Empower U.
Empower U is a New Jersey-based behavioral health provider delivering ABA therapy, outpatient counseling, in-home services, and respite care to children, adults, and families, reimbursed through commercial insurance and NJ Medicaid.
- Company typePrivate
- Founded2015
- HeadquartersHazlet, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Empower U. does
Empower U is a privately held, for-profit behavioral health provider founded in 2015 by Dr. Marlon W. Gray and headquartered in Hazlet, New Jersey, with a second office in Paramus. The company delivers a comprehensive suite of mental health services in New Jersey, including Applied Behavior Analysis (ABA) therapy for autism and developmental disabilities, Intensive In-Home and Behavioral Assistant services, outpatient therapy (individual, couples, family, and group) delivered in-person and via telehealth, and respite care for children with developmental disabilities. Services are reimbursed through insurance: Empower U is in-network with most major commercial payors (Aetna, Anthem, Cigna, Empire BCBS, Horizon BCBS, Optum, Oscar, Oxford, UMR, United Healthcare) and three NJ Medicaid plans (Aetna Better Health of NJ, Horizon NJ Health, United Healthcare Community Plan), with out-of-network options available. Patient acquisition relies on a hybrid of SEO-optimized location pages, an educational blog, organic social (Facebook/Instagram), consultation CTAs, and a Zocdoc booking integration; respite applications are facilitated through the PerformCare system.
The company employs 251-500 staff led by multiple managing partners, including a BCBA (Gabriel Theosmy Jr), LCSW and LPC clinicians, and a PhD-level clinical development partner (Dr. Elena Mazza). Multilingual clinical capacity across English, Albanian, Arabic, Spanish, Portuguese, Creole, Polish, and Serbian is a stated differentiator. The organization also operates a Training & Development department that runs internships and continuing education with educational institutions, and is developing Insightium, a multi-modal learning management platform for mental health professionals (status: Coming Soon). No external institutional funding, M&A activity, or revenue figures are disclosed.
Empower U. firmographics
Firmographics- Name
- Empower U.
- Legal name
- Empower U
- Website
- https://justempower.me
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Empower U is a New Jersey-based behavioral health provider delivering ABA therapy, outpatient counseling, in-home services, and respite care to children, adults, and families, reimbursed through commercial insurance and NJ Medicaid.
- Ownership category
- akta.pro rank
Empower U. industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Social Services (8300), Services-Home Health Care Services (8082)
- akta.pro primary industry
- ABA Therapy Providers (Clinic-Based) (EDAKAHAA)
- akta.pro secondary industries
- ABA Therapy Providers (Home-Based) (EDAKAHAB), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), Autism (ASD) Support Childcare (HSAAAIAA), Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG)
Keywords
Where Empower U. is headquartered
LocationHeadquarters
- HQ city
- Hazlet
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Empower U. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance Reimbursed Therapy Services: The company generates revenue through insurance reimbursement for mental health services. They accept most commercial insurances including Aetna, Anthem Blue Cross Blue Shield, Cigna, Empire Blue Cross Blue Shield, Horizon Blue Cross Blue Shield, Optum, Oscar Health, Oxford, UMR, United Healthcare, and NJ Medicaid plans including Aetna Better Health of NJ, Horizon NJ Health, and United Healthcare Community Plan. Out-of-network options are also available.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Empower U. product offering
Product offeringCore offering
Empower U. is a New Jersey-based mental and behavioral health services provider delivering Applied Behavior Analysis (ABA) therapy for individuals with autism and developmental disabilities, outpatient therapy (individual, couples, family, group) for all ages, intensive in-home and community-based services for at-risk youth, and respite care for children with developmental disabilities. Services are reimbursed through commercial insurance and NJ Medicaid plans and delivered via in-person offices, in-home visits, and telehealth across New Jersey.
Product overview
Empower U is a mental health services organization offering a comprehensive suite of therapeutic services in New Jersey. The core service portfolio includes Applied Behavior Analysis (ABA) therapy for autism and developmental disabilities, In-Home Services (including Intensive In-Home, Behavioral Assistant, and Mentor services), Outpatient Therapy (both virtual and in-person for individuals, couples, families, and groups), and Respite Care for children with developmental disabilities. The company also operates an Education & Development department providing professional training and development for clinical providers. A forthcoming multi-modal learning platform called Insightium is under development for mental health professionals. Services are delivered across New Jersey with locations in Hazlet and Paramus, serving Monmouth County and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Applied Behavior Analysis (ABA) Services Evidence-based ABA therapy for individuals with autism and other developmental disabilities, focused on improving communication skills, social abilities, and independence through personalized treatment plans. Delivered in New Jersey by BCBA-credentialed clinicians.
- In-Home Services Home and community-based therapeutic interventions for children, adolescents, and young adults in New Jersey, including Intensive In-Home (IIH) services, Behavioral Assistant services, Mentor services, and Biopsychosocial Needs Assessments.
- Outpatient Therapy Services Virtual and in-person therapy services for individuals, couples, families, and groups across all ages, covering conditions including anxiety, depression, trauma, addiction, and relationship issues. Accepts most major commercial insurances and NJ Medicaid plans, with out-of-network options available.
- Respite Care Services Respite care services supporting children with developmental disabilities and their caregivers by providing relief, social interaction opportunities, skill development, and recreational activities tailored to unique needs.
Companies that use Empower U.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Empower U. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Empower U. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Educational Institutions (Internship Partnerships)minorThe Education and Development Department establishes partnerships and collaborations with educational institutions to share resources, best practices, and expertise through experiential internship-based placements and supervision for mental health professionals.
- ZocdocminorEmpower U offers appointment scheduling through Zocdoc's online platform, allowing clients to book therapy appointments digitally through the Zocdoc marketplace.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Empower U. competitors and assessment
Company assessmentDirect peers
- ABA Centers of America: Large multi-state ABA therapy provider serving children with autism. Directly comparable to Empower U's ABA service line in modality, payer mix (commercial + Medicaid), and target population (children with ASD).
- CPC Behavioral Healthcare: New Jersey-based nonprofit behavioral health provider offering outpatient, in-home, and substance use services — closely matching Empower U's mix of outpatient therapy and in-home IIC/Behavioral Assistant services in the same NJ geography.
- Legacy Treatment Services: NJ-based behavioral health and I/DD services provider offering outpatient counseling, in-home, and respite programs. Overlaps directly with Empower U's mental-health-plus-developmental-disabilities service portfolio in NJ.
- Preferred Behavioral Health Group: NJ behavioral health nonprofit operating outpatient, intensive in-community, and children's mental health programs. Comparable to Empower U's children/adolescent-focused IIC and outpatient therapy model.
- Beacon Behavioral Health Services: NJ-based outpatient behavioral health provider offering individual, family, and group therapy for children and adults. Directly comparable to Empower U's outpatient therapy service line in NJ.
- Autism Learning Partners: Multi-state ABA provider serving children and adults with autism. Comparable to Empower U's ABA service line in clinical modality, in-home/clinic delivery, and insurance-based billing.
Broad incumbents
- Rutgers University Behavioral Health Care: Large NJ academic-affiliated behavioral health system offering outpatient, IIC, and developmental disability services statewide. Broader portfolio and scale than Empower U, but overlapping in outpatient and IIC service lines.
- Hackensack Meridian Health (Behavioral Health): Large NJ health system operating behavioral health and addiction services across the state. Competes for the same NJ patient pool and same payer relationships, but as part of a much broader healthcare portfolio.
- Sevita Health: National provider of home and community-based behavioral health, ABA, and I/DD services. Comparable to Empower U's in-home and respite services, but operating at much greater scale across multiple states.
- Catalight: National nonprofit serving people with developmental disabilities through ABA and family support services. Comparable to Empower U's ABA and family/caregiver support offerings, but with a broader geographic and programmatic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Empower U. social profiles
Digital presenceEmpower U. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empower U. leadership team
Management profileNumber of profiles
Profiles8 records
Empower U. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empower U. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empower U.
What does Empower U. do?
Empower U. is a New Jersey-based mental and behavioral health services provider delivering Applied Behavior Analysis (ABA) therapy for individuals with autism and developmental disabilities, outpatient therapy (individual, couples, family, group) for all ages, intensive in-home and community-based services for at-risk youth, and respite care for children with developmental disabilities. Services are reimbursed through commercial insurance and NJ Medicaid plans and delivered via in-person offices, in-home visits, and telehealth across New Jersey.
Is Empower U. a public or private company?
Empower U. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Empower U. founded?
Empower U. was founded in 2015. It employs 251 to 500 people.
Where is Empower U. based?
Empower U. is headquartered in Hazlet, United States, in the North America region.
How does Empower U. make money?
One revenue line is on record: insurance Reimbursed Therapy Services.
Who are Empower U.'s main competitors?
Direct peers on record are ABA Centers of America, CPC Behavioral Healthcare, Legacy Treatment Services, Preferred Behavioral Health Group, Beacon Behavioral Health Services and Autism Learning Partners. Broad incumbents are Rutgers University Behavioral Health Care, Hackensack Meridian Health (Behavioral Health), Sevita Health and Catalight.
Does Empower U. have an API?
No public API is recorded for Empower U..
What industry is Empower U. in?
Empower U.'s product category is Mental Health Services. Its primary akta.pro industry code is EDAKAHAA, ABA Therapy Providers (Clinic-Based), with a secondary code of EDAKAHAB, ABA Therapy Providers (Home-Based). Its NAICS code is 621420 and its SIC code is 8000.