Arsenalia
Arsenalia is a privately held Vienna-based digital transformation consultancy serving enterprise clients across twelve industries with strategy, technology, and creativity services spanning AI, CRM, customer experience, cybersecurity, ERP, cloud infrastructure, and organizational change, delivered through partnerships with SAP, Salesforce, Microsoft, and AWS.
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Arsenalia does
Arsenalia is a privately held digital transformation consultancy headquartered in Vienna, Austria, incorporated as ARSENALIA GmbH, with operational offices in Venice, Milan, Rome, and London. The firm employs between 1,001 and 5,000 staff and serves enterprise clients by combining strategy, technology, and creativity to deliver projects across seven consulting domains: AI & Data Automation, CRM & Business Apps, Customer Experience & Revenue Growth, Cybersecurity, Enterprise Innovation (modern ERPs and process automation), Infrastructure (hyperscaler cloud adoption and optimization), and People & Organisations. It positions vertical industry solutions across twelve industries including automotive, chemical and pharma, consumer products, fashion, furniture and design, luxury, manufacturing, professional services, public sector, retail and distribution, and sportswear and equipment.
Arsenalia's commercial model is professional services delivered primarily through direct enterprise field sales and through co-delivery with a core technology partner ecosystem that includes SAP, Salesforce, Microsoft, Adobe, AWS, Shopify, Google, SCAYLE, and Workato. Pricing is project-based and quote-driven with no public rate cards; revenue streams are dominated by consulting engagements, supplemented by cross-border ecommerce delivery enabled through an expanded ESW partnership (announced 2025-12-18) covering 50+ markets across Europe, India, Brazil, Mexico, Indonesia, and the Middle East. The firm invests in thought leadership through the Arsenalia Waves podcast, case-study publishing, and partner events such as the Road to Shopify Euro Tour 2026 and Cyber on the Rocks, and has accumulated a steady cadence of platform-level awards from SAP (Quality Awards 2023, 2024; HR Connect Awards 2026), Microsoft (Italy Awards 2025, AI Heroes 2024), Salesforce (Partner Award 2026), Netcomm, and Akeneo.
Arsenalia's AI capability is delivered as part of its AI & Data Automation consulting domain and spans generative AI, agentic AI, predictive analytics, process automation, and knowledge retrieval, executed via Microsoft Copilot, Workato, and other partner platforms rather than via proprietary models. The cybersecurity domain has expanded into managed detection and response and 24/7 SOC services. No funding rounds, acquisitions, M&A activity, or institutional investor ownership have been disclosed; the company appears to be independently owned and operated, with a subsidiary-free structure and no publicly listed parent.
Arsenalia firmographics
Firmographics- Name
- Arsenalia
- Legal name
- ARSENALIA GmbH
- Website
- https://arsenalia.group
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Arsenalia is a privately held Vienna-based digital transformation consultancy serving enterprise clients across twelve industries with strategy, technology, and creativity services spanning AI, CRM, customer experience, cybersecurity, ERP, cloud infrastructure, and organizational change, delivered through partnerships with SAP, Salesforce, Microsoft, and AWS.
- Ownership category
- akta.pro rank
Arsenalia industry classification
Industry- Product category
- Digital Transformation Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Program & Project Management (PMO) Consulting (BPAHACAL)
- akta.pro secondary industries
- Enterprise Architecture & Technology Roadmapping (BPAEAAAC), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)
Keywords
Where Arsenalia is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices5 records
Markets served
Arsenalia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting Services: Professional consulting services spanning Customer Experience, People & Organisations, Enterprise processes, Business Innovation and Digital Transformation
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Arsenalia product offering
Product offeringCore offering
Arsenalia is a digital transformation consultancy that combines strategy, technology, and creativity to drive enterprise business transformation. The firm delivers consulting across seven domains: AI & Data Automation, CRM & Business Apps, Customer Experience & Revenue Growth, Cybersecurity, Enterprise Innovation, Infrastructure, and People & Organisations, addressing needs spanning cloud migration, AI integration, modern ERP, customer experience design, and change management for enterprise clients.
Product overview
Arsenalia is a digital transformation consultancy that combines strategy, technology, and creativity to drive real business transformation. Rather than a single unified product, Arsenalia operates as a consulting firm offering multiple interconnected service domains: AI & Data Automation (encompassing generative AI and autonomous agents capabilities), CRM & Business Apps, Customer Experience & Revenue Growth, Cybersecurity (including MXDR and 24/7 SOC services), Enterprise Innovation (modern ERPs and process automation), Infrastructure (cloud adoption and optimization), and People & Organisations consulting. These domain offerings are complemented by vertical industry solutions across Automotive, Chemical & Pharma, Consumer Products, Fashion, Furniture & Design, Luxury, Manufacturing, Professional Services, Public Sector, Retail & Distribution, and Sportswear & Equipment. The company also offers cross-border ecommerce solutions through its ESW partnership. Services are delivered through strategic technology partnerships including Adobe, Microsoft, Salesforce, SAP, AWS, Shopify, Google, and SCAYLE.
Differentiator
Problem solved
Functional benefit
Products and services
- AI & Data Automation Consulting Consulting domain focused on AI integration with humans at the center of the loop, encompassing AI-driven data processing, generative AI, and autonomous agents capabilities for enterprise transformation.
- CRM & Business Apps Consulting Customer relationship management and business applications consulting, from first contact to post-sale, providing unified platform solutions across CRM, commerce, and business apps ecosystems.
- Customer Experience & Revenue Growth Consulting Emotional and functional customer experience transformation across all channels to drive revenue growth for enterprise clients.
- Cybersecurity Consulting Dynamic cybersecurity services covering security across different systems including MXDR and 24/7 SOC for enterprise cyber resilience.
- Enterprise Innovation Consulting Modern ERP implementations and process automation for agile, secure, and AI-enhanced management of enterprise operations.
- Infrastructure & Cloud Consulting Cloud infrastructure services covering adoption, utilization, and optimization of hyperscaler cloud services including AWS.
- People & Organisations Consulting Organizational transformation consulting focused on balancing vision, structure, technology, and people for real organizational change.
- Vertical Industry Consulting Vertical industry-specific consulting services covering Automotive & Mobility, Chemical & Pharma, Consumer Products, Fashion, Furniture & Design, Luxury, Manufacturing, Professional Services, Public Sector, Retail & Distribution, and Sportswear & Equipment.
- Cross-Border Ecommerce Solutions Partnership with ESW enabling international ecommerce expansion capabilities, simplifying cross-border operations and accelerating market entry for clients across 50+ markets including Europe, India, Brazil, Mexico, Indonesia, and the Middle East.
Companies that use Arsenalia
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Arsenalia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
Arsenalia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- ESWflagshipExpanded partnership with ESW for cross-border ecommerce expansion. Enables Scholl's international ecommerce expansion across 50+ markets including Europe, India, Brazil, Mexico, Indonesia, and the Middle East. Provides scalable, localized, and compliant platform for global DTC presence.
- SAPcoreSAP partnership for enterprise software implementation including ERP, SuccessFactors, and cloud solutions. Arsenalia delivers SAP-based digital transformation projects and has won multiple SAP awards.
- SalesforcecoreSalesforce partnership for CRM, customer experience, and commerce solutions. Recognized with Salesforce Partner Award 2026 for MuleSoft Excellence.
- MicrosoftcoreMicrosoft partnership for cloud services, AI, Copilot, and Power Platform solutions. Double recognition at Microsoft Italy Awards 2025.
- AdobecoreAdobe partnership for digital experience and marketing technology solutions.
- AWScoreAWS partnership for cloud infrastructure, adoption, utilization and optimization services.
- ShopifycoreShopify partnership for ecommerce and direct-to-consumer solutions. Host of Road to Shopify Euro Tour 2026 events.
- GooglecoreGoogle partnership for cloud services and digital transformation solutions.
- SCAYLEcoreSCAYLE partnership for commerce and retail technology solutions.
- WorkatocoreWorkato partnership for enterprise automation and integration solutions. Driving business transformation from Generative AI to Agentic AI.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Arsenalia competitors and assessment
Company assessmentBroad incumbents
- IBM Consulting: Hybrid cloud, AI (watsonx), and SAP consulting practice serving large European enterprises. Overlaps Arsenalia on cloud/ERP transformation and AI integration engagements.
- Accenture: Largest global professional services firm with deep digital, cloud, SAP, Salesforce and AI practices. Competes with Arsenalia for mid- and large-scale European transformation programs across the same vendor stack.
- Deloitte Digital: Big Four advisory arm with substantial digital transformation, SAP, Salesforce and AI practices. Competes for complex multi-domain European transformation engagements similar to Arsenalia's.
- Capgemini: Global IT services and consulting leader with significant European footprint and broad SAP/Salesforce/Adobe/cloud capabilities. Targets the same enterprise transformation RFPs as Arsenalia.
Direct peers
- BIP (Business Integration Partners): European consultancy with strong presence in Italy and similar combination of strategy, technology, and transformation services. Comparable size and delivery model to Arsenalia, particularly in retail/luxury and financial services verticals.
- Reply: Italian-headquartered digital transformation and systems integration consultancy of comparable scale, with similar multi-vendor delivery model (SAP, Microsoft, Salesforce, AWS) and cross-industry customer base. Most direct geographic and offering overlap with Arsenalia.
- Publicis Sapient: Global digital transformation consultancy focused on strategy, customer experience, data/AI, and platform engineering. Closely aligned to Arsenalia's 'strategy + technology + creativity' positioning and enterprise CRM/ERP delivery model.
- Merkle (dentsu): Global customer experience, data and commerce consultancy within dentsu. Comparable CX transformation, Adobe/Salesforce commerce, and data-driven engagement offerings to Arsenalia's Customer Experience & Revenue Growth domain.
Regional players
- Tinexta: Italian digital trust and business innovation group with consulting and digital transformation capabilities. Comparable European footprint and enterprise transformation focus, particularly in mid-market Italian deals.
- Engineering Group: Large Italian IT services and consulting group with comparable vertical coverage (manufacturing, public sector, finance) and similar vendor-aligned delivery. Regional peer competing for Italian enterprise transformation work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Arsenalia social profiles
Digital presenceArsenalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arsenalia leadership team
Management profileNumber of profiles
Arsenalia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arsenalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arsenalia
What does Arsenalia do?
Arsenalia is a digital transformation consultancy that combines strategy, technology, and creativity to drive enterprise business transformation. The firm delivers consulting across seven domains: AI & Data Automation, CRM & Business Apps, Customer Experience & Revenue Growth, Cybersecurity, Enterprise Innovation, Infrastructure, and People & Organisations, addressing needs spanning cloud migration, AI integration, modern ERP, customer experience design, and change management for enterprise clients.
Is Arsenalia a public or private company?
Arsenalia is a private company. It is classified as unknown and is currently operating.
When was Arsenalia founded?
Arsenalia was founded in -1. It employs 1,001 to 5,000 people.
Where is Arsenalia based?
Arsenalia is headquartered in Vienna, Austria, in the Europe region.
How does Arsenalia make money?
One revenue line is on record: consulting Services.
Who are Arsenalia's main competitors?
Broad incumbents on record are IBM Consulting, Accenture, Deloitte Digital and Capgemini. Direct peers are BIP (Business Integration Partners), Reply, Publicis Sapient and Merkle (dentsu). Regional players are Tinexta and Engineering Group.
Does Arsenalia have an API?
No public API is recorded for Arsenalia.
What industry is Arsenalia in?
Arsenalia's product category is Digital Transformation Consulting. Its primary akta.pro industry code is BPAHACAL, Program & Project Management (PMO) Consulting, with a secondary code of BPAEAAAC, Enterprise Architecture & Technology Roadmapping. Its NAICS code is 54161 and its SIC code is 8742.