Whippet

What Whippet does

Whippet is an independent creative agency founded in 2000 that specializes in retail brand design and transformation. The firm operates studios in London (UK) and Melbourne (Australia), serving enterprise clients across retail, hospitality, and travel. Marquee accounts include Marks & Spencer, EasyJet, Bensons for Beds, Greene King, Keells Supermarket in Sri Lanka, and Big W in Australia. The company positions itself as a strategy-led creative partner, with work spanning brand identity, rebranding, in-store experience, visual merchandising, loyalty program design, and seasonal campaigns.

Core services are organized around four product pillars: Retail Brand Design Services, Brand Refresh and Rebranding, In-Store Experience Design, and Brand Strategy and Positioning. Deliverables include logo and color systems, packaging redesign, window displays, point-of-sale materials, and customer experience frameworks. Execution runs through integrated studio teams across London and Melbourne, with a documented studio exchange program that places UK designers in the APAC office for multi-week stints, giving the firm a cross-market retail perspective.

Whippet's revenue model is project-based professional services with no publicly disclosed pricing — engagements are quote-based and tailored to client scope. Distribution is direct-to-client enterprise field sales, with named Business Directors and Senior Account Managers targeting UK and global retail majors. The firm is privately held, has no disclosed external funding or parent company, and describes itself as 'fiercely independent, free of the big networks.' Headcount is reported in the 11–50 range; the UK operating entity is headquartered in London and the Australian subsidiary is registered as Whippet AU Pty Ltd.

Name

Whippet

Legal name

Whippet AU Pty Ltd

Website

https://whippet.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Whippet is an independent creative agency founded in 2000 specializing in retail brand design, rebranding, and in-store experience design, serving enterprise retail, hospitality, and travel clients from studios in London and Melbourne.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based professional services for retail brand design, rebranding, visual merchandising, and retail transformation. Includes brand strategy, creative design, in-store experience, and marketing campaign development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Whippet is an independent creative agency that transforms retail brands through strategic brand design, visual identity development, and in-store experience creation. The firm delivers project-based professional services including rebranding, brand refresh, brand strategy and positioning, visual merchandising, loyalty program design, packaging redesign, and integrated retail marketing campaigns for enterprise retail and consumer brands. Whippet operates dual studios in London and Melbourne and serves clients across the UK, Australia, and Asia-Pacific markets.

Product overview

Whippet is a creative agency offering a unified suite of retail brand design and transformation services. The agency's core offering centers on strategic brand development, visual identity design, and in-store experience creation, working with major retail clients on rebranding, seasonal campaigns, loyalty programs, and customer experience design across physical and digital touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Brand Design Services End-to-end strategic and creative services that transform retail brands from insight through execution, including brand identity development, visual positioning, and customer experience design across physical and digital touchpoints. Targeted at enterprise retail and consumer brand organizations.
• Brand Refresh and Rebranding Comprehensive rebranding solutions that refresh visual identities while preserving brand equity, covering logo design, color systems, typography, and packaging redesign. Sold to retail and consumer brand clients on a project basis (e.g., M&S Food brand refresh, Bensons for Beds rebrand).
• In-Store Experience Design Design of physical retail environments including window displays, point-of-sale materials, visual merchandising, in-store signage, and 3D immersive activations to enhance customer engagement. Targeted at retailers such as Big W Australia and M&S.
• Brand Strategy and Positioning Insight-led strategic services that define brand positioning, customer experience frameworks, and creative direction to drive retail performance. Sold to enterprise retail and consumer brand clients, including scope such as the EasyJet onboard retail engagement.

Quantifiable outcome

• Transformed Keells loyalty program for 2.4 million members
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Mother LondoncoreStrategic or Co-development PartnerCollaborated with Mother London on M&S Sparks loyalty program campaign. Mother London led the overall campaign while Whippet contributed brand strategy and design elements for in-store screens and leaflets.
• EasyJetcoreStrategic or Co-development PartnerStrategic partnership to reimagine EasyJet's onboard retail experience from the ground up. Whippet providing insight-led strategy, creative development, and copywriting for in-flight retail.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pearlfisher: London-headquartered independent brand design agency with deep CPG and retail credentials; directly comparable to Whippet in target client profile (major consumer brands), boutique size, and brand-identity-plus-packaging offering.
• Pentagram: Independent multi-partner design firm with a London office; comparable in delivering high-end brand identity, packaging and retail design for enterprise clients, though structured as a design partnership rather than a single integrated studio.
• Ragged Edge: London-based independent brand agency focused on brand strategy, identity and design for ambitious challenger and enterprise brands; directly comparable in size, independent ownership, and retail/consumer client mix.
• Bulletproof: Independent brand design agency with strong CPG and retail brand-design heritage; comparable to Whippet in delivering brand identity, packaging and retail experience design for global consumer brands.
• Carter Wong Design: London-based independent brand design consultancy covering identity, packaging and retail design; comparable boutique positioning serving enterprise consumer brands, similar in scale and independent ownership.
• Koto: Independent brand strategy and design studio with London presence; comparable in delivering brand identity, positioning and visual systems for consumer and retail brands, with a similarly independent ownership model.

Broad incumbents

• Design Bridge (Superunion): Global brand and design consultancy now part of WPP's Superunion; overlaps with Whippet on enterprise brand transformation, packaging and retail experience work but operates at much larger scale with network backing.
• Landor & Fitch: WPP-owned global brand consultancy with deep retail and consumer brand-design heritage; competes with Whippet for the same enterprise rebranding and retail transformation mandates but at materially larger scale and with broader geographic delivery.
• Lippincott: Global brand strategy and design consultancy; competes for the strategic brand positioning and identity work that Whippet positions itself on, but typically serves Fortune 500 mandates from a much larger base.

Others

• Mother Design: Design arm of Mother London, a documented Whippet collaboration partner on M&S Sparks; comparable creative-adjacent capability set, with frequent overlap on retail brand campaigns in the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whippet
• Instagraminstagram.com/whippetagency
• Xx.com/wearewhippet

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whippet