Welcome to Yorkshire

What Welcome to Yorkshire does

Welcome to Yorkshire, operating through the legal entity Yorkshire.com (International) Ltd., is the official tourism agency and principal digital tourism platform for Yorkshire, England. Founded in 2009 and headquartered at 114 Wellington Street, Leeds, the company runs yorkshire.com, a content-led portal serving both travel planners and the regional visitor economy. Its platform combines curated destination guides for 100+ towns, villages, and regions with structured accommodation search, events ticketing, walking and cycling routes (including GPX downloads and what3words coordinates), an editorial news and guides section, and a deals and product marketplace.

Underlying the platform is a content and affiliate marketing architecture rather than a proprietary technology stack. Audience reach is material: 5M+ annual unique visitors, 100K+ newsletter subscribers, and 200K+ combined social media followers, with roughly 75% UK and 25% international traffic drawn from the USA, Australia, Canada, and Germany. The site hosts 10,000+ business listings spanning accommodation, attractions, food and drink, shopping, and events.

Revenue is generated through three streams: affiliate referral commissions (via Booking.com, Yorkshire Hideaways, Crabtree & Crabtree, Ticketmaster, and the Awin network powering a 3M+ product marketplace), paid business listings and category placements, and advertising campaigns including homepage, newsletter, and social promotion. Pricing for B2B listings is quote-based with multi-year contracts rather than publicly disclosed, consistent with an SMB advertiser product. The primary customer segments are tourists planning Yorkshire trips and Yorkshire tourism businesses seeking visibility, with a secondary motion toward large organizations and destination management organizations seeking strategic regional partnerships.

Name

Welcome to Yorkshire

Legal name

Yorkshire.com (International) Ltd.

Website

https://yorkshire.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Welcome to Yorkshire (legal entity Yorkshire.com (International) Ltd.) operates the official digital tourism platform for Yorkshire, England, combining curated destination guides, accommodation and events listings, walking and cycling routes, and an affiliate deals marketplace to serve regional travelers and Yorkshire tourism businesses.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industry

Local Tours, Activities & Attractions Metasearch (THALAEAI)

Keywords

• Destination marketing organization
• Tourism platform services
• Travel content publishing
• Affiliate travel marketplace
• Regional tourism marketing

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Affiliate Marketing Commissions: Yorkshire.com earns commissions through affiliate links to accommodation booking (Booking.com, Yorkshire Hideaways, Crabtree & Crabtree), event tickets (Ticketmaster), and retailer deals (various affiliate partners via Awin network). The site displays voucher codes, discount offers, and marketplace products with embedded affiliate tracking.
2. Business Listings & Advertising: Local Yorkshire businesses pay for featured listings, category placement, and enhanced visibility across the platform. The site offers advertising campaigns with homepage placements, newsletter features, and social promotion.
3. Marketplace Product Sales: The platform hosts a marketplace where products are sold through affiliate partnerships, earning commission on each sale. Categories include health & beauty, electronics, home & garden, and fashion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Welcome to Yorkshire operates Yorkshire.com, a digital tourism content and affiliate marketing platform that serves as the official destination guide to Yorkshire. The platform aggregates accommodation search, destination guides, event ticketing, walks and cycle routes, an affiliate deals marketplace, and a product comparison marketplace, while monetizing the audience through affiliate commissions, paid business listings, and advertising sold to local tourism operators.

Product overview

Welcome to Yorkshire operates Yorkshire.com as a comprehensive digital tourism platform for the Yorkshire region, featuring a modular architecture that combines accommodation booking (hotels, B&Bs, cottages, camping), destination guides (100+ towns and villages), events ticketing via Ticketmaster, curated walks and cycle routes with GPX downloads, an affiliate deals and voucher marketplace, a product comparison marketplace with millions of items, and editorial content including news, guides, and travel inspiration. The platform generates revenue through affiliate partnerships, advertising, and business listings while serving as the region's primary digital tourism gateway.

Differentiator

Problem solved

Functional benefit

Products and services

• Yorkshire.com Platform

Quantifiable outcome

• 5M+ annual unique visitors actively planning Yorkshire trips
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AwincoreGTM or Marketing PartnerAwin is the affiliate marketing network partner powering Yorkshire.com's deals and marketplace. Through this partnership, Yorkshire.com distributes affiliate offers from hundreds of retailers, earning commissions on referred sales. The Awin partnership enables the deals marketplace functionality and affiliate tracking across the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VisitBrighton: Regional tourism organization for Brighton operating a content + listings + events platform. Same DMO/destination content aggregator structure.
• VisitScotland: Scotland's national tourism agency, running visitscotland.com with editorial content, business listings, and accommodation booking integrations. Closely mirrors Welcome to Yorkshire's DMO + content + affiliate structure for a single UK nation.
• Visit Cornwall: Regional DMO for Cornwall operating a content + listings + affiliate platform focused on a single UK region's tourism economy. Same destination-aggregation and business-listing monetization model.
• Visit Wales: Welsh Government tourism organization operating visitwales.com with destination guides, accommodation listings, and content-led marketing. Same UK regional DMO model as Welcome to Yorkshire.
• Cumbria Tourism: Regional DMO for Cumbria (a Yorkshire-adjacent, northern England tourism region) operating membership-based business listings and content marketing. Most directly comparable UK regional DMO peer to Welcome to Yorkshire.
• Visit Bath: Destination management organization for Bath operating a content-led website with accommodation, attractions, and event listings. Same regional DMO + affiliate content model.
• VisitBritain: The national DMO for Great Britain, operating a content + listings + affiliate model on visitbritain.com. Most directly comparable to Welcome to Yorkshire as an official tourism marketing organization monetizing a regional/national destination through digital content and partner referrals.
• Visit Lake District: Lake District-focused destination marketing organization with editorial content, walking/cycling routes, and business listings. Very directly comparable regional DMO competing with Yorkshire for UK domestic tourism share.
• Tourism Ireland: All-island DMO operating ireland.com-style content platforms for inbound tourism. Comparable as a regional/national tourism body combining editorial content, business listings and international marketing.

Broad incumbents

• Tripadvisor: Global tourism content and metasearch giant with comparable listings, reviews, and affiliate booking flows — represents the broad incumbent that Yorkshire.com is a regional alternative to, especially for outbound and discovery traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/welcome2yorks
• YouTubeyoutube.com/user/welcometoyorkshire
• Facebookfacebook.com/welcometoyorkshire
• LinkedInlinkedin.com/company/welcome-to-yorkshire
• Instagraminstagram.com/welcometoyorkshire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welcome to Yorkshire