What Greenwood/Asher & Associates, Inc. does

Greenwood/Asher & Associates, Inc. (GA&A) is a U.S.-based executive search and leadership consulting firm specializing exclusively in the education sector. Founded circa 2005 and headquartered in Troy, Michigan, the firm conducts searches for senior leadership positions — including presidents, chancellors, provosts, deans, superintendents, and cabinet-level officers — across higher education institutions, K-12 school districts, charter networks, and education-related associations and non-profits. The company has completed more than 2,000 executive searches and placed over 350 college and university presidents, reporting a 97% repeat client rate.

The firm's service portfolio centers on four offerings: executive search, interim leadership placement, leadership assessment and executive coaching, and strategic planning consulting. Technology underpins the workflow through data analytics, predictive modeling, AI-assisted candidate screening, and assessment tools that augment human-led evaluation, with operational infrastructure provided by a Committee Portal (integrated with SearchBriefing and ShareFile) and proprietary talent and interim leadership networks. The consultant bench is dominated by former university presidents, chancellors, and provosts, which serves as the firm's primary knowledge and relationship asset.

GA&A operates as a wholly-owned division of Kelly Services, Inc. (NASDAQ: KELYA), acquired in 2020. Revenue is generated primarily through professional services fees, with executive search engagements typically priced at 20-35% of the placed candidate's first-year compensation, supplemented by coaching, interim, and consulting engagements priced per scope. The firm markets through content marketing, professional association engagement, and direct enterprise sales to institutional search committees, and maintains a strategic partnership with Kelly Education to access the K-12 segment. Revenue is not publicly disclosed.

Name

Greenwood/Asher & Associates, Inc.

Legal name

Greenwood Asher & Associates, Inc.

Website

https://greenwoodsearch.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwood/Asher & Associates is a U.S. executive search and leadership consulting firm specializing exclusively in education, placing presidents, chancellors, provosts, deans, and superintendents for higher education institutions, K-12 districts, and education organizations. It operates as a division of Kelly Services, Inc.

Ownership category

akta.pro rank

Product category

Executive Search Services

NAICS

Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Diversity, Equity & Inclusion (DEI) Executive Search (BPACAAAL)

Keywords

• Executive search services
• Higher education search
• K-12 leadership recruiting
• Interim leadership solutions
• Leadership assessment consulting

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Executive Search Services: Core revenue stream from conducting executive searches for higher education and K-12 institutions. Services include identifying, recruiting, and placing executive leaders in positions such as presidents, chancellors, provosts, deans, and other senior leadership roles. The firm typically charges percentage-based fees aligned with candidate compensation.
2. Interim Leadership Solutions: Provides temporary/experienced leaders who can step in immediately during leadership gaps. Supports institutions through transitions while searching for permanent leaders.
3. Leadership Assessment and Executive Coaching: Customized coaching services to develop senior and emerging leaders for long-term success. Includes improving leadership insight, professional performance, and personal satisfaction through executive coaching partnerships.
4. Strategic Planning and Consulting: Consulting services including strategic planning facilitation, academic program/organizational reviews, board development, transition and succession planning, survey administration, and project management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Greenwood Asher & Associates is an executive search and leadership consulting firm that recruits presidents, chancellors, provosts, deans, superintendents, and other senior leaders for higher education institutions and K-12 school districts. The firm also provides interim leadership placements, executive coaching and assessment, and strategic planning consulting. Engagements are supported by data analytics, predictive modeling, AI-assisted screening, and a secure Committee Portal.

Product overview

Greenwood Asher & Associates operates as a unified executive search and leadership services firm rather than a modular software platform. The core offering consists of Executive Search services supported by complementary capabilities: Leadership Assessment and Executive Coaching (using predictive and analytical tools), Interim Leadership Solutions (rapid deployment of vetted leaders), and Strategic Planning consulting. These services share underlying infrastructure including a Committee Portal (secure search committee access platform) and Talent Networks (candidate and interim professional pools). The firm, a division of Kelly Services, specializes exclusively in education sector leadership recruitment across higher education and K-12 institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Search Comprehensive executive search service for higher education and K-12 institutions, using evidence-based practices and a tailored approach to identify and recruit high-quality executive talent for roles including presidents, chancellors, provosts, deans, and other senior leadership positions.
• Interim Leadership Solutions Rapid deployment of vetted, experienced education leaders to fill unexpected leadership gaps, providing continuity and strategic alignment during transitions while clients search for permanent replacements.
• Leadership Assessment and Executive Coaching Customized coaching services for senior and emerging leaders using objective, predictive, and analytical tools to develop leadership competencies, improve professional performance, and support long-term career success.
• Strategic Planning Consulting services including strategic planning facilitation, academic program and organizational reviews, board development, transition and succession planning, survey administration, and grant writing support.

Quantifiable outcome

• 97% repeat client rate demonstrating exceptional client satisfaction
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Kelly Services, Inc.coreOthersGA&A is a division of Kelly Services, Inc., a global staffing and workforce solutions company. This relationship provides GA&A with the resources, infrastructure, and backing of a major corporation while maintaining its specialized focus on education executive search.
• Kelly EducationcoreStrategic or Co-development PartnerStrategic partnership with Kelly Education, the premier staffing agency for K-12 institutions. This partnership uniquely positions GA&A to serve independent, charter, and public schools in finding outstanding leaders. Kelly Education provides access to a broader network and resources specifically focused on K-12 education staffing.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood/Asher & Associates, Inc.