Squeed
Squeed is a Swedish software consulting firm founded in 2010, headquartered in Göteborg, providing expert developers, DevOps/cloud transformation, and agile coaching to enterprise clients in fintech, retail, e-commerce, and government across Sweden and Norway. Now part of Knightec Group.
- Company typePrivate
- Founded2010
- HeadquartersGöteborg, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Squeed does
Squeed is a Swedish software consulting firm founded in 2010 and headquartered in Göteborg, providing specialized consultants and delivery teams across system development, DevOps transformation, cloud migration (AWS, Azure), UX design, and agile coaching. Its service portfolio is organized around three primary offerings: Squeed Tech (software development consulting in Java, .NET, and frontend technologies), Squeed Studio (a full-service concept combining innovation, business development, design, and Studio Teams/Team-as-a-Service delivery), and Squeed Agile (agile coaching, Scrum and SAFe training through Squeed Academy). The firm differentiates through a team-based delivery model with end-to-end accountability for code quality and a long-running developer community program including Javaforum (since 2010), nForum, FrontendForum, DevForum, and internal SqueedBrew conferences.
Squeed serves enterprise clients across multiple verticals, with named reference customers including Klarna (fintech, 2017-2019 engagement on Klarna Checkout and mobile), Lindex (retail/fashion, DevOps transformation achieving 4x delivery rate and lead time reduction from 20 to 4 days), Ellos Group (e-commerce platforms supporting 175 million annual visits), and the Norwegian Labour and Welfare Administration (NAV, via a Knowit-led consortium under a 1.2 billion NOK, four-year framework agreement). Pricing is quote-based with multi-year engagements negotiated per consultant expertise, project scope, and duration.
The company operates from offices in Göteborg (HQ, Lindholmsallén 2), Stockholm (Bergsgatan 59, opened 2014), and Oslo (Rebel co-working space at Universitetsgata 2, opened 2017 and relocated 2021). Squeed became a subsidiary of Semcon Group in May 2021 and, following the merger of Knightec and Semcon announced September 2024 and completed January 2025, now operates within Knightec Group's Software & Cloud department as part of what the parent describes as northern Europe's leading strategic partner for product and digital service development. No venture capital or private equity funding rounds are disclosed, and revenue is not publicly reported.
Squeed firmographics
Firmographics- Name
- Squeed
- Legal name
- Squeed AB
- Website
- https://squeed.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Squeed is a Swedish software consulting firm founded in 2010, headquartered in Göteborg, providing expert developers, DevOps/cloud transformation, and agile coaching to enterprise clients in fintech, retail, e-commerce, and government across Sweden and Norway. Now part of Knightec Group.
- Ownership category
- akta.pro rank
Squeed industry classification
Industry- Product category
- IT Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- DevOps Consulting & Transformation (BPAEAKAA)
- akta.pro secondary industries
- Integration, API & Middleware Consulting (BPAHAEAJ), DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers) (EDABAFAC), Operations & Process Improvement Consulting (BPAHACAB)
Keywords
Where Squeed is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Squeed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Squeed provides software development consulting services, placing skilled consultants (specialists in system development, agility, UX, DevOps, and cloud transformation) with clients. Consultants work on assignments spanning web systems, support systems, or integration projects.
- Training and Education: Squeed Academy offers courses in agility, agile coaching, Scrum, SAFe, and coding efficiency to help organizations improve their development processes and skills.
- Studio Teams (Team as a Service): Provides complete teams for digital projects from idea to finished product, ensuring efficient governance with high code quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Squeed product offering
Product offeringCore offering
Squeed is a software consulting firm that supplies senior specialists in system development, agile methods, UX, DevOps, and cloud transformation to enterprise clients. Engagements span web systems, support systems, and integration projects built on Java, .NET, and JavaScript, delivered either as individual consultants, embedded team members, or full Studio Teams that own a digital product end-to-end. The firm also runs training (Squeed Academy) and agile coaching (Squeed Agile) as parallel service lines.
Product overview
Squeed is a Swedish software consulting company that offers a portfolio of services through three main offerings: Squeed Tech (software development), Squeed Studio (digital transformation), and Squeed Agile (agile consulting). Squeed Studio acts as the holistic umbrella bringing together Innovation, Business Development, Design, Tech, Agile, Academy, and Studio Teams services. Squeed became part of Semcon Group in 2021 and in 2025 merged with Knightec to form Knightec Group, becoming a leading strategic partner for product and digital service development in Northern Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Squeed Tech: Software development services specializing in Java, .Net, Frontend, UX, and Test & Quality Assurance.
- Squeed Studio
Products and services
- Squeed Tech Software development consulting services specializing in Java, .NET, Frontend, UX, and Test & Quality Assurance. Provides on-site or remote consulting engagements across manufacturing, vehicles, aviation, pharmaceuticals, telecom, finance, logistics, healthcare, and transport for enterprise clients.
- Squeed Studio
Quantifiable outcome
- 4x software delivery rate increase (1 to 4 releases per week) at Lindex
- +3 more outcomes
Companies that use Squeed
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Squeed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Squeed partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- KnighteccoreKnightec and Semcon (including Squeed) merged in September 2024 to form Knightec Group, creating northern Europe's leading strategic partner for product and digital service development.
- KnowitcoreSqueed is part of Knowit's alliance providing IT consulting services to NAV (Norwegian Labour and Welfare Administration). The partnership is part of a 1.2 billion NOK framework agreement covering 400-600 person-years over 4 years. Squeed provides specialized expertise in agile coaching, product development, data, and design.
- Sopra SteriacorePart of the four selected IT partners (alongside Knowit, Computas, and Bekk Consulting) for NAV's IT consulting needs worth 1.2 billion NOK.
- ComputasminorOne of the four selected IT partners for NAV's framework agreement.
- Bekk ConsultingminorOne of the four selected IT partners for NAV's framework agreement.
- UnicornsultingminorSqueed partners with Unicornsulting for innovation consulting services within Squeed Studio's comprehensive digital service offering.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Squeed competitors and assessment
Company assessmentDirect peers
- Netlight: Stockholm-based premium IT consultancy with strong community engagement (Netlight Spirit) and developer-brand positioning similar to Squeed's Javaforum/SqueedBrew approach. Targets the same Nordic enterprise clients with similar Java, .NET, and cloud capabilities.
- B3 Consulting Group: Swedish IT consultancy with offices across Sweden offering digital development, integration, and business transformation services. Comparable mid-sized Nordic competitor for software development assignments.
- Bekk: Norwegian IT consultancy known for developer-brand strength and community engagement. Co-partner with Squeed on the NAV framework agreement, making it a direct Norwegian peer in agile and digital product development consulting.
- Avega Group: Swedish IT consultancy specializing in system development, DevOps, and cloud services. Directly comparable to Squeed Tech in service mix and to Squeed's mid-sized Swedish footprint.
- Cybercom (now part of Verisure): Swedish-headquartered IT consultancy with Nordic footprint providing software development, cloud, and connected solutions. Competed with Squeed across Swedish enterprise clients prior to its acquisition and serves as a comparable Nordic consulting peer.
- Knowit: Swedish/Nordic IT and digital consulting firm that, like Squeed, sells software development, UX, and agile coaching services to enterprise clients. Knowit is also a co-partner with Squeed on the NAV framework agreement, making it a direct Nordic peer in scale and service mix.
- Combitech: Nordic technical consultancy (owned by Saab) offering software development, DevOps, and digital transformation services across Sweden and Norway. Directly competes with Squeed for the same enterprise and public-sector engagements in the same geographies.
Broad incumbents
- Sopra Steria: European IT services group with a Norwegian practice delivering large-scale digital and consulting engagements. Co-partner with Squeed on NAV and broader Nordic competitor for public-sector and enterprise deals.
- Capgemini Sweden: Global IT services giant with a sizable Swedish practice covering cloud, DevOps, and software engineering. Competes with Squeed for the largest Nordic enterprise deals but at significantly greater scale and broader portfolio.
- Tietoevry: Large Nordic-headquartered IT services and software provider with broad cloud, DevOps, and digital services practices across Sweden, Norway, and the wider Nordics. Overlaps with Squeed on enterprise software and cloud transformation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Squeed social profiles
Digital presenceSqueed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squeed leadership team
Management profileNumber of profiles
Profiles5 records
Squeed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squeed
What does Squeed do?
Squeed is a software consulting firm that supplies senior specialists in system development, agile methods, UX, DevOps, and cloud transformation to enterprise clients. Engagements span web systems, support systems, and integration projects built on Java, .NET, and JavaScript, delivered either as individual consultants, embedded team members, or full Studio Teams that own a digital product end-to-end. The firm also runs training (Squeed Academy) and agile coaching (Squeed Agile) as parallel service lines.
Is Squeed a public or private company?
Squeed is a private company. It is classified as corporate owned and is currently operating.
When was Squeed founded?
Squeed was founded in 2010. It employs 101 to 250 people.
Where is Squeed based?
Squeed is headquartered in Göteborg, Sweden, in the Europe region.
How does Squeed make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are training and Education and studio Teams (Team as a Service).
Who are Squeed's main competitors?
Direct peers on record are Netlight, B3 Consulting Group, Bekk, Avega Group, Cybercom (now part of Verisure), Knowit and Combitech. Broad incumbents are Sopra Steria, Capgemini Sweden and Tietoevry.
Does Squeed have an API?
No public API is recorded for Squeed.
What industry is Squeed in?
Squeed's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAKAA, DevOps Consulting & Transformation, with a secondary code of BPAHAEAJ, Integration, API & Middleware Consulting. Its NAICS code is 541511 and its SIC code is 7371.