Power Health Hellas

What Power Health Hellas does

Power Health Hellas AEBE is a privately held, 100% Greek-owned wellness company founded in 1984 by Lili Perganta in Athens, operating as a manufacturer, importer, and distributor of natural food supplements, herbal medicine products, homeopathic preparations, Bach flower remedies, natural cosmetics, and medical technology products. Its proprietary portfolio includes the Power Health, Power of Nature, and Fleriana brands, complemented by exclusive Greek distribution of international premium brands Salus (Germany), Nelsons (UK), and Dr. Wolz (Germany); signature products include the Magnesium Premium 5 line, the Probiozen probiotic range, Collagen Liquid with patented VERISOL peptides, Spatone Iron-Rich Water, KSM-66 Ashwagandha, and Electrolytes, all formulated by an in-house R&D department established in 1999.

The company sells primarily through the Greek pharmacy channel and its own eshop at powerhealth.gr, while exporting to 23 countries across the Balkans, Cyprus, and Great Britain through local distributors. Formulas incorporate clinically validated patented ingredients (VERISOL, KSM-66, FEMME SYNBAECTIVE probiotics) and the company holds ISO 9001:2015 certification, complying with Greek ministerial decision YA DY8d/G.P.OIK./1348/2004 for medical technology products.

Power Health generates revenue through one-time product sales rather than subscriptions or licensing, with a 2026 product wave of 13 new SKUs spanning probiotics, women's health, joint support, hydration, and high-dose single-nutrient categories. Customer education is delivered through the Vitamins Academy platform, which has trained hundreds of pharmacists and tens of thousands of consumers, and the founder's visibility as a Dragon on Greece's Dragons' Den TV show supports brand-building at the consumer level.

Name

Power Health Hellas

Legal name

Power Health Hellas AEBE

Website

https://powerhealth.gr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Power Health Hellas is a privately held Greek wellness company founded in 1984 that manufactures and distributes plant- and fruit-extracted natural food supplements through the Greek pharmacy channel, its own eshop, and 23-country export network.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

akta.pro secondary industries

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Natural food supplements
• Herbal health products
• Vitamin mineral supplements
• Probiotic dietary supplements
• Collagen beauty supplements

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Supplement Sales: Power Health Hellas generates revenue through the manufacture and sale of natural food supplements, herbal medicine products, homeopathic preparations, Bach flower remedies, natural cosmetics, and medical technology products, primarily distributed through the Greek pharmacy channel and exported to 23 countries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Power Health Hellas develops, manufactures, and distributes natural food supplements — including vitamins, minerals, herbal extracts, probiotics, and collagen-based products — primarily through the Greek pharmacy channel, its own e-commerce site, and exports to 23 countries. The company also acts as the exclusive Greek distributor for international supplement brands Salus, Nelsons, Dr. Wolz, Fleriana, and Power of Nature.

Product overview

Power Health Hellas is a 100% Greek company established in 1984 as the first Greek natural food supplements company. The product portfolio includes Power Health's proprietary supplement line featuring signature products like Magnesium Premium 5 (with variants Plus Sleep and Plus Energy), the Probiozen probiotic line (Travel, Women's Daily, Women's Uroflora), Collagen Liquid with VERISOL, Spatone Iron Rich Water, Zinc Chelated Bisglycinate, Electrolytes, KSM-66 Ashwagandha, Arthrosis Glucosamine & Chondroitin, LOW WATER detox, and Vitamin B6. Additionally, Power Health distributes internationally recognized brands including Power of Nature (with Inalia cosmetics), Fleriana (natural protection products), Salus (German herbal products since 1916), Nelsons (British Bach flower remedies), and Dr. Wolz (German cellular health products). Products are categorized across immune support, hydration/energy/detox, mental health/relaxation, digestive/urinary health, bone/joint support, cardiovascular health, skin health, multivitamins, summer/weight management, children's supplements, sexual health, and athlete supplements.

Differentiator

Problem solved

Functional benefit

Brands

• Power of Nature: First natural health and nutrition products company in Greece since 1984, offering a complete range of products for mild everyday health problems, recognized as one of the top European companies.
• Fleriana
• Salus
• Nelsons
• Dr Wolz

Products and services

• Power Health branded natural food supplements
• Salus (distributed in Greece)
• Nelsons (distributed in Greece)
• Dr. Wolz (distributed in Greece)
• Fleriana (distributed in Greece)
• Power of Nature (distributed in Greece)

Quantifiable outcome

• Ranked 1st in most profitable companies in nutritional supplements sector - Diamonds of the Greek Economy 2021
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Power of NaturecoreStrategic or Co-development Partner · 1 January 1984Power of Nature is the first natural health and nutrition products company in Greece, operating since 1984. It serves as one of Power Health's owned/distributed brands, representing Greek nature to the world. Power of Nature's Inalia natural cosmetics line won a Bronze A' Design Award for packaging design.
• Salus (German health brand)coreChannel Partner/ Reseller/ DistributorSalus is a German health house founded in 1916, utilizing herbs, fruits, vegetables, and vitamins to create high-quality health products. Power Health distributes Salus products in Greece, emphasizing their philosophy of harmonious relationship between humans and nature.
• Nelsons (UK Bach remedies brand)minorChannel Partner/ Reseller/ DistributorNelsons is a historic British house known for original Bach® flower remedies and the RESCUE® product range. Power Health distributes these products in Greece, focusing on emotional balance and inner calm.
• Dr. Wolz (German cellular supplement brand)minorChannel Partner/ Reseller/ DistributorDr. Wolz is a German brand inspired by Dr. Siegfried Wolz's work, utilizing biological fermentation and enzymatic yeast cells to create specialized nutritional supplements supporting cellular function and overall wellness.
• Fleriana (Natural protection brand)coreChannel Partner/ Reseller/ DistributorFleriana develops modern protection solutions for humans and the environment, inspired by plant defense mechanisms, in collaboration with university laboratories in Greece and abroad. Categories include body care, clothing protection, space protection, and pet care.
• UNICEFminorOthersPower Health has supported UNICEF through its corporate social responsibility program as part of its contribution to vulnerable social groups.
• Doctors Without Borders ( Médecins Sans Frontières)minorOthersPower Health has provided financial support to Doctors Without Borders as part of its long-standing corporate social responsibility actions.
• Smile of the Child (Xamogelo Pediou)minorOthersPower Health has supported the Smile of the Child organization for over 10 years, providing daily meals for 100+ children with special needs in Public Special Schools in economically vulnerable areas of Piraeus.
• SOS Villages GreeceminorOthersPower Health provides financial support to SOS Villages Greece as part of its corporate social responsibility program.
• Pharmacists of the World (Farmakopioi tou Kosmou)minorOthersPower Health supports Pharmacists of the World organization as part of its ongoing corporate social responsibility initiatives.
• ActionAid GreeceminorOthersPower Health provides financial support to ActionAid Greece as part of its corporate social responsibility program.
• University Laboratories (Greece and International)coreTechnology or IntegrationPower Health's Fleriana brand was developed in collaboration with university laboratories in Greece and abroad, creating modern protection solutions based on plant defense mechanisms.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lavipharm: Greek pharmaceutical and consumer-health company with a presence in food supplements, OTC, and personal care. Operates in the same Greek pharmacy channel and addresses overlapping consumer-health categories, making it a directly comparable domestic peer.
• InterMed (Φαρμασώβ): Greek pharmaceutical/medical supplies distributor serving the pharmacy channel with branded products and supplements. Highly comparable distribution model and Greek pharmacy focus.
• Galenica: Greek pharmaceutical manufacturer and distributor with a consumer-health and supplements portfolio sold primarily through Greek pharmacies. Directly comparable product/customer overlap.
• Specchiasol: Italian producer of herbal and plant-based food supplements distributed through pharmacies. Comparable herbal/botanical product positioning and pharmacy-led GTM in a Southern European market.
• ESI (Esi S.p.A.): Italian natural supplement company offering vitamins, minerals, probiotics, and herbal extracts across European pharmacy chains. Comparable premium-pharmacy supplement positioning and portfolio breadth.
• Pharma Nord: Danish manufacturer of dietary supplements and herbal remedies with strong European pharmacy distribution. Comparable emphasis on clinically-substantiated, branded-ingredient products.
• Lamberts Healthcare: UK-based supplement manufacturer distributed primarily via pharmacies and healthcare practitioners. Comparable branded-ingredient, pharmacy-channel positioning and product-portfolio breadth.

Broad incumbents

• Solgar: Established global vitamin and supplement brand owned by Nestlé Health Science. Comparable premium, pharmacy-oriented supplement portfolio at significantly larger international scale.
• Bayer Consumer Health: Multinational consumer-health division with vitamins, minerals, and supplement brands (e.g., Supradyn, Berocca) sold via European pharmacies. A much larger incumbent operating in overlapping categories and channels.
• Haleon: Global consumer-health major formed from GSK's consumer spin-off with extensive pharmacy-channel vitamin and supplement offerings (Centrum, Emergen-C). Operates in adjacent categories with significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PowerHealthGreece
• Facebookfacebook.com/powerhealthhellas
• LinkedInlinkedin.com/company/power-health-hellas-sa
• Instagraminstagram.com/powerhealthgreece

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Health Hellas