Floor Covering News
Floor Covering News is a privately held U.S. B2B trade publication serving the flooring industry, publishing a 26-times-yearly print magazine plus supplements to 14,500+ retailers, distributors, and manufacturers, and extending across web, email, video, social, and a 2025-launched podcast.
- Company typePrivate
- Founded1985
- HeadquartersHuntington Station, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Floor Covering News does
Floor Covering News (FCNews) is a privately held B2B trade publication serving the U.S. floor covering industry, founded in 1985 and headquartered in Huntington Station, New York. Its core product is a print magazine issued 26 times per year plus four supplements, distributed to a circulation of more than 14,500 specialty flooring retailers, distributors, manufacturers, suppliers, and industry associations. The publication extends across a digital platform stack including fcnews.net (approximately 35,000 monthly visitors), FCNewsletters email products with a reported 35% open rate, a YouTube video library, social channels totaling 40,000+ followers (LinkedIn, Twitter, Facebook, Instagram), and a monthly podcast launched in 2025 and hosted by co-publisher Steve Feldman. Print production runs on a 4-color offset web press, while digital operations include homepage and category takeovers, sponsored content, custom video production, webinars, and online classifieds.
FCNews generates revenue almost entirely from advertising across four streams: display advertising in print (full page $7,000-$8,000, junior page $5,000-$6,000, with frequency discounts of 10-25%), classified advertising (line ads and $200/column-inch display classifieds, paid in advance), specialty/custom publishing for manufacturers, distributors, retailers, and associations, and digital advertising (banner, rich media, dedicated email blasts, social, sponsored webinars). The go-to-market motion is sales-led and direct, with named sales contacts including Dustin Aaronson and a circulation desk reachable at +1 (917) 363-2385. FCNews also operates two annual award programs (Style & Design Awards, Innovation Awards) plus an Award of Excellence and Retailers of the Year recognition, which function as both editorial franchises and advertiser touchpoints.
Floor Covering News firmographics
Firmographics- Name
- Floor Covering News
- Legal name
- Floor Covering News
- Website
- https://fcnews.net
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Floor Covering News is a privately held U.S. B2B trade publication serving the flooring industry, publishing a 26-times-yearly print magazine plus supplements to 14,500+ retailers, distributors, and manufacturers, and extending across web, email, video, social, and a 2025-launched podcast.
- Ownership category
- akta.pro rank
Where Floor Covering News is headquartered
LocationHeadquarters
- HQ city
- Huntington Station
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Floor Covering News business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Display Advertising: Print and digital display advertising sold at frequency-based pricing tiers. Full page ads range from $7,000-$8,000; smaller sizes available. 4x minimum 10% discount, 8x 15% discount, 13x 20% discount, 26x 25% discount.
- Classified Advertising: Line ads and display classified ads. Line ads include bold headline ($50), body copy ($50), border/box number ($50), logo/art insertion ($50). Display classifieds at $200 per column inch.
- Specialty Publishing: Custom publication services including sponsored issues, anniversary issues, inserts, custom magazines, newsletters, and single-sponsor content pieces for manufacturers, distributors, retailers, and associations.
- Digital Advertising: Website advertising including homepage takeovers, category takeovers, custom branded content sponsorships, rich media ad design, social media advertising, email marketing with dedicated blasts, custom video production, sponsored webinars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full page (10" x 14") 4-color display ad |
| Other | Multi-year contract | Junior page (8" x 10") 4-color display ad |
| Other | Multi-year contract | Half page (10" x 7") 4-color display ad |
| Other | Multi-year contract | Strip ad (10" x 3") 4-color display ad |
| Other | Multi-year contract | Quarter page (6" x 7") 4-color display ad |
| Transaction based/ take rate | One time/ perpetual license | Classified line ads |
| Unit Pricing | One time/ perpetual license | Classified display ads |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Floor Covering News product offering
Product offeringCore offering
Floor Covering News is a B2B trade publication serving the U.S. floor covering industry. Its core offering is a print magazine published 26 times per year plus 4 supplements, reaching 14,500+ specialty flooring retailers, distributors, and manufacturers. It complements the print product with a digital platform (fcnews.net), email newsletters, social media, podcasts, video content, and custom specialty publishing services, monetized primarily through display and classified advertising.
Product overview
Floor Covering News is a B2B trade publication serving the floor covering industry with a multi-platform approach. The core product is the print magazine published 26 times per year plus 4 supplements. Digital offerings include fcnews.net website with approximately 35,000 monthly hits, FCNewsletters with 35% open rate, and a podcast launching in 2025 hosted by co-publisher Steve Feldman. The publication offers comprehensive digital advertising products including homepage takeovers, category takeovers, sponsored content, video content packages, social media advertising, banner campaigns, rich media ad units, and email marketing with dedicated blasts. Specialty publishing services produce custom magazines, newsletters, and sponsored issues. The publication also hosts two annual award programs: the FCNews Style & Design Awards and the FCNews Innovation Awards. Selling guides and supplements covering LVT, WPC, SPC, carpet, ceramic, laminate, and wood categories provide educational selling resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Floor Covering News Magazine
- fcnews.net Digital Website
- FCNews Podcast
- Custom Publishing Service
- FCNews Selling Guides and Supplements
- FCNews Style & Design Awards
- FCNews Innovation Awards
Quantifiable outcome
- 35% email open rate - industry-leading engagement for newsletters and e-blasts
- +2 more outcomes
Companies that use Floor Covering News
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Floor Covering News technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Floor Covering News partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Floor Covering News competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Customer concentration
Floor Covering News social profiles
Digital presenceFloor Covering News financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floor Covering News leadership team
Management profileNumber of profiles
Profiles1 record
Floor Covering News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floor Covering News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floor Covering News
What does Floor Covering News do?
Floor Covering News is a B2B trade publication serving the U.S. floor covering industry. Its core offering is a print magazine published 26 times per year plus 4 supplements, reaching 14,500+ specialty flooring retailers, distributors, and manufacturers. It complements the print product with a digital platform (fcnews.net), email newsletters, social media, podcasts, video content, and custom specialty publishing services, monetized primarily through display and classified advertising.
Is Floor Covering News a public or private company?
Floor Covering News is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floor Covering News founded?
Floor Covering News was founded in 1985. It employs 1 to 10 people.
Where is Floor Covering News based?
Floor Covering News is headquartered in Huntington Station, United States, in the North America region.
How does Floor Covering News make money?
Four revenue lines are on record. Display Advertising is the primary driver. The others are classified Advertising, specialty Publishing and digital Advertising.
Does Floor Covering News have an API?
No public API is recorded for Floor Covering News.