Landguth pet food

What Landguth pet food does

Landguth Heimtiernahrung GmbH is a German B2B private-label manufacturer of premium wet food for dogs and cats, headquartered in Ihlow, East Frisia. Founded in 2004 by Alfred Saathoff and Bernhard Albers, the company has grown from seven employees to a workforce in the 501–1,000 range and operates from a 40,000 m² production footprint with more than ten production lines delivering approximately 2.8 million units per day—enough to feed more than two million cats and dogs daily. Manufacturing is anchored in East Frisia and supplemented by a US subsidiary, Landguth LLC, in Jonesboro, Arkansas, supporting an export footprint to roughly 50 countries.

The company's core technology is gentle wet-food processing, with a proprietary library of more than 10,145 individual recipes co-developed with in-house nutritionists and product developers. Output spans tins, aluminum trays, and stay-fresh pouches across ten product concepts, including Classic/All Meat, Bio, Insect, Superfoods, Veggie, Vegan, Sensitive, Hybrid, Soups & drinks, and Handmade. Certifications—IFS Food for safety, ISO 50001 for energy management, BSFZ research accreditation for meat-free wet food R&D, climate certification for green electricity, and ETI Base Code for labor standards—signal quality and sustainability positioning required by premium retail partners.

Landguth sells exclusively on a B2B private-label basis to approximately 270 specialist retailers and high-end food retailers worldwide. The go-to-market combines direct regional sales coverage (Germany, Benelux, France, UK, US) with downloadable booklets in German, English, French, Portuguese (Brazil), and Chinese. Pricing is quote-based, tied to custom recipe, packaging format, and volume, and contracted on a multi-year basis. The company is privately held and family-owned, with no venture or private equity capital disclosed; Jürgen de Vries serves as Chief Sales Officer and Mark Albers as Managing Director alongside founder and managing partner Alfred Saathoff following a 2022 management board expansion.

Name

Landguth pet food

Legal name

Landguth Heimtiernahrung GmbH

Website

https://landguth.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Landguth Heimtiernahrung is a German B2B private-label manufacturer of premium wet food for dogs and cats, operating from a 40,000 m² facility and serving approximately 270 specialist and high-end retailers across 50 countries.

Ownership category

akta.pro rank

Product category

Private Label Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Wet & Canned Pet Food (AFADAFAB)

akta.pro secondary industries

Custom & Private-Label Pet Food Manufacturing (AFADAFAO), Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

Keywords

• Private label pet food
• Wet pet food manufacturing
• Premium pet nutrition
• Pet food contract manufacturing
• OEM pet food

Headquarters

HQ city

Ihlow

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Label Manufacturing: Landguth manufactures premium wet food for dogs and cats as private label products (eigenmarke) for specialist retailers and high-end food retailers. They supply approximately 270 customers across 50 countries. The company offers individual private label development and full-brand service.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Landguth Heimtiernahrung GmbH manufactures super-premium wet food for dogs and cats as private label (Eigenmarke) products for specialist retailers and high-end food retailers. The company offers end-to-end private label development from initial concept through custom recipe composition with nutritionists to manufacturing in tins, aluminum trays, and pouches, supplying approximately 270 customers across 50 countries at a capacity of 2.8 million units daily.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Wet Pet Food Manufacturing Service End-to-end B2B private label (Eigenmarke) development and manufacturing of super-premium wet food for dogs and cats, including custom recipe formulation with nutritionists, packaging in tins, aluminum trays, and pouches, and full-brand service from concept to distribution. Target customers are specialist pet retailers and high-end food retailers worldwide.
• Classic / All Meat Wet Food Line Premium wet food product line for dogs and cats featuring high meat content, manufactured without additives or flavor enhancers. Available in tins, aluminum trays, and stay-fresh pouches as private label products.
• Bio Wet Food Line Organic (Bio) wet food product line for dogs and cats manufactured under the private label service offering.
• Insect Protein Wet Food Line Insect-based wet food product line for dogs and cats, part of the company's alternative protein research and development with BSFZ accreditation for meat-free pet food innovation.
• Superfoods Wet Food Line Superfoods-formulated wet food product line for dogs and cats, manufactured as private label offerings.
• Veggie and Vegan Wet Food Lines Plant-based and vegan wet food product lines for dogs and cats, developed under the company's meat-reduced and plant-based alternatives research program.
• Handmade Wet Food Line Handmade-format wet food product line (Manufaktur) for dogs and cats, positioned as a super-premium private label offering.
• Sensitive, Hybrid, and Soups & Drinks Wet Food Lines Additional wet food product concepts including Sensitive (for dietary sensitivities), Hybrid (mixed formulations), and Soups & Drinks formats, manufactured as private label products for dogs and cats.

Quantifiable outcome

• Daily feeding of more than 2 million cats and dogs with premium wet food
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SCHOLTenergycoreOthersSCHOLTenergy provides 100% renewable green electricity for Landguth's manufacturing operations, ensuring CO2-neutral energy production and contributing to greenhouse gas emission reduction.
• STOCKWERK2 Agentur für Kommunikation GmbHminorImplementation/ SI/ Consulting PartnerWebsite development and digital communication agency providing technical support for website operations and maintenance.
• datenschutz nord GmbHminorOthersExternal data protection officer service provider based in Bremen, providing data protection consulting and compliance services.
• IFS CertificationcoreOthersIFS Food certification for food safety and quality management in manufacturing processes.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Saturn Petcare: German-based private-label wet pet food manufacturer producing canned and pouch food for dogs and cats for retail partners across Europe. Closest direct competitor to Landguth in geography, product format, and B2B private-label business model.
• PLB International: Canadian private-label wet pet food manufacturer serving North American and European retailers with canned and pouch dog and cat food. Highly comparable as a contract wet-pet-food specialist serving global retail brands.
• C.J. Foods: US-based co-manufacturer of dry and wet pet food and treats, with a strong private-label focus for major North American retailers. Comparable as a scaled, multi-format private-label pet food manufacturer serving enterprise retail customers.
• Alphia: US private-label and co-manufacturer of pet food (dry and wet) for national and regional retail brands. Directly comparable business model as a custom-formulation pet food manufacturer serving retailer-owned brands.
• Mera Tiernahrung: German pet food producer with both proprietary brands and private-label manufacturing for dogs and cats. Comparable as a domestic German wet pet food producer with overlapping retail and private-label customers.

Regional players

• Butcher's Pet Care: UK-based wet pet food manufacturer (canned and pouch) with private-label and own-brand offerings, primarily serving UK and European retailers. Comparable in wet-food specialization and product format, though primarily UK-distributed.

Broad incumbents

• Nestlé Purina PetCare: Global pet food incumbent (part of Nestlé) with extensive premium wet and dry dog and cat food brands. A scaled incumbent that competes indirectly with Landguth both at the brand level and increasingly at the retailer-private-label level.
• Mars Petcare: Largest global pet food manufacturer across dry, wet, and treats under multiple premium brands. Sets competitive benchmarks on scale, retail relationships, and R&D that Landguth's private-label model must match or partner around.
• Heristo AG: German food group with pet food interests (including Saturn Petcare historically). Comparable as a German parent/incumbent that touches the same wet pet food manufacturing and private-label distribution channels as Landguth.
• Sunshine Mills: US-based pet food and treat manufacturer with a large private-label business across dry and wet formats. Comparable as a scaled private-label pet food platform serving national and regional retailers, with similar GTM motion of contract manufacturing for retailer brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/landguth-heimtiernahrung-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landguth pet food