SELECTAPENSION
Selectapension is a UK-based SaaS company, founded in 2004, that provides cloud-based pension and investment planning software — including switching, DB transfer, cashflow, and portfolio analysis tools — to financial advisers, paraplanners, pension providers, and DFMs.
- Company typePrivate
- Founded2004
- HeadquartersCrowborough, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SELECTAPENSION does
Selectapension Limited is a UK private limited company, founded in 2004 and headquartered in Crowborough, East Sussex. It builds and sells cloud-based financial planning software to UK financial advisers, paraplanners, banks, pension providers, platforms, DFMs, actuaries, scheme trustees, and pension transfer bureaus. The platform is delivered as a SaaS subscription (with downloadable software also referenced in its terms), accessed via app.selectapension.com, and is supported by free unlimited phone, email, and screenshare support plus weekly CPD-eligible training sessions.
The product suite covers the full advice workflow from accumulation to at-retirement: Switching Software (pension, investment, and drawdown switching with like-for-like comparisons, critical yields, reduction in yield, and cost analysis), Cashflow and Drawdown Reviews (scenario modelling with stress testing against historical events), Defined Benefit Transfers (FCA- and APTA-compliant transfer analysis including critical yields, PPF yields, hurdle rates, and TVC), Portfolio and Fund Reviews (with Morningstar data on 70,000+ funds and around 90 DFM MPS providers), Pension and Investment Projections, and the newer Portfolio Insight tool for multi-portfolio comparison. The platform integrates with Morningstar and Assureweb for data and annuity quotes, and with back-office CRMs (Intelliflo, Xplan, Plannr, True Potential, iO, 4admin, Intelligent Office) to eliminate re-keying. Report Writing is offered as an outsourced, pay-as-you-go service at from £250 plus VAT per report.
The company operates a sales-led, UK-domestic GTM with inbound demo booking as the primary acquisition channel, a direct sales team, a content and LinkedIn presence, and a separate B2B Provider Services motion targeting pension providers, platforms, and DFMs who pay for visibility and Market Intelligence analytics on the platform. Senior leadership comprises Adrian Malin (Managing Director), Luke Dickens (Head of Partnerships and Operations), and Daniel Cheeseman (Head of Sales and Marketing). The company is privately held with no disclosed external investors, funding rounds, or parent company.
SELECTAPENSION firmographics
Firmographics- Name
- SELECTAPENSION
- Legal name
- Selectapension Limited
- Website
- https://selectapension.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Selectapension is a UK-based SaaS company, founded in 2004, that provides cloud-based pension and investment planning software — including switching, DB transfer, cashflow, and portfolio analysis tools — to financial advisers, paraplanners, pension providers, and DFMs.
- Ownership category
- akta.pro rank
SELECTAPENSION industry classification
Industry- Product category
- Financial Planning Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)
Keywords
Where SELECTAPENSION is headquartered
LocationHeadquarters
- HQ city
- Crowborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SELECTAPENSION business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Annual subscription-based access to the full suite of Selectapension financial planning tools including Switching, Cashflow & Drawdown Reviews, Defined Benefit Transfers, Portfolio & Fund Reviews, and Integrations. Support services and training are included with the subscription. Sold directly to financial advisers and paraplanners.
- Report Writing Service: Ad hoc professional report writing service where Selectapension's team completes data input and analysis reports on behalf of advisers. Compares over 150 products from 50+ providers across Pension Switching, DB Transfer, Drawdown, Cashflow, and QROPS. Reports delivered within 10 working days. Prices from £250 plus VAT per report.
- Provider Services (Market Intelligence): Providers (pension providers, platforms, DFMs) pay for visibility on the Selectapension platform and access to Market Intelligence analytics on product usage across the adviser network. This targets B2B revenue from product manufacturers seeking to reach advisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Report Writing — ad hoc per-report service |
| Subscription | Annual | Core Software Subscription (unspecified tiers) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SELECTAPENSION product offering
Product offeringCore offering
Selectapension provides a cloud-based SaaS financial planning software platform built for UK professional financial advisers and paraplanners. The modular suite delivers pension and investment switching analysis, FCA- and APTA-compliant Defined Benefit transfer analysis, retirement cashflow and drawdown modelling, portfolio and fund/MPS research via Morningstar, and product illustrations. It also offers an outsourced Report Writing service and a B2B Provider Services offering that gives pension providers, platforms and DFMs visibility and market intelligence across the adviser network.
Product overview
Selectapension is a comprehensive, modular financial planning software platform providing market leading pension and investment planning tools for Financial Advisers, Paraplanners, Banks, Providers, Pension Transfer Bureaus, Actuaries, Scheme Trustees, and other Pension Professionals. The platform consists of a unified suite of integrated modules including: Switching Software (pension, investment and drawdown switching), Cashflow and Drawdown Reviews (scenario modeling), Defined Benefit Transfers (FCA compliant transfer analysis), Portfolio and Fund Reviews (with Morningstar integration for 70,000+ funds), Pension and Investment Projections (product illustrations), and the newer Portfolio Insight tool for multi-portfolio analysis. Supporting services include Report Writing (outsourced analysis), Provider Services (for pension providers/platforms), and seamless Integrations with leading back-office CRMs (Intelliflo, Xplan, Plannr, True Potential, iO, 4admin, Intelligent Office) and data providers (Morningstar, Assureweb). The platform is designed for use from the accrual to at-retirement stages of the planning cycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Switching Software Software module that generates FCA-compliant switching and consolidation reports for pension, investment and drawdown cases, providing like-for-like comparisons across the market including critical yields, reduction in yield, product and platform costs, total fund charges and adviser remuneration. Built for UK financial advisers and paraplanners running pension consolidation reviews.
- Cashflow and Drawdown Reviews Cashflow forecasting suite that models multiple retirement scenarios for clients including sustainable income, target income and shortfall analyses, with stress testing against historical events such as COVID-19 and the 2008 crash. Integrates with Assureweb for open market annuity quotes. Used by advisers for full lifestyle plans and annual sustainability reviews.
- Defined Benefit Transfers Defined Benefit transfer analysis software that supports suitability assessments for final salary scheme transfers, with single and joint life critical yields, hurdle rates, death benefit comparisons, PPF yields and Transfer Value Comparator (TVC) analysis. Marketed as fully compliant with FCA and APTA requirements.
- Portfolio and Fund Reviews Reporting solution for assessing performance, cost, volatility and suitability of clients' funds, MPS and portfolios using Morningstar data. Includes a fund research tool covering 70,000+ pension and investment funds, Morningstar fund fact sheets and portfolio X-Ray analysis. Used by advisers for portfolio reviews and MPS comparison.
- Pension and Investment Projections Illustration engine that creates all-of-market projections for new pension or investment products, calculating outcomes based on regular and single personal and employer contributions and top-ups, including reduction in yields and product charges. Marketed as Consumer Duty ready.
- Portfolio Insight Advanced portfolio analysis tool enabling side-by-side deep-dive comparison of up to three portfolios, analysing cost, performance, volatility and suitability, with Morningstar ratings, top 10 underlying holdings, asset allocation breakdown and MPS from DFMs. Targets advisers needing multi-portfolio comparison for client reviews.
- Report Writing Ad hoc outsourced report writing service where Selectapension's expert team completes data input and analysis report writing on behalf of advisers, covering Pension Switching, Defined Benefit Transfer, Drawdown and Cashflow, and QROPS. Compares over 150 products from over 50 providers, with reports delivered within 10 working days. Prices from £250 plus VAT per report.
- Provider Services B2B offering for pension providers, investment platforms and DFMs that want their products to appear across Selectapension's adviser toolset, delivered as bespoke packages. Includes the Market Intelligence tool providing analytics on product interactions and marketplace usage across the full suite.
Quantifiable outcome
- Reports completed within 10 working days for the Report Writing service
- +4 more outcomes
Companies that use SELECTAPENSION
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
SELECTAPENSION technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature9 records
SELECTAPENSION partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- 4admincoreThe Selectapension and 4admin integration is live, allowing advisers to transfer client and planning data seamlessly between platforms. Data and reports automatically link to the client record in 4admin, supporting centralised tracking of advice history, post-recommendation workflows, and a clear compliance audit trail.
- MorningstarcoreMorningstar provides a full data feed into Selectapension covering past performance, product availability, and charges for over 70,000 pension and investment funds, as well as MPS from approximately 90 DFM providers. Morningstar ratings, benchmarks, and portfolio X-Ray functionality are integrated into portfolio analysis tools.
- AssurewebcoreAssureweb integration enables Selectapension users to incorporate advanced open market annuity quotes when considering clients' income options, enriching cashflow and drawdown review workflows.
- IntelliflocoreIntelliflo (Intelligent Office) integration allows advisers to pull client and plan data from their back-office CRM into Selectapension, eliminating manual re-keying and supporting a streamlined workflow from planning through to administration.
- XplancoreXplan (by IRESS) integration connects Selectapension's analysis tools with the Xplan practice management platform, allowing advisers to transfer data and reports between systems and maintain a centralised client record.
- PlannrcorePlannr integration enables advisers using the Plannr CRM to seamlessly pull key client and plan data into Selectapension, streamlining the advice and planning workflow.
- True PotentialsupportingTrue Potential integration allows advisers to import client data from the True Potential platform into Selectapension for pension and investment analysis.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SELECTAPENSION competitors and assessment
Company assessmentDirect peers
- Voyant (Abrdn Adviser): Voyant is a UK financial planning and cashflow modelling tool for advisers, now owned by Abrdn. It is a like-for-like competitor to Selectapension in pension switching, cashflow and retirement planning software for the UK advice market.
- Distribution Technology (FNZ): Distribution Technology is the historical UK pension analysis and switching software vendor for advisers, now part of FNZ. It directly competed with Selectapension in pension switching and DB transfer analysis tooling for the UK IFA market.
- CashCalc: CashCalc is a UK-based cashflow modelling tool specifically built for financial advisers, directly overlapping with Selectapension's Cashflow & Drawdown Reviews module in target customer, pricing model and functionality.
- Ortec Finance: Ortec Finance provides personal financial planning and pension modelling software for advisers and wealth managers, comparable to Selectapension in the analytics-led subset of UK and European retirement planning tools.
Emerging players
- Truth Software: Truth is a UK financial planning software provider aimed at advisers with overlapping cashflow and retirement modelling functionality, representing a smaller but directly comparable emerging competitor in the UK IFA tooling market.
Broad incumbents
- Praemium: Praemium is a wealth management platform serving advisers with portfolio reporting, modelling and investment tools. While broader than Selectapension, it competes for the same adviser buyer with overlapping portfolio analysis capabilities.
- iPipeline: iPipeline provides digital solutions for life insurance, retirement and financial services, including adviser-facing illustrations and analysis tools that intersect with Selectapension's pension and investment projection use cases at a broader scale.
- FNZ: FNZ is a global wealth management platform serving major financial institutions with portfolio management, advice and administration tooling. Its acquisition of Distribution Technology makes it a broad incumbent counterpart to Selectapension's niche adviser-software focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SELECTAPENSION social profiles
Digital presenceSELECTAPENSION financial estimates
Financial estimateRevenue estimate
Valuation estimate
SELECTAPENSION leadership team
Management profileNumber of profiles
Profiles3 records
SELECTAPENSION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SELECTAPENSION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SELECTAPENSION
What does SELECTAPENSION do?
Selectapension provides a cloud-based SaaS financial planning software platform built for UK professional financial advisers and paraplanners. The modular suite delivers pension and investment switching analysis, FCA- and APTA-compliant Defined Benefit transfer analysis, retirement cashflow and drawdown modelling, portfolio and fund/MPS research via Morningstar, and product illustrations. It also offers an outsourced Report Writing service and a B2B Provider Services offering that gives pension providers, platforms and DFMs visibility and market intelligence across the adviser network.
Is SELECTAPENSION a public or private company?
SELECTAPENSION is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SELECTAPENSION founded?
SELECTAPENSION was founded in 2004. It employs 11 to 50 people.
Where is SELECTAPENSION based?
SELECTAPENSION is headquartered in Crowborough, United Kingdom, in the Europe region.
How does SELECTAPENSION make money?
Three revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are report Writing Service and provider Services (Market Intelligence).
Who are SELECTAPENSION's main competitors?
Direct peers on record are Voyant (Abrdn Adviser), Distribution Technology (FNZ), CashCalc and Ortec Finance. Truth Software is listed as an emerging player. Broad incumbents are Praemium, iPipeline and FNZ.
Does SELECTAPENSION have an API?
No public API is recorded for SELECTAPENSION.
What industry is SELECTAPENSION in?
SELECTAPENSION's product category is Financial Planning Software. Its primary akta.pro industry code is FSAEABAF, Retirement Plan Participant Advice & Managed Accounts. Its NAICS code is 518 and its SIC code is 7372.