What Effilab does

Effilab is a full-service digital marketing agency headquartered in Boulogne-Billancourt, France, founded in 2011 and operating as a wholly-owned subsidiary of Solocal Group (controlled by Ycor Group since July 2024). The agency delivers five integrated digital acquisition services: SEA (Google Ads, Microsoft Ads), Social Media Advertising (Meta, LinkedIn, TikTok, Pinterest, UGC), SEO, Programmatic Advertising, and Web Analytics. Its technical stack combines Demand-Side Platforms with proprietary Dynamic Creative Optimization and an exclusive first-party data asset inherited from the Solocal ecosystem, which supports programmatic campaigns reaching approximately 22 million monthly impressions and 42% audience reach in France. Integration with Google Consent Mode v2 and Google Tag Manager, alongside GA4 migration and attribution modeling services, indicates a technically grounded analytics practice.

The agency operates a sales-led go-to-market targeting large enterprises (including La Redoute, Vinci, Hachette, Audible, Le Coq Sportif, and Lazeo), high-potential startups, and SMEs — the latter served through the Booster Contact and Booster Réseaux productized solutions developed after the 2015 Solocal acquisition. Revenue is generated through professional services on a customized quote basis, with no publicly disclosed pricing tiers; the company does not break out separate financials from its parent. Effilab claims a portfolio of 150 major account clients, 1,000+ successful campaigns, a 50-person expert team, and recognition among the Top 3% of French agencies, with "millions" of euros in media purchasing managed annually.

The business model is consultative agency revenue — typically a mix of media management fees (percentage of ad spend) and strategic retainer/management fees — supplemented by the semi-automated Booster product line for SMBs that operates at lower touchpoints. Geographic scope is primarily France (EMEA), with international expansion enabled through the 2021 Google International Growth Program partnership. Because Effilab is a private subsidiary of Solocal/Ycor, capital structure, valuation, and detailed revenue are not disclosed publicly, which constrains financial transparency for external investors.

Name

Effilab

Legal name

EFFILAB

Website

https://effilab.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Effilab is a French full-service digital marketing agency (Boulogne-Billancourt, 50 experts, est. 2011) that delivers SEA, social, SEO, programmatic, and analytics services to ~150 enterprise and startup clients, operating as a subsidiary of Solocal Group.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Digital marketing agency
• Search engine advertising
• Social media advertising
• Programmatic advertising
• Web analytics services

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency revenue through management of advertising campaigns including SEA (Google Ads, Microsoft Ads), SEO, Social Media Advertising (Meta, LinkedIn, Pinterest, TikTok), Programmatic advertising, and Web Analytics for B2B and B2C clients

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Effilab is a French digital marketing agency that designs, manages, and optimizes online advertising campaigns across search engines (Google Ads, Microsoft Ads), social networks (Meta, LinkedIn, Pinterest, TikTok), and programmatic channels, complemented by SEO and Web Analytics services. The agency combines strategic consulting, campaign execution, and data-driven audience targeting using proprietary first-party data from its parent Solocal Group to drive visibility, traffic, and conversions for enterprise clients and high-potential startups in France and internationally.

Product overview

Effilab is a full-service digital marketing agency (not a software product company) founded in 2011 and headquartered in Boulogne-Billancourt, France, operating as part of the Solocal Group. The agency offers five integrated digital marketing services: SEA (Google Ads, Microsoft Ads), Social Media Advertising (Meta, LinkedIn, TikTok, Pinterest), SEO, Programmatic Advertising, and Web Analytics. The core portfolio is complemented by two semi-automated advertising solutions — Booster Contact (for small businesses on Google/Bing) and Social Réseaux (for enterprise clients on Meta/LinkedIn/YouTube) — both developed under the Solocal Group following Effilab's acquisition in 2015. Effilab's proprietary data asset, enriched by Solocal Group's first-party data (22M monthly impressions, 42% reach in France), underpins its programmatic and social ad targeting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• SEA (Search Engine Advertising) Search engine advertising management across Google Ads and Microsoft Ads — including keyword strategy, bid management, ad copy creation, and performance optimization — to drive qualified traffic and conversions for advertiser clients.
• Social Media Advertising (SMA) Paid social advertising across LinkedIn Ads, Meta Ads (Facebook/Instagram), Pinterest Ads, and TikTok Ads (plus a UGC offering), focused on community targeting, brand awareness, and lead generation for advertiser clients.
• SEO (Search Engine Optimization) Organic search optimization covering technical SEO audits, content strategy, keyword research, and on-page optimization, designed to improve natural search rankings and deliver sustainable non-paid traffic for advertiser clients.
• Programmatic Advertising Automated data-driven digital advertising using Demand-Side Platform (DSP) technology — running Display, Video, Mobile, Social, and Native campaigns with Dynamic Creative Optimization. Leverages proprietary first-party data from the Solocal Group ecosystem (22M monthly impressions, 42% reach in France) for precise audience targeting.
• Web Analytics Data analysis and performance measurement services including Google Analytics 4 migration, attribution modeling, cross-device journey analysis, and dashboard reporting to inform marketing strategy and optimize channel mix for advertiser clients.
• Booster Contact Google Ads management solution targeted at small businesses (TPE/PME) and sole traders that enables local businesses to generate qualified leads through automated Google and Bing ad campaigns. Launched by Solocal Group following Effilab's 2015 acquisition.
• Social Réseaux (Social Clic) Social advertising solution for large enterprise clients with networks, delivering traffic or awareness campaigns on Meta, LinkedIn, and YouTube. Part of the product suite developed after Solocal Group's 2015 acquisition of Effilab.

Quantifiable outcome

• 221% increase in qualified visitor volume for La Redoute Meta Ads campaigns
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or Integration · 1 January 2021Effilab was selected as one of 8 agencies for Google's International Growth Program, recognizing excellence in digital marketing and international campaign management. This partnership provides access to Google resources, training, and support for serving international clients.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• WPP: Global advertising holding group operating digital performance networks including GroupM, Wavemaker, and media/analytics brands. Comparable as a top-tier incumbent with significant digital acquisition and analytics capability.
• Dentsu: Global advertising and media holding operating iProspect, Merkle, and other digital performance brands. Overlaps with Effilab on paid media, SEO, and analytics as part of a much broader portfolio of services.
• Havas Group: French-founded global advertising holding group providing media, creative, and digital services through Havas Media and digital sub-brands. Comparable as a French-rooted incumbent serving enterprise advertisers with overlapping paid-media capabilities.
• Publicis Groupe: French-founded global advertising holding company with extensive digital, media, creative, and data capabilities through Publicis Media, Digitas, Performics, and others. Overlaps with Effilab's services but operates as a multi-agency portfolio rather than a specialized digital performance agency.

Direct peers

• Digitas: Publicis Groupe's global digital network offering paid media, SEO, social, analytics, and creative across brands. Highly comparable integrated digital offering and enterprise client base, with greater global scale.
• Eskimoz: France-based digital marketing agency specializing in SEO, SEA, and performance marketing for SMBs and enterprises. Highly comparable in scope (paid search + SEO), French market focus, and service composition to Effilab.
• Performics: Publicis Groupe's performance marketing network specializing in paid media, SEO, e-commerce, and analytics-driven acquisition. Directly comparable in operating model (data-driven performance marketing) and enterprise client base.
• iProspect: Dentsu's dedicated performance and digital media buying agency, covering SEO, paid search, programmatic, and analytics. Direct overlap in paid media execution and enterprise performance marketing mandates.
• Croud: Global digital marketing agency offering paid media, SEO, programmatic, analytics, and content. Similar mid-sized full-service agency profile serving enterprise clients across multiple geographies, with comparable tech-enabled delivery model.
• Jellyfish: Global digital marketing agency under Brandtech Group offering paid media, SEO, social, analytics, and creative services to enterprise clients. Comparable in integrated full-funnel digital offering and enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/effilab-agency
• Instagraminstagram.com/effilab_paris
• Xx.com/effilab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effilab