Urban South Brewery

What Urban South Brewery does

Urban South Brewery is a privately held craft beverage company founded in 2016 and headquartered in New Orleans, Louisiana. It operates a portfolio of year-round beers (Holy Roller hazy IPA, Lime Cucumber Gose, Paradise Park American lager), seasonal rotating releases, and a hemp-derived THC seltzer line under the Driftee and Stratus Seltzer sub-brands, plus a non-alcoholic beverage offering. The company sells directly to consumers through its New Orleans taproom and through Perfect Plain Brewing Co., a Florida-based craft brewery acquired in October 2022 that serves as a second taproom and distribution hub across the Gulf Coast and Southeast. Underlying operations are conventional craft brewing with no disclosed proprietary technology, AI/ML systems, or patents; commercial activity is supported by standard integrations such as FareHarbor for tour/event bookings and Square for online merchandise sales.

The business model combines direct-to-consumer taproom revenue (draft and packaged beer, tours, private events, lounge rentals) with wholesale distribution to retail outlets across multiple states via the Perfect Plain network. Revenue streams are therefore a mix of on-premise consumption, event-based bookings, and three-tier wholesale volume. The company targets a horizontal segment of craft beer consumers and, more recently, THC-curious and non-alcoholic beverage consumers, with no named enterprise or large-anchor accounts. Marketing relies on social media (Facebook, Instagram, Twitter, Untappd), email, and experiential taproom activations. There are no disclosed funding rounds, institutional investors, or parent entities; ownership commentary indicates a founder-led private business.

Name

Urban South Brewery

Legal name

Urban South Brewery

Website

https://urbansouthbrewery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban South Brewery is a privately held craft beverage company founded in 2016 in New Orleans, producing year-round craft beers, hemp-derived THC seltzers (Driftee, Stratus), and non-alcoholic beverages sold through its New Orleans taproom, the acquired Perfect Plain taproom in Florida, and multi-state wholesale distribution.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Hemp THC seltzers
• Brewery taprooms
• Craft beverages
• Wholesale beer distribution

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: Direct sales of draft and packaged beer to consumers at taproom locations in New Orleans and Perfect Plain, Florida. Includes tours, private events, and lounge rentals.
2. Distribution Sales: Wholesale distribution of craft beers to retail outlets across Florida and nearby states following Perfect Plain acquisition.
3. THC/Functional Beverages: Sales of hemp-derived THC seltzers under Driftee and Stratus Seltzer brands, and spiked tea products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Urban South Brewery is a craft beverage company that brews, packages, and sells a portfolio of craft beers and hemp-derived THC seltzers. Its core year-round lineup includes Holy Roller Hazy Juicy IPA, Lime Cucumber Gose, and Paradise Park American Lager, supplemented by seasonal beers, non-alcoholic beverages, and THC seltzer sub-brands Driftee and Stratus Seltzer. Products are sold through company-owned taprooms, wholesale distribution across multiple states, and online channels.

Product overview

Urban South Brewery is a craft beverage company offering a portfolio of beer and THC seltzer products. The core beer lineup includes three flagship year-round offerings: Holy Roller (hazy IPA), Lime Cucumber Gose (sour), and Paradise Park (American lager). The company has expanded into hemp-derived THC seltzers under the Driftee and Stratus Seltzer brands, as well as non-alcoholic beverages. The product portfolio also includes seasonal rotating beers. Urban South acquired Perfect Plain Brewing Co. in 2022 to expand distribution in the Gulf Coast region.

Differentiator

Problem solved

Functional benefit

Brands

• Driftee: Hemp-derived THC seltzer brand offering products like Grapefruit and Tangerine Ginger THC seltzers.
• Stratus Seltzer

Products and services

• Holy Roller Flagship hazy juicy IPA with 6.3% ABV, available year-round. One of Urban South's three flagship beer offerings brewed for craft beer consumers.
• Lime Cucumber Gose Flagship sour gose beer with lime and cucumber flavors at 4.2% ABV, available year-round. Part of Urban South's flagship craft beer portfolio.
• Paradise Park Flagship American lager at 4.4% ABV, available year-round. Part of Urban South's flagship craft beer portfolio.
• Driftee Grapefruit THC Seltzer Hemp-derived THC seltzer with grapefruit flavor, containing 5mg THC per can. Part of the Driftee THC beverage line targeting adult consumers seeking functional and THC-infused beverages.
• Driftee Tangerine Ginger THC Seltzer Hemp-derived THC seltzer with tangerine and ginger flavors, containing 5mg THC per can. Part of the Driftee THC beverage line targeting adult consumers seeking functional and THC-infused beverages.
• Stratus Peach Spritz THC Seltzer Hemp-derived THC seltzer with peach flavor, containing 5mg THC per can. Part of the Stratus Seltzer THC and functional beverage line targeting adult consumers.
• N.A. Beverages Non-alcoholic beverage lineup with zero alcohol, zero carbs, zero calories, and zero sugar options, designed for adult consumers seeking craft-style non-alcoholic alternatives.
• Beer Finder Retail Locator
• Founders Tour Guided brewery tour experience offered to visitors at the New Orleans taproom, bookable online through the embedded FareHarbor platform. Targeted at adult visitors and craft beer enthusiasts.
• Brewery Tour Standard guided brewery tour offered to visitors at the New Orleans taproom, bookable online through the embedded FareHarbor platform. Targeted at adult visitors and craft beer enthusiasts.
• Private Events and Lounge Rentals Private event services at the New Orleans taproom, including lounge rental, table reservations, party bookings, and kids parties. Targeted at adults, families, and small groups hosting social gatherings, celebrations, and corporate events.
• Online Merchandise and Product Shop Online store selling Urban South merchandise and products, operated through the Square e-commerce platform. Targeted at consumers, fans, and brand loyalists.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Perfect Plain Brewing Co.coreStrategic or Co-development Partner · 1 October 2022Urban South Brewery acquired Perfect Plain Brewing Co., a Florida-based craft brewery, to expand distribution and hospitality operations in the Gulf Coast region. The acquisition enables Urban South to distribute Perfect Plain's craft beers across Florida and nearby states, and take effect on October 1, 2022.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stone Brewing Co. Independent craft brewer operating brewpubs and distributing hazy IPAs and other craft styles. Comparable in brewery-plus-taproom operations and craft beer portfolio mix.
• NOLA Brewing Company: Another New Orleans-based craft brewery of similar size and vintage, producing flagship year-round beers, seasonal releases, and operating a taproom. Direct head-to-head competitor in the same city and on-premise accounts.
• Parish Brewing Co. Louisiana craft brewery with a comparable specialty portfolio (hazy IPAs, sours) and regional distribution. Closely comparable on geography, product mix, and craft positioning.
• Abita Brewing Company: The most established Louisiana craft brewery, with a broader national distribution footprint and a taproom. Comparable on craft beer portfolio, Louisiana heritage, and taproom-plus-distribution model.
• SweetWater Brewing Company: Mid-sized U.S. craft brewery with an acquired-THC beverage brand (Hi-Biscus) and a taproom plus regional distribution model. Highly comparable product portfolio, including an early hemp-THC play.
• Cann Social Tonics: Direct competitor in the hemp-derived THC and functional beverage category. Cann is one of the leading independent THC seltzer brands competing for the same shelf space, accounts, and consumer occasion as Driftee and Stratus.

Broad incumbents

• Lagunitas Brewing Company: Large craft brewer (now part of Heineken) with a national footprint and a THC-infused beverage line (Lagunitas Hi-Fi Hops). Comparable on craft beer portfolio and as a benchmark THC beverage entrant at much larger scale.
• Boston Beer Company: Public craft beverage platform behind Samuel Adams, Truly Hard Seltzer, and Twisted Tea, with growing exposure to non-alcoholic and functional beverages. Comparable as a multi-format craft/functional beverage operator at significantly larger scale.
• Sierra Nevada Brewing Co. Large, founder-led independent craft brewer with flagship IPAs, lagers, and a taproom/restaurant business. Comparable as a benchmark independent craft operator with a multi-state footprint and brewery-taproom model.
• Anheuser-Busch InBev: Global brewing giant with a portfolio of craft and beyond-beer brands (e.g., Cutwater Spirits, various CBD/THC pilots). Relevant as the dominant distributor counterparty, acquisitor of craft brands, and competitive benchmark on scale economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/urbansouth_htx
• Facebookfacebook.com/urbansouthHTX
• Instagraminstagram.com/urbansouthbeer
• LinkedInlinkedin.com/company/urban-south-brewery

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban South Brewery