What HawkGrips does

HawkGrips is a privately-held clinical rehabilitation and sports medicine company, founded in 2011 and headquartered in Exton, Pennsylvania, that designs, manufactures, and distributes instrument-assisted soft tissue mobilization (IASTM) tools, professional-grade topical formulations, blood flow restriction (BFR) training equipment, and cupping therapy sets. Its core offering centers on surgical-grade stainless steel instruments featuring a proprietary cross-hatch no-slip grip, sold both as individual tools ($429–$549) and bundled sets ranging from the $615 Athletic Trainer On The Go Set to the $3,649 Platinum Set, all backed by a lifetime warranty with no recertification fees. The portfolio is rounded out by clean, hypoallergenic topical emollients, massage creams, lotions, and the HawkHydro water-based gel (offered via a 'Subscribe and Save' recurring program), cupping sets, and B-Strong-branded BFR bands and accessories.

The company sells primarily through a direct-to-consumer Shopify storefront, complemented by an authorized distributor network (e.g., Advanced Rehab Systems), direct enterprise sales to healthcare systems and the U.S. military, and an in-person and virtual CEU-accredited certification program covering IASTM Levels I and II and BFR fundamentals. A University Program integrates HawkGrips training into PT/PTA, ATC, and OT/OTA curricula at over 20 institutions, functioning as a pipeline of future certified clinicians. Customer segments span physical therapists, certified athletic trainers, chiropractors, occupational therapists, massage therapists, and sports medicine professionals, with named adoption across Mayo Clinic, Cleveland Clinic, Johns Hopkins, all four major U.S. military branches, and multiple NFL, NBA, NHL, MLB, and UFC organizations. Founded by Frank X. Osborne following a personal injury, HawkGrips appears to be bootstrapped with no disclosed funding rounds and a headcount of 11–50.

Name

HawkGrips

Legal name

HawkGrips

Website

https://www.hawkgrips.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

HawkGrips is the leader in soft tissue therapy instruments and continuing education.

Ownership category

akta.pro rank

Product category

Rehabilitation and Sports Medicine Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Credentialing, Certification Prep & Exam Training (BPACANAJ)

Keywords

• IASTM instruments
• Soft tissue mobilization
• Blood flow restriction
• Physical therapy equipment
• Clinical rehabilitation tools

Headquarters

HQ city

Conshohocken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. IASTM Instrument Sales: One-time purchase of surgical-grade stainless steel IASTM instruments and sets. Products include Platinum, Gold, Silver, Hand Therapy, Introductory, and Athletic Trainer sets, as well as individual instruments. Lifetime warranty included with no recertification fees.
2. Topical Products: Sale of professional-grade emollients, massage creams, massage lotions, and water-based gels for clinical soft tissue treatments. Subscription 'Subscribe and Save' option offering 10-15% discount with recurring delivery.
3. Blood Flow Restriction (BFR) Products: Sale of BFR bands, accessories, and packages (Individual and Professional packages) for rehabilitation and training applications.
4. Cupping Therapy Sets: Sale of silicone cupping sets, including standalone cupping sets and bundles with HawkHydro emollient.
5. Education and Certification Courses: Revenue from IASTM and BFR certification courses, both in-person and virtual. Level I, Level II, and self-paced courses available. CEU credits for PT, ATC, OT, DC, and massage therapists.
6. BFR Accessories: Sale of BFR accessories including hand pumps and additional band sets.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

HawkGrips designs, manufactures, and sells surgical-grade stainless steel IASTM (Instrument-Assisted Soft Tissue Mobilization) instruments and instrument sets, professional-grade topical products, B-Strong blood flow restriction bands, and silicone cupping sets, targeted at physical therapists, athletic trainers, chiropractors, occupational therapists, and massage therapists. The company complements its physical products with IASTM and BFR certification courses offering CEU credits, and embeds its training in over 20 university curricula. Revenue is generated through one-time instrument purchases, subscription-based consumables, and professional certification course fees.

Product overview

HawkGrips is a clinical rehabilitation and sports medicine company offering a portfolio of instrument-assisted soft tissue mobilization (IASTM) tools, professional-grade topicals, cupping therapy equipment, and blood flow restriction (BFR) devices alongside a structured education and certification program. The core offering centers on surgical-grade stainless steel IASTM instruments (individual tools and bundled sets) designed for physical therapists, athletic trainers, chiropractors, and massage therapists. Supporting the instruments is a line of clean, clinically-formulated topical products including oil-based and water-based emollients, massage creams, and massage lotions available in multiple sizes and formats. The product range is extended through a 6-piece silicone cupping set (sold with or without HawkHydro emollient) and B-Strong branded blood flow restriction bands and accessories. HawkGrips also sells IASTM and BFR certification courses (Level I, Level II, Fundamentals of BFR) and self-paced educational bundles, all carrying CEU accreditation for multiple clinical professions. Accessories include carrying cases, foam trays, microfiber towels, user manuals, and a hand pump for BFR applications.

Differentiator

Problem solved

Functional benefit

Brands

• HawkHydro: Water-based emollient gel for soft tissue massage and muscle scraping, designed for seamless transitions between IASTM and cupping therapy

Products and services

• HG4 - Small Multi-Curve IASTM Instrument A small-sized IASTM instrument featuring a multi-curve treatment edge for precision soft tissue mobilization on smaller body areas, sold to clinicians.
• HG5 - Medium Multi-Curve IASTM Instrument A medium-sized IASTM instrument with a multi-curve edge designed for treating medium-sized tissue areas with controlled pressure, sold to clinicians.
• HG6 - Large Multi-Curve IASTM Instrument A large-sized IASTM instrument with a multi-curve treatment edge for broad soft tissue coverage and mobilization, sold to clinicians.
• HG7 - Boomerang IASTM Instrument A uniquely shaped IASTM instrument designed for accessing contoured anatomical regions and targeted soft tissue treatment, sold to clinicians.
• HG8 - Scanner IASTM Instrument An IASTM instrument shaped for scanning and assessing tissue restrictions across various body regions, sold to clinicians.
• HG9 - Dual-Edge Tongue Depressor IASTM Instrument A dual-edge IASTM instrument designed for precision soft tissue treatment in localized areas, sold to clinicians.
• Handlebar IASTM Instrument (4 Sizes) An ergonomic, handlebar-shaped IASTM instrument available in four sizes for varied treatment applications and clinician preference, sold at $549.00.
• Platinum IASTM Instrument Set The premium HawkGrips instrument set, including multiple instruments with a lifetime warranty for comprehensive clinical IASTM treatment, priced at $3,649.00.
• Gold IASTM Instrument Set A comprehensive IASTM instrument set offering a range of treatment edges and sizes for professional clinical use, priced at $2,749.00.
• Silver IASTM Instrument Set An intermediate IASTM instrument set providing essential tools for effective soft tissue mobilization treatments, priced at $2,249.00.
• Hand Therapy IASTM Instrument Set A specialized IASTM instrument set designed for hand and upper extremity soft tissue treatment applications, priced at $1,250.00.
• Introductory IASTM Instrument Set A starter-level IASTM instrument set providing core tools for clinicians beginning with instrument-assisted soft tissue mobilization, priced at $1,149.00.
• Athletic Trainer On The Go IASTM Set A compact IASTM instrument set designed for athletic trainers and mobile practitioners requiring portable soft tissue treatment tools, priced at $615.00.
• HawkGrips Emollient A professional-grade, oil-based emollient cream formulated for IASTM treatments, available in vanilla-scented and fragrance-free options in 8 oz jars, priced at $22.95.
• HawkGrips Single-Use Emollient Packets TSA-friendly single-use emollient packets (36 x 7 mL) designed for infection control and clinical hygiene, available in vanilla-scented and fragrance-free variants, priced at $49.95.
• HawkGrips Professional Massage Cream A clinical physical therapy massage cream with clean, hypoallergenic ingredients providing balanced glide and grip for hands-on soft tissue treatment, available in 8 oz and 16 oz jars, priced at $21.95.
• HawkGrips Therapeutic Massage Lotion A professional-grade massage lotion with sunflower oil and shea butter in a hygienic 8 oz tube, formulated for manual therapy techniques, priced at $15.99.
• HawkGrips HawkHydro Water-Based Emollient A water-based emollient gel designed for seamless transitions between IASTM, cupping, and therapeutic taping, with easy wipe-off cleanup and no soap required, priced at $15.99.
• HawkGrips Cupping Set A 6-piece premium silicone cupping set (2 Large, 2 Medium, 1 Small, 1 Extra Small) with rounded rims, carrying case, and user guide for static and dynamic cupping therapy, priced at $42.00 and includes a free 2-hour CEU course.
• HawkGrips Cupping Set with HawkHydro Bundle A cupping therapy bundle including the 6-piece silicone cupping set plus a 4 oz bottle of HawkHydro Water-Based Emollient for smooth cup glide and easy cleanup, priced at $52.00.
• BFR Individual Package (B-Strong Powered by HawkGrips) A 4-band BFR individual package (available in 5 size combinations) with hand pump, carrying case, and B Strong Guidance App License for budget-minded clinicians, patients, and fitness enthusiasts, priced at $477.95.
• BFR Professional Package (B-Strong Powered by HawkGrips) A professional-grade BFR package with 8 bands, hand pump, and accessories for clinical blood flow restriction training applications, priced at $980.95.
• HGPro Multi-Tool IASTM Instrument A multi-purpose IASTM instrument combining multiple treatment edges in a single tool for versatile soft tissue mobilization, priced at $595.00.
• IASTM Certification Courses (Level I, Level II, Self-Paced) IASTM certification courses offered in-person and virtually covering fundamentals and advanced techniques. Level I Fundamentals offers up to 11 hours CE credit (in-person) or 7.5 hours (virtual); Level II Advanced offers up to 11.5 hours CE credit (in-person) or 8 hours (virtual). CEU credits are accredited for PT, ATC, OT, DC, and massage therapists.
• BFR Training Course (Fundamentals of BFR) Fundamentals of Blood Flow Restriction Training certification course offering up to 8 hours CE credit, available in-person and virtually for healthcare professionals seeking BFR implementation training.

Quantifiable outcome

• Reduces hand fatigue for clinicians during extended treatment sessions
• +2 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• B-Strong (BFR Technology)coreStrategic or Co-development PartnerHawkGrips distributes B-Strong Blood Flow Restriction training products including bands, accessories, and the B Strong Guidance App. BFR Individual and Professional packages are branded as 'B-Strong Powered by HawkGrips.'
• Advanced Rehab SystemscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for HawkGrips products serving physical therapy, athletic training, and chiropractic markets.
• University of South FloridacoreStrategic or Co-development PartnerUniversity Program integrating HawkGrips IASTM Level I certification into Physical Therapy and Athletic Training curricula.
• Sacred Heart UniversitycoreStrategic or Co-development PartnerUniversity Program integrating HawkGrips IASTM training into Athletic Training curriculum with workshop format.
• Oklahoma State UniversitycoreStrategic or Co-development PartnerResearch-focused university partnership emphasizing evidence-based treatment techniques using HawkGrips products.
• Washington State UniversitycoreStrategic or Co-development PartnerUniversity Program with virtual training integrated into athletic training curriculum for 4+ years.
• Kansas State UniversityminorStrategic or Co-development PartnerUniversity Program participant integrating HawkGrips IASTM training.
• Additional University PartnersminorStrategic or Co-development PartnerIncludes: University of La Verne, University of North Dakota, Xavier University, Oklahoma City University, University of West Florida, Clarke University, UNCG, Grand View University, Abilene Christian University, Midwestern University, Northern Michigan University, Pacific University, and other institutions participating in the University Program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Graston Technique: Graston Technique is the original IASTM brand offering stainless steel instruments and a comparable clinician certification program. It competes head-to-head with HawkGrips for the same physical therapist, athletic trainer, and chiropractor customers on essentially the same product category.
• ROCKtape: ROCKtape sells RockBlades IASTM instruments alongside its kinesiology tape and movement products, and runs clinician education programs. It targets the same PT/AT/chiro/massage segments as HawkGrips with overlapping product and education offerings.
• Mettler Electronics: Mettler manufactures therapeutic ultrasound, electrotherapy, and related rehab tools sold to physical therapists and athletic trainers. It is a direct competitor in clinical modality equipment with overlap in target customers and clinical channels.
• Kinesio (Kinesio Tex): Kinesio is the originator of kinesiology taping and offers taping products alongside IASTM-style tools and clinician education. It competes for the same PT, AT, and massage therapist customers on taping and adjacent soft tissue tools.

Broad incumbents

• Therabody: Therabody (Theragun) is a broader recovery and soft tissue therapy brand spanning percussive devices, vibration, and now IASTM-adjacent tools. It sells into the same clinician and sports medicine market with greater brand recognition in consumer channels.
• Hyperice: Hyperice offers recovery technology (vibration, compression, percussion) and is widely adopted across pro sports and clinical settings. It is a broader-portfolio incumbent competing for the same clinician/athletic trainer wallet, particularly in sports medicine.
• Enovis (formerly DJO Global): Enovis/DJO is a large orthopedic and rehabilitation products conglomerate offering a wide range of PT clinic supplies, bracing, and therapy tools. It serves the same institutional customers (hospitals, PT clinics, military) as HawkGrips but as part of a much larger catalog.
• Performance Health: Performance Health (formerly Patterson Medical) distributes multiple rehabilitation and soft tissue brands to clinicians and institutions. It competes with HawkGrips through its broad catalog and distribution relationships, particularly with hospitals and PT clinics.
• Breg: Breg is an orthopedic products company offering bracing, cold therapy, and rehab supplies to clinicians and institutions. It overlaps with HawkGrips in PT clinic and sports medicine channels as part of a broader orthopedic product portfolio.

Emerging players

• Edge Mobility System: Edge Mobility System offers IASTM instruments targeting physical therapists with a smaller, niche-focused product line. It competes directly with HawkGrips in IASTM tools but with a narrower catalog and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hawkgrips
• YouTubeyoutube.com/hawkgrips
• Facebookfacebook.com/hawkgrips
• LinkedInlinkedin.com/company/hawkgrips
• Instagraminstagram.com/hawkgrips_usa/?hl=en
• TikToktiktok.com/login

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HawkGrips