DayGlo Color Corp

Name

DayGlo Color Corp

Legal name

DayGlo Color Corp

Website

https://dayglo.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Chemicals (Fluorescent Pigments and Colorants)

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Synthetic Dye and Pigment Manufacturing (325130), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

akta.pro secondary industries

Color Matching, Tinting & Colorant Systems (IMAEAHAL), Color Lakes & Pigment Preparations (Aluminum Lakes, Encapsulated Pigments) (AFAJAEAE)

Keywords

• Fluorescent pigments
• Specialty colorants
• Phosphorescent pigments
• Industrial coatings
• Plastic colorants

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pigment and Colorant Sales: DayGlo generates revenue primarily through the sale of fluorescent pigments, phosphorescent pigments, dyes, dispersions, toners, and ink bases to industrial manufacturers. Products are sold directly and through distribution channels. Finished paint products (SRX and 215 series) are sold through e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DayGlo Color Corp manufactures and sells daylight fluorescent pigments, phosphorescent (glow-in-the-dark) pigments, fluorescent dyes, dispersions, toners, and ink bases for industrial customers. The company also produces finished fluorescent paints sold through its own e-commerce storefront. Its pigments absorb invisible UV light and re-emit it as vivid visible color up to three times brighter than conventional colors, serving manufacturers in coatings, plastics, graphic arts, cosmetics, food and beverage, and safety/security applications.

Product overview

DayGlo Color Corp is the world's original and largest manufacturer of daylight fluorescent pigments, offering a comprehensive portfolio of color solutions organized into core product categories: Fluorescent Pigments (the foundational technology), Fluorescent Toners, Fluorescent Dispersions, Pigment Dispersions, Ink and Ink Bases, Dyes, Specialty products (including Phantom™ invisible pigments and NightGlo™ phosphorescent pigments), Paints (SRX water-based and 215 oil-based), and Resins. The product portfolio spans multiple specialized sub-brands including GloPrill® (dust-free pellets including FDA-compliant version), Gem-Tone™ (FDA-approved polymeric dyes), ZQ™ and Z™ Pigments (thermoplastic for olefins), Dyebright Dyes, MP Microsphere (benzoguanamine technology), VCL/VC Pigments (PVC/plastisol), A/AX and T/GT Thermoset Pigments, ECO Pigments (26% recycled materials), water-based dispersions (WT, WAX, WECO, SPL), ink bases (ZYB Zydeco™ UV, StarFire® HB, SFI Starfire® II), toners (WRT, HM/HMS), cosmetic pigments (ICE, ICE Illuminator, Elara Luxe™), and industrial dispersions (AIT, ECD Epoxy, HI-Tint, LED, NO VOC NVC, PET, POP). Specialty products include Phantom™ DINV for security/anti-counterfeiting and NightGlo™ NG200/NGX300 for glow-in-the-dark applications. DayGlo serves markets across coatings, plastics, graphic arts/printing, cosmetics, food & beverage, and security & protective equipment.

Differentiator

Problem solved

Functional benefit

Brands

• GloPrill: Formaldehyde-free fluorescent colorants for plastics applications, including FDA-compliant variants for food-contact applications.
• GemTone
• NightGlo
• Phantom
• Radiant
• StarFire
• Elara Luxe
• Zydeco

Products and services

• Fluorescent Pigments Daylight fluorescent pigments that absorb UV light and re-emit it as vivid, brilliant visible color. The foundational product line serving as catalysts for color expression across coatings, plastics, printing, and specialty applications.
• Fluorescent Toners

Quantifiable outcome

• Fluorescent colors up to 3x brighter than conventional colors
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• RadiantcoreStrategic or Co-development PartnerRadiant (radiantcolor.com) is a sister company under the same parent RPM International. DayGlo careers page references opportunities at both DayGlo and Radiant locations. Water-to-Air: Radiant serves complementary markets with different color solutions under the RPM umbrella.

Scale indicators4 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Radiant Color Corp: Radiant Color is a sister company of DayGlo under RPM International, manufacturing fluorescent and phosphorescent pigments for complementary markets. As a direct sibling serving overlapping end-markets, it is the most comparable peer.
• Ferro Corporation: Ferro (now owned by Prince International) is a specialty chemicals producer focused on colorants and performance materials for coatings, plastics, and ceramics. Its colorant and dispersion lines are closely comparable to DayGlo's pigment dispersions and specialty colorants.
• Sensient Technologies: Sensient Technologies is a global manufacturer of colors, flavors, and specialty ingredients serving food, cosmetics, and industrial markets. Its colorants segment directly competes with DayGlo's food-contact and cosmetic pigment lines (e.g., Gem-Tone, DermaGlo).

Broad incumbents

• Sun Chemical: Sun Chemical is the world's largest printing inks and pigments manufacturer, part of DIC Group. It competes with DayGlo across graphic arts pigments, fluorescent ink bases, and packaging colorants as part of a much broader product portfolio.
• DIC Corporation: DIC is a Japanese global manufacturer of printing inks, pigments, and specialty chemicals, including fluorescent pigments for graphic arts and packaging. It is a broad incumbent with overlapping product lines in fluorescent colorants and printing ink bases that compete with DayGlo's StarFire and Zydeco lines.
• RPM International Inc. RPM International is the publicly traded parent of DayGlo and a diversified specialty coatings and sealants conglomerate. As the corporate parent, it owns, funds, and strategically directs DayGlo's operations and is a key contextual comparison for any RPM-internal benchmarking.
• Heubach Group (formerly Clariant Pigments): Heubach is a global producer of organic and inorganic pigments and pigment preparations for coatings, plastics, and printing applications. While much broader and larger than DayGlo, it directly competes in industrial colorants and shares the B2B specialty chemicals model.
• Merck KGaA (Performance Materials): Merck KGaA's Performance Materials division includes effect pigments, functional materials, and cosmetic actives used in automotive coatings, cosmetics, and industrial applications. It is a broad incumbent with significant overlap in cosmetic specialty pigments and functional colorants.

Emerging players

• LuminoChem: LuminoChem is a Hungarian specialty chemical company developing fluorescent probes, dyes, and pigments for life sciences, security, and specialty applications. It is a smaller emerging player in fluorescent chemistry with partial product overlap with DayGlo.
• LCR Hallcrest: LCR Hallcrest is a specialty manufacturer of thermochromic, photochromic, and fluorescent pigments used in security, anti-counterfeiting, and novelty applications. It overlaps with DayGlo's Phantom invisible pigments and NightGlo security/safety lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dayglocolor
• LinkedInlinkedin.com/company/day-glo-color-corp
• Instagraminstagram.com/dayglocolor
• Xx.com/dayglocolorcorp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DayGlo Color Corp