized into ten themed trail categories: Active, Authentic, Cruising, Culinary, Essential, Family, Joint, Romantic, Sustainable, and Wellness, ranging from half-day to multi-day programs.
- MICE Services Meeting, Incentive, Conference, and Exhibition (MICE) services for corporate and association clients, including venue sourcing, logistics coordination, cultural programming, and program execution across Asian destinations.
- Hotel Bookings and Ground Transfers Arrangement of accommodation and ground transportation services for travelers across Asian Trails' ten operating countries, leveraging the company's hotel partner relationships and on-ground transfer network, booked through the eConnect platform or via regional offices.
Companies that use Asian Trails
Customer profileSegments4 records
Ideal customer profiles2 records
Asian Trails technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Asian Trails partnerships and signals
Strategic signalScale indicators1 record
Asian Trails competitors and assessment
Company assessmentEmerging players
- Wendy Wu Tours: Specialist tour operator with strong Asia focus (especially China and Indochina), offering guided group tours. While primarily a tour operator rather than DMC, it competes for travel trade allocation and direct FIT/group bookings in overlapping destinations.
Direct peers
- Buffalo Tours: Asia-focused DMC and tour operator covering Southeast Asia, China, and Japan with FIT, group, and MICE offerings. Direct competitor in the same regional ground-handling and curated tour space.
- Phoenix Voyages: Southeast Asia DMC headquartered in Vietnam offering inbound tours, MICE, and ground services across Vietnam, Cambodia, Laos, Thailand, and Myanmar. Overlaps with Asian Trails on product offering and trade customer base.
- Exo Travel: Asia-focused DMC with operations across Southeast Asia including Thailand, Vietnam, Cambodia, Laos, and Myanmar. Competes directly in B2B FIT and small-group tour itineraries with cultural/experiential focus similar to Asian Trails' Trails portfolio.
- Khiri Travel: Southeast Asia DMC offering curated tours, transfers, and DMC services in Thailand, Vietnam, Cambodia, Laos, and Myanmar. Overlaps directly with Asian Trails on product type (cultural/experiential) and B2B trade channel.
- Destination Asia: Pan-Asian DMC offering similar leisure tours, MICE, and B2B travel trade services across Southeast Asia, China, and Japan. Closely comparable operating model, footprint, and target customer base to Asian Trails.
- Diethelm Travel Group: Long-established Thailand-headquartered DMC operating across Southeast Asia with similar inbound ground handling, tour portfolio, and MICE capabilities. Direct overlap with Asian Trails across Thailand, Vietnam, Cambodia, Laos, and Myanmar.
- TourEast Holidays: Asia-based DMC and inbound tour operator serving the travel trade with FIT, group, and incentive programs across multiple Asian countries. Directly competes for B2B travel agent relationships in Asian inbound ground handling.
Broad incumbents
- Abercrombie & Kent: Global luxury tour operator with a Destination Management division operating across Asia. Competes with Asian Trails at the high end for upscale FIT, group, and MICE itineraries though its portfolio extends well beyond Asia.
Regional players
- Travel Indochina: Specialist tour operator and DMC focused primarily on Indochina (Vietnam, Cambodia, Laos, Myanmar) with cultural and small-group tours. Partial geographic overlap with Asian Trails' Southeast Asia footprint.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
Asian Trails social profiles
Digital presenceAsian Trails financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asian Trails leadership team
Management profileNumber of profiles
Profiles3 records
Asian Trails funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asian Trails M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asian Trails
What does Asian Trails do?
Asian Trails is a destination management company (DMC) providing leisure tours, MICE arrangements, hotel bookings, and ground transfers across ten Asian countries. Its portfolio includes more than 370 themed tours (Active, Authentic, Cruising, Culinary, Essential, Family, Joint, Romantic, Sustainable, Wellness), delivered to international travel trade partners via the eConnect B2B booking platform and the Cloud Tariff pricing system.
Is Asian Trails a public or private company?
Asian Trails is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Asian Trails founded?
Asian Trails was founded in 1999. It employs 501 to 1,000 people.
Where is Asian Trails based?
Asian Trails is headquartered in Bangkok, Thailand, in the Asia region.
How does Asian Trails make money?
Four revenue lines are on record. Tour and Excursion Packages are the primary driver. The others are MICE Services, hotel Bookings and Transfers and B2B Platform Services.
Who are Asian Trails's main competitors?
Wendy Wu Tours is listed as an emerging player. Direct peers are Buffalo Tours, Phoenix Voyages, Exo Travel, Khiri Travel, Destination Asia, Diethelm Travel Group and TourEast Holidays. Abercrombie & Kent is listed as a broad incumbent. Travel Indochina is listed as a regional player.
Does Asian Trails have an API?
No public API is recorded for Asian Trails.
What industry is Asian Trails in?
Asian Trails's product category is Destination Management Services. Its primary akta.pro industry code is THAKAEAA, Inbound DMCs (Full-Service Ground Handling), with a secondary code of THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations). Its NAICS code is 561520.