YD
YD is an Australian online menswear retailer founded in 2001, headquartered in Sydney, that sells men's clothing direct-to-consumer through its e-commerce platform yd.com.au, serving male apparel shoppers across Australia.
- Company typePrivate
- Founded2001
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
YD firmographics
Firmographics- Name
- YD
- Website
- https://yd.com.au
- Company type
- Private
- Founded year
- 2001
- Headcount range
- 251–500 employees
- Short description
- YD is an Australian online menswear retailer founded in 2001, headquartered in Sydney, that sells men's clothing direct-to-consumer through its e-commerce platform yd.com.au, serving male apparel shoppers across Australia.
- Ownership category
- akta.pro rank
Where YD is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
YD business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
YD product offering
Product offeringCore offering
YD is an Australia-based online retailer that sells men's apparel and clothing directly to consumers through its e-commerce website at yd.com.au. The company operates a single, online-first storefront offering menswear with delivery across Australia, and does not maintain identified physical retail locations or third-party marketplace channels.
Differentiator
Problem solved
Functional benefit
Products and services
- YD Online Menswear Store
Companies that use YD
Customer profileSegments1 record
Ideal customer profiles1 record
YD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
YD competitors and assessment
Company assessmentDirect peers
- The Iconic: The Iconic is Australia's largest pure-play online fashion retailer, selling men's and women's apparel and footwear directly to Australian consumers. It is the closest direct competitor to YD in geography, channel, and target customer.
- Boohoo: Boohoo and its menswear-focused vertical BoohooMAN are online-first fast-fashion retailers with significant Australian market reach. They compete with YD directly in price-positioned online menswear.
- Tarocash: Tarocash is an Australian specialty menswear retailer selling smart-casual apparel primarily online and through its own stores. It is a direct menswear-focused peer to YD in the Australian market.
- Johnny Bigg: Johnny Bigg is an Australian menswear retailer specializing in larger-size casualwear, sold online and through stores. Comparable to YD on geography, menswear specialization, and online D2C model.
Broad incumbents
- ASOS: ASOS is a global online fashion destination offering men's and women's apparel to Australian consumers through localized sites and shipping. It is a broader incumbent in online fashion with overlapping menswear assortment and the same D2C e-commerce model.
- H&M: H&M is a global fast-fashion retailer with a substantial menswear line and online storefront serving Australian consumers. Overlaps with YD on price-positioned menswear D2C but operates at vastly larger scale and global scope.
- Zara: Zara (Inditex) is a global fashion retailer with strong menswear and online operations in Australia. Comparable in menswear category and omnichannel model, though with significantly broader scale and vertical integration.
- UNIQLO: UNIQLO is a global casualwear basics retailer with a strong menswear focus and online presence in Australia. Comparable on menswear essentials positioning and D2C channel, at much larger global scale.
Regional players
- Cotton On: Cotton On is an Australian-founded global fashion retailer with a strong menswear range sold both online and through physical stores. Comparable to YD on geography, menswear focus, and mass-market positioning, with broader category and channel reach.
- Country Road: Country Road is an Australian premium lifestyle and menswear brand with online and store distribution. Comparable on Australian menswear focus and brand-led positioning, though at a higher price tier than YD.
Market position
Customer concentration
YD social profiles
Digital presenceYD financial estimates
Financial estimateRevenue estimate
Valuation estimate
YD leadership team
Management profileNumber of profiles
YD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YD
What does YD do?
YD is an Australia-based online retailer that sells men's apparel and clothing directly to consumers through its e-commerce website at yd.com.au. The company operates a single, online-first storefront offering menswear with delivery across Australia, and does not maintain identified physical retail locations or third-party marketplace channels.
When was YD founded?
YD was founded in 2001. It employs 251 to 500 people.
Where is YD based?
YD is headquartered in Sydney, Australia, in the Oceania region.
Who are YD's main competitors?
Direct peers on record are The Iconic, Boohoo, Tarocash and Johnny Bigg. Broad incumbents are ASOS, H&M, Zara and UNIQLO. Regional players are Cotton On and Country Road.
Does YD have an API?
No public API is recorded for YD.