Georgian Bay General Hospital

Name

Georgian Bay General Hospital

Legal name

Georgian Bay General Hospital

Website

https://gbgh.on.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (622110), Home Health Care Services (621610), Ambulatory Health Care Services (621)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Critical Access & Rural Hospitals (HLAFAAAG), Ambulatory Cardiology Diagnostic & Procedure Centers (Non-hospital-based) (HLAFABAK), Home Care Staffing & Nurse Registry Services (HLAFAEAK), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Community hospital services
• Acute care medicine
• Emergency medical services
• Diagnostic imaging services
• Surgical care services

Headquarters

HQ city

Midland

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Ontario Health Insurance Plan (OHIP) - Provincial Government Funding: As a public hospital in Ontario, GBGH is primarily funded through the provincial Ontario Health Insurance Plan (OHIP) and Ministry of Health funding. Insured hospital services are covered by government health insurance, with no direct charges to patients for insured services.
2. Uninsured and Ancillary Services: The hospital generates ancillary revenue from services not covered by OHIP, including parking fees, cafeteria services, and preferred accommodations. Bill payment options include credit card (VISA, MasterCard, American Express), cheque, pre-authorized payments, cash, Interac, and international wire transfers.
3. Donations and Foundation: GBGH operates a hospital foundation (GBGH Foundation) that raises funds from the community for capital equipment purchases and hospital improvements. Donations are solicited through the hospital website and community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Georgian Bay General Hospital is a 113-bed public community hospital providing acute care services to the Simcoe North region of Ontario, including a 24/7 Emergency Department, inpatient medicine, surgical services, obstetrics, intensive care, diagnostic imaging (MRI, CT, ultrasound, X-ray, mammography), dialysis, laboratory, pharmacy, rehabilitation, palliative care, and complex continuing care. The hospital also operates a secure patient portal (my health care) providing access to electronic health records from partner hospitals, a GBGH@home post-discharge home care program, and telemedicine services via the Ontario Telemedicine Network.

Product overview

Georgian Bay General Hospital (GBGH) is a 113-bed community hospital serving Midland, Penetanguishene, Christian Island, and the townships of Tay, Tiny, Springwater, and Georgian Bay with a population of approximately 55,000 permanent residents plus 200,000 seasonal visitors. The hospital operates as a single-site facility (following the 2022 closure of the Penetanguishene site) offering comprehensive acute care services including 24/7 Emergency Department, diagnostic imaging (MRI, CT, ultrasound, X-ray, mammography), surgical services, obstetrics, ICU, laboratory, pharmacy, dialysis, rehabilitation, and telehealth via OTN. The hospital also provides the my health care patient portal connecting electronic health records across partner hospitals, and the GBGH@home program providing up to 16 weeks of home-based care post-discharge. Additional services include Indigenous Patient Navigator, Palliative Care, and partnerships with Rocket Doctor for virtual care alternatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Department
• Surgical Services
• Diagnostic Imaging
• Obstetrical Unit
• Dialysis Services
• Intensive Care Unit
• Laboratory Services
• Ambulatory Care
• Complex Continuing Care
• Ontario Telemedicine Network (OTN)
• Palliative Care
• Pharmaceutical Services
• Rehabilitation Services
• Respiratory Therapy
• Medical Services
• GBGH@home
• my health care (Patient Portal)
• Indigenous Patient Navigator

Quantifiable outcome

• 99% of accreditation standards met (2023); 100% of Required Organizational Practices achieved
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rocket DoctorcoreTechnology or Integration · 29 June 2022GBGH partnered with Rocket Doctor in June 2022 to trial a service giving patients an alternative to the Emergency Department while maintaining access to appropriate health services. People visiting GBGH's ED or website are informed about Rocket Doctor's virtual same-day appointment services to potentially prevent unnecessary ED visits. Rocket Doctor provides same-day virtual appointments with 250 emergency/family medicine physicians and specialists across Ontario, covered by OHIP at no cost to patients. This is Rocket Doctor's first partnership with a hospital (it typically works with rural and remote communities through local pharmacies). The partnership aims to redirect the approximately 60% of GBGH ED patients who present with minor illness or injury to more appropriate care settings.
• North Simcoe Ontario Health Team (NSOHT)coreStrategic or Co-development PartnerIn partnership with GBGH, the NSOHT is working on creating a seamless, coordinated, and comprehensive system of care to best serve the needs of the community. North Simcoe communities include Midland, Penetanguishene, Tay Township, Tiny Township, and Christian Island. The NSOHT is fully supportive of innovative approaches and alternative solutions that assist patients in finding the most appropriate care for their needs.
• Askennonia Senior CentreminorStrategic or Co-development PartnerAskennonia Senior Centre partnered with GBGH for the Baby Bundle program. The centre's knitting group generously creates hand-knitted blankets for each baby bundle given to families welcoming new babies at GBGH. This community partnership supports GBGH's patient- and family-centered care approach.
• North Simcoe Family Health TeamminorStrategic or Co-development PartnerGBGH works with the North Simcoe Family Health Team as an alternative care option for patients. The Nurse Practitioner Clinic is available to all North Simcoe residents regardless of affiliation with a family doctor, including unattached patients. The North Simcoe Family Health Team also operated the Midland COVID-19 Assessment Centre.
• Accreditation CanadaminorOthersAccreditation Canada conducts periodic evaluations of GBGH against nearly 2,100 standards of excellence. GBGH achieved 'Accredited with Honourable Mention' in 2023 (99% of standards; 100% of Required Organizational Practices). This is a voluntary peer evaluation process for Canadian healthcare organizations.
• Northern Ontario School of Medicine (NOSM)coreStrategic or Co-development PartnerGBGH is affiliated with the Northern Ontario School of Medicine (NOSM), the Rural Ontario Medical Program, and the University of Toronto. Dr. Vikram Ralhan serves as an on-site liaison for NOSM students and helps bring future physicians to GBGH for training. The hospital is also an academic placement site for medical learners.
• Rural Ontario Medical Program (ROMP)coreStrategic or Co-development PartnerGBGH is affiliated with the Rural Ontario Medical Program (ROMP) alongside NOSM and the University of Toronto, supporting medical education and training placements at the hospital.
• University of Toronto (Temerty Faculty of Medicine)minorStrategic or Co-development PartnerGBGH maintains an academic affiliation with the University of Toronto's medical school, supporting medical education and training opportunities for medical students.
• Trillium Gift of Life Network (Ontario Health)minorOthersThe Trillium Gift of Life Network is Ontario's organ and tissue donation agency. GBGH was recognized by the network with the 2024-2025 Hospital Excellence Award – Provincial Eligible Approach Rate for best practices in facilitating organ and tissue donation discussions with patients and families at end of life.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Headwaters Health Care Centre: A 95-bed rural community hospital in Orangeville, Ontario, providing similar mid-sized community hospital services to a comparable population. Closely comparable in scale, rural setting, and Ontario public-hospital operating model.
• Muskoka Algonquin Healthcare: Operates two rural hospital sites (Huntsville and Bracebridge) serving the Muskoka region, with comparable bed count and seasonal population surge dynamics to GBGH. Both are small Ontario hospitals with similar funding, recruitment, and capacity challenges.
• Orillia Soldiers' Memorial Hospital: A 230-bed community hospital serving Orillia and surrounding areas in North Simcoe/Muskoka region, providing comparable acute care, ED, surgical, obstetrics, and diagnostic imaging services. Closest operating peer to GBGH in terms of size, geography, and Ontario public-hospital funding model.

Broad incumbents

• Trillium Health Partners: One of Ontario's largest community hospital systems operating three sites (Credit Valley, Mississauga, Queensway). Comparable as a multi-site Ontario public hospital providing full acute care, though at materially greater scale than GBGH.
• Southlake Regional Health Centre: A larger (~500 bed) regional hospital in Newmarket serving York Region/Simcoe. Comparable in full-service community/regional hospital scope and Ontario public-hospital funding, but operates at a larger scale with broader specialty services.
• Halton Healthcare: An Ontario three-hospital system (Oakville, Milton, Georgetown) providing community hospital services under the same provincial funding framework. Comparable multi-site community hospital operating model.
• North York General Hospital: A large community academic hospital in Toronto affiliated with the University of Toronto (like GBGH). Comparable in teaching hospital and broad acute-care service mix, but at much greater scale.
• Health Sciences North: A major academic health sciences centre in Sudbury serving Northern Ontario, affiliated with NOSM like GBGH. Larger scale but a useful peer for understanding rural/northern Ontario hospital operating dynamics.

Regional players

• Waypoint Centre for Mental Health Care: A specialized mental health hospital located in Penetanguishene, immediately adjacent to GBGH's former second site. Both serve the North Simcoe region and are connected through the North Simcoe Ontario Health Team.
• Royal Victoria Regional Health Centre: A larger (~400 bed) regional referral hospital in Barrie serving the broader Simcoe County region, including referrals from GBGH. Comparable in service breadth and Ontario public-hospital funding model, and partners with GBGH on the patient surgery tracker system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GBGHMidland
• Facebookfacebook.com/GeorgianBayGeneralHospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgian Bay General Hospital