What EMS Industrial does

EMS Industrial, Inc. is a family-owned, third-generation industrial repair and authorized-distribution business founded in 1933 in Madison, Wisconsin. The company specializes in repair, rewinding, and field service for AC and DC electric motors (up to 10,000 HP), generators, gearboxes, pumps, blowers, air compressors, and other rotating equipment. Under the Energetics Compressed Air division, it is a long-standing Gardner Denver authorized distributor and provides 24-hour air-compressor service, system audits, custom piping, and preventative-maintenance agreements. Its UL508A-certified control panel shop designs and builds custom electrical control panels, and a full machine shop supports dynamic balancing, welding (MIG/TIG/stick), nickel plating, boring, sleeving, and shaft design. Predictive-maintenance capabilities cover vibration analysis, oil analysis, infrared thermography, ultrasonic analysis, acoustic testing, motor circuit evaluation, current signature analysis, laser alignment, and root-cause failure analysis. Mechanical and electrical engineering consulting is provided for simple-to-complex drive systems, retrofits, and redesigns.

EMS Industrial operates from five company-owned facilities across Wisconsin (Madison, Janesville, Milwaukee, Appleton) and Iowa (Dubuque), reaching customers nationwide. Revenue is generated through two intertwined streams: industrial repair services (professional services revenue with multi-year preventive-maintenance contracts and quote-based repair fees, standard 30-day payment terms, and warranty terms of 1-2 years on rewinds) and new-product distribution (hardware sales of electric motors, VFDs, soft starters, motor controls, gear reducers, bearings, belts, hoists, and air compressors sourced from authorized brands such as ABB, WEG, Marathon Electric, Gardner Denver, Dodge, and Optibelt). Growth has been executed through organic expansion and three named acquisitions: Energetics (2004), Dubuque Electric Motor Repair (2004), and Badger Electric Motor (effective 2020-12-31). In May 2026, EMS joined Dielectric Manufacturing and Centerline Machine to form Dielectric Manufacturing Group, a single-source supplier of precision plastic and metal parts, machining, fabrication, and custom busbar solutions for electric-vehicle OEMs.

The company serves a diversified industrial customer base across primary segments including industrial manufacturers, agricultural operations, steel manufacturers, power plants, HVAC contractors, food and dairy processors, OEMs, and automotive manufacturers; secondary segments include plastic processors, breweries, and lumber/paper processors. Go-to-market is enterprise field sales executed through the five physical locations, supported by 24/7 emergency field service teams that perform on-site repairs when equipment cannot be removed from customer facilities. Marketing relies on the company website, downloadable line cards, and a modest organic social presence on LinkedIn, Facebook, and YouTube. Ownership remains privately held across three generations of the founding family, with no disclosed venture-capital or private-equity investment.

Name

EMS Industrial

Legal name

EMS Industrial, Inc.

Website

https://emsindustrial.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Short description

EMS Industrial is a family-owned, third-generation industrial repair and authorized-distribution business founded in 1933 in Madison, Wisconsin. It repairs AC/DC motors up to 10,000 HP and related rotating equipment, distributes products from ABB, WEG, Marathon, and Gardner Denver, and runs five Midwest service facilities.

Ownership category

akta.pro rank

Product category

Industrial Equipment Repair and Maintenance Services

NAICS

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113), Relay and Industrial Control Manufacturing (335314)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

akta.pro secondary industries

Process Control & Automation Electronics Manufacturing Services (PLCs, I/O, DCS/SCADA hardware) (IMAGAGAK), Industrial Power & Energy Electronics Manufacturing Services (UPS, converters, inverters, chargers) (IMAGAGAI)

Keywords

• Industrial repair services
• Electric motor repair
• Predictive maintenance
• Control panel building
• Air compressor services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Industrial Repair Services: Core business providing repair and rewind services for AC/DC motors, generators, gearboxes, pumps, and rotating equipment. Services include field repairs, shop repairs, and predictive maintenance contracts. Revenue is generated through service fees with standard payment terms of 30 days.
2. New Product Sales: Sale of new industrial products including electric motors, variable frequency drives, soft starts, motor controls, gearboxes, bearings, belts, hoists, and air compressors. Products sourced from major manufacturers including ABB, WEG, Marathon Electric, and Gardner Denver.
3. Engineering Consulting Services: Electrical and mechanical engineering consulting services for system design, retrofit, and redesign of existing controls and drive systems.
4. Air Compressor Services: Sales and service of air compressors through Energetics Compressed Air division, including 24-hour service, system audits, custom piping, and preventative maintenance agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EMS Industrial is a full-service industrial repair company specializing in the repair and rewinding of AC and DC electric motors (up to 10,000 HP), generators, gearboxes, pumps, blowers, air compressors, and rotating equipment. The company also provides 24/7 on-site field services, predictive maintenance, mechanical and electrical engineering consulting, custom UL508A control panel fabrication, and is an authorized distributor of new products from top manufacturers including ABB, WEG, Marathon, and Gardner Denver.

Product overview

EMS Industrial is a family-owned, third-generation industrial repair and distribution company founded in 1933, operating five locations across Wisconsin and Iowa. The company operates as a full-service industrial repair business and authorized distributor offering a comprehensive portfolio of products and services. The core offerings include: (1) Electrical and Mechanical Repair Services for AC/DC motors up to 10,000 HP, generators, gearboxes, pumps, blowers, and rotating equipment with capabilities such as dynamic balancing, welding, nickel plating, boring, sleeving, and shaft design; (2) Field Services providing 24/7 on-site emergency repairs; (3) Predictive Maintenance using vibration analysis, oil analysis, infrared thermography, motor diagnostics, ultrasonic analysis, and on-site balancing/alignment; (4) Engineering Services encompassing mechanical and electrical engineering; (5) Custom UL508A Control Panel Building. The distributed product lines include AC/DC Motors (Marathon), AC/DC Drives (ABB/Yaskawa V1000), Motor Controls (ABB), Power Transmission (Dodge, Optibelt), Gear Products, and Air Compressors through the Energetics Compressed Air division (Gardner Denver). The company also acquired Badger Electric Motor in 2020, adding large motor repair capacity and servo motor repair capabilities. Industries served include agricultural, steel manufacturing, plastic processing, power plants, HVAC, food processing, automotive, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical and Mechanical Repair Services Full repair and rewinding services for AC/DC motors (NEMA/IEC), wound rotor and synchronous motors, high voltage form wound coils, VPI insulation systems, Class H insulation, inverter duty wire, explosion-proof motors (UL), 4160/2300V test panel, eddy current drives, integral gear motors, industrial pumps, gear reducers, welding, machining, shaft repair, and bearing rebabbitting. Targeted at industrial customers needing repair of electric motors up to 10,000 HP and rotating equipment.
• Field Services On-site repair and maintenance services including vibration analysis, winding analysis, infrared thermography, plant shutdown servicing, laser alignment, AC/DC drive repair, dynamic balancing, on-site motor/gear reducer/bearing replacement, DC motor servicing, motor controls troubleshooting, and specialty services for explosion-proof motors, generators, traction motors, servo motors, synchronous motors, lifting magnets, and hoist repair. For industrial customers whose equipment cannot be removed from their facilities.
• Predictive Maintenance Services Comprehensive predictive maintenance including vibration analysis, oil analysis, infrared thermography, root cause failure analysis (RCFA), motor diagnostics (motor circuit evaluation, current signature analysis), ultrasonic analysis, acoustic testing, on-site balancing, laser alignment, lubrication analysis, stress wave measurements, and phase analysis. Targeted at industrial customers seeking to prevent unplanned downtime and reduce maintenance costs.
• Custom Control Panel Building / UL508A Panel Shop Custom electrical control panel design, fabrication, assembly, and UL listing. Services include motor control, power distribution, AC/DC drive integration, PLC and operator interface programming, sensor interface, machine safety, retrofit and redesign, custom engraving, and documentation services. For industrial customers needing UL-certified motor and machine control solutions.
• Engineering Services Mechanical and electrical engineering consulting for simple drive packages, existing system redesigns, or complex drive systems. Includes technical information packets, component specifications, drawings, and installation/maintenance literature. For industrial customers needing system design, retrofit, and redesign support.
• Energetics Compressed Air / Air Compressor Sales and Service Air compressor sales, service, and repair through the Energetics Compressed Air division, including Gardner Denver products. Offers 24-hour service, compressed air system audits, custom piping, preventative maintenance, and rentals. Targeted at industrial customers needing compressed air systems service.
• AC/DC Motors (New Product Distribution) Distribution of new AC and DC electric motors in variable speed and standard configurations, including Marathon Electric motors, for industrial applications across five stocking locations.
• AC/DC Drives (New Product Distribution) Distribution of variable frequency drives and soft starters for low and medium voltage applications, including Yaskawa V1000 microdrives ranging from 1/8 to 25 HP.
• Motor Controls (New Product Distribution) Distribution of electronic timers, protective relays, operators, pilot lights, signal towers, motor softstarters, and full voltage magnetic contactors and starters from ABB.
• Power Transmission Products (New Product Distribution) Distribution of power transmission components including pulleys, mounted bearings from Dodge, and V-belts from Optibelt.
• Gear Products (New Product Distribution) Distribution of gear reducers including shaft mount, in-line/concentric, and C-face configurations, integral gear motors, and gearbox repair services.
• Miscellaneous Industrial Products Additional distributed products including Airmaster air circulators, Harrington Hoists and Cranes, CM Hoists, and Schaeffer industrial oils and fluids.

Quantifiable outcome

• Minimizes or eliminates unplanned downtime through predictive maintenance programs
• +3 more outcomes

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Dielectric Manufacturing GroupcoreStrategic or Co-development Partner · 7 May 2026Three Midwest manufacturers—Dielectric Manufacturing, EMS Industrial, and Centerline Machine—combined to form Dielectric Manufacturing Group, a single-source supplier of precision plastic and metal parts, machining, fabrication, and custom busbar solutions for electric vehicle OEMs. The combined entity leverages over 60 years of experience from each company and provides design assistance from concept through production. Mike Esser, President and CEO, noted that the group's teams have hundreds of years of combined engineering experience and maintain a strong on-time delivery record.
• Gardner DenvercoreChannel Partner/ Reseller/ DistributorEnergetics Compressed Air, a division of EMS Industrial, has been a Gardner Denver Authorized Distributor for over 45 years, providing sales, service, and parts for Gardner Denver air compressor systems.
• Badger Electric MotormajorStrategic or Co-development PartnerEffective December 31, 2020, EMS Industrial acquired Badger Electric Motor, both family-owned Wisconsin companies. The acquisition expanded EMS to five World Class Repair Operations with additional large motor repair capacity, EASA repair facilities in Milwaukee and Appleton, servo motor repair, and circuit breaker testing capabilities.
• EnergeticsmajorStrategic or Co-development PartnerIn 2004, EMS Industrial purchased Energetics, adding locations in Janesville and Dubuque. EMS also purchased Dubuque Electric Motor Repair and merged it with the Energetics Dubuque location, forming the company's first world-class operation in Iowa.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Industrial Service Solutions (ISS): ISS is a multi-location industrial repair and field services provider for electric motors, generators, gearboxes, and rotating equipment, directly competing with EMS Industrial's core mechanical/electrical repair and on-site service offering.
• Keltour: Keltour provides industrial motor, pump, and gearbox repair and field services across the upper Midwest, overlapping directly with EMS Industrial's customer base, service scope, and territory.
• Engineered Repair Services (ERS): ERS provides electric motor and rotating equipment repair, rewinding, and field services for industrial customers, directly comparable to EMS Industrial's shop repair, VPI rewinds, and on-site service capabilities.
• McNaughton-McKay Electric Company: McNaughton-McKay is a regional industrial electrical distributor and service provider in the Midwest offering motor repair, controls integration, and field services comparable to EMS Industrial's blended distribution-plus-service model.
• Dykman Electrical & Control Services: Dykman provides electric motor repair, controls integration, and field services to industrial customers, directly competing with EMS Industrial in motor repair, control panel building, and on-site service work.

Broad incumbents

• ABB: ABB manufactures motors, drives, and controls that EMS Industrial distributes and services, while also operating an authorized service network that competes with independent shops like EMS for warranty and post-warranty motor repair.
• WEG: WEG is a major motor and drive OEM whose products EMS Industrial stocks and services; WEG's own service network and direct factory support represent a broader incumbent alternative to EMS Industrial's independent repair offering.
• Siemens: Siemens is a global industrial automation and motor manufacturer with extensive service and modernization capabilities, competing indirectly with EMS Industrial for industrial drive, motor, and controls service work.
• Emerson: Emerson's industrial automation portfolio (drives, controls, condition monitoring) overlaps with EMS Industrial's motor controls, drives, and predictive maintenance offerings as a broader incumbent alternative.
• Rockwell Automation: Rockwell Automation is a major industrial controls and drives provider; its PartnerNetwork and field service capabilities compete with EMS Industrial's UL508A panel build, PLC programming, and drive integration services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCApHraYpYxHKv5-N2LccUGQ
• Facebookfacebook.com/EMS-Industrial-Inc-114041688681569
• LinkedInlinkedin.com/company/ems-industrial-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMS Industrial