SunFrog Shirts

What SunFrog Shirts does

SunFrog Shirts is a privately held, US-based print-on-demand marketplace and custom apparel fulfillment operator headquartered in Gaylord, Michigan. The company runs a two-sided platform on sunfrog.com that connects independent artists, who upload original designs, with consumers seeking niche graphic apparel across categories such as faith, pets, hobbies, humor, sports, and hometown pride. A parallel storefront, shops.sunfrog.com, serves businesses, organizations, and event organizers needing bulk custom branded merchandise with no minimum order quantities. SunFrog earns revenue through marketplace commissions on each transaction and direct product sales, with artists retaining 50% of sale proceeds paid monthly via Stripe above a $20 threshold.

The platform is built on proprietary direct-to-garment (DTG) printing and direct-to-film (DTF) technology consolidated at a single Michigan facility, with a matching algorithm that pairs demographic-targeted designs to high-conversion apparel mockups. Core products include premium T-shirts ($24), hooded and crewneck sweatshirts ($39), stickers ($2), and an expanded catalog of drinkware, garden flags, and socks. Fulfillment operates through SunFrog Solutions, LLC, a wholly-owned subsidiary handling manufacturing, quality control, and shipping via USPS, FedEx, UPS, and DHL, with stated 72-hour production and 3-7 business day US delivery. In June 2026, SunFrog acquired Lookhuman.com to broaden its brand portfolio in the custom apparel category.

Go-to-market is hybrid: a consumer marketplace driven by SEO across niche category pages, content marketing via the Frog Editorial blog, organic social featuring spotlighted artists, and an affiliate-style seller program paying 50% commissions; plus a B2B motion targeting SMBs needing small-batch or bulk custom apparel. Distribution is US-only with free shipping. The company reports an A+ BBB rating, 4.0 Trustpilot stars, and 4.7 Google stars, and employs 251-500 people across corporate, creative, and production functions. SunFrog, LLC operates as the marketplace entity with SunFrog Solutions, LLC as the core operating subsidiary.

Name

SunFrog Shirts

Legal name

SunFrog, LLC

Website

https://sunfrog.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

SunFrog Shirts is a US-based, two-sided print-on-demand marketplace connecting independent artists with consumers and SMB buyers for custom graphic apparel, operating one of the largest POD fulfillment centers in the country from a single Michigan facility.

Ownership category

akta.pro rank

Product category

Custom Print-on-Demand Apparel Marketplace

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel, Footwear & Accessories DTC (CRAFACAA)

Keywords

• Print-on-demand apparel
• Custom t-shirts
• Graphic merchandise
• Artist marketplace
• Bulk custom apparel

Headquarters

HQ city

Gaylord

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketplace Commission: SunFrog operates a two-sided marketplace taking a base amount from each sale (manufacturing fee plus platform fee). The marketplace-wide retail price is flat and includes manufacturing fee, SunFrog's hosting/facilitation fee, designer margin, and applicable taxes.
2. Direct Product Sales: Revenue from direct-to-consumer sales of custom-printed apparel. Products include T-shirts ($24), hoodies, crewnecks ($39), and stickers ($2). SunFrog charges retail price to customers.
3. Artist Commission Split: Independent artists earn 50% commission on all sales generated through their unique seller ID. SunFrog retains the base amount (manufacturing plus platform fee) from each transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SunFrog Shirts operates a two-sided print-on-demand marketplace where independent artists upload designs that are produced and sold as custom apparel (t-shirts, hoodies, crewnecks, stickers, drinkware) directly to consumers. The company handles in-house DTG (direct-to-garment) printing and fulfillment from a Michigan facility, with a separate SunFrog Shops platform (shops.sunfrog.com) serving businesses needing bulk custom-branded merchandise with no minimum orders. Artists earn a 50% commission on sales generated through their unique seller ID.

Product overview

SunFrog operates as a two-sided print-on-demand marketplace and fulfillment platform. The core SunFrog.com marketplace connects independent artists with customers worldwide, offering a virtually unlimited selection of custom-printed apparel including T-Shirts, Hooded Sweatshirts, Crewneck Sweatshirts, Stickers, and Drinkware—all printed on-demand with zero upfront costs for sellers. A separate platform, SunFrog Shops (shops.sunfrog.com), serves businesses with bulk custom ordering capabilities, allowing companies to build branded storefronts for company merchandise without minimum quantities. The ecosystem also includes POD/3PL Fulfillment Services through SunFrog Solutions for manufacturing and logistics, an Independent Artist Seller Program offering 50% commission, and exclusive merchandise partnerships with iSlide. The company recently expanded through acquisition of Lookhuman.com.

Differentiator

Problem solved

Functional benefit

Brands

• Lookhuman.com: Acquired custom apparel brand offering similar print-on-demand products to individual consumers.

Products and services

• SunFrog.com Marketplace A two-sided print-on-demand marketplace platform where independent artists upload original designs and customers purchase those designs printed on apparel (tees, hoodies, crewnecks, stickers, drinkware). Ships within 72 hours from a Michigan facility with free US shipping.
• Premium T-Shirt Custom-printed premium t-shirt with modern fit, available in sizes S-3XL, priced at $24, featuring vibrant DTG-printed graphics from independent artists. Includes free US shipping.
• Hooded Sweatshirt Premium hooded sweatshirt featuring the same design options and DTG print quality as other apparel, priced at $39 with free US shipping.
• Crewneck Sweatshirt Classic crewneck sweatshirt offering priced at $39, providing an additional apparel style option for customers.
• Custom Stickers Custom-printed stickers in 5-6 inch sizes, priced at $2, allowing customers to purchase artist designs in sticker format. Printed in Michigan, USA.
• Custom Drinkware Drinkware products including SFSMUG (Sublimatable Ceramic Mug with Orca Coating) in 11oz and 15oz sizes and SFSAMUG variants featuring sublimation printing with custom designs.
• SunFrog Shops (Bulk/Business Platform) A separate bulk ordering platform (shops.sunfrog.com) for businesses to order custom branded merchandise with company logos. Offers apparel, polos, hats, socks, flags, and drinkware with no minimum orders and a simple online shop builder. Free shipping on all US orders.
• Independent Artist Seller Program Program enabling independent artists to upload designs and earn a 50% commission on all sales through their unique seller ID, with monthly payouts via Stripe and a $20 minimum payout threshold.

Quantifiable outcome

• Ships within 72 hours of order placement
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Lookhuman.commajorStrategic or Co-development Partner · 17 June 2026SunFrog acquired Lookhuman.com, another custom apparel platform. This acquisition marks an exciting new chapter for both brands and their loyal customers, expanding SunFrog's reach in the graphic apparel market.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Printify: Print-on-demand marketplace connecting online merchants with print providers for custom apparel and accessories. Comparable POD infrastructure and creator/merchant onboarding model.
• CustomInk: Custom apparel platform specializing in group orders, business merchandise, and bulk custom printing. Highly comparable to SunFrog's shops.sunfrog.com bulk ordering channel for SMBs and organizations.
• Zazzle: Custom products marketplace allowing designers to create and sell personalized apparel, gifts, and accessories. Comparable platform model with maker royalties and on-demand fulfillment across multiple product categories.
• Printful: Print-on-demand fulfillment and dropshipping platform serving creators, ecommerce brands, and businesses with apparel and accessories. Comparable POD technology stack and creator-merchant customer base.
• Spreadshirt: Custom apparel marketplace and POD platform operating in Europe and globally, connecting creators with consumers for printed apparel. Comparable marketplace model with creator commissions and on-demand manufacturing.
• Redbubble: Global print-on-demand marketplace connecting independent artists with consumers for apparel, stickers, and home decor. Closely comparable two-sided model with artist commission structure and made-to-order fulfillment.
• CafePress: Custom print-on-demand marketplace for apparel, gifts, and accessories created by independent designers. Overlapping creator-driven marketplace model with similar niche-category positioning.
• Spring (formerly TeeSpring): Print-on-demand marketplace enabling creators to design and sell custom apparel with no upfront cost. Directly competes with SunFrog's two-sided marketplace and zero-inventory creator model.

Broad incumbents

• Vistaprint (Cimpress): Large-scale custom printing and marketing products platform serving SMBs with branded merchandise, apparel, and signage. Broader incumbent with overlapping custom apparel capabilities and bulk-ordering use cases.

Emerging players

• Fine Art America: Print-on-demand marketplace for artists selling prints, apparel, and home decor featuring original artwork. Comparable creator-driven POD model with focus on artistic designs, though broader product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SunFrogShirts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunFrog Shirts