The Loop Company
The Loop Company is a privately held Portuguese tech group headquartered in Coimbra, operating LoopOS (a no-code SaaS ERP for circular economy workflows), Loop Future (IT services and digital transformation), and BabyLoop (a childcare marketplace), serving enterprise clients across Portugal, the UK, and India through a mix of SaaS subscriptions, professional services, and marketplace commissions.
- Company typePrivate
- Founded2016
- HeadquartersCoimbra, Portugal
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What The Loop Company does
The Loop Company is a privately held Portuguese technology group headquartered in Coimbra, organized around two parallel theses: circular-economy platforms and digital transformation services for enterprise clients. It was founded in 2016 as a spin-off from the IPN incubator of the University of Coimbra and operates today through wholly owned subsidiaries including Loop Future (tailored software development and IT services), LoopOS (a modular SaaS ERP with a no-code, drag-and-drop interface for building circular-economy workflows), BabyLoop (a regulated marketplace for childcare products), and four acquired brands (ColorElephant and Hydradev, acquired 2023; Certwo and Ovyo, acquired 2024). Additional product lines include ZEROO Smart Packaging (launched 2023) and Salesforce and TV & Media professional services (launched 2024).
The group generates revenue from a mix of recurring SaaS subscriptions on LoopOS, professional services and custom development through Loop Future, marketplace commissions on BabyLoop, and a growing Salesforce and media services practice. It goes to market via direct enterprise sales, supported by offices in Coimbra, Porto, Leiria and Lisboa in Portugal, plus Brighton in the UK and Bengaluru in India, with more than 65% of business reported as international. Named customers include the Sonae group (Sonae MC, Continente) and Note for retail circular-economy programs, and the company reports below-3% attrition with headcount scaling from 71 in 2021 to a projected 350 in 2025. The Loop Company is B-Corp certified, was the first social project to receive venture capital funding in Portugal (2018), and most recently received an EIC Accelerator award in 2026.
The Loop Company firmographics
Firmographics- Name
- The Loop Company
- Legal name
- The Loop co.
- Website
- https://theloop.pt
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Loop Company is a privately held Portuguese tech group headquartered in Coimbra, operating LoopOS (a no-code SaaS ERP for circular economy workflows), Loop Future (IT services and digital transformation), and BabyLoop (a childcare marketplace), serving enterprise clients across Portugal, the UK, and India through a mix of SaaS subscriptions, professional services, and marketplace commissions.
- Ownership category
- akta.pro rank
The Loop Company industry classification
Industry- Product category
- Enterprise Software
- NAICS
- All Other Support Services (56199)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where The Loop Company is headquartered
LocationHeadquarters
- HQ city
- Coimbra
- HQ country
- Portugal
- HQ region
- Europe
Offices7 records
Markets served
The Loop Company business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscriptions (LoopOS): LoopOS operates as a modular SaaS ERP platform. Revenue is generated through software subscriptions for businesses accessing the circular economy flow platform on a recurring basis.
- Software & IT Services (Loop Future): Loop Future provides tailored software development and IT services, generating revenue through professional services engagements and custom development projects.
- Marketplace (BabyLoop): BabyLoop operates as a marketplace for childcare products, generating revenue through transaction fees and commissions on sales conducted through the platform.
- Salesforce Services: Salesforce consulting and implementation services released in 2024 as part of the company's expanding service portfolio.
- TV & Media Services: TV and media technology services released in 2024, expanding the company's service offerings into the media sector.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
The Loop Company product offering
Product offeringCore offering
The Loop Company sells B2B technology solutions through three core lines: LoopOS, a modular SaaS ERP platform that enables businesses to configure circular economy workflows via a no-code, drag-and-drop interface; Loop Future, a software development and IT services arm delivering tailored digital transformation and retail solutions; and BabyLoop, a regulated marketplace for childcare products. The group has expanded into Salesforce consulting, TV & Media services, and ZEROO Smart Packaging, with over 65% of revenue generated internationally.
Product overview
The Loop Co. operates a diversified portfolio of B2B technology solutions organized around circular economy and digital transformation themes. The core offerings include LoopOS, a modular SaaS ERP platform for building circular economy workflows via no-code interface, and Loop Future, a software and IT services company driving digital transformation. Additional products include BabyLoop (childcare marketplace), ZEROO Smart Packaging, and services in Salesforce and TV & Media. The group has expanded through strategic acquisitions including ColorElephant, Hydradev (2023), Certwo, and Ovyo (2024).
Differentiator
Problem solved
Functional benefit
Brands
- LoopOS: A modular SaaS ERP that enables businesses to build circular economy flows in minutes through a no-code, drag-and-drop interface.
- Loop Future
- BabyLoop
- ZEROO Smart Packaging
Products and services
- LoopOS Modular SaaS ERP platform that enables businesses to build circular economy flows in minutes through a no-code, drag-and-drop interface. Targeted at sustainability-focused mid-market and enterprise customers implementing circular economy operations.
- Loop Future
Quantifiable outcome
- 10x team growth in past 3 years
- +2 more outcomes
Companies that use The Loop Company
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
The Loop Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Loop Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NotecoreNote partnered with The Loop Co. for back-to-school sales initiatives in 2021. The partnership was reestablished alongside Continente, suggesting a collaborative commercial ecosystem.
- Sonae MCcoreSonae MC was a key partner in launching Book in Loop's second generation platform in 2016/2017. This partnership represents an early strategic collaboration with a major Portuguese retail group for platform development.
- ContinentecoreContinente, a major Portuguese retail brand under Sonae MC, partnered with The Loop Co. for the Book in Loop platform launch and later for back-to-school sales campaigns. The partnership was reestablished in 2021, indicating an ongoing commercial relationship.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
The Loop Company competitors and assessment
Company assessmentDirect peers
- OutSystems: Portuguese-founded low-code application development platform serving enterprise digital transformation. Directly comparable as a Portugal-based, no-code/low-code SaaS play; LoopOS's no-code interface competes for similar enterprise workloads.
- Odoo: Open-source modular ERP platform serving SMEs and mid-market with SaaS deployment. Directly comparable to LoopOS as a modular SaaS ERP, though Odoo targets general business workflows while LoopOS focuses on circular economy flows.
Regional players
- Feedzai: Portugal-headquartered AI/risk decisioning platform serving global financial institutions. Comparable as a Portuguese-origin B2B software company that scaled internationally and pursued platform-led growth.
- Talkdesk: Lisbon-founded cloud contact center software company serving enterprise customers globally. Comparable as a Portugal-rooted B2B SaaS company that leveraged international expansion and a similar tech talent base.
Broad incumbents
- Globant: Global IT services and digital transformation firm with strong presence in Latin America and Europe. Comparable in providing customized software development, nearshore delivery, and enterprise digital transformation services.
- Accenture: Global professional services firm with a large technology and digital transformation practice. Comparable as a sales-led enterprise IT services partner offering tailored development across industries.
- Capgemini: Global IT services and consulting firm with deep European presence. Comparable as a large-scale enterprise software services provider with multi-country delivery capability.
- Salesforce: Global CRM and enterprise SaaS platform with which The Loop Co. has launched a Salesforce services practice. Comparable as the underlying platform for the company's professional services revenue stream.
- Deloitte Digital: Global consulting firm's digital transformation arm offering custom development, ERP implementation, and IT services. Comparable to Loop Future in providing tailored enterprise software development and digital transformation services.
Emerging players
- Watershed: Enterprise sustainability platform helping companies measure and reduce carbon emissions. Comparable as a circular economy / sustainability software company selling to enterprises facing ESG compliance pressures.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Loop Company social profiles
Digital presenceThe Loop Company compliance and trust
Trust signalCompliance1 record
The Loop Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Loop Company leadership team
Management profileNumber of profiles
Profiles4 records
The Loop Company subsidiaries and ownership
Company hierarchySubsidiaries9 records
The Loop Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Loop Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Loop Company
What does The Loop Company do?
The Loop Company sells B2B technology solutions through three core lines: LoopOS, a modular SaaS ERP platform that enables businesses to configure circular economy workflows via a no-code, drag-and-drop interface; Loop Future, a software development and IT services arm delivering tailored digital transformation and retail solutions; and BabyLoop, a regulated marketplace for childcare products. The group has expanded into Salesforce consulting, TV & Media services, and ZEROO Smart Packaging, with over 65% of revenue generated internationally.
Is The Loop Company a public or private company?
The Loop Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Loop Company founded?
The Loop Company was founded in 2016. It employs 51 to 100 people.
Where is The Loop Company based?
The Loop Company is headquartered in Coimbra, Portugal, in the Europe region.
How does The Loop Company make money?
Five revenue lines are on record. SaaS Subscriptions (LoopOS) is the primary driver. The others are software & IT Services (Loop Future), marketplace (BabyLoop), salesforce Services and TV & Media Services.
Who are The Loop Company's main competitors?
Direct peers on record are OutSystems and Odoo. Regional players are Feedzai and Talkdesk. Broad incumbents are Globant, Accenture, Capgemini, Salesforce and Deloitte Digital. Watershed is listed as an emerging player.
Does The Loop Company have an API?
No public API is recorded for The Loop Company.
What industry is The Loop Company in?
The Loop Company's product category is Enterprise Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 56199 and its SIC code is 7371.