What iVendi does

iVendi is a UK-based automotive finance technology company founded in 2009 and headquartered in Colwyn Bay, North Wales. The company operates a Connected Retailing SaaS platform that bridges online and showroom vehicle sales channels, integrating vehicle search, finance application processing, deal management, and payment processing into a single ecosystem. Its modular stack includes iVendi Engage (natural language vehicle and finance search), iVendi Convert (online lead generation and finance toolkit), iVendi Transact (dealer management system with digital deal building and multi-lender auto-submission), iVendi Pay (integrated payments launched January 2026), Finance Navigator (lender matching with FCA Consumer Duty compliance), and iVendi Stock Engine (inventory and distribution management). The platform is ISO 27001 accredited and FCA authorised (firm reference 679767).

iVendi serves three core customer segments: vehicle dealers (franchised and independent), motor finance lenders, and OEMs and manufacturers. The dealer business uses a freemium model — the Core Package is free to dealers and funded by participating lenders, while the Custom Package is a paid tier with a custom lender panel. Lender revenue is generated via commission on financed deal volume processed through the platform, which reached £1.93 billion in vehicle sales in 2025 and £1.2 billion in finance deals via Transact. Enterprise revenue comes from bespoke API integrations, WebShops, and custom marketplaces, exemplified by Juhu.auto, built for BDK, a German subsidiary of Societe Generale. iVendi Pay adds transaction-based payment processing revenue across deposits, balances, and value-added products.

The platform is trusted by over 2,000 vehicle retailers, 28 lenders, and 150 third-party providers in the UK, with over 100 employees and selective European activity. Distribution combines direct enterprise field sales to dealers and lenders with a lender-funded product-led growth motion, supported by thought-leadership content, industry research, and a 'Book a Demo' conversion funnel on the website.

Name

iVendi

Legal name

iVendi Limited

Website

https://ivendi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

iVendi is a UK automotive finance technology company that provides a Connected Retailing SaaS platform connecting vehicle dealers, motor finance lenders, and OEMs. Its end-to-end stack covers search, lead generation, deal management, and integrated payments for over 2,000 dealers and 28 lenders.

Ownership category

akta.pro rank

Product category

Automotive Retail SaaS

NAICS

Miscellaneous Intermediation (523910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Auto / Vehicle Marketplace Lending (FSAKAHAF)

akta.pro secondary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Automotive finance technology
• Vehicle retailing platform
• Dealer management software
• Motor finance solutions
• Connected retailing SaaS

Headquarters

HQ city

Colwyn Bay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Licensing (Custom Package): Paid Custom Package tier gives dealers full platform access with custom lender panel and expert support. Revenue is recurring (subscription) from dealer partners on Custom plans. The free Core Package is funded by participating lenders rather than dealers directly.
2. Lender Commission & Volume Revenue: iVendi acts as an intermediary between dealers and lenders, generating revenue through lender commission based on financed deal volume processed through the platform. Over £1.93 billion in vehicle sales were driven through the platform in 2025, with £1.2 billion in finance deals recorded on Transact.
3. Enterprise/Bespoke Solutions: Custom-built enterprise solutions for manufacturers, national lenders, and OEMs — including bespoke marketplaces and white-label API integrations. Example: Juhu.auto built for BDK (Societe Generale subsidiary). Revenue from custom development and ongoing platform licensing.
4. Payment Processing (iVendi Pay): Integrated payments solution enabling dealers to manage deposits, balances, and add-on payments centrally. Revenue derived from payment processing on vehicle transactions facilitated through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

iVendi provides a Connected Retailing SaaS platform that integrates online vehicle search, multi-lender finance pre-approval, digital deal management, and integrated payment processing into a single ecosystem for automotive dealers and lenders. The platform is offered via a free Core Package (funded by participating lenders) and a paid Custom Package, with enterprise bespoke solutions (APIs, marketplaces, e-commerce builds) for manufacturers and OEMs. It serves over 2,000 dealers, 28 lenders, and 150+ third-party providers across the UK and Europe, processing more than £1.93 billion in vehicle sales annually.

Product overview

iVendi is a multi-award-winning automotive finance technology company offering a unified Connected Retailing Platform that brings together online and showroom sales channels. The product portfolio centers on the core platform supplemented by specialized modules: Engage (smart vehicle search), Convert (lead generation), Transact (deal management), and iVendi Pay (integrated payments), plus Finance Navigator and the Motorcycle Marketplace. The platform serves over 2,000 vehicle dealers, 28 lenders, and 150+ third-party providers across the UK, processing over £1.93 billion in vehicle sales annually. Dealers access the platform via free Core Package or paid Custom Package tiers, while lenders benefit from intelligent matching and approval optimization. Enterprise solutions include iVendi Connect (API), WebShops, and bespoke Marketplaces for larger partners.

Differentiator

Problem solved

Functional benefit

Brands

• iVendi Core Package: Free dealer package offering full platform access with pre-selected lender panel and award-winning support
• iVendi Pay
• Finance Navigator
• Transact
• Engage
• Convert
• iVendi Connect
• iVendi WebShops
• iVendi Stock Engine
• AIDAN
• MCN Bikes For Sale

Products and services

• iVendi Connected Retailing Platform Integrated automotive e-commerce and finance platform that connects online and showroom sales processes for dealers and lenders, covering stock management, finance calculators, deal completion, and integrated payments in a single ecosystem.
• iVendi Transact Award-winning dealer management system that bridges online and showroom sales channels. Functions as a multi-lender finance point-of-sale system, enabling digital deal building, customer self-service, and seamless transaction management for vehicle retailers.
• iVendi Pay Integrated payments solution for automotive dealers that streamlines payment processing for deposits, balances, and add-on payments including value-added products and servicing/repairs. Automatically links payments to individual deals within the Transact platform, reducing manual reconciliation errors.
• iVendi Engage Smart vehicle and finance search tool that lets buyers search using natural language based on real-world needs rather than traditional make/model filters. Delivers personalised vehicle and finance search results and integrates vehicle and finance search capabilities.
• iVendi Convert Sales and finance lead generation toolkit that captures online traffic, keeps users engaged, and converts browsers into qualified leads. Enables consumers to check finance eligibility, compare finance options, and generate high-quality automotive finance leads.
• Finance Navigator Finance journey solution that connects vehicle buyers to the most appropriate lenders, increasing approval rates for dealers and lenders while adhering to FCA regulatory requirements including Consumer Duty.
• Motorcycle Marketplace (MCN Bikes For Sale) Specialised marketplace for motorcycle sales powered by Motor Cycle News (MCN), enabling dealers to list and sell motorcycles with integrated finance options.
• iVendi Connect (API) Enterprise-level API solution combining automotive finance expertise with customer branding. Integrates iVendi's automotive finance tools into existing partner systems, aligning functionality with partner brand and design to drive conversion and customer satisfaction.
• iVendi WebShops Out-of-the-box automotive and finance e-commerce solution that manages the complete sales journey from search to sale. Optimised to increase online conversions with tools to create engaging content and track conversions.
• iVendi Marketplaces Bespoke marketplace platform enabling retailer networks to showcase stock and advertise vehicles nationwide with integrated search and finance technology that keeps consumers engaged. Example: Juhu.auto built for BDK (Societe Generale subsidiary).
• iVendi Stock Engine Inventory management solution enabling dealers to upload vehicle content and broadcast across all online destinations including websites, classified marketplaces, and digital PPC channels. Includes proactive data conflict checking for vehicle identification records.

Quantifiable outcome

• Over £1.93 billion in vehicle sales driven through the platform in 2025
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, strategic, flagship and minor.

• Close Brothers Motor FinancecoreTechnology or Integration · 13 December 2024Partnership announced December 2024, designed to make motor finance easier for dealers by integrating Close Brothers Motor Finance into the iVendi platform, enabling seamless finance submission and improved dealer access to Close Brothers products.
• Tandem Motor Finance (Tandem Bank)coreTechnology or Integration · 16 October 2024Partnership with Tandem Motor Finance (a division of Tandem Bank) announced October 2024, aimed at expanding dealer access to digital finance solutions. Tandem Bank's Sales Director David Anderson cited iVendi as a technology partner helping deliver transparency and certainty in finance offerings.
• Automotive Transformation Group (ATG)strategicTechnology or Integration · 6 December 2023Collaboration announced December 2023 to enable dealers to offer an advanced connected retailing experience by integrating iVendi technology with ATG's automotive transformation solutions.
• BDK (Societe Generale subsidiary)flagshipOEM/ Whitelabel/ Licensing PartnerBDK, a German subsidiary of Societe Generale, commissioned iVendi to build Juhu.auto — a bespoke vehicle marketplace promoting vehicles available through their retailer network, with interactive finance offers built into each vehicle proposition. This is a flagship enterprise reference client demonstrating iVendi's ability to deliver custom marketplace solutions internationally.
• Admiral Car FinancecoreTechnology or IntegrationAdmiral Car Finance leverages iVendi as its technology partner to deliver transparency and certainty in motor finance. Pre-approval sits at the heart of their proposition, setting a new standard for showroom finance in the UK. The partnership prioritises Consumer Duty compliance and customer outcomes.
• BNP Paribas Personal FinancecoreTechnology or IntegrationBNP Paribas Personal Finance is a lender partner on the iVendi platform, enabling dealers to offer BNP Paribas finance products through the integrated multi-lender panel.
• EurofinasminorGTM or Marketing PartnerEurofinas (European Federation of Finance House Associations) listed as a partner, suggesting industry association membership and European market engagement.
• MotoNovo FinancecoreTechnology or IntegrationMotoNovo Finance listed as a lending partner integrated with the iVendi platform, enabling dealer access to MotoNovo motor finance products.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoFi: US-based automotive finance technology platform offering online vehicle shopping, financing, and deal structuring tools to dealers and lenders. Closely comparable to iVendi in connecting dealers with multi-lender finance workflows, though focused on the US market.
• RouteOne: Provider of a multi-lender credit application network linking dealers to finance sources in the US and Canada. Directly comparable to iVendi's lender panel and finance submission infrastructure for automotive dealers.
• MotorK: European-headquartered automotive digital retailing platform serving OEMs and dealers with online showroom, lead management, and finance tools. Closely comparable to iVendi's Connected Retailing stack and its OEM / enterprise marketplace build (e.g., Juhu.auto).
• Pinewood Technologies: UK-listed provider of dealer management systems (DMS) and connected retailing tools to automotive retailers. Directly comparable to iVendi Transact in the UK, with overlapping dealer workflow and finance integration capabilities.
• CarNow: US-based digital retailing platform for automotive dealers offering online shopping, financing, real-time desking, and appointment scheduling. Direct competitor to iVendi's Convert and Transact modules on the dealer side.
• CitNOW: UK-headquartered provider of video-based sales and customer communication tools for automotive retailers. Comparable to iVendi as a UK-rooted automotive sales technology specialist serving the same dealer base, though focused on video rather than finance orchestration.

Broad incumbents

• Cox Automotive (Dealertrack): Cox Automotive operates Dealertrack, a US-leading dealer financing and DMS platform, alongside Autotrader and other retailing tools. It is the broadest automotive technology incumbent and overlaps with iVendi's connected retailing and lender integration capabilities at global scale.
• Cars.com: US automotive marketplace and digital retailing platform offering vehicle search, dealer connections, and increasingly integrated finance tools. Comparable to iVendi's marketplace and lead-generation capabilities at scale, though with a US marketplace-first orientation.

Emerging players

• Carwow: UK car-buying marketplace offering new car deals, dealer referrals, and integrated finance options. Comparable to iVendi's consumer-facing vehicle discovery and finance lead generation capabilities, though with a marketplace-first model.
• Impel: Provider of AI-powered customer lifecycle and sales engagement tools for automotive dealers and OEMs. Comparable to iVendi's AI initiatives (AIDAN) and to its broader digital retailing engagement layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1M23RFXOCEbElL7nB4O7hA
• LinkedInlinkedin.com/company/ivendi
• Instagraminstagram.com/ivendilife
• Xx.com/iVendiLtd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iVendi