Ahmedabad Mirror

What Ahmedabad Mirror does

Ahmedabad Mirror is a hyper-local city newspaper and online news portal covering Ahmedabad, Gandhinagar, and the broader Gujarat region, supplemented by national and international news. The company is operated by Shayona Times Private Limited, a privately-held entity incorporated in Gujarat, India, and publishes across content categories including local news, crime, civic issues, education, politics, business, sports (including cricket), entertainment, columns, and lifestyle segments such as food, travel, health, fashion, and environment.

The company's product portfolio is anchored by the main news website (ahmedabadmirror.com) and an E-Paper digital edition (epaper.ahmedabadmirror.com) that replicates the print newspaper electronically. Supporting products include a paid subscription service and a digital advertising platform offering banner ads, sponsored content, and print advertising placements. The technology backbone of the website is provided by EterPride as an outsourced platform partner. Ahmedabad Mirror does not operate a dedicated mobile application, relying instead on the responsive website plus email newsletters and social media channels for digital distribution.

The business model is advertising-led, with digital banners, sponsored content, and print ads as the primary revenue stream. Subscription revenue from the e-paper and premium access provides a secondary, smaller monetization layer. The customer base is twofold: end-readers who consume local Ahmedabad and Gujarat news (free or via subscription), and advertisers — primarily regional and SMB brands — seeking access to an engaged Ahmedabad audience. The company employs 51-100 staff and is founder-led, with Ajay Umat as Founder and Group Editor.

Name

Ahmedabad Mirror

Legal name

Shayona Times Private Limited

Website

https://ahmedabadmirror.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Ahmedabad Mirror is a hyper-local Indian city newspaper and digital news portal covering Ahmedabad and Gujarat, operated by Shayona Times Private Limited. It monetizes primarily through advertising across its website, e-paper, and print editions, serving local readers and regional advertisers.

Ownership category

akta.pro rank

Product category

Local News Media

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABALAH

Hindu Broadcasting

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Religious/Faith-Based Broadcasting

Keywords

• Local news publishing
• Regional journalism
• Digital newspaper
• Online news portal
• City newspaper

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The primary revenue stream for Ahmedabad Mirror comes from advertising. The platform offers various advertising options including digital banners, sponsored content, and print ads. The advertising page specifically mentions reaching Ahmedabad's most engaged audience and emphasizes the credibility of the Ahmedabad Mirror brand for enhancing brand reputation.

Distribution channels2 records

Marketing channels4 records

Core offering

Ahmedabad Mirror is a hyper-local city newspaper and digital news platform that publishes news, views, sports coverage, entertainment, and feature stories focused on Ahmedabad and Gujarat, with supplementary national and international coverage. It distributes content through a main website, e-paper, and printed newspaper, and monetizes its audience primarily through advertising and subscription services.

Product overview

Ahmedabad Mirror is a hyper-local city newspaper from Shayona Times Private Limited covering Ahmedabad, Gujarat. The company operates primarily as a digital-first news platform offering the main news website with multiple content categories including Ahmedabad city news, Gandhinagar, Gujarat, Politics, India, World, Sports, Business, and Entertainment. Supporting products include the E-Paper digital edition, Subscription Services for premium access, and a Digital Advertising Platform for brand partnerships. The portfolio operates as a unified offering centered on local news coverage with supplementary digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ahmedabad Mirror Website Main online news portal providing local news coverage for Ahmedabad, Gujarat, India and World, with categories including Ahmedabad, Gandhinagar, Gujarat, Politics, India, World, Sports, Business, Entertainment, and Columns. Targets general readers in Ahmedabad and Gujarat.
• E-Paper

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• The Hindu: The Hindu is a major English daily with strong digital readership, also covering Gujarat news — a broad incumbent in national English print and digital news with similar content verticals to Ahmedabad Mirror.
• Times of India: Times of India is India's largest English daily and the publisher of the Mirror-brand editions, with significantly broader geographic reach and digital scale than Ahmedabad Mirror — a broad incumbent in the same English news space.
• Hindustan Times: Hindustan Times is a major English daily with a national digital presence and Gujarat bureau, offering overlapping content categories — a broad incumbent in the English print and digital news category.
• Indian Express: The Indian Express is a national English daily with significant digital reach and Gujarat regional coverage, offering comparable news categories and competing for the same Ahmedabad English-reading audience.

Direct peers

• DNA (Daily News and Analysis): DNA is a regional English daily historically strong in Gujarat and Mumbai, owned by the Dainik Bhaskar Group, with a digital portal covering Gujarat news — a direct competitor in Ahmedabad Mirror's core Gujarat English-news market.
• Bangalore Mirror: Bangalore Mirror is another Times of India Mirror-brand city-edition covering Bengaluru with print, web, and e-paper — directly comparable to Ahmedabad Mirror's hyper-local English daily format and brand architecture.
• Mumbai Mirror: Mumbai Mirror is the Times of India Mirror-brand city-edition, a hyper-local English daily covering Mumbai with print, web, and e-paper — the same city-newspaper mirror-brand model Ahmedabad Mirror operates, making it the closest direct comparable.
• Pune Mirror: Pune Mirror is a Mirror-brand city newspaper from Bennett, Coleman & Co. serving Pune with combined print and digital editions — directly comparable to Ahmedabad Mirror's positioning as a city-focused English daily.

Regional players

• Divya Bhaskar: Divya Bhaskar is a leading Gujarati-language daily with strong Gujarat-wide presence, serving the same Ahmedabad/Gujarat readership and competing for the same local advertising wallet — the dominant regional-language player in Ahmedabad Mirror's home market.
• Mid-Day: Mid-Day is a Mumbai-focused regional English daily with print, web, and e-paper presence — comparable to Ahmedabad Mirror as a city-focused regional English news brand, but operating in a different metro market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ahmedabadmirror
• Facebookfacebook.com/theahmedabadmirror
• LinkedInlinkedin.com/company/ahmedabadmirro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahmedabad Mirror