Southeastern Equipment

What Southeastern Equipment does

Southeastern Equipment Company is a privately held heavy construction equipment dealer headquartered in Cambridge, Ohio. The company operates as a multi-brand authorized dealer for more than 50 manufacturers — including Case Construction, Kobelco, BOMAG, Kubota, Gradall, Rubble Master, JLG, Mauldin, Etnyre, Schwarze, Aebi Schmidt, Sullair, and Generac Mobile — distributing new and used equipment across Ohio, Michigan, Indiana, Kentucky, and West Virginia through multiple branch locations. Its core offering spans the full equipment lifecycle: new and used equipment sales, short- and long-term rentals, OEM parts (sold via an online parts portal), factory-trained service and repair, and equipment financing and leasing, with value-added programs including the Southeastern Promise extended warranty, telematics-based fleet monitoring, and Trimble and Leica Geosystems machine control integration.

The company's go-to-market is sales-led and relationship-driven, executed through direct field sales at branch locations, an online parts storefront, and a used-equipment presence on the MachineryTrader platform. Customers are segmented across construction contractors (primary), landscaping and grounds management, government and municipalities, and agriculture, with usage spanning earthmoving, site preparation, road maintenance, paving, and compaction. The company supplements direct sales with content marketing (blog, social channels on LinkedIn, Facebook, YouTube, Instagram), email newsletters, and industry event participation (Werk-Brau Women in Construction Summit, Farm Science Review), while a minor sponsorship relationship with Bova Racing supports regional brand affinity.

Recent operating activity indicates an expansion phase: a new West Virginia branch opened, Kobelco and BOMAG authorized territories were extended into West Virginia, the Develon product line was added at the Indianapolis and South Charleston locations in 2025, and the company was named a Trimble Technology Outlet in 2026. Leadership was concurrently refreshed, with Thor Hess promoted to President, Mike Mampieri hired as Vice President of Sales, and Megan Laughlin promoted to Vice President of Human Resources. No parent company, private equity ownership, or institutional investment has been disclosed.

Name

Southeastern Equipment

Legal name

Southeastern Equipment Company

Website

https://southeasternequip.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Southeastern Equipment Company is a privately held heavy construction equipment dealer headquartered in Cambridge, Ohio, representing 50+ manufacturers across five Midwest states. It sells, rents, finances, and services new and used heavy equipment, OEM parts, and telematics.

Ownership category

akta.pro rank

Product category

Construction Equipment Dealership

NAICS

Construction Machinery Manufacturing (333120)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Construction equipment dealer
• Heavy machinery sales
• Equipment rental services
• OEM parts supply
• Equipment service repair

Headquarters

HQ city

Brilliant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new heavy construction equipment from manufacturers including Case, Kobelco, BOMAG, Kubota, and other brands
2. Used Equipment Sales: Sale of thoroughly inspected pre-owned construction equipment from leading brands
3. Equipment Rentals: Short-term and long-term rental of construction equipment with flexible terms including daily, weekly, and monthly rates
4. Parts Sales: OEM parts sales through online parts portal and local branches
5. Service & Repair: Factory-trained technician services for equipment maintenance and repairs
6. Equipment Financing & Leasing: Financing options including leases with promotional rates (e.g., 0% financing, low monthly payments on CASE equipment)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Southeastern Equipment is a multi-brand heavy construction equipment dealer selling, renting, and servicing new and used machinery from manufacturers including Case Construction, Kubota, Kobelco, BOMAG, Gradall, and Rubble Master. The company also provides OEM parts, factory-trained service and repair, equipment financing and leasing, and technology solutions such as telematics and machine control systems across branch locations in Ohio, Michigan, Indiana, Kentucky, and West Virginia.

Product overview

Southeastern Equipment is a heavy construction equipment dealer offering a comprehensive portfolio of equipment sales, rentals, parts, and service. Their core offering consists of new and used equipment sales across multiple equipment categories including compact track loaders (Case TV370B, TV450B; Kubota SVL series), skid steers (Case SR series; Kubota SSV series), backhoes (Case 580 Super N, 590 Super N), excavators (Case CX series; Kobelco SK series; Kubota KX series; Gradall XL series), dozers (Case 650M-2050M), motor graders (Case 836C-865B), and wheel loaders (Case 21F-1121G). They also offer a full line of road and asphalt equipment including BOMAG compaction rollers, BOMAG milling machines, BOMAG and Mauldin asphalt pavers, Etnyre chipspreaders and crack sealers, Schwarze street sweepers, and Aebi Schmidt sweeping equipment. Their attachment portfolio includes Paladin, Virnig, Werk Brau, and Road Widener products. Supporting products and services include Machine Control (Trimble, Leica Geosystems), Telematics monitoring, Southeastern Promise extended coverage, Financing programs, Insurance & Warranty, and comprehensive Parts & Service capabilities. The company operates as a multi-brand dealer representing over 40 equipment manufacturers across Ohio, Michigan, Indiana, Kentucky, and surrounding states.

Differentiator

Problem solved

Functional benefit

Products and services

• New Equipment Sales Sale of new heavy construction equipment including compact track loaders, skid steers, backhoes, excavators, dozers, motor graders, and wheel loaders from major manufacturers like Case Construction, Kubota, Kobelco, and Gradall. Targeted at construction companies, contractors, and government buyers.
• Used Equipment Sales Thoroughly inspected pre-owned construction equipment from leading brands offering dependable performance and lasting value at reduced cost, marketed to contractors and fleet operators.
• Equipment Rental Short-term and long-term rental of construction equipment with flexible terms including daily, weekly, and monthly rates, designed for contractors and construction companies needing temporary equipment access.
• OEM Parts Genuine OEM parts designed to meet strict quality and safety standards, ensuring optimal performance, reliability, and long-term value for equipment, sold through an online parts portal and local branch locations.
• Service and Repair Factory-trained technicians providing dependable maintenance and repairs to keep construction equipment running efficiently and job-ready, available across branch locations in five states.
• Equipment Financing and Leasing Equipment financing and leasing options including promotional lease programs with low monthly payments, flexible terms, and full warranty coverage on CASE equipment through December 31st.
• Southeastern Promise Extended warranty and support program providing additional warranty coverage and support benefits for purchased equipment.
• Insurance and Warranty Equipment protection plans and warranty options to safeguard equipment investments and reduce operational risk.
• Machine Control Technology solutions including Trimble and Leica Geosystems machine control systems for automated grading, precision equipment control, and site preparation.
• Telematics Equipment monitoring and tracking technology providing real-time data on location, usage, maintenance alerts, and operational efficiency for fleet management.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TrimblecoreTechnology or Integration · 1 January 2026Southeastern Equipment Company named Trimble Technology Outlet, serving customers in Ohio, Michigan, Indiana and surrounding states. This partnership provides access to Trimble machine control and precision technology solutions.
• Case ConstructioncoreChannel Partner/ Reseller/ DistributorAuthorized Case Construction dealer offering full line of Case equipment including skid steers, compact track loaders, excavators, backhoes, dozers, and wheel loaders with promotional financing and lease options.
• KobelcocoreChannel Partner/ Reseller/ DistributorAuthorized Kobelco excavator dealer offering 0% financing promotions on Kobelco excavators. Company technicians have been recognized at Kobelco global service technical contests.
• BOMAGcoreChannel Partner/ Reseller/ DistributorAuthorized BOMAG dealer covering territory expansion to include West Virginia. Offers asphalt pavers, milling machines, rollers, and compaction equipment with special financing programs.
• Rubble MastercoreChannel Partner/ Reseller/ DistributorAuthorized Rubble Master dealer for aggregate crushers and crushing equipment. Company has received Rubble Master Dealer Awards.
• Bova RacingminorGTM or Marketing PartnerSoutheastern Equipment Company partners with Bova Racing, a celebration of family, community, and shared values. Backs Ohio's Cody Bova for high-powered sprint racing season.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• H&E Equipment Services: Public equipment dealer and rental company operating across multiple US states with similar multi-brand new/used equipment sales, rentals, parts, and service offerings. Directly comparable business model as a non-OEM-affiliated heavy equipment distributor.
• RDO Equipment Co. Large regional John Deere and Vermeer construction equipment dealer with full sales, rental, parts, and service operations across multiple states. Comparable multi-brand dealer model with similar geographic and product breadth.
• Empire Cat: Caterpillar equipment dealer with full-line sales, rental, parts, and service across the Southwest US. Comparable authorized dealer model with integrated service and technology offerings.
• Cleveland Brothers: Caterpillar dealer operating across Pennsylvania, Maryland, and surrounding mid-Atlantic/Appalachian states. Comparable regional dealer serving construction, mining, and infrastructure customers with full-service support.
• Stowers Cat: Authorized Caterpillar dealer with construction equipment sales, rentals, parts, and service across multiple states. Comparable mid-sized regional dealer footprint and product portfolio.
• Kirby-Smith Machinery: Heavy equipment dealer representing Komatsu, Case, and other manufacturers across the South-Central and Midwest US. Comparable multi-brand dealer model with rentals, parts, and service.

Broad incumbents

• Sunbelt Rentals: Largest equipment rental company in North America with full-service offerings across construction, industrial, and infrastructure segments. Overlaps with Southeastern's rental business but operates at much larger national scale with broader fleet categories.
• United Rentals: Largest equipment rental company in the world with comprehensive fleet, digital platform, and specialty solutions. Competes with Southeastern's rental and some sales offerings but at vastly greater scale and with proprietary technology platform.
• Caterpillar Inc. Dominant construction and mining equipment OEM whose dealer network includes competing authorized dealers in Southeastern's territory. Not a direct competitor but establishes the competitive dealer-channel landscape.

Regional players

• Holland Equipment Services: Regional Case Construction Equipment dealer operating in the Midwest with similar full-service offerings. Comparable authorized dealer model with similar product lines and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SoutheasternEquip1
• Facebookfacebook.com/southeasternequipment
• LinkedInlinkedin.com/company/907707
• Instagraminstagram.com/southeasternequip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeastern Equipment