Kleer
Kleer is a PVC trim and mouldings brand owned by Westlake Royal Building Products, manufacturing engineered exterior and interior building products distributed through certified dealers to professional contractors and homeowners across North America.
- Company typePrivate
- Founded1970
- HeadquartersWixom, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kleer does
Kleer is a PVC trim and mouldings brand owned and operated by Westlake Royal Building Products, the building products arm of Westlake Corporation. Founded in 1970 and headquartered in Wixom, Michigan, the company specializes in engineered polyvinyl chloride (PVC) building products designed to replicate the aesthetic of painted wood while providing resistance to moisture, UV damage, insects, and warping. The core product portfolio spans exterior trim boards (including the TruEdge line), mouldings, post wraps, porch ceilings and soffits (including the Grove Collection V-groove planks), window and door trim, casings, and comprehensive interior trim categories (base mouldings, crown moulding, decorative trim, quarter rounds and cove mouldings). The company also offers custom millwork services for project-specific specifications and timelines beyond standard SKU offerings, supported by a Virtual Remodeler design tool hosted on the Renoworks platform.
Kleer distributes exclusively through a network of certified building product dealers and distributors, with no direct-to-consumer e-commerce channel and no publicly disclosed pricing. The brand targets two primary customer segments with roughly equal weighting: professional contractors, builders, and remodelers (served through the dedicated PROS program, which includes PROS Perks loyalty rewards, continuing education, and a Technical Installer Program), and residential homeowners undertaking renovation or new construction projects (supported by inspiration galleries, sample ordering, and the Virtual Remodeler design tool). Marketing is conducted through content and galleries, social media (Facebook, Instagram, Pinterest, YouTube under the Westlake Royal Building Products umbrella), email, industry events, and professional resources.
Revenue is generated through wholesale hardware sales of PVC trim and moulding products to the certified dealer channel. The company is a brand-level entity rather than a separately incorporated company, with headcount reported at 11–50 employees and no brand-level revenue disclosed. Competitive positioning is anchored on the breadth of PVC trim sizes and profiles, custom millwork flexibility, and the backing of Westlake Royal Building Products' distribution scale. The registered Kleer® trademark and ongoing product line extensions (Grove Collection, TruEdge) signal a measured, category-deepening growth posture within the North American PVC trim market.
Kleer firmographics
Firmographics- Name
- Kleer
- Legal name
- Kleer
- Website
- https://kleerlumber.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kleer is a PVC trim and mouldings brand owned by Westlake Royal Building Products, manufacturing engineered exterior and interior building products distributed through certified dealers to professional contractors and homeowners across North America.
- Ownership category
- akta.pro rank
Kleer industry classification
Industry- Product category
- Building Materials
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)
- akta.pro primary industry
- Engineered Wood Siding, Trim & Mouldings (IMAMACAI)
Keywords
Where Kleer is headquartered
LocationHeadquarters
- HQ city
- Wixom
- HQ country
- United States
- HQ region
- North America
Markets served
Kleer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- PVC Trim and Moulding Products: Kleer generates revenue through the sale of PVC trim boards, mouldings, post wraps, and related accessories for exterior and interior applications. Products are sold through a network of certified dealers and distributors.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Kleer product offering
Product offeringCore offering
Kleer designs, manufactures, and sells PVC (polyvinyl chloride) trim, mouldings, and accessories for residential exterior and interior building applications. The portfolio includes trimboards, post wraps, porch ceilings and soffits, window and door trim, casing, crown and cove mouldings, and the Grove Collection, with custom millwork capabilities for project-specific specifications. Products are sold through a network of certified dealers and building product distributors and are positioned as low-maintenance alternatives to painted wood.
Product overview
Kleer is a premium PVC trim and mouldings product line under Westlake Royal Building Products, offering a comprehensive portfolio of exterior and interior building materials. The core offering consists of PVC Trim & Mouldings with multiple sub-product lines including Post Wraps, Porch Ceilings & Soffits (including Grove Collection), Window & Door Trim, Casing, Trimboards (TruEdge), and comprehensive Interior Trim & Mouldings categories. The products are designed as alternatives to painted wood, featuring moisture resistance, UV protection, and insect resistance. Kleer differentiates through one of the industry's largest selections of exterior PVC trim sizes plus custom millwork capabilities. The portfolio is complemented by a Virtual Remodeler design tool for visual planning.
Differentiator
Problem solved
Functional benefit
Brands
- Post Wraps: Instant post wraps for porch and entryway enhancement with moisture, insect, and wear resistance.
- Porch Ceilings & Soffits
- Window & Door Trim
- Casing
- Grove Collection Soffits & Porch Ceilings
Products and services
- Kleer PVC Trim & Mouldings Premium PVC trim and mouldings for exterior and interior applications, offering the look of painted wood with resistance to moisture, UV damage, insects, and warping. Features crisp edges, clean lines, and a wide range of sizes and profiles.
- Post Wraps Architectural PVC trim pieces designed to instantly elevate porches and entryways with clean, moisture-resistant lines that resist insects and wear.
- Porch Ceilings & Soffits PVC panels designed for overhead applications, providing charm and polish without cracking, peeling, or warping over time. Includes the Grove Collection V-groove planks.
- Window & Door Trim Moisture-resistant PVC trim framing for windows and doors that maintains shape and color through every season. Includes Brick Mould profiles.
- Casing Durable PVC trim pieces that bring definition and a refined finish to interior and exterior spaces.
- TruEdge Trimboards One of the industry's largest selections of exterior PVC trim boards, designed for versatility and durability in various applications.
- Custom Millwork Custom millwork capabilities allowing projects to meet any specification, timeline, or vision beyond standard sizing offerings.
Companies that use Kleer
Customer profileSegments2 records
Ideal customer profiles2 records
Kleer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kleer partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Kleer competitors and assessment
Company assessmentBroad incumbents
- Royal Building Products (Westlake Royal): Royal Building Products is the parent platform under which Kleer operates, offering a broad portfolio of siding, trim, mouldings, decking, and other exterior building products. It is the immediate parent and a broader-incumbent peer across multiple categories.
- Boral Building Products: Boral produces a broad portfolio of siding, trim, mouldings, and stone veneer products, including Boral Versetta Stone and related exterior lines. Its trim category overlaps with Kleer in professional residential channels.
- Ply Gem (Cornerstone Building Brands): Ply Gem is a large manufacturer of exterior building products including vinyl siding, PVC trim, windows, and doors. It competes with Kleer in the residential exterior trim and mouldings space.
- James Hardie: James Hardie is the dominant manufacturer of fiber cement siding and trim (HardieTrim), often specified as an alternative to PVC and wood trim. It is a key adjacent competitor for low-maintenance exterior trim specifications.
- LP Building Solutions: LP Building Solutions manufactures engineered wood siding and trim products such as LP SmartSide and LP Trim. It competes with Kleer for exterior trim specifications, especially in regions where engineered wood is preferred over PVC.
- CertainTeed (Saint-Gobain): CertainTeed is a major building products manufacturer offering PVC trim, siding, insulation, roofing, and ceilings. Its Restoration Millwork PVC trim line is a direct functional competitor to Kleer across professional and DIY channels.
Direct peers
- AZEK (The AZEK Company): AZEK is a leading manufacturer of PVC and composite building products including trim, mouldings, decking, and siding. It is the most directly comparable competitor to Kleer in the PVC trim category, serving the same professional contractor and homeowner channels.
- Versatex Building Products: Versatex is a specialist manufacturer of cellular PVC trim, mouldings, and sheet products for exterior and interior applications. It is one of the closest direct peers to Kleer in the PVC trimboard and mouldings category.
- Fypon (Cornerstone Building Brands): Fypon produces polyurethane and PVC decorative trim, mouldings, columns, and exterior architectural accents. Its product portfolio overlaps directly with Kleer's decorative mouldings and architectural trim offerings for residential exteriors.
- TimberTech (The AZEK Company): TimberTech, part of The AZEK Company, produces PVC and composite decking, railing, and trim. Its engineered exterior trim offering overlaps directly with Kleer's PVC trim portfolio for residential applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kleer social profiles
Digital presenceKleer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kleer leadership team
Management profileNumber of profiles
Kleer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kleer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kleer
What does Kleer do?
Kleer designs, manufactures, and sells PVC (polyvinyl chloride) trim, mouldings, and accessories for residential exterior and interior building applications. The portfolio includes trimboards, post wraps, porch ceilings and soffits, window and door trim, casing, crown and cove mouldings, and the Grove Collection, with custom millwork capabilities for project-specific specifications. Products are sold through a network of certified dealers and building product distributors and are positioned as low-maintenance alternatives to painted wood.
When was Kleer founded?
Kleer was founded in 1970. It employs 11 to 50 people.
Where is Kleer based?
Kleer is headquartered in Wixom, United States, in the North America region.
How does Kleer make money?
One revenue line is on record: PVC Trim and Moulding Products.
Who are Kleer's main competitors?
Broad incumbents on record are Royal Building Products (Westlake Royal), Boral Building Products, Ply Gem (Cornerstone Building Brands), James Hardie, LP Building Solutions and CertainTeed (Saint-Gobain). Direct peers are AZEK (The AZEK Company), Versatex Building Products, Fypon (Cornerstone Building Brands) and TimberTech (The AZEK Company).
Does Kleer have an API?
No public API is recorded for Kleer.
What industry is Kleer in?
Kleer's product category is Building Materials. Its primary akta.pro industry code is IMAMACAI, Engineered Wood Siding, Trim & Mouldings. Its NAICS code is 42331 and its SIC code is 2821.