What Doite does

Doite is a Chilean outdoor apparel and equipment brand operating as a direct-to-consumer retailer through its Shopify-powered e-commerce platform at doite.cl, supplemented by company-operated physical retail stores within Chile. Founded in 1980 and headquartered at Av. Cerro El Plomo #5420, Las Condes, Santiago, the company offers a comprehensive product portfolio spanning technical apparel (windbreakers, thermal parkas, 3-in-1 jackets, down parkas, fleece mid-layers, base layers, pants, footwear) and camping equipment (tents, sleeping bags, backpacks, coolers, lighting, camping furniture, cooking systems, travel accessories). The brand incorporates licensed technical materials from Pertex Quantum, DuPont Sorona, Lana Merino, Sorona Aura, Thinsulate, and Spinloft into a layering system targeted at Chilean Andean and Patagonian outdoor conditions, with products positioned in a mid-market price range from approximately $7,990 CLP (~$9 USD) for accessories to ~$169,990 CLP (~$185 USD) for premium outerwear.

The company employs a horizontal segmentation strategy across outdoor enthusiasts and urban-outdoor lifestyle consumers, with gender-segmented product lines for men and women plus an equipment vertical. Marketing channels include an email newsletter (offering 10% off first order), WhatsApp-based post-sale customer service, seasonal promotional campaigns with 10-30% discounts, and educational content marketing around material technologies. Revenue is generated through direct e-commerce sales and physical retail, with unit-based pricing, free shipping on orders over $60,000 CLP, and fulfillment handled by third-party logistics partner Alasxpres. Customer social proof is built through Judge.me integration, which has accumulated 1,395+ verified reviews at a 4.8/5.0 rating along with Diamond Verified Reviews and Top 1% Trending Shop badges.

Doite is a privately held company with no disclosed external investment, M&A activity, funding rounds, or public financial reporting. The ownership structure appears to be founder or family-controlled, and operations are confined to Chile with no documented international expansion. The company holds a Marca Chile national brand certification, signaling formal recognition as a Chilean brand, and operates without a disclosed management team, suggesting a closely held organization. The business model is a vertically focused brand assembler, sourcing premium material technologies from global suppliers and integrating them into products distributed primarily through its own retail channels.

Name

Doite

Legal name

Doite

Website

https://doite.cl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Doite is a Chilean direct-to-consumer outdoor apparel and equipment brand selling technical clothing, footwear, and camping gear through its Shopify-powered e-commerce store and physical retail locations, primarily serving Chilean outdoor enthusiasts and urban-outdoor lifestyle consumers.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Equipment

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Outdoor apparel
• Camping equipment
• Technical clothing
• Hiking gear
• Outdoor footwear

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Doite generates revenue through direct-to-consumer e-commerce sales via their Shopify-powered online store (doite.cl). Customers purchase products at listed retail prices with occasional promotional discounts. The company offers free shipping on orders over $60,000 CLP.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Doite is a Chilean outdoor and activewear brand that designs, sources, and sells technical apparel, footwear, and camping equipment for trekking, hiking, and outdoor adventure activities. The company offers a full layered clothing system (base, mid, and outer layers) integrating premium materials such as Pertex Quantum, DuPont Sorona, Merino wool, Thinsulate, and Spinloft, alongside a comprehensive range of tents, sleeping bags, backpacks, and camping accessories. Products are sold directly to consumers through the doite.cl Shopify e-commerce platform and a network of physical retail stores in Chile.

Product overview

Doite is a Chilean outdoor and activewear brand offering a comprehensive portfolio of technical apparel and camping equipment. The product lineup spans multiple categories including jackets (Cortavientos, Parkas Térmicas, Parkas 3 en 1, Parka Pluma, Abrigos), mid-layers (Segundas Capas, Polerones, Peludos, Polar, Tejidos), tops (Poleras, Camisas), bottoms (Pantalones Largos, Desmontables, Cortos), footwear (Calzado Caña Alta, Caña Baja, Sandalias), base layers, accessories (Gorros, Guantes, Calcetines), and extensive camping equipment (Carpas, Colchones, Coolers, Mochilas, Sacos de Dormir, Termos, Lámparas, Muebles Camping, Cocina y Gas). The brand incorporates technical materials including Pertex Quantum, DuPont Sorona, Lana Merino, Sorona Aura, Thinsulate, and Spinloft insulation technologies. Products are organized in a layered system approach for outdoor activities, with first layers, second layers, outer shells, and camping gear designed to work together for various outdoor pursuits.

Differentiator

Problem solved

Functional benefit

Products and services

• Cortavientos (Windbreakers) Technical windbreakers and wind-resistant jackets for outdoor activities including running, trekking, and cycling. Available in men's and women's lines.
• Parkas Térmicas Thermal parkas with technical insulation for cold-weather protection, offered in men's and women's versions.
• Parkas 3 en 1 Versatile 3-in-1 jackets combining an outer shell and removable inner layer for modular weather protection across varying conditions.
• Parka Pluma Down-filled parkas providing maximum thermal insulation with lightweight construction.
• Segundas Capas (Mid-Layers) Lightweight thermal insulation mid-layer garments including polerones, peludos (high-pile fleece), polar fleece, and tejidos (knitwear) for layering systems.
• Pantalones (Bottoms) Long pants, removable (2-in-1 convertible) pants, and shorts designed for trekking and urban use with technical features, plus swimwear.
• Primeras Capas (Base Layers) Base-layer t-shirts, pants, and packs designed for moisture management and thermal regulation as the first layer of the layering system.
• Calzado (Footwear) Outdoor footwear including caña alta (high-cut boots), caña baja (low-cut hiking shoes and sneakers), and sandalias (sandals) for hiking, trail, and casual use.
• Accesorios (Outdoor Accessories) Outdoor accessories including gorros (beanies), jockey caps, sombreros (wide-brim hats), bandanas/neck gaiters, guantes (gloves), calcetines (socks), cinturones (belts), and other functional items.
• Carpas (Tents) Camping tents in family, technical, special, dining, and roof-top configurations, plus related tent accessories.
• Sacos de Dormir y Colchones (Sleeping Bags & Mattresses) Sleeping bags in rectangular family, compactable, high-performance, and women's editions, plus self-inflating mattresses, air mattresses, and insulating sleeping pads.
• Mochilas (Backpacks) Backpacks ranging from expedition and action to sport, compactable, urban, and hydration bag models.
• Coolers Coolers including rigid, wheeled, flexible/collapsible, and lonchera (lunch box) options for food and beverage storage on outdoor trips.
• Termos y Botellas (Insulated Drinkware) Insulated bottles, thermoses, mugs, tumblers, and taza/tazones for beverage temperature maintenance during outdoor activities.
• Cocina y Gas (Camp Cooking Equipment) Camp cooking equipment including compact stoves, tabletop stoves, grills, cookware sets, and gas canisters.
• Muebles Camping (Camping Furniture) Camping furniture including tables, chairs, cots, benches, and changing rooms.
• Lámparas y Linternas (Lighting) Handheld flashlights, headlamps, portable lamps, and batteries for outdoor illumination.
• Viaje (Travel Accessories) Travel accessories including fanny packs, bags, luggage, waist bags, and wallets.
• Bastones (Trekking Poles) Trekking poles for hiking support.

Quantifiable outcome

• 4.8/5.0 customer satisfaction rating based on 1,395+ reviews
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• AlasxprescoreImplementation/ SI/ Consulting PartnerAlasxpres is the logistics partner used by Doite for order fulfillment and delivery services. They provide package tracking capabilities for customers, accessible through the order tracking page. Orders are identified with prefix #DT followed by the order number.
• Judge.mecoreTechnology or IntegrationJudge.me provides the product review and rating platform integrated into Doite's Shopify store. The platform enables verified customer reviews, photo/video reviews, and review badges (Diamond Verified Reviews, Diamond Monthly Record, Gold Authentic Reviews, Silver Transparent Shop, Top 1% Trending Shop, Top 5% Shops).
• ShopifycoreTechnology or IntegrationDoite's e-commerce platform is built on Shopify, providing the online store infrastructure, shopping cart, checkout, and customer account management functionality.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Decathlon: Global outdoor sports retailer/brand offering technical apparel, footwear, and camping gear at accessible price points across owned retail and e-commerce. Competes head-to-head with Doite in the mid-market outdoor value segment, with overlapping SKU mix in jackets, hiking footwear, tents, and sleeping bags.

Broad incumbents

• The North Face: Iconic outdoor apparel and equipment brand under VF Corporation, with global retail presence and premium technical materials positioning. Competes in the same technical-jacket, insulation, and expedition gear categories where Doite operates, though at a higher price tier and with much broader SKU scale.
• Columbia Sportswear: Established US outdoor apparel and footwear brand with broad product line spanning jackets, fleeces, hiking footwear, and camping gear. Comparable to Doite through its mid-market technical positioning and family/active-outdoor customer base, but with global distribution and a much larger marketing footprint.
• Patagonia: Premium outdoor apparel brand with strong environmental positioning and full assortment of technical layers, insulation, and equipment. Competes in Doite's premium outerwear and layering categories (Pertex-style shells, down parkas) and increasingly expands into Latin American retail, posing a credible premium-tier threat.
• Salomon: Outdoor and trail-running footwear and apparel brand under Amer Sports, with strong credibility in hiking shoes, trail running, and trekking gear. Directly overlaps with Doite's footwear (Caña Alta/Caña Baja) and apparel lines for active outdoor consumers across the Andean and Patagonian use cases.
• Mountain Hardwear: Columbia Sportswear subsidiary focused on technical outdoor apparel, insulation, and expedition gear for climbing, hiking, and camping. Overlaps with Doite's premium outerwear categories (Pertex Quantum shells, down parkas, thermal layering) and appeals to a similar high-performance outdoor buyer.
• Jack Wolfskin: German-based outdoor apparel, footwear, and equipment brand with broad European retail presence. Comparable to Doite in category mix (technical jackets, hiking footwear, camping gear) and mid-market technical positioning, though with stronger European geographic exposure.
• Black Diamond Equipment: Outdoor and climbing equipment specialist offering apparel, headlamps, trekking poles, backpacks, and camping accessories. Directly comparable to several of Doite's equipment categories (linternas, bastones, mochilas, herramientas, supervivencia), with a similar outdoor enthusiast customer base.
• Merrell: Outdoor and trail footwear brand with broad hiking boot, hiking shoe, and casual outdoor lineup. Competes with Doite's footwear offerings (Calzado Caña Alta, Caña Baja, Sandalias) and shares a similar mid-market technical positioning for active outdoor consumers.

Regional players

• Kathmandu: Outdoor apparel and equipment brand from Australia/New Zealand, operating through company-owned retail and e-commerce with a focus on travel and outdoor lifestyle. Highly comparable operating model to Doite — own-brand D2C + brick-and-mortar — though serving APAC rather than Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DoiteChile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doite