Rimrock Corp.
Rimrock Corp. (Lincoln Electric Automation) is a Columbus, Ohio-based manufacturer of robotic automation and spray lubrication systems serving die casting, foundry, and forging industries. Founded in 1956 and a subsidiary of Lincoln Electric, the company has deployed over 8,500 robotic systems globally.
- Company typePrivate
- Founded1956
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rimrock Corp. does
Rimrock Corp., now operating as Lincoln Electric Automation, Inc., is a Columbus, Ohio-based manufacturer of industrial robotic automation and spray lubrication systems serving the die casting, foundry, forging, and general manufacturing industries. Founded in 1956 by Franz Stone as a supplier of spray equipment to foundries, rubber molders, and extruders, the company has grown into an established automation specialist with a documented installed base of more than 8,500 robotic systems worldwide and over 2,200 Rimrock 410 single-axis reciprocators deployed in the field. Effective January 1, 2021, Rimrock was consolidated into The Lincoln Electric Company (NASDAQ: LECO) and rebranded as Lincoln Electric Automation, Inc. (Tax ID 34-0922427), operating as a wholly-owned subsidiary and dedicated automation business unit.
The company's core technology centers on industrial robotic automation for metal manufacturing. Proprietary and branded product lines include the eNozzle® pulsed spray system, 0X4 atomizers, programmable pulse atomizers, Minimum Quantity Lube (MQL) technology, Auto Water Purge systems for graphite lubes, the Rimrock 410 spray reciprocator, the Rimrock 305/405/6th-axis/7th-axis ladle family, FILL foundry decoring equipment (Corecracker, Swingmaster, Twistmaster), the F460 servo-driven sprayer, F400 lube delivery equipment, billet handling systems, press tending and trimming systems, the OmniClean™ grinding system, and custom end-of-arm tooling (EOAT). The company is an RIA Certified integrator across FANUC, ABB, and Motoman robotic platforms and integrates with Allen-Bradley (Rockwell), Siemens, and Mitsubishi PLC-based control systems. Vision-guided systems are used in turnkey robotic cells for foundry and die casting processes.
Rimrock generates revenue through four streams: automation equipment sales (robotic systems, ladles, reciprocators, extractors, finishing equipment, spray equipment), technical services and maintenance (robotic programming, PLC integration, installation and startup, technical training, preventative maintenance), spare parts and components (with same-day shipping of stocked parts), and turnkey robotic systems (robotic integration cells and custom-engineered automation). Pricing is quote-based given the custom-engineered nature of the equipment. Go-to-market is via direct enterprise field sales, inside sales and parts specialists, regional sales representatives, and authorized system integrators, with 24/7 technical support and a primary North American footprint. Customer segments are concentrated in metalworking manufacturing — automotive, industrial, and consumer goods die casters, metal casting facilities, and forging operations.
Rimrock Corp. firmographics
Firmographics- Name
- Rimrock Corp.
- Legal name
- Lincoln Electric Automation, Inc.
- Website
- https://rimrockcorp.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rimrock Corp. (Lincoln Electric Automation) is a Columbus, Ohio-based manufacturer of robotic automation and spray lubrication systems serving die casting, foundry, and forging industries. Founded in 1956 and a subsidiary of Lincoln Electric, the company has deployed over 8,500 robotic systems globally.
- Ownership category
- akta.pro rank
Rimrock Corp. industry classification
Industry- Product category
- Industrial Robotic Automation Equipment
- NAICS
- Other General Purpose Machinery Manufacturing (3339), Relay and Industrial Control Manufacturing (335314)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
- akta.pro secondary industries
- Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where Rimrock Corp. is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rimrock Corp. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automation Equipment Sales: Sale of robotic systems, ladles, reciprocators, extractors, finishing equipment, and spray equipment for die casting, foundry, and forging applications.
- Technical Services & Maintenance: Field services including robotic programming, PLC integration, installation and startup services, technical training, and preventative maintenance programs.
- Spare Parts & Components: Sale of replacement parts, retrofit kits, and upgrade services for ladles and reciprocators. Same-day shipping of stocked spare parts.
- Turnkey Robotic Systems: Complete automated production systems including robotic integration cells, material handling solutions, and custom-engineered automation solutions.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Rimrock Corp. product offering
Product offeringCore offering
Rimrock Corp. (now Lincoln Electric Automation) manufactures industrial robotic automation systems and automatic lubrication/spray equipment for metal manufacturing industries. Core offerings include die spray reciprocators (Rimrock 410), mechanized ladles, FILL decoring equipment, forging spray systems, OmniClean grinding systems, and turnkey robotic cells, complemented by field services, preventative maintenance, and spare parts.
Product overview
Rimrock (now Lincoln Electric Automation) is an automation solutions provider serving the die casting, foundry, forging, and general manufacturing industries. The company offers a comprehensive portfolio of robotic integration products and services centered around spray equipment, ladling systems, material handling, and finishing solutions. Core product lines include the Rimrock 410 Spray Reciprocator and eNozzle pulsed spray technology for die lubrication; robotic and mechanical ladles (305, 405, 6th-axis, 7th-axis); FILL decoring equipment (Corecracker, Swingmaster, Twistmaster) for foundry applications; F460/F400 spray systems for forging; OmniClean grinding systems; and custom end-of-arm tooling. The company provides turnkey robotic cells, preventative maintenance programs, field services, and system upgrades. Strategic partnerships with FANUC, ABB, and Fill enable complete automated production systems.
Differentiator
Problem solved
Functional benefit
Brands
- eNozzle®: Pulsed spray technology providing industry-leading output control and quick setup and operation.
- OmniClean™
Products and services
- Rimrock 410 Spray Reciprocator Single-axis reciprocator for automated die spray used in die casting applications to provide proven die lubrication and cooling performance; sold to die casting manufacturers.
- eNozzle Pulsed Spray Technology Pulsed spray technology providing industry-leading output control with quick setup and operation for robotic die spray applications.
- 0X4 Atomizers/Nozzles Atomizers providing consistent control over lube and air flow to improve part quality and casting consistency, available in a wide variety of sizes.
- Spray Manifolds Manifolds designed to reduce cycle time and lube usage by precisely spraying lube where needed; can be designed to fit any robot or spray reciprocator.
- Lube Mixing & Delivery Systems Systems designed to work with synthetic or graphite lubes with dilution ratios from 1:1 to 99:1, including Auto Water Purge system for graphite lubes.
- Spray Guns/Wands
Quantifiable outcome
- Over 8,500 robotic systems deployed worldwide
- +3 more outcomes
Companies that use Rimrock Corp.
Customer profileSegments4 records
Ideal customer profiles4 records
Rimrock Corp. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature7 records
Rimrock Corp. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FANUCcoreStrategic alliance with FANUC for robotic systems integration. Lincoln Electric Automation is an authorized FANUC systems integrator providing complete automated production systems using FANUC robotics for die casting, foundry, and forging applications.
- ABBcoreStrategic alliance with ABB for robotic systems. Company is a value provider of ABB systems and spare parts, supplying complete turnkey ABB robot systems for forging applications including spray, material handling, and part finishing.
- Fill Gesellschaft M.B.H.coreStrategic partnership with Austrian-based Fill Machine Engineering for foundry equipment. Company is the North American supplier of FILL foundry equipment including decoring products, Corecracker, Swingmaster, and Twistmaster systems coupled with full turnkey robotic systems.
- RIA (Robotic Industries Association)coreRIA certified integrator status. Company is an RIA Certified integrator trained to support ABB, FANUC, and Motoman robotic products.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Rimrock Corp. competitors and assessment
Company assessmentBroad incumbents
- FANUC America: FANUC is the dominant industrial robot manufacturer and a direct technology partner of Rimrock. Comparable as the underlying OEM for many of Rimrock's robotic cells, and increasingly competing as FANUC expands its own systems-integration footprint in die casting and foundry.
- ABB Robotics: ABB is a leading industrial robot OEM and a Rimrock strategic alliance partner. Comparable as both a technology supplier and a direct competitor offering turnkey robotic cells for forging, foundry, and general metal manufacturing applications.
- Yaskawa America (Motoman): Yaskawa's Motoman division is a major industrial robot OEM supported by Rimrock as an RIA-certified integrator. Comparable as both a supplier of robotic platforms Rimrock integrates and as a competitor offering its own arc-welding and material-handling cells in similar end markets.
- KUKA Robotics: KUKA is a global industrial robot OEM with strong presence in automotive and metal manufacturing. Comparable to Rimrock as a provider of robotic systems and integration services for die casting, foundry, and forging applications, including material handling and machine tending.
- Rockwell Automation: Rockwell Automation (owner of Allen-Bradley, a Rimrock partner) is a major industrial automation and PLC vendor. Comparable as a broad incumbent competing with Rimrock in the controls/integration layer of die casting and foundry automation, and a peer for large enterprise projects.
- Comau: Comau is an industrial automation company with deep roots in automotive manufacturing and metalworking. Comparable to Rimrock in turnkey robotic cells for die casting, foundry, and body-in-white applications, though at significantly larger scale and global footprint.
Direct peers
- Stäubli Robotics: Stäubli is a specialist industrial robot manufacturer focused on high-speed, cleanroom, and harsh-environment applications including painting, spraying, and foundry. Comparable to Rimrock in spray and material-handling automation for foundry and die casting customers.
- Wolf Robotics (Lincoln Electric subsidiary): Wolf Robotics is a fellow Lincoln Electric subsidiary offering robotic welding and material-handling integration. Most directly comparable to Rimrock as a sister automation business serving overlapping heavy-fabrication and metal-manufacturing customers within the same parent company.
- Genesis Systems (IPG Photonics subsidiary): Genesis Systems is a robotic systems integrator specializing in welding, cutting, and material handling for heavy industry. Comparable to Rimrock as a turnkey robotic integration competitor targeting automotive, foundry, and industrial manufacturers.
Regional players
- HK Systems / MHS Global: MHS Global is a North American material-handling automation integrator serving manufacturing and distribution. Comparable to Rimrock's material-handling solutions line for manufacturing customers, though with stronger focus on warehousing/distribution rather than die casting/foundry.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Rimrock Corp. social profiles
Digital presenceRimrock Corp. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rimrock Corp. leadership team
Management profileNumber of profiles
Rimrock Corp. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rimrock Corp. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rimrock Corp.
What does Rimrock Corp. do?
Rimrock Corp. (now Lincoln Electric Automation) manufactures industrial robotic automation systems and automatic lubrication/spray equipment for metal manufacturing industries. Core offerings include die spray reciprocators (Rimrock 410), mechanized ladles, FILL decoring equipment, forging spray systems, OmniClean grinding systems, and turnkey robotic cells, complemented by field services, preventative maintenance, and spare parts.
Is Rimrock Corp. a public or private company?
Rimrock Corp. is a private company. It is classified as corporate owned and is currently operating.
When was Rimrock Corp. founded?
Rimrock Corp. was founded in 1956. It employs 11 to 50 people.
Where is Rimrock Corp. based?
Rimrock Corp. is headquartered in Columbus, United States, in the North America region.
How does Rimrock Corp. make money?
Four revenue lines are on record. Automation Equipment Sales are the primary driver. The others are technical Services & Maintenance, spare Parts & Components and turnkey Robotic Systems.
Who are Rimrock Corp.'s main competitors?
Broad incumbents on record are FANUC America, ABB Robotics, Yaskawa America (Motoman), KUKA Robotics, Rockwell Automation and Comau. Direct peers are Stäubli Robotics, Wolf Robotics (Lincoln Electric subsidiary) and Genesis Systems (IPG Photonics subsidiary). HK Systems / MHS Global is listed as a regional player.
Does Rimrock Corp. have an API?
No public API is recorded for Rimrock Corp..
What industry is Rimrock Corp. in?
Rimrock Corp.'s product category is Industrial Robotic Automation Equipment. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers), with a secondary code of IMAHAGAM, Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings). Its NAICS code is 3339 and its SIC code is 3560.