Kink BMX
- Company typePrivate
- Founded1994
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Kink BMX firmographics
Firmographics- Name
- Kink BMX
- Legal name
- Kink BMX
- Website
- https://kinkbmx.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kink BMX industry classification
Industry- Product category
- BMX Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH)
Keywords
Where Kink BMX is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kink BMX business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Complete Bikes Sales: Sale of complete BMX bicycles across various models including Coast, Roaster, Pump, Carve, Kicker, Curb, Launch, Setup, Whip, Switch, Williams, and Drifter. Prices range from $199.99 to $999.99.
- Frame Sales: Sale of BMX frames including Prophet, Williams, Kinetic, Royale, Crosscut, Feral, and Backwoods. Frames are sold separately for custom builds.
- Aftermarket Parts Sales: Sale of individual BMX parts including forks, handlebars, cranks, brakes, pedals, pegs, tires, seats, hubs, chains, and small parts. Components for replacement and upgrades.
- Apparel and Accessories: Sale of apparel including t-shirts, sweatshirts, jackets, headwear, bags, bottoms, and specialty items. Also accessories like stickers, posters, and merchandise.
- Gift Cards: Digital gift cards sold in denominations from $10 to $500, delivered via email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete Bikes - Entry Level to Pro |
| Unit Pricing | Pay-as-you-go | Frames - Standalone |
| Unit Pricing | Pay-as-you-go | Aftermarket Parts |
| Unit Pricing | Pay-as-you-go | Apparel |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Kink BMX product offering
Product offeringCore offering
Kink BMX designs, manufactures, and sells BMX complete bicycles ranging from 12" balance bikes to 26" cruisers, standalone chromoly and hi-ten steel frames, and a comprehensive aftermarket parts catalog (forks, handlebars, cranks, brakes, hubs, pegs, tires, etc.). The company also sells BMX apparel, headwear, bags, and accessories such as helmets, locks, stickers, and digital gift cards through its own e-commerce site and a global dealer and distributor network.
Product overview
Kink BMX is a BMX bike and parts manufacturer offering a complete product ecosystem. The portfolio includes complete bikes across all wheel sizes (12" to 26"), aftermarket frames, a comprehensive parts lineup (braking, chains, cranks, forks, handlebars, headsets, hubs, pedals, pegs, seating, sprockets, stems, tires, wheels), apparel (t-shirts, sweatshirts, jackets, headwear, bags), and accessories (helmets, locks, stickers, tools, gift cards). The 2027 lineup features models including Coast 12", Roaster 12", Pump 14", Carve 16", Kicker 18", Curb, Launch, Setup, Whip, Switch, Williams, and Drifter 26". The Williams signature bike represents the flagship pro-level model with Nathan Williams.
Differentiator
Problem solved
Functional benefit
Products and services
- Complete BMX Bikes Full BMX bicycles designed for various skill levels and wheel sizes including 12" (Coast balance bike, Roaster), 14" (Pump), 16" (Carve), 18" (Kicker), 20" (Curb, Launch, Setup, Whip, Switch), and 26" (Drifter). Range from entry-level to professional signature models, priced from $199.99 to $999.99.
- BMX Frames BMX frames in various geometries including trail/park, street, and slack designs, sold separately for custom builds. Materials include 100% Seamless 4130 Chromoly Tubing and Hi-Ten Steel options. Frame prices range from $299.99 (Prophet) to $449.99 (Williams, Feral). Models include Prophet, Williams, Kinetic, Royale, Crosscut, Feral, and Backwoods.
- Aftermarket BMX Parts Component parts for replacement and upgrades, including braking systems, chains, cranks and bottom brackets, forks, grips and barends, handlebars, headsets, hubs and guards, pedals, pegs, seating, small parts, spokes and nipples, sprockets, stems, tires and tubes, and wheels. Fork prices range $179.99-$249.99, handlebars $59.99-$114.99, cranks $140-$189.99, tires $20-$24.99, grips $10.99, pedals $16.99, pegs $18.99-$21.99. TruTherm heat treatment is applied to forks, handlebars, and cranks.
- BMX Apparel Clothing and accessories including t-shirts ($27.99), sweatshirts, jackets, headwear, bags, bottoms, joggers ($54.99), and specialty items, available in sizes S-XXXL, targeted at BMX lifestyle enthusiasts and team supporters.
- Extras (Helmets, Locks, Merch, Stickers, Tools) Accessory products including helmets, locks, merchandise, stickers, and tools for bike maintenance, supplementing the core bike, frame, and parts catalogue.
- Williams 2027 Signature Bike Flagship signature bike with pro team rider Nathan Williams, priced at $999.99. Features 100% 4130 Chromoly Double Butted frame, Williams signature forks with adjustable 20mm/25mm offset, Cinema aftermarket parts throughout including pilot hubs with guards, freecoaster rear hub, and 4 Cinema C4 pegs.
- Kink BMX Digital Gift Cards Digital gift cards sold in denominations of $10, $25, $50, $75, $100, $150, $200, $300, and $500, delivered via email with no additional processing fees.
Quantifiable outcome
- Warranty coverage: 1 year for complete bikes, 2 years for aftermarket frames/forks/bars/cranks, 30 days for wear parts
- +1 more outcomes
Companies that use Kink BMX
Customer profileSegments4 records
Ideal customer profiles4 records
Kink BMX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kink BMX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blackout BMXcoreUS-based distributor for Kink BMX products. Dealers in the United States contact Blackout BMX for wholesale ordering. Contact: www.blackoutbmx.com or [email protected].
Scale indicators2 records
Recent moves5 records
Expansion highlights2 records
Kink BMX competitors and assessment
Company assessmentDirect peers
- Fit Bike Co. Mid-tier BMX bike and parts manufacturer with pro-team content and dealer distribution — competes directly with Kink for street/park riders and aftermarket upgrades.
- SE Bikes: Heritage BMX/lifestyle bike brand selling complete bikes, aftermarket parts, and apparel — comparable to Kink on full-stack BMX product and lifestyle-merchandise model.
- Haro Bikes: Pioneering BMX brand offering complete bikes, aftermarket parts, and lifestyle apparel with a deep dealer network — overlaps with Kink on full-stack BMX product portfolio and multi-channel retail.
- Sunday Bikes: Sunday Bikes is a BMX-focused manufacturer of complete bikes, frames, and aftermarket parts with a strong pro-team-driven brand model — directly comparable to Kink's product mix, pro-team GTM, and channel structure.
- Cult Crew: BMX aftermarket parts and complete-bike maker with strong pro-team identity (Sean Ricany, BMX legends) — overlaps on aftermarket product mix, parts pricing, and rider-driven brand positioning.
- DK Bicycles: Long-standing BMX manufacturer producing complete bikes, frames, and parts across entry-to-pro tiers; competes head-to-head with Kink across product categories, dealer channels, and pro-team positioning.
- WeThePeople Bike Co. Premium BMX brand with strong European heritage known for high-quality aftermarket parts and signature rider bikes — overlaps with Kink on TruTherm-style technical differentiation and pro-rider-led product.
- Subrosa Brand: BMX-only manufacturer of complete bikes, frames, and parts sold through international dealers and pro-team marketing — closely comparable to Kink's brand-led, niche positioning.
- Eastern Bikes: BMX-specific manufacturer offering complete bikes and aftermarket parts through dealer networks — analogous product mix and channel strategy, serving the same street/park rider base.
Broad incumbents
- Mongoose (BMX line): Mass-market bike brand with a meaningful BMX lineup sold through big-box and mass-retail channels — competes at the entry-level BMX price point (Coast, Curb) where Kink competes most heavily.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kink BMX social profiles
Digital presenceKink BMX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kink BMX leadership team
Management profileNumber of profiles
Kink BMX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kink BMX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kink BMX
What does Kink BMX do?
Kink BMX designs, manufactures, and sells BMX complete bicycles ranging from 12" balance bikes to 26" cruisers, standalone chromoly and hi-ten steel frames, and a comprehensive aftermarket parts catalog (forks, handlebars, cranks, brakes, hubs, pegs, tires, etc.). The company also sells BMX apparel, headwear, bags, and accessories such as helmets, locks, stickers, and digital gift cards through its own e-commerce site and a global dealer and distributor network.
Is Kink BMX a public or private company?
Kink BMX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kink BMX founded?
Kink BMX was founded in 1994. It employs 11 to 50 people.
Where is Kink BMX based?
Kink BMX is headquartered in Rochester, United States, in the North America region.
How does Kink BMX make money?
Five revenue lines are on record. Complete Bikes Sales are the primary driver. The others are frame Sales, aftermarket Parts Sales, apparel and Accessories and gift Cards.
Who are Kink BMX's main competitors?
Direct peers on record are Fit Bike Co., SE Bikes, Haro Bikes, Sunday Bikes, Cult Crew, DK Bicycles, WeThePeople Bike Co., Subrosa Brand and Eastern Bikes. Mongoose (BMX line) is listed as a broad incumbent.
Does Kink BMX have an API?
No public API is recorded for Kink BMX.
What industry is Kink BMX in?
Kink BMX's product category is BMX Bicycles. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.