What Mariages.net does

Mariages.net is a French online wedding planning marketplace operating as part of The Knot Worldwide (TKWW) global network. The platform connects couples planning weddings with over 80,000 wedding service providers across France, Belgium, and Switzerland, including more than 9,000 reception venues, 3,688 domaines, and providers across photography, catering, floristry, music, transport, and bridal/groom attire categories. The two-sided marketplace serves individual consumers (couples) and SMB wedding vendors, with destination wedding services extending reach into Brazil, Spain, Italy, Mexico, Portugal, and the United Kingdom through TKWW sister brands.

The platform is built around the "Planificateur de Mariage" (Wedding Planner) hub, which centralizes six synchronized planning modules: Rétro Planning (a 101-task checklist with progress tracking), Budget (category-based expense calculator), Liste d'Invités (guest list manager with RSVP tracking), Plan de Table (drag-and-drop seating arrangement), Mes Prestataires (vendor management), and Site de Mariage (customizable wedding website builder with RSVP forms and polls). A companion mobile application, WedShoots, enables wedding guests to upload photos to a shared digital album accessible to the couple. The technology stack comprises a responsive web platform plus native iOS and Android applications, with proprietary differentiators centered on ease-of-use implementation of workflow synchronization across modules rather than advanced AI/ML capabilities.

Mariages.net operates a freemium product-led growth model in which all consumer-facing planning tools are provided free of charge, with revenue generated on the vendor side through Premium listing subscriptions, Promotions slots, and promotional deal placements. An optional paid upgrade for the Wedding Website (custom domain, additional themes, branding removal) introduces a subscription upsell. The platform is supported by a monthly €4,000 sweepstakes program that incentivizes user engagement through vendor contact, review submission, and photo sharing, and an annual Wedding Awards program that recognizes top vendors by region. As part of TKWW, Mariages.net shares infrastructure and brand association with globally recognized wedding platforms including WeddingWire, Bodas.net, Hitched, and Matrimonio.com.

Name

Mariages.net

Legal name

Mariages.net

Website

https://mariages.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mariages.net is a French online wedding planning marketplace connecting couples with 80,000+ wedding service providers across France, Belgium, and Switzerland via free planning tools and a two-sided vendor directory, operating as part of The Knot Worldwide (TKWW) global network.

Ownership category

akta.pro rank

Product category

Wedding Planning Marketplace

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

Keywords

• Wedding planning platform
• Wedding vendor marketplace
• Bridal directory services
• Online wedding tools
• Wedding website builder

Headquarters

HQ city

Rezé

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Vendor Premium Listings: Wedding service providers (venues, photographers, caterers, etc.) can purchase premium visibility packages including promoted placements in search results and category pages. The Premium badge on vendor listings indicates paid promotional status.
2. Wedding Website Premium Pack: Optional paid upgrade for wedding websites that removes Mariages.net branding, unlocks additional themes, and enables custom domain configuration.
3. Promotional Features for Vendors: Vendors can purchase promotional deals, discount offers, and featured placement in the Promotions section of the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mariages.net operates a free, all-in-one wedding planning platform anchored by the Planificateur de Mariage (Wedding Planner), which unifies task lists, budget management, guest lists, seating plans, vendor management, and a customizable wedding website in one dashboard. The platform also functions as a two-sided marketplace connecting couples with more than 80,000 wedding vendors across categories including venues, photographers, caterers, florists, and bridal attire, generating revenue through vendor premium listings and promotional placements.

Product overview

Mariages.net is a comprehensive French wedding planning marketplace and platform operating as part of the WeddingWire network. The core offering centers on the Planificateur de Mariage (Wedding Planner), a unified hub that synchronizes six organizational modules: Rétro Planning (task checklist with 100+ tasks), Budget (expense calculator), Liste d'Invités (guest list manager), Plan de Table (seating arrangement tool), Mes Prestataires (vendor management), and Site de Mariage (wedding website builder). Supporting features include WedShoots (a guest photo-sharing app), the Tirage au Sort sweepstakes (€4,000 monthly prize draw), and Wedding Awards (vendor ranking program). The platform functions as a two-sided marketplace connecting couples with over 80,000 wedding vendors across categories including reception venues (domaines, auberges, hotels, restaurants, castles, boats), service providers (photography, catering, music, flowers, transportation, invitations), and bridal/married couple essentials (dresses, suits, beauty). Destination wedding services extend to partner sites across Europe, Americas, and India. The platform is available as a web application and mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• WedShoots: A dedicated mobile application for creating digital photo albums where wedding guests can upload and share photos taken during the celebration.
• Wedding Awards

Products and services

• Planificateur de Mariage (Wedding Planner) Free wedding planning hub for engaged couples that unifies all organizational tools (task checklist, budget, guest list, seating plan, vendor contacts, wedding website) into one synchronized dashboard.
• Rétro Planning (Task Checklist) Free digital checklist of 100+ predefined wedding planning tasks that guides couples step by step, with status filters, progress tracking, and synchronization to budget and vendor management.
• Liste d'Invités (Guest List) Free guest list manager enabling contact import, group organization, menu assignment, RSVP tracking, and synchronization with the wedding website.
• Plan de Table (Seating Plan) Free visual drag-and-drop seating arrangement tool with round, rectangular, and head table configurations that pulls guest data directly from the guest list.
• Budget (Wedding Budget Calculator) Free wedding budget calculator that allocates total spending across categories and tracks expenses, payments, and real-time statistics in sync with retro planning and vendor tools.
• Mes Prestataires (Vendor Management) Free vendor directory and management module where couples search wedding professionals by category, save favorites, compare services, track conversations, and assign status to shortlisted vendors.
• Site de Mariage (Wedding Website) Free customizable wedding website builder with multiple themes, photo/video galleries, RSVP forms, polls, password protection, and an annual premium upgrade that unlocks custom domains, additional themes, and removes Mariages.net branding.
• WedShoots (Guest Photo Album App) Companion mobile application for collecting guest photos taken during the wedding day into a shared album via QR code or album-code sharing; images downloadable in high resolution for the couple.
• Prestataires (Vendor Directory) Categorized vendor directory with 80,000+ wedding service providers across photography, videography, catering, music, flowers, transportation, invitations, gifts, decoration, entertainment, honeymoon, and bridal attire.
• Réception (Wedding Venue Directory) Directory of 9,000+ wedding reception venues including domaines, auberges, hotels, restaurants, halls, châteaux, boats, and beach locations, searchable by region and capacity across France, Belgium, and Switzerland.
• Wedding Awards Annual recognition program that ranks top-rated wedding vendors by region based on couple reviews, highlighting exceptional professionals across categories like venues, photography, and catering.
• Destination Weddings International destination wedding planning that routes couples to partner sites within The Knot Worldwide network for weddings in Brazil, Spain, Italy, Mexico, Portugal, and the United Kingdom.

Quantifiable outcome

• Over 9,000 wedding venues listed on the platform
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• The Knot Worldwide (TKWW)coreOthersMariages.net is part of The Knot Worldwide (TKWW) family, the leading global wedding planning platform network. This parent company connection provides cross-platform visibility, shared technology infrastructure, and access to international wedding markets including WeddingWire (US/Canada), Bodas (Spain/Mexico), Casamentos (Brazil), Hitched (UK/Ireland), Matrimonio (Italy), and Wedding (India).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Loverly: US wedding inspiration and planning platform with vendor marketplace elements. Comparable in offering planning tools and inspiration content alongside vendor discovery for couples.
• Zola: US wedding planning platform combining free wedding websites, registries, planning checklists and vendor marketplace. Closest US analog to Mariages.net's integrated planning-and-marketplace positioning.
• The Knot: Flagship TKWW brand in the US wedding market, combining vendor marketplace, planning tools, registry and content. Sister to Mariages.net under the same parent and operates the most mature version of the model.
• WeddingWire: Sister brand within The Knot Worldwide serving the US and Canada. Operates the identical marketplace-plus-planning-tools model as Mariages.net and shares technology and vendor onboarding infrastructure with the French platform.
• Matrimonio.com: TKWW Italian-market wedding platform combining vendor directory and free planning tools. Direct functional analog of Mariages.net in Italy and a destination-wedding partner.
• Casamentos.com.br: TKWW brand serving Brazil with the same vendor marketplace and planning tool suite as Mariages.net. Operates as a destination-wedding partner for French couples marrying abroad.
• EasyWeddings: Leading Australian wedding marketplace and planning platform, comparable in combining free planning tools with a paid vendor directory. Operates in a non-overlapping geography but a highly similar business model.
• Hitched: TKWW wedding platform for the UK and Ireland with vendor directory, planning tools and wedding websites. Comparable in scope and audience to Mariages.net within a different geography.
• Bodas.net: TKWW sister brand serving Spain and Mexico with the same vendor marketplace and free planning tools as Mariages.net. Highly comparable business model, technology stack and monetization approach in a neighboring European market.

Direct peers

• Zankyou: European wedding planning platform and marketplace operating in France, Spain, Italy and Latin America. Directly competes with Mariages.net on free planning tools, vendor directories and wedding websites in the French market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mariagesnet
• Facebookfacebook.com/mariagesnet
• LinkedInlinkedin.com/company/mariages-net

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariages.net