Vobling
Vobling is a Stockholm-based VR and mixed-reality safety training company serving enterprises and regulated industries with immersive fire, hot work, work-at-height, and electrical training products that combine simulation software with proprietary interactive extinguisher hardware.
- Company typePrivate
- Founded2014
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vobling does
Vobling is a Stockholm-headquartered virtual and mixed reality company founded in 2014 that builds immersive digital safety-training products for enterprises and regulated industries. Its portfolio centers on the VR Fire Trainer — an immersive fire-simulation application paired with a proprietary physical Interactive Extinguisher whose sensors track pin removal, handle squeeze, and nozzle aim — together with Hot Work VR Training (welding safety), Work at Height VR Training (scissor-lift safety), Electrical VR Training, and the Vobling Training Platform, a SaaS layer providing license management, progress tracking, and reporting. The technology stack combines VR scenarios, Mixed Reality passthrough, hand tracking, and 17+ language localizations, and is delivered via subscription software plus hardware accessories.
The business model is B2B enterprise SaaS layered with hardware sales. The VR Fire Trainer is licensed on 12-month auto-renewing terms, while the other applications run month-to-month; the Interactive Extinguisher is sold to customers purchasing the fire trainer, either directly or via authorized resellers. Distribution combines direct enterprise sales — through the website request form and a sales team — with a growing authorized reseller network, including a 2025 partnership with Jemac as an extended hardware engineering team. Offices are maintained in Stockholm (Torsgatan 26), Cork, Dublin, and London. Customers span fire-safety service providers, railway operators, healthcare systems, government entities, wind-energy training, and industrial firms, with 40+ logos displayed on the website.
Strategically, Vobling holds regulatory approvals to deliver mandatory Hot/Flammable Work training in Sweden (since 2022) and Norway (since 2024), positioning it ahead of Norway's planned compulsory VR-based hot-work training by 2027. The company acquired Rayvr AB in February 2018 and operates as part of the occupli group of workplace-safety companies. Revenue, funding, and ownership details are not disclosed in available sources.
Vobling firmographics
Firmographics- Name
- Vobling
- Legal name
- Vobling AB
- Website
- https://vobling.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vobling is a Stockholm-based VR and mixed-reality safety training company serving enterprises and regulated industries with immersive fire, hot work, work-at-height, and electrical training products that combine simulation software with proprietary interactive extinguisher hardware.
- Ownership category
- akta.pro rank
Vobling industry classification
Industry- Product category
- VR Safety Training Software
- NAICS
- Computer Training (611420)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)
- akta.pro secondary industries
- Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), AR/VR & Immersive Learning Content Development (EDAGAKAI)
Keywords
Where Vobling is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Vobling business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- VR Software Licenses: Annual or monthly subscription licenses for VR training applications (VR Fire Trainer, Hot Work, Work at Height, Electrical VR Training). VR Fire Trainer operates on 12-month terms with auto-renewal. Other applications operate on month-to-month basis.
- Interactive Extinguisher Hardware: Physical interactive fire extinguisher hardware sold to customers purchasing VR Fire Trainer. Can be purchased through Vobling or authorized resellers.
- Corporate Training Platform Subscription: Subscription-based access to Vobling Training Platform for managing organizational training data and licenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VR Fire Trainer License |
| Subscription | Monthly | Hot Work, Work at Height, Electrical VR Training |
| Subscription | Annual | Vobling Training Platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Vobling product offering
Product offeringCore offering
Vobling develops and sells VR and Mixed Reality immersive safety training software for enterprises, including fire safety, hot work, work at height, and electrical safety applications. The VR Fire Trainer integrates with a proprietary physical interactive fire extinguisher hardware component, and the portfolio is managed through the Vobling Training Platform SaaS.
Product overview
Vobling offers a portfolio of VR-based safety training products centered on immersive digital learning for high-risk industrial scenarios. The core offerings include the VR Fire Trainer (fire safety), Hot Work VR Training (welding safety), Work at Height VR Training (elevated work safety), and Electrical VR Training (electrical hazard awareness). These applications are sold as standalone products and are also integrated with the Vobling Training Platform for license management and training data tracking. The company recently introduced Mixed Reality features (passthrough and hand tracking) to its VR Fire Trainer. Vobling is an 'occupli company' — part of a group of companies focused on workplace safety solutions.
Differentiator
Problem solved
Functional benefit
Brands
- VR Fire Trainer: A VR-based fire safety training solution that simulates fire scenarios and integrates with a physical fire extinguisher for realistic training experiences.
- Vobling Training Platform
Products and services
- VR Fire Trainer An immersive digital fire safety training solution that simulates various fire scenarios and is fully integrated with a physical interactive fire extinguisher for realistic extinguisher operation practice. Includes VR scenarios, Mixed Reality passthrough, and hand tracking. Sold to enterprise customers with 12-month subscription terms.
- Hot Work VR Training
Quantifiable outcome
- Significant cost reduction compared to traditional fire training methods
- +3 more outcomes
Companies that use Vobling
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Vobling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Vobling partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JemaccoreJemac serves as Vobling's extended hardware tech team, bringing expertise in hardware, electronics, and product development. This partnership allows Vobling to maintain focus on VR software development while leveraging Jemac's engineering capabilities for interactive extinguisher hardware refinement. The collaboration enables Vobling to stay agile and ensure physical equipment remains robust, reliable, and ready for future development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vobling competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vobling social profiles
Digital presenceVobling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vobling leadership team
Management profileNumber of profiles
Vobling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vobling M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vobling
What does Vobling do?
Vobling develops and sells VR and Mixed Reality immersive safety training software for enterprises, including fire safety, hot work, work at height, and electrical safety applications. The VR Fire Trainer integrates with a proprietary physical interactive fire extinguisher hardware component, and the portfolio is managed through the Vobling Training Platform SaaS.
Is Vobling a public or private company?
Vobling is a private company. It is classified as corporate owned and is currently operating.
When was Vobling founded?
Vobling was founded in 2014. It employs 11 to 50 people.
Where is Vobling based?
Vobling is headquartered in Stockholm, Sweden, in the Europe region.
How does Vobling make money?
Three revenue lines are on record. VR Software Licenses are the primary driver. The others are interactive Extinguisher Hardware and corporate Training Platform Subscription.
Does Vobling have an API?
No public API is recorded for Vobling.
What industry is Vobling in?
Vobling's product category is VR Safety Training Software. Its primary akta.pro industry code is EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership), with a secondary code of MPAFAAAH, Serious Games & Simulation Studios (Training, Defense, Enterprise). Its NAICS code is 611420 and its SIC code is 7371.