Opel Special Vehicles

What Opel Special Vehicles does

Opel Automobile GmbH is a German automobile manufacturer headquartered in Rüsselsheim am Main, Germany, founded in 1862 by Adam Opel. The company is a wholly-owned subsidiary of Stellantis N.V., the Dutch-domiciled automotive conglomerate formed in January 2021 through the merger of PSA Group and Fiat Chrysler Automobiles; Stellantis is the world's fourth-largest automotive group with approximately 14 brands. Opel manufactures passenger vehicles across gasoline, diesel, and fully electric powertrains, with a current portfolio spanning the Astra compact, the all-electric Mokka GSE, the newly announced Corsa GSE, and concept vehicles such as the Manta GSe ElektroMOD. The firm maintains production facilities in Rüsselsheim and Eisenach, and has publicly committed to offering a low-emission or fully electric version of every model by 2024, with over 80% of new models already classified as Low Emission Vehicles by the end of 2021.

The business model is hardware sales of new vehicles through an authorized dealer network covering 50+ countries across Europe, Africa, the Middle East, Latin America, and Asia/Pacific. Distribution is reinforced by Stellantis conglomerate scale, shared platforms, and consolidated procurement. Customers are primarily general consumer and fleet/business buyers seeking reliable German-engineered transportation, with a secondary segment serving commercial fleet demand. Vehicle pricing is not publicly disclosed and varies by model, configuration, and market, with customers directed to local dealers. Revenue is generated predominantly through one-time new-vehicle transactions, supplemented by service and parts. Marketing is conducted via regional country websites, the Opel Post editorial platform, an internal Media Pool for press, and major international automotive events including the announced return to the Paris Motor Show in October 2026. Management is led by CEO Florian Huettl, Managing Director Ralph Wangemann, and Supervisory Board Chairman Xavier Chéreau. The company is privately held and does not disclose standalone financial figures.

Name

Opel Special Vehicles

Legal name

Opel Automobile GmbH

Website

https://opel.com

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Opel Automobile GmbH is a German mass-market automobile manufacturer founded in 1862 and wholly-owned subsidiary of Stellantis N.V., selling passenger vehicles across gasoline, diesel, and electric powertrains through authorized dealers in 50+ countries.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

akta.pro secondary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

Keywords

• Passenger vehicle manufacturing
• Electric vehicle production
• Automotive dealer network
• Vehicle electrification
• Automotive brand portfolio

Headquarters

HQ city

Rüsselsheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Traditional automobile manufacturer generating revenue through the sale of new vehicles, including internal combustion engine vehicles and electric vehicles. Revenue is primarily one-time transaction based with potential for service and parts revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Opel manufactures and sells passenger automobiles including internal combustion engine and fully electric vehicles across multiple segments (compact, subcompact SUV, electric). The brand's portfolio includes the Opel Astra compact family car, the all-electric Opel Mokka GSE subcompact SUV, the Opel Corsa GSE electric compact, and the Manta GSe ElektroMOD concept vehicle. Vehicles are distributed through an authorized dealer network across 50+ countries with online configurators and country-specific websites.

Product overview

Opel is a German automobile brand and subsidiary of Stellantis, headquartered in Rüsselsheim am Main, Germany. The company manufactures passenger vehicles across multiple segments including gasoline, diesel, and electric powertrains. The current product portfolio includes the Opel Astra (compact family car), Opel Mokka GSE (all-electric subcompact SUV), and Opel Corsa GSE (newly announced electric compact car). Opel also develops concept vehicles such as the Manta GSe ElektroMOD, showcasing its electrification strategy and design direction. The brand maintains a global presence through regional websites covering Europe, Africa, Middle East, Latin America, and Asia Pacific markets.

Differentiator

Problem solved

Functional benefit

Brands

• GSe (Grand Sport electric): Performance-oriented electric sub-brand featuring models like Mokka GSE and Corsa GSE, combining electrification with sporty character.

Products and services

• Opel Astra Opel Astra is a compact family car (passenger vehicle) offered in Opel's portfolio and showcased at the 2026 Paris Motor Show, targeting individual consumers and families seeking German-engineered personal transportation.
• Opel Mokka GSE All-electric subcompact SUV in Opel's portfolio, combining electrification with sporty character as part of the GSe (Grand Sport electric) performance-oriented sub-brand, targeted at consumers seeking a fully electric SUV.
• Opel Corsa GSE Newly announced electric compact car under the GSe (Grand Sport electric) performance-oriented sub-brand, showcased at the 2026 Paris Motor Show as part of Opel's expanding electric vehicle lineup for consumers seeking an electric compact.
• Opel Manta GSe ElektroMOD A retro-styled electric concept vehicle reviving the classic Opel Manta from the 1970s, featuring a fully electric powertrain, a fully digital cockpit, and the proprietary Pixel Vizor LED screen spanning the full vehicle width. Celebrates the original Manta while incorporating modern electrification and digitization technology including iQR codes for emblems and names. Targeted at showcasing Opel's electrification and design direction.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fiat: Stellantis-owned brand with similar mass-market positioning in Europe and an active electrification push (500e). Overlaps with Opel in small-car and B-segment EV competition.
• Kia Europe: Sister brand to Hyundai, competing head-to-head with Opel in European EV and ICE segments with the EV3, EV6, Niro EV, and Stonic. Comparable electrification strategy and mass-market positioning.
• Hyundai Motor Europe: Korean mass-market challenger with strong EV lineup (Ioniq 5, Kona Electric) directly competing with Opel's Mokka and Corsa EVs in Europe. Comparable in targeting value-conscious European buyers seeking modern EVs.
• Citroën: Another Stellantis sister brand competing head-to-head with Opel in European mass-market segments (C3 vs Corsa, C4 vs Astra). Operates on shared platforms and benefits from the same Stellantis scale advantages.
• Vauxhall: Opel's UK market twin brand under Stellantis — sells essentially rebadged Opel models (Corsa, Astra, Mokka) in the UK. The most direct functional peer as they share products, platforms, and strategy but operate in a distinct geographic market.
• Dacia: Renault Group's value brand competing with Opel in entry-level European segments. Particularly relevant as Dacia's Spring EV and Sandero compete on price points where Opel's Corsa and entry variants are positioned.
• Peugeot: Sister brand within Stellantis, directly competing in the European mass-market passenger vehicle segment with overlapping dealer networks and shared STLA platforms. Closest comparable in terms of positioning, electrification roadmap, and target customer.
• Škoda Auto: VW Group's value brand competing in the same affordable European segments as Opel (Scala vs Astra, Kamiq vs Mokka). Highly relevant as VW's volume-leveraged counterpart to Opel within a larger conglomerate.
• Renault: Major French mass-market competitor with the Mégane E-Tech and Scenic E-Tech EVs directly competing with Opel's electrified lineup. Operates with similar European-centric volume brand strategy and electrification commitment.

Broad incumbents

• Volkswagen: Germany's largest automaker and Opel's primary domestic competitor across all segments. The ID. electric range competes directly with Opel's Mokka GSE and Corsa GSE, and VW Group's MEB platform sets the technological benchmark Opel must match via Stellantis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OPEL
• Facebookfacebook.com/Opel
• LinkedInlinkedin.com/company/adam-opel-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opel Special Vehicles