Winebrenner Capital Management

What Winebrenner Capital Management does

Winebrenner Capital Management, LLC (WCM) is a privately-held, SEC-registered investment adviser founded in 2010 and headquartered in Louisville, Kentucky. Operating with a team of 1–10 professionals, the firm delivers personalized financial planning, portfolio management, and wealth management services on a fee-only, fiduciary basis — explicitly without commission-based products. Its service catalog spans retirement accounts (Traditional, Roth, SEP, SIMPLE, Rollover IRAs, 401(k), 403(b)), education savings (529 and Coverdell), trust accounts, and investment advisory services for individuals, small businesses, and non-profit organizations. The core technology is a traditional advisory platform without proprietary features, supported by content marketing via blog, Facebook, Twitter/X, and LinkedIn, with client acquisition primarily through direct consultations, website inquiries, and referrals.

The firm's distinctive operational dimension is its integration of real estate through wholly-owned subsidiary Timberwood Properties, LLC, which manages a Louisville-centric property portfolio and enables accredited clients to invest as limited partners in real estate partnerships, including IRA-eligible holdings. The portfolio has evolved materially: WCM acquired and later sold multifamily (Preston Oaks 2012–2018, Addison Park 2013–2018), self-storage (One and Done 2015–2022), and retail (Shoppes at Plainview 2018–2022), and is currently developing a 137-unit luxury apartment building (Martin on Main), a boutique hotel (Bourbon West Main), and a 4+ acre mixed-use site (Former Plumbers Supply Co.) in downtown Louisville's NuLu and Butchertown neighborhoods.

WCM's revenue model is fee-only, derived from investment advisory and financial planning fees with no public pricing schedule. No external funding, parent company, or institutional ownership is disclosed; the firm is independently operated. No revenue, AUM, or headcount growth figures are available, and the firm exhibits no disclosed AI/ML capabilities, technology integrations, or third-party model dependencies.

Name

Winebrenner Capital Management

Legal name

Winebrenner Capital Management, LLC

Website

https://wcmria.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Winebrenner Capital Management is a fee-only, SEC-registered investment adviser in Louisville, KY providing financial planning, portfolio management, and wealth management services to individuals, small businesses, non-profits, and trust clients, with a real estate investment arm via its Timberwood Properties subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Investment Advisory Fees: The firm operates as a fee-only Registered Investment Adviser, generating revenue through advisory fees for financial planning, portfolio management, and wealth management services. The firm emphasizes a fiduciary approach where advice is not commission-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Winebrenner Capital Management is a fee-only Registered Investment Adviser that provides personalized financial planning, portfolio management, and wealth management services to individuals, businesses, non-profits, and trusts. The firm also operates a real estate development arm through its Timberwood Properties subsidiary, offering accredited investors direct limited-partnership investments in physical real estate properties, including properties held inside IRAs.

Product overview

Winebrenner Capital Management is a Registered Investment Adviser offering a comprehensive suite of financial advisory services. The firm provides individual, business, and non-profit investment account management across various account types including IRAs (Traditional, Roth, SEP, SIMPLE, Rollover), 401(k), 403(b), 529 Plans, and Trust Accounts. Core services include Financial Planning, Portfolio Management, and Wealth Management. Additionally, the firm operates a Real Estate Development division through its Timberwood Properties subsidiary, offering accredited investors opportunities to invest as limited partners in real estate properties. The product portfolio spans from traditional investment advisory services to direct real estate ownership, with current properties including the Martin on Main luxury apartment complex and Bourbon West Main hotel development, while managing past holdings such as Addison Park Apartments, Preston Oaks Apartments, and Shoppes at Plainview.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Accounts Investment advisory services for individuals setting up personal investment accounts holding stocks, bonds, and other assets, held with trusted third-party custodians.
• Business Accounts Investment advisory services for small business owners to set up business investment accounts holding stocks, bonds, and other assets through trusted custodians.
• Non-Profit Accounts Investment advisory services for non-profit organizations to set up accounts holding stocks, bonds, and other assets, managed with trusted custodians to support fiduciary oversight of organizational funds.
• Traditional IRAs Individual retirement accounts where contributions may be tax-deductible and earnings grow tax-deferred until withdrawal, managed as part of WCM's advisory relationship.
• Roth IRAs Retirement accounts funded with after-tax dollars enabling tax-free qualified withdrawals, invested across stocks, bonds, and other assets under WCM's advisory management.
• SEP IRAs Simplified Employee Pension individual retirement accounts established by employers allowing tax-deductible employer contributions for themselves and eligible employees.
• SIMPLE IRAs Savings Incentive Match Plan for Employees individual retirement accounts for small business employees with employer matching contributions up to 3%.
• Rollover IRAs Individual retirement accounts allowing transfer of retirement assets from previous employers while maintaining tax-deferred benefits under WCM's advisory management.
• 401(k) Plans Employer-sponsored retirement plans built through salary deferral contributions, designed and managed for small business owners and their employees.
• 403(b) Plans Retirement plans for employees of public schools and certain tax-exempt organizations, with salary deferral features similar to 401(k) plans, administered by WCM.
• 529 Plans and Coverdell Education Savings Accounts Tax-advantaged education savings plans that allow tax-deferred (and in some cases tax-free) growth on funds used for qualified educational expenses, advised and managed by WCM.
• Trust Accounts Investment accounts created for the long-term benefit of beneficiaries, serving as an important component of estate and legacy planning.
• Financial Planning Personalized financial planning services and advice based on each client's situation, goals, and needs, covering retirement, education, and other financial objectives.
• Portfolio Management Comprehensive portfolio analysis, risk management review, and personalized investment strategies across stocks, bonds, ETFs, mutual funds, CDs, annuities, local real estate, and private investments.
• Wealth Management Comprehensive wealth preservation and management services including estate planning, legacy planning, proactive asset management, and customized investment strategies.
• Real Estate Investment Partnerships Real estate investment offerings structured as limited-partnership interests in specific properties, allowing accredited clients to invest directly in real estate, including properties held inside IRAs, sourced and managed through Timberwood Properties.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Timberwood Properties, LLCcoreOthersTimberwood Properties, LLC is WCM's property management subsidiary that manages all real estate properties under the Winebrenner portfolio. This internal subsidiary enables the firm to offer direct real estate investment opportunities to clients through private real estate partnerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Creative Planning: Large fee-only RIA offering personalized financial planning, retirement, tax, and wealth management services. Highly comparable to WCM's full-service advisory model with similar fiduciary positioning, though operating at much larger scale across multiple U.S. markets.
• Mariner Wealth Advisors: Independent wealth advisory firm offering comprehensive planning, portfolio management, and access to alternative investments including direct real estate. Comparable to WCM's hybrid advisory-plus-alternatives model, though at significantly greater scale.
• Edelman Financial Engines: Fee-only RIA providing personalized financial planning, retirement plan services, and investment management to individuals and employer plans. Directly comparable to WCM's individual/business retirement and wealth management offerings.
• Crowdstreet: Online commercial real estate investment platform offering accredited investors direct access to individual property deals. Highly comparable to WCM's Timberwood partnership model of offering direct real estate LPs (including IRA-eligible) to clients.
• Modera Wealth Management: Fee-only RIA providing comprehensive wealth management, financial planning, and tax services to individuals and families. Closely comparable to WCM in business model, fee-only fiduciary positioning, and personalized service orientation, though larger and multi-state.

Broad incumbents

• Fisher Investments: Large SEC-registered RIA providing personalized portfolio management to high-net-worth and institutional clients. Overlaps with WCM's core portfolio management and wealth management services, but operates as a much larger, broader incumbent without WCM's local real estate angle.
• Charles Schwab Wealth Advisory: Major wealth management and IRA platform offering advisory services, brokerage, and retirement planning. Competes with WCM for individual investors and small-business retirement accounts across a vastly larger national footprint.
• Edward Jones: Large U.S. financial advisory firm offering retirement planning, investment management, and wealth services to individuals and small businesses. Directly overlaps with WCM's IRA, 401(k), and financial planning offerings and is highly visible in the Louisville market.
• Stifel Financial: Diversified wealth management and investment banking firm with dedicated real estate investment banking and wealth management for HNW clients. Overlaps with WCM on wealth advisory and adds a real estate capital markets capability that complements Timberwood's deal sourcing.

Emerging players

• Fundrise: Direct real estate investment platform offering individual investors access to private real estate deals, including through retirement accounts. Comparable to Timberwood's IRA-eligible real estate LP offering, though Fundrise operates as a tech-enabled platform rather than an in-person advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/WinebrennerCap
• Facebookfacebook.com/Winebrenner-Capital-Management-431825250294604
• LinkedInlinkedin.com/company/winebrenner-capital-management-llc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winebrenner Capital Management