TheTopTens
TheTopTens is a privately held, web-based community platform founded in 2005 where users create, vote on, and discuss over 228,000 ranked top-ten lists across entertainment, sports, and consumer topics, monetized through display advertising.
- Company typePrivate
- Founded2005
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What TheTopTens does
TheTopTens is a privately held, web-based user-generated content platform founded in 2005 and operated from Salt Lake City, United States, with an 11–50 person team. The site hosts 228,609 community-created "top ten" ranked lists spanning entertainment (music, movies, TV, anime, WWE), sports, consumer products and services (insurance, home security, credit repair, essay writing), countries, and other miscellaneous topics. Users can create four types of lists—Self-Moderated Votable, Community Votable, Non-Votable, and Objective (fact-based with reference URLs)—and engage via voting, commenting, following other users, and a personalized 'For You' feed, with content moderated before publication.
The platform is built on standard web technologies with voting and ranking engines, comment systems, auto-updating lists that pull live data such as NBA scoring leaders and cryptocurrency values, and a List Idea Generator that uses Google search predictions to surface new topic ideas. The technical stack is conventional and the company holds no disclosed patents; its registered TheTopTens® trademark and accumulated corpus of nearly a quarter-million lists constitute the primary defensible assets.
TheTopTens operates a freemium, ad-supported business model. All features are free to end users, there are no subscription tiers, and revenue is generated through display advertising across the site and likely sponsored placements in monetizable consumer-research categories such as insurance and financial services. Distribution is direct-to-consumer via web browsers globally, with growth driven organically through SEO on long-tail "best X" and "top 10 Y" queries, social sharing of lists, and community engagement rather than paid acquisition.
TheTopTens firmographics
Firmographics- Name
- TheTopTens
- Legal name
- TheTopTens
- Website
- https://thetoptens.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TheTopTens is a privately held, web-based community platform founded in 2005 where users create, vote on, and discuss over 228,000 ranked top-ten lists across entertainment, sports, and consumer topics, monetized through display advertising.
- Ownership category
- akta.pro rank
TheTopTens industry classification
Industry- Product category
- Online Community Content Platform
- NAICS
- Information (51), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Interest-Based Communities & Forums (BPAMABAC)
- akta.pro secondary industry
- Community Hosting & Membership Platforms (MPACAJAF)
Keywords
Where TheTopTens is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
TheTopTens business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Advertising: The platform displays ads throughout the site, likely including display advertising and sponsored content placements within list categories and featured sections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access for all users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
TheTopTens product offering
Product offeringCore offering
TheTopTens is a community-driven website where individual users create, vote on, comment on, and browse ranked "top ten" lists spanning entertainment, sports, consumer products, lifestyle, and other topics. The platform supports four list types—Self-Moderated Votable, Community Votable, Non-Votable, and Objective (fact-based with reference URLs)—along with auto-updating lists, a "For You" personalized feed, and free access for all visitors.
Product overview
TheTopTens operates as a single consumer-facing web platform hosting over 228,609 user-generated top ten ranked lists across diverse topics. The platform offers four distinct list creation formats: Self-Moderated Votable Lists (creator-controlled submissions with community voting), Community Votable Lists (fully open collaboration), Non-Votable Lists (private curation), and Objective Lists (fact-based with verification). Additional features include Auto-Updating Lists that track real-time data like sports statistics and cryptocurrency values, a List Idea Generator powered by Google search predictions, and social features including voting, commenting, and user following.
Differentiator
Problem solved
Functional benefit
Products and services
- TheTopTens Website A free, web-based user-generated content platform where individuals can create, vote on, comment on, and browse ranked top ten lists across diverse topics including entertainment, sports, consumer products, lifestyle, and current events. The platform supports four list formats, auto-updating data-driven lists, personalized recommendations, and social features for hobbyists and consumer research seekers.
Quantifiable outcome
- 228,609 top ten lists available across diverse categories
Companies that use TheTopTens
Customer profileSegments2 records
Ideal customer profiles2 records
TheTopTens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TheTopTens partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
TheTopTens competitors and assessment
Company assessmentBroad incumbents
- IMDb: IMDb hosts user-ranked lists for movies, TV, and entertainment, overlapping with TheTopTens' entertainment categories. It is a larger, more specialized incumbent in the entertainment ranking niche.
- Quora: Quora is a large-scale UGC question-and-answer platform that, like TheTopTens, monetizes through advertising and operates on user-generated content and community engagement. It competes for general consumer engagement time.
- Reddit: Reddit hosts countless subreddit communities (r/TopTen, r/movies, r/gaming) that overlap with TheTopTens' community-driven ranking and discussion functionality. It is a much larger incumbent that competes for similar user attention.
- BuzzFeed: BuzzFeed popularized the 'top 10' list format and targets similar pop-culture, entertainment, and consumer content interests. While now a broader media company, its heritage and brand anchor it as a thematic competitor.
Direct peers
- Ranker: Ranker crowdsources votes on ranked lists across virtually every topic, closely mirroring TheTopTens' model. It uses similar voting and community mechanics and serves the same 'best of' consumer intent.
- Listverse: Listverse is a top-ten list publication with a similar editorial/community style. It directly overlaps with TheTopTens on entertainment and pop-culture list content and covers a comparable niche.
- AllTopTens: AllTopTens is a smaller competing list-based ranking platform that mirrors TheTopTens' core format and topic breadth. It targets the same hobbyist/enthusiast user interest.
Regional players
- TopixNet: Topix-style ranking sites serve similar audience interests in specific content verticals. They share the model of community-driven, ranked, and topical content targeted at consumer discovery.
Emerging players
- Metacritic: Metacritic aggregates critic and user scores for media, comparable to TheTopTens' entertainment ranking lists. It serves a similar consumer intent of finding the best-rated items in a category.
- Favoree: Favoree is a community-driven ranking platform where users create and vote on lists, with a similar model to TheTopTens. It represents a smaller-scale emerging player in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
TheTopTens social profiles
Digital presenceTheTopTens financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheTopTens leadership team
Management profileNumber of profiles
TheTopTens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheTopTens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheTopTens
What does TheTopTens do?
TheTopTens is a community-driven website where individual users create, vote on, comment on, and browse ranked "top ten" lists spanning entertainment, sports, consumer products, lifestyle, and other topics. The platform supports four list types—Self-Moderated Votable, Community Votable, Non-Votable, and Objective (fact-based with reference URLs)—along with auto-updating lists, a "For You" personalized feed, and free access for all visitors.
Is TheTopTens a public or private company?
TheTopTens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TheTopTens founded?
TheTopTens was founded in 2005. It employs 11 to 50 people.
Where is TheTopTens based?
TheTopTens is headquartered in Salt Lake City, United States, in the North America region.
How does TheTopTens make money?
One revenue line is on record: advertising.
Who are TheTopTens's main competitors?
Broad incumbents on record are IMDb, Quora, Reddit and BuzzFeed. Direct peers are Ranker, Listverse and AllTopTens. TopixNet is listed as a regional player. Emerging players are Metacritic and Favoree.
Does TheTopTens have an API?
No public API is recorded for TheTopTens.
What industry is TheTopTens in?
TheTopTens's product category is Online Community Content Platform. Its primary akta.pro industry code is BPAMABAC, Interest-Based Communities & Forums, with a secondary code of MPACAJAF, Community Hosting & Membership Platforms. Its NAICS code is 51 and its SIC code is 7372.