XYZE

What XYZE does

XYZE is an Italy-based private startup founded in 2013 by Andrea Mazzon and Paolo Spiga (with Cristian Veller listed as CTO and partner) that has developed a three-part integrated solution for body measurement in the context of online clothing purchases. The product suite consists of (1) ON, a wearable smart measuring tape that captures head, neck, and hip measurements and transmits them over Bluetooth; (2) the XYZE mobile app, which calibrates user measurements against the size conventions of each clothing brand; and (3) the XYZE Widget, a browser-side component intended to surface correct size recommendations during e-commerce checkout. The underlying measurement capability is built on a patented method branded as RESIZE technology, which the company describes as enabling automatic body measurement detection through the ON device.

The business targets a horizontal consumer persona — online shoppers who struggle with inconsistent sizing across brands and the resulting return friction — rather than enterprise retail customers. No pricing model, revenue mechanics, or customer logos are disclosed in the available sources, and the company's web presence (xyze.it) functions predominantly as a blog covering European startups, regulations, and startup ideas, with the measurement product described on a single sub-page. Ownership is reported as founder-held with no disclosed institutional investors in the proprietary data (one 2013 round involving H-FARM at $0 is noted in the consolidated funding table but carries no source-scoped evidence). Operating geography is limited to Italy, with no global footprint claimed.

Commercially, XYZE is at a very early stage: 1–10 employees, no disclosed revenue, no disclosed pricing for the ON hardware or app, no named retail or e-commerce partners, and no documented API, SDK, or integrations. The company is described as operating and the website is active, but there is no public evidence of material traction, follow-on funding, or commercial scale since founding.

Name

XYZE

Legal name

XYZE

Website

https://xyze.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

XYZE is an Italy-based startup that offers a three-part body measurement solution—ON wearable, mobile app, and browser widget—using patented RESIZE technology to help online shoppers find correctly sized clothing across different brands.

Ownership category

akta.pro rank

Product category

Smart Wearable Devices

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

akta.pro secondary industries

Smart Scales & Body Composition Analyzers (CRACAQAA), Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)

Keywords

• Smart measuring tape
• Wearable body measurement
• Online clothing fit
• Size recommendation app
• E-commerce fit widget

Headquarters

HQ city

Roncade

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Marketing channels1 record

Core offering

XYZE sells the ON smart measuring tape, a wearable Bluetooth device that uses patented RESIZE technology to automatically capture head, neck, and hip measurements and transmit them to the XYZE mobile app. The app calibrates those measurements against specific clothing brands to recommend the correct size, and the XYZE browser widget recognizes the user at e-commerce checkout to display the right size, reducing returns from incorrect online clothing orders.

Product overview

XYZE is a three-part technology solution for online shopping measurement accuracy. The system consists of: (1) ON - a smart measuring tape wearable device that captures body measurements via Bluetooth; (2) the XYZE App - which calibrates measurements across different clothing brands to show users their correct size for each retailer; and (3) the XYZE Widget - a browser extension that recognizes user size during online checkout. The technology uses patented RESIZE technology for automatic measurement detection. Founders are Andrea Mazzon and Paolo Spiga.

Differentiator

Problem solved

Functional benefit

Brands

• ON: Smart measuring tape wearable device that takes user measurements using patented RESIZE technology
• RESIZE
• XYZE App

Products and services

• ON Smart measuring tape wearable device that automatically detects user body measurements through patented RESIZE technology. Users wrap a chest strap onto their person and the device measures head, neck, and hips, transmitting the data via Bluetooth to the XYZE app. Targeted at consumers who shop for clothing online.
• XYZE App Mobile application that receives measurements from the ON device and calibrates them for each clothing brand to show users their correct size per retailer. Acts as a search engine for correctly fitting clothes, eliminating guesswork in online shopping and reducing returns. Targeted at consumers buying apparel online.
• XYZE Widget Browser widget that integrates with e-commerce checkout pages to recognize the user's size and indicate whether the selected apparel size is the correct one. Targeted at online apparel retailers and their shoppers.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• True Fit: True Fit is a footwear and apparel fit-prediction platform that maps consumer measurements and purchase history to brand-specific size recommendations. It is directly comparable to XYZE as both sell sizing recommendations that reduce online apparel returns, with the key difference being True Fit's data-led approach versus XYZE's hardware-measurement approach.
• 3DLOOK: 3DLOOK provides AI-driven body scanning and measurement extraction from smartphone photos for apparel e-commerce. It is a direct peer because it solves the same sizing problem XYZE addresses—capturing body measurements to recommend brand-specific sizes—using a different capture modality (camera vs. wearable strap).
• Bold Metrics: Bold Metrics uses AI to predict body measurements from a few basic inputs and produces brand-specific size recommendations for retailers. It is a direct peer as both companies pursue the same retailer-facing value proposition of reducing returns through accurate body-to-size mapping.
• Vue.ai: Vue.ai offers an AI sizing and styling suite for fashion retailers, including body measurement inference and personalized fit recommendations. It overlaps with XYZE in the apparel-sizing category and targets similar B2B retail customers.
• Metail: Metail builds 3D virtual try-on and body modeling technology for online apparel retailers, enabling shoppers to visualize fit before purchase. It addresses the same sizing and fit problem as XYZE via a different rendering technology.

Emerging players

• Fitiquette: Fitiquette offers a virtual fitting room for online apparel, allowing shoppers to visualize garments on a personalized avatar. It is a partial peer because it targets the same online fit anxiety but relies on avatar visualization rather than body measurement capture.
• Original Stitch: Original Stitch is a custom-fit apparel brand that uses body measurements to manufacture made-to-measure garments. It overlaps with XYZE on the body-measurement capture step but is differentiated by owning the downstream garment production.
• Me-Ality: Me-Ality pioneered in-store body scanning kiosks to deliver brand-specific size recommendations, historically deployed in malls and retail partners. It is a relevant historical peer in the body-measurement-for-sizing category, though its kiosk model differs from XYZE's consumer wearable.

Broad incumbents

• Snap (Snapchat AR Try-On): Snap integrates AR try-on and shopping features into Snapchat, giving brands a free, consumer-scale alternative to dedicated sizing tools. It is comparable as an indirect competitor that could compress the addressable market for sizing-specific apps like XYZE.
• Walmart (Zeekit): Walmart acquired Zeekit to power virtual try-on and fit recommendations across its marketplace. As a major retailer deploying proprietary fit technology at scale, Walmart/Zeekit represents a structural threat to third-party sizing platforms like XYZE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/xyzefashion
• Facebookfacebook.com/xyzefashion
• LinkedInlinkedin.com/company/xyze

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XYZE