Heidelberger Chlorella

Name

Heidelberger Chlorella

Legal name

Heidelberger Chlorella GmbH

Website

https://heidelberger-chlorella.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Dietary supplements
• Micronutrient capsules
• Chlorella products
• Vitamin supplements
• Nutritional supplements

Headquarters

HQ city

Leimen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of dietary supplements through proprietary online shop, selling 140+ products including vitamins, minerals, amino acids, fatty acids, plant extracts, enzymes, and algae products. Multiple package sizes offered (e.g., 60, 120, 360 capsules) with volume discounts.
2. Bundle Sales: Pre-configured product bundles (Daily Essentials, Daily Essentials Plus, Healthy Aging, Meta Support, Performance Pack, Gut Balance) providing curated combinations for specific health needs at discounted prices vs. individual products.
3. Refill Pack Sales: Sustainable refill packs in stand-up pouches offered as environmentally friendly alternative to amber glass bottles, maintaining same formulation quality.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Heidelberger Chlorella GmbH manufactures and sells over 140 high-purity dietary supplements, vitamins, minerals, amino acids, fatty acids, plant extracts, enzymes, phospholipids, and Chlorella algae products. The portfolio is produced in the company's own German manufacturing facility (Leimen/Heidelberg) since 1998 and is sold exclusively through proprietary country-specific DACH e-commerce storefronts, with complementary use-case bundles (Daily Essentials, Healthy Aging, Meta Support, Performance Pack, Gut Balance) and specialized formulations for pregnancy, athletes, vegans, and pet health.

Product overview

Heidelberger Chlorella is a German dietary supplements company offering over 140 high-purity micronutrient products with therapeutic claims. The product portfolio includes: ALL-IN multi-nutrient capsule line (Basis, Metabolic, Schwangerschaft, Anti Stress, Immun) for daily supplementation; Vitamin products (B-Komplex aktiv, D3+K2, B12, C); Amino acids (Lysin, Glutamin, Arginin, EAA, Kreatin, Taurin); Omega-3 and fatty acids (vegan algae oil, fish oil); Mineral supplements (Magnesium, Zinc, Selenium, Calcium); Plant extracts (Mariendistel, Quercetin, Astaxanthin, Weihrauch); Enzymes (Komplex LI, DI, SP); Phospholipids; Pregnancy supplements; Chlorella algae products; Bundles (Daily Essentials, Daily Essentials Plus, Gut Balance, Healthy Aging, Meta Support, Performance Pack); Pet supplements (Chlorella Pulver); Books on health topics; and other specialty products. Products are manufactured in Germany with own production facilities since 1998.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.89/5.00 customer satisfaction rating based on 19,000+ verified reviews
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• effective nature: German D2C premium supplement brand selling vitamins, minerals, and botanical extracts direct to consumer. Highly comparable product mix, target audience (health-conscious German consumers), and DTC e-commerce GTM.
• Sunday Natural: Germany-based D2C supplement brand focused on premium, bioavailable nutrient forms and traceability. Closely comparable in product philosophy (active forms, premium positioning), DACH focus, and DTC model.
• Unimedica: German D2C supplements brand under the LR Health & Beauty group, offering vitamins, minerals, and plant extracts directly online. Comparable product portfolio and direct-to-consumer GTM in the German market.
• Nature Love: German D2C supplement brand selling vitamins, minerals, and superfoods directly through e-commerce. Comparable in DACH consumer focus, broad SKU range, and DTC distribution model.
• Sanct Bernhard: German family-owned supplements and natural cosmetics brand with broad DACH distribution. Comparable family-owned heritage, German production, broad vitamin/mineral catalog, and DACH retail/D2C model.
• nu3: DACH-focused D2C nutrition and supplement retailer offering vitamins, superfoods, and functional foods directly to consumers. Comparable DACH market focus and multi-category supplement e-commerce model.
• BIOGENA: Austrian/German premium supplement brand with strong DACH presence, emphasizing high-quality micronutrients and therapeutic positioning. Comparable in bioavailable forms, premium branding, and DACH D2C distribution.

Broad incumbents

• myprotein: Large UK-based sports nutrition and supplements brand operating internationally with D2C focus. Comparable in D2C supplement e-commerce model and overlap on amino acids/creatine/EAA, but at much larger scale and broader category footprint.
• Orthomol: Established German manufacturer of orthomolecular supplements with pharmacy distribution and broader product portfolio. Comparable in therapeutic micronutrient positioning but operates with broader channel presence and larger scale.

Regional players

• Zec+ Nutrition: German sports nutrition and supplement D2C brand. Overlaps with Heidelberger Chlorella on amino acids (creatine, EAA, BCAA) and Performance Pack positioning, but primarily serves German-speaking markets with a sports-focused rather than therapeutic-grade orientation.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heidelbergerchlorella
• Instagraminstagram.com/heidelbergerchlorella
• LinkedInlinkedin.com/company/heidelberger-chlorella-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heidelberger Chlorella