Tasdeeq

What Tasdeeq does

Tasdeeq, operating as a brand of Aequitas Information Services Limited, is Pakistan's first private credit information bureau licensed by the State Bank of Pakistan under the Credit Bureaus Act 2015. Incorporated in 2018 with headquarters in Lahore, the company provides credit information reports, credit scores, and analytics to a member base of 155+ financial institutions across commercial banks, microfinance banks, microfinance institutions, fintechs, BNPL and payday lenders, telcos, insurance, and utility companies. Its database covers 42 million unique borrowers with 11 years of average credit history span and 100% coverage of commercial banks, microfinance banks, and MFIs, supported by 2 Tier-3 data centers with 100% redundancy.

The core product set comprises the Credit Information Report (CIR) and Credit Score, augmented by value-added modules including Alerts Dashboard, Decision Analytics, Barometer Dashboard, Business Growth Analytics, CIR Plus Report, Portfolio Scrub/Review, and Telecom Risk Profile Index. For consumers, the TASDEEQ mobile app on iOS and Android provides direct access to credit reports and scores at publicly disclosed pricing (Rs. 349 single report; Rs. 999 six-month unlimited subscription). The platform is offered alongside partnerships with Creditinfo Group (technology), PACRA (rating expertise within the Aequitas Group), and TenX Private Ltd (AI and data science shareholder).

The business model combines B2B subscription and per-report fees from member financial institutions with a small direct-to-consumer consumer app revenue stream. Distribution is via a direct enterprise sales force across Lahore, Karachi, and Islamabad, plus digital self-serve channels (website and mobile app). Tasdeeq raised Rs. 500 million in Series A funding in 2021 and is preparing to list on the Pakistan Stock Exchange through an IPO targeting up to Rs. 450 million, which would make it the first credit bureau in South Asia to go public.

Name

Tasdeeq

Legal name

Aequitas Information Services Limited

Website

https://tasdeeq.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Tasdeeq is Pakistan's first SBP-licensed private credit bureau, providing credit information reports, scores, and analytics to 155+ member financial institutions across banking, microfinance, fintech, and telecom. It covers 42 million unique borrowers and is preparing to list on the Pakistan Stock Exchange.

Ownership category

akta.pro rank

Product category

Credit Information Services

NAICS

Credit Bureaus (561450), Credit Bureaus (56145)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)

akta.pro secondary industries

Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ), Alternative / Non-Traditional Credit Data Providers (FSAKAKAB)

Keywords

• Credit information bureau
• Consumer credit reports
• Credit risk analytics
• Credit scoring services
• Financial data platform

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Credit Information Reports (CIR): Revenue from providing Credit Information Reports to financial institutions and individual borrowers. Reports are sold as one-time purchases or through subscription packages.
2. Credit Scores: Credit scoring services provided to lenders and consumers, bundled with CIR reports or as standalone service.
3. Value-Added Services: Alerts Dashboard, Decision Analytics, Barometer Dashboard, and Portfolio Scrub/Review services offered to member financial institutions for enhanced risk management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Tasdeeq is a licensed credit information bureau that collects and aggregates credit data from financial institutions and provides Credit Information Reports (CIR), credit scores, and value-added analytics to lenders for credit decisioning. It also enables individual borrowers to access their own credit reports and scores via the TASDEEQ mobile app available on iOS and Android.

Product overview

TASDEEQ operates as Pakistan's first State Bank of Pakistan-licensed credit bureau under Aequitas Information Services Limited (AISL), offering a comprehensive suite of credit information products and services. The core product portfolio includes the Credit Information Report (CIR) and Credit Score services, which form the foundational credit data offerings used by financial institutions for credit evaluations. These core services are supplemented by value-added modules including the Alerts Dashboard, Barometer Dashboard, Decision Analytics, Business Growth Analytics, Telecom Risk Profile Index, and CIR Plus Report. The TASDEEQ App serves as the consumer-facing mobile platform providing direct access to credit reports and scores for individual borrowers. The ecosystem is supported by a member network of 155-plus financial institutions contributing data to a database covering 42 million unique borrowers with 11 years average history span.

Differentiator

Problem solved

Functional benefit

Products and services

• Credit Information Report (CIR) Comprehensive credit information report containing borrower personal data, credit history, credit data, dispute information, and public records, used by lending institutions to assess creditworthiness. Compliant with SBP regulations under the Credit Bureaus Act 2015.
• Credit Score

Quantifiable outcome

• First credit information bureau in South Asia to list on a stock exchange
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

15 partnerships are on record, tiered minor, core and flagship.

• JazzCashminorStrategic or Co-development Partner · 1 November 2024Joint participation at Pakistan Startup Summit 2024 organized by SECP, discussing 'Unlocking Big Data's Potential: From Insight to Innovation in Business and Tech.'
• HaballminorStrategic or Co-development Partner · 1 November 2024Joint participation at Pakistan Startup Summit 2024 organized by SECP alongside JazzCash and Kistpay.
• KistpayminorStrategic or Co-development Partner · 1 November 2024Joint participation at Pakistan Startup Summit 2024 organized by SECP alongside JazzCash and Haball.
• Mobilink Microfinance Bank LimitedcoreStrategic or Co-development Partner · 1 October 2024Panel discussion on 'Mobilizing Funds from Capital Markets to Achieve Sustainable Development Goals' at Pakistan Stock Exchange, exploring listing microfinance providers on PSX to boost liquidity and growth.
• World Bank PakistancoreStrategic or Co-development Partner · 1 October 2024Joint session at Pakistan Stock Exchange on mobilizing capital markets for sustainable development goals.
• The Bank of PunjabcoreStrategic or Co-development Partner · 1 October 2024Joint session at Pakistan Stock Exchange on capital markets and sustainable development.
• Kashf FoundationcoreStrategic or Co-development Partner · 1 October 2024Panel discussion on microfinance provider listings on PSX for liquidity and growth.
• Pakistan Microfinance NetworkcoreStrategic or Co-development Partner · 1 January 2024Institutional partner at Annual Microfinance Conference AMC8, celebrating innovation as a catalyst for meaningful change in microfinance.
• SECP (Securities and Exchange Commission of Pakistan)coreStrategic or Co-development Partner · 1 January 2024Organizer of Pakistan Startup Summit 2024 where Tasdeeq participated as panelist on big data potential and innovation.
• Prosper TechnologiescoreTechnology or Integration · 1 July 2023Strategic partnership for innovation in credit data platform, combining Tasdeeq's credit information infrastructure with Prosper Technologies' capabilities to enhance credit data services for financial institutions.
• TelenorcoreTechnology or Integration · 1 May 2023Joint development of Telco/Credit data based scoring models, revolutionizing the industry and promoting financial inclusion in Pakistan by combining telecommunications and credit data for alternative credit scoring.
• Karandaaz PakistancoreTechnology or Integration · 1 May 2023Data sharing agreement enabling enhanced credit information services through access to additional data sources for comprehensive borrower assessment.
• Pakistan Banks' AssociationflagshipStrategic or Co-development Partner · 1 May 2022Partnership with PACRA, Analytics Pvt Ltd, and Creditinfo Group alongside Pakistan Banks' Association to facilitate wider access to housing finance through comprehensive credit data sharing.
• Creditinfo GroupflagshipTechnology or Integration · 1 September 2021International credit information group partner providing expertise and technology for credit bureau operations in Pakistan.
• PACRA (Pakistan Credit Rating Agency)flagshipStrategic or Co-development Partner · 1 September 2021Part of Aequitas Group, Pakistan's first credit rating agency. Association provides strong corporate governance and industry expertise.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• 1Link (eCIB / Electronic Credit Information Bureau): Operates one of the licensed private credit information bureaus in Pakistan under SBP authorization, directly competing with Tasdeeq for member financial institutions and consumer credit data services across the same regulatory framework.
• Creditinfo Group: International credit information group operating bureaus in multiple emerging markets; Tasdeeq's existing technology and methodology partner (Flagship partnership), making it both a collaborator and the most directly comparable global peer in business model and technology stack.

Broad incumbents

• Experian: Global consumer credit bureau leader with a diversified portfolio including analytics, decisioning, and identity services; serves as the standard-setter for the credit bureau business model that Tasdeeq operates in at a country level.
• Equifax: One of the three largest global consumer credit bureaus (Experian, Equifax, TransUnion), offering credit reports, scores, and analytics products analogous to Tasdeeq's CIR, Credit Score, and Decision Analytics suite.
• TransUnion: Global credit information and analytics company; operates in emerging markets including India via CIBIL-equivalent models, providing a direct strategic archetype for how a regional bureau like Tasdeeq can scale.
• CRIF: Italy-based global credit bureau and business information group operating in 30+ countries; provides credit information systems, business information, and analytics analogous to Tasdeeq's B2B service portfolio.

Regional players

• CIBIL (TransUnion CIBIL): India's primary consumer credit bureau under Reserve Bank of India regulation; closest South Asian peer in scale, regulatory regime, and member-based data aggregation model though operating in a different national market.

Others

• PACRA (Pakistan Credit Rating Agency): Part of the same Aequitas Group, Pakistan's first credit rating agency; aligned corporate governance and overlapping institutional relationships with Tasdeeq while operating in the adjacent credit ratings vertical.
• Karandaaz Pakistan: Fintech-inclusion ecosystem player with a data-sharing agreement with Tasdeeq; not a direct credit bureau competitor but a key partner in the alternative credit and financial-inclusion data infrastructure that complements Tasdeeq's analytics offerings.

Emerging players

• TeleSoftas / DataCredibility: Technology vendors and emerging credit-data analytics providers in adjacent markets working on alternative credit scoring and telco-data integrations similar to Tasdeeq's Telecom Risk Profile Index product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tasdeeqonline
• LinkedInpk.linkedin.com/company/tasdeeqonline
• Instagraminstagram.com/tasdeeq.pk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasdeeq