Michigan State University - Eli Broad College of Business

What Michigan State University - Eli Broad College of Business does

The Eli Broad College of Business is the business school of Michigan State University, a public research university located primarily in East Lansing, Michigan. Originally founded in 1861 as a department of MSU, the college was renamed in 1991 following a $20 million gift from entrepreneur and philanthropist Eli Broad. It offers eight undergraduate B.A. programs, eleven specialized M.S. programs, three MBA formats (including full-time, part-time, and executive), eleven graduate certificates, a doctoral program, and non-degree executive education serving more than 2,000 professionals annually. Programs are delivered across multiple Michigan facilities in East Lansing, Lansing, and Troy.

The college's core academic portfolio is anchored by nationally and globally ranked specialty areas, including the #1-ranked undergraduate Supply Chain Management program in the U.S. and the #1 global ranking in Marketing Research. Recent curricular expansions include a Finance Digital Track (2025), an Applied AI course (2026), and an M.S. in Accounting designed for non-accounting undergraduates (2026). These moves extend the traditional business curriculum into fintech, analytics, and applied AI domains.

The business model is that of a public university college: revenue is generated through tuition, state appropriations, endowment payouts, philanthropic gifts (notably the Broad 1991 gift, a $25 million anonymous challenge grant in 2014, and a $30 million Minskoff gift in 2018), and executive education program fees. Distribution channels include on-campus programs, satellite executive centers in Lansing and Troy, online offerings, corporate partnerships, and an international channel via the TimesPro partnership (2024), which delivers MSU master's programs to learners in India. Customer segments span prospective undergraduates, graduate degree-seekers, working professionals in executive education, doctoral researchers, and international students.

Name

Michigan State University - Eli Broad College of Business

Legal name

Eli Broad College of Business at Michigan State University

Website

https://broad.msu.edu

Company type

Public

Founded year

1861

Operating status

Operating

Short description

The Eli Broad College of Business is Michigan State University's public business school, offering undergraduate, MBA, specialized master's, doctoral, and executive education programs across multiple Michigan facilities, with internationally ranked Supply Chain Management and Marketing Research programs.

Ownership category

akta.pro rank

Product category

Business Higher Education

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Marketing, Sales & Brand Management Schools (EDAHAHAE), Entrepreneurship, Startup Incubation & Pitch Programs (EDAMAKAK)

Keywords

• Business education
• Graduate degree programs
• Executive education
• Mba programs
• Supply chain management

Headquarters

HQ city

East Lansing

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Degree Program Tuition: Revenue from undergraduate, graduate (MBA, specialty masters), doctoral, and professional education programs including executive education
2. Executive Education and Corporate Training: Open enrollment and customized executive development programs serving over 2,000 professionals annually
3. Alumni Giving and Philanthropy: Donations from alumni and friends, including major gifts from Eli and Edythe Broad ($20M in 1991, $25M challenge grant in 2014, $30M naming gift from Edward J. Minskoff in 2018)

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Eli Broad College of Business is an academic college within Michigan State University that delivers undergraduate, graduate, doctoral, and executive education programs in business disciplines including accounting, finance, management, marketing, supply chain management, and hospitality business. It sells degree programs (B.A., M.S., MBA, Ph.D.), graduate certificates, customized and open-enrollment executive development programs, and career management services to students and corporate clients.

Product overview

Michigan State University's Eli Broad College of Business is a comprehensive business school offering a portfolio of degree programs and educational services. The college operates as a multi-platform educational institution with undergraduate (B.A. programs in Accounting, Finance, Hospitality Business, Human Resource Management, Management, Marketing, Supply Chain Management), graduate (Full-Time MBA, STEM MBA, Executive MBA, Professional Online MBA, and multiple M.S. programs in Accounting, Accounting & Data Analytics, Business Data Science & Analytics, Finance, Financial Planning & Wealth Management, Healthcare Management, Management Strategy & Leadership, Marketing Research & Analytics, Professional Accounting & Analytics, Supply Chain Management), doctoral programs, graduate certificates (including Accounting Analytics, Elements of Global Supply Chain Management, Fundamentals in Insights & Analytics, Healthcare Compliance/Leadership, HR Management, Leadership & Managing Teams, Managerial Analysis, Strategic Management, Taxation, Transaction Services), executive education (custom and open enrollment programs), and specialized institutes (Financial Markets Institute, Student Investment Fund, Financial Analysis Lab, FAST Lab for food access/supply chain, Burgess Institute for Entrepreneurship, CVCPEEF for venture capital/private equity). The college also provides career services through the Russell Palmer Career Management Center. Programs are ranked nationally, particularly in Supply Chain Management (#1 undergraduate), Marketing Research (#1 nationally), and accounting programs.

Differentiator

Problem solved

Functional benefit

Brands

• Russell Palmer Career Management Center: Career management center providing undergraduate and graduate career advising, employer engagement, and professional development resources
• Financial Markets Institute (FMI)
• Spartan Global Development Fund
• Minskoff Pavilion
• Financial Analysis Lab

Products and services

• Full-Time MBA & STEM MBA Two-year full-time MBA program with a STEM-designated option for international students, located at the Minskoff Pavilion in East Lansing.
• Executive MBA (Hybrid & Online) Executive MBA program offered in hybrid format with online and in-person components at the Henry Center for Executive Development in Lansing.
• Professional Online MBA 100% online MBA program designed for working professionals seeking flexibility while pursuing an MBA credential.
• M.S. in Accounting STEM-designated master's program preparing students for accounting careers with specializations in taxation, information systems, public and corporate accounting, and transaction services.
• M.S. in Accounting & Data Analytics Program preparing students for accounting and financial management careers in public accounting, corporations, government, and not-for-profit organizations.
• M.S. in Business Data Science & Analytics STEM-designated program teaching students to use big data and analytics to solve business problems, featuring corporate projects each semester.
• M.S. in Finance Master's program providing financial knowledge from fundamental analysis to asset management, developing skills in corporate strategies and leadership.
• M.S. in Financial Planning & Wealth Management Registered CFP Program providing financial planning knowledge, relationship management skills, and technology acumen for serving individual and institutional clients.
• M.S. in Healthcare Management Graduate program preparing students for leadership roles in healthcare management and administration.
• M.S. in Management, Strategy & Leadership 100% online master's program for working professionals integrating management theories with applications in leadership, decision making, team dynamics, and people management.
• M.S. in Marketing Research & Analytics Top-ranked national program (#1 in marketing research) preparing students with technological and analytical skills for marketing research firms, corporations, and strategic leadership organizations.
• M.S. in Supply Chain Management Nationally top-ranked program taught in a unique online/on-site blended format for working professionals, covering strategic supply chain management practices and technologies.
• Executive Development Programs Customized and open enrollment executive education programs serving more than 2,000 professionals annually, covering business improvement, strategy, management, and leadership.
• B.A. in Accounting Undergraduate accounting program providing foundation for careers in public, managerial, and governmental accounting.
• B.A. in Finance Undergraduate finance program covering corporate financial management, management of financial institutions, and investments.
• B.A. in Hospitality Business Undergraduate hospitality business program preparing students for careers in hotel, restaurant, and institutional management.
• B.A. in Human Resource Management Undergraduate program focusing on personnel management, leadership development, and human resources functions.
• B.A. in Management Undergraduate management program allowing exploration of accounting, finance, marketing, and supply chain management with flexible course selection.
• B.A. in Marketing Undergraduate marketing program covering marketing concepts, analytical application, planning, implementation, and integration with other business functions.
• B.A. in Supply Chain Management

Quantifiable outcome

• Top-ranked nationally in Supply Chain Management undergraduate programs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• TimesProcoreStrategic or Co-development Partner · 1 January 2024Michigan State University collaborated with TimesPro to introduce a Master Certificate in Global Supply Chain Management - a 24-week online course aimed at equipping professionals with global supply chain, logistics and procurement expertise
• Supply Chain Management CouncilcoreStrategic or Co-development PartnerConsists of approximately 40 leading companies in the supply chain industry that have dedicated time and resources to support teaching, research and business involvement of MSU faculty and students
• 50 Major Marketing Research FirmscoreStrategic or Co-development PartnerM.S. in Marketing Research and Analytics program runs in close partnership with 50 major firms that lead the marketing research industry, providing research insights and student opportunities
• Burgess Institute for Entrepreneurship & InnovationcoreOthersDedicated institute for entrepreneurship and innovation within the Broad College, supporting student entrepreneurs and innovation programs
• Burgess Institute for Entrepreneurship & InnovationcoreOthersSupports student entrepreneurs through Premier Pitch Competition and other innovation programs
• Center for Ethical & Socially Responsible LeadershipminorOthersResearch center focused on ethical and socially responsible leadership practices
• Center for Railway Research & EducationminorOthersDedicated to railway research and education within the Broad College
• Center for Venture Capital, Private Equity & Entrepreneurial FinancecoreOthersIntegrates financial thinking and strategic decision-making with innovation and entrepreneurship via research and education
• Institute for Business ResearchminorOthersBusiness research institute within the Broad College
• International Business Center (MSU-CIBER)coreOthersInternational business center providing global business education and research
• Axia InstitutecoreStrategic or Co-development PartnerMidland Research Institute for Value Chain Creation (now Axia Institute) focuses on 'grand challenge' advances and solutions in value chain management, opened in 2013
• School of Hospitality Business Africa PartnershipcoreStrategic or Co-development PartnerSchool of Hospitality Business expanding global engagement through cross-campus partnerships in Africa
• Spartan Global Development Fund 501(c)(3)minorStrategic or Co-development PartnerNonprofit organization that works in tandem with the student organization, administered by alumni and faculty advisor Professor Paulette L. Stenzel, making microloans to aspiring entrepreneurs worldwide

Scale indicators13 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Penn State Smeal College of Business: Big Ten peer with strong SCM and finance programs. Competes for supply chain recruitments, executive education, and online graduate certificates in the same corporate markets.
• Michigan Ross School of Business: Direct in-state peer offering the same MBA, specialty master's, and executive education programs. Most acute peer for Michigan students, Michigan-based executive education, and recruiter relationships.
• University of Minnesota Carlson School of Management: Big Ten/Midwest peer with comparable MBA, supply chain, and executive education offerings. Competes for the same regional undergraduate and corporate training clients.
• Ohio State University Fisher College of Business: Big Ten peer with similar undergraduate, MBA, and specialty master's portfolio. Direct competitor for Ohio/Midwest students and corporate executive education clients.
• University of Illinois Gies College of Business: Big Ten peer with strong online MBA and accounting programs. Competes for online graduate students, accounting placements, and iMBA-style growth opportunities.
• Indiana University Kelley School of Business: Top-ranked public business school with strong undergraduate, MBA, and online programs. Direct competitor in supply chain, accounting, and marketing research; similar public-university business model and recruiter overlap.
• Purdue University Krannert School of Management: In-region Big Ten peer with strong supply chain and operations programs. Competes for SCM students, corporate SCM training dollars, and recruiter talent with overlapping industry partnership models.
• University of Michigan Ross School of Business: Peer Big Ten/Michigan flagship business school offering undergraduate, MBA, and executive education with overlapping programs in SCM, accounting, and finance. Direct competitor for Michigan students and recruiters.

Broad incumbents

• Northwestern University Kellogg School of Management: Elite private business school with overlapping MBA and executive education offerings. Competes for the upper end of executive education and recruiter share, especially in marketing and management.

Emerging players

• Arizona State University W. P. Carey School of Business: Large public business school with aggressive online growth and innovation focus. Increasingly competes for online graduate enrollment and corporate partnerships, particularly in supply chain and AI business programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MSUBroadCollege
• YouTubeyoutube.com/msubroadcollege
• Facebookfacebook.com/MSUBroadCollege
• LinkedInlinkedin.com/company/msubroadcollege
• Instagraminstagram.com/msubroadcollege

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan State University - Eli Broad College of Business