DataMaster for Appraisers
DataMaster for Appraisers is a desktop and web-based appraisal software platform that ingests MLS and public records data via direct backend integrations with 50+ MLS providers, serving individual residential appraisers, appraisal offices, AMCs, and MLS partners across 40+ US states.
- Company typePrivate
- Founded1980
- HeadquartersLayton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DataMaster for Appraisers does
DataMaster for Appraisers, operated by Market Data Service, LLC (Utah LLC organized 1998; predecessor business founded 1980 by Rick Lifferth), is a desktop-based real estate appraisal software platform headquartered in Layton, Utah. The Windows application ingests MLS listing data and public records directly via contractual backend integrations with 50+ Multiple Listing Services covering 40+ states, then formats and exports that data into appraisal reports generated by third-party form software (ACI, ClickFORMS, a la mode, TOTAL/WinTOTAL, Appraise-It, SFREP). Core modules include Market Adjustment Tool, Broad Market Analysis (formerly Neighborhood Analysis) with 28 customizable graphs across up to 72 months of historical data, CompTracker (a personal comparables database with MISMO import and USPAP-compliant peer sharing), Smart Field Technology (90 customizable smart tags for automated paragraph generation), Office Workfile Sharing, the Standard Addendum, and Plat Maps. Two USPTO patents protect the multi-source data gathering methodology and the custom formatting engine used to ensure USPAP, FHA, Fannie Mae, UAD, and RESO compliance.
DataMaster serves three primary customer segments: (1) individual residential real estate appraisers, the primary user base, who subscribe for self-serve productivity gains; (2) appraisal offices operating hub-and-spoke models that share workfiles across teams; and (3) Appraisal Management Companies (AMCs), most notably through its parent company Class Valuation, a top-10 US mortgage-lender-serving AMC headquartered in Troy, Michigan (founded 2009). A fourth channel runs through MLS partner organizations, which co-promote DataMaster to their appraiser members via co-branded CE classes and webinars. The product is sold on subscription terms: DataMaster Express at $59/month, DataMaster Pro Unlimited at $89/month, with add-on seats and secondary MLS access at $20/month each, a usage-based tier at $30/month minimum + $6/report, and consumable plat maps at $0.87 each after the first ten free. Distribution is self-serve via datamasterusa.com with a 30-day free trial, supplemented by phone-based enterprise sales and the Class Valuation AMC channel. Reported outcomes include 60-90 minutes saved per report, 30% productivity gains, 15% fewer errors and 17% better on-time rates versus non-users (per a survey of 1,000 appraisers), and elimination of underwriting call backs for multiple named users.
DataMaster for Appraisers firmographics
Firmographics- Name
- DataMaster for Appraisers
- Legal name
- Market Data Service, LLC
- Website
- https://datamasterusa.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DataMaster for Appraisers is a desktop and web-based appraisal software platform that ingests MLS and public records data via direct backend integrations with 50+ MLS providers, serving individual residential appraisers, appraisal offices, AMCs, and MLS partners across 40+ US states.
- Ownership category
- akta.pro rank
DataMaster for Appraisers industry classification
Industry- Product category
- Real Estate Appraisal Software
- NAICS
- Software Publishers (513210), Offices of Real Estate Appraisers (53132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real Estate Valuation & Appraisal (BPAHANAC)
- akta.pro secondary industry
- Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI)
Keywords
Where DataMaster for Appraisers is headquartered
LocationHeadquarters
- HQ city
- Layton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DataMaster for Appraisers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription - DataMaster Pro: Primary revenue stream. Unlimited monthly subscription for the full-featured Pro tier at $89/month. Includes all MLS photos, advanced analysis tools, CompTracker, unlimited customer support, and unlimited report uploads.
- Software Subscription - DataMaster Express: Entry-level subscription at $59/month. Includes essential tools for MLS data import and market adjustments. Suitable for lower-volume appraisers.
- Pay-Per-Use Option: $30 minimum monthly covers first 5 reports; $6 per additional report. More cost-effective for appraisers doing fewer than ~15 reports per month vs. unlimited plan.
- Plat Maps: First 10 plat maps free, then $0.87 per plat map. Consumable/add-on revenue for site size and dimension data.
- Secondary MLS Subscriptions: Secondary MLS access for DataMaster Pro at $20/month (compared to $59/month on Express). Add-on revenue from appraisers working across multiple MLS markets.
- Assistant / Team Member Add-On: Add an assistant or team member for $20/month per seat. Allows office collaboration without sharing credentials.
- Referral Program Credits: Referral program where referrer earns 50% discount on next month's renewal when a friend subscribes. Annual subscribers receive $37 credit per qualifying referral toward renewal. Not a direct revenue stream but a retention and acquisition mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DataMaster Express - Essential appraisal data tools at $59/month |
| Subscription | Monthly | DataMaster Pro Unlimited - Full-featured at $89/month |
| Usage-based | Monthly | Pay-Per-Use - $30 minimum monthly |
| Usage-based | Pay-as-you-go | Plat Maps - First 10 free, then $0.87 per plat map |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
DataMaster for Appraisers product offering
Product offeringCore offering
DataMaster sells subscription-based desktop and web-enabled appraisal software that pulls MLS listings and public records data directly into real estate appraisal reports (UAD, 1004, 1004MC). The platform automates market condition analysis, paired-sales adjustments, comparable management, and USPAP-compliant digital workfile creation, sold to individual residential appraisers, appraisal offices, and Appraisal Management Companies (AMCs) nationwide.
Product overview
DataMaster is a comprehensive real estate appraisal software platform consisting of a desktop Windows application with multiple integrated modules. The core products are DataMaster Pro ($89/month unlimited) and DataMaster Express ($59/month), which provide MLS and public records data import directly into appraisal reports. Key add-on modules include: Broad Market Analysis for neighborhood and market condition analysis with 28 customizable graphs; CompTracker for personal comparables database with USPAP-compliant peer sharing; Smart Field Technology for automated paragraph generation using 90 smart tags; Market Adjustment Tool for automated time adjustments; DataMaster Standard Addendum for one-page comparable summaries; Office Workfile Sharing for team collaboration; and Plat Maps for site dimensions. DataMaster holds two US patents covering its multi-source data gathering methodology and custom formatting engine for regulatory compliance.
Differentiator
Problem solved
Functional benefit
Brands
- DataMaster Pro: The Gold Standard of Appraisal Data Management Software - $89/month unlimited subscription with all features including MLS photos, advanced analysis tools, CompTracker, and unlimited customer support.
- DataMaster Express
- CompTracker
Quantifiable outcome
- Saves 60-90 minutes per appraisal report
- +6 more outcomes
Companies that use DataMaster for Appraisers
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
DataMaster for Appraisers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature10 records
DataMaster for Appraisers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Class ValuationcoreDataMaster is a Class Valuation company. Class Valuation acquired and operates DataMaster as its technology platform for appraisal data management. Class Valuation is one of the largest nationwide Appraisal Management Companies, consistently ranked highly with top 10 US mortgage lenders. DataMaster provides the core SaaS-based workflow tool for Class Valuation's appraisal operations. Scot Rose serves as Chief Innovation Officer of Class Valuation overseeing DataMaster.
- Multiple Listing Services (50+ nationwide)coreDataMaster forms direct partnerships with MLSs across the country using backend data feeds (not scraped IDX data). MLS partners include: Greater Alabama MLS, Realtracs, Valley MLS, ALAMLS, Alaska MLS, ARMLS, MLSSAZ, WARDEX, NORCAL MLS Alliance, SDMLS, SFAR MLS, BAREIS, Bay East Association of REALTORS, bridgeMLS, CRMLS, CLAW MLS, CCAR, MetroList, MLS Listings, IRES, PPMLS, REcolorado, SmartMLS, Bright MLS, Miami REALTORS MLS, realMLS, Stellar MLS, BeachesMLS, CATRS, FMLS, Georgia MLS, Intermountain MLS, MARIS, MRED, MIBOR, Heartland MLS, Northern Kentucky Association of REALTORS MLS, GSREIN MLS, NTREIS, REALTOR Association of Acadiana, GBRAR, Prime MLS, MLSPIN, MIRealSource, RealComp, NorthstarMLS, MAAR MLS, MLS United, Great Plains Regional MLS, Las Vegas REALTORS MLS, Northern Nevada Regional MLS, Garden State MLS, SWMLS, OneKey MLS, Triad MLS, Columbus REALTORS MLS, MLS Now, CincyMLS, MLSOK, RMLS, State-wide MLS, Houston Association of REALTORS MLS, NTREIS, SABOR, ACTRIS MLS, Central Texas MLS, Utah Real Estate, CVR MLS, NWMLS.
- Council of Multiple Listing Services (CMLS)minorDataMaster attended the CMLS Conference in New Orleans and works with MLS staff and boards across the country to support CMLS initiatives. MLS Relations team engages with CMLS leadership.
- Form Software Vendors (a la mode, ACI, Bradford, SFREP)coreDataMaster integrates with major appraisal form software vendors. Default MISMO file export locations documented for: a la mode (C:\Users\username\Documents\a la mode\XML Export), ACI (C:\Program Files (x86)\ACI32\MISMO), Bradford (C:\Users\username\Documents\My ClickFORMS\UAD XML Files), SFREP (C:\TRADATA\PDF). DataMaster also supports TOTAL, WinTOTAL, ClickFORMS, and Appraise-It.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
DataMaster for Appraisers competitors and assessment
Company assessmentDirect peers
- a la mode (ICE Mortgage Cadence): Maker of the widely used appraisal form software (TOTAL, WinTOTAL) that DataMaster explicitly integrates with to export MLS/public-records data. Same core customer base (US residential appraisers) and same USPAP/UAD/Fannie Mae compliance workflows.
- SFREP: Form-reporting engine that DataMaster exports data into as part of its integration ecosystem, addressing the same SMB appraiser population with comparable report-generation functionality.
- Appraise-It: Appraisal form software explicitly listed as a DataMaster integration partner; serves the same residential appraiser workflow for generating UAD-compliant reports.
- ACI Appraisal Software: Long-standing appraisal form software vendor that DataMaster explicitly supports for native MISMO data export. Competes for the same individual appraiser and AMC seats with comparable 1004MC, UAD and USPAP functionality.
- ClickFORMS (Bradford Technologies): Appraisal form software (ClickFORMS, Bradford) listed by DataMaster as a natively supported integration target. Same residential appraiser persona with overlapping form-completion, MISMO export and workfile capabilities.
Emerging players
- Collateral Analytics: Property valuation and appraisal-management technology provider serving lenders and AMCs. Overlaps with DataMaster's AMC and enterprise channels and pushes into hybrid (desktop + desktop-free) appraisal workflows.
- HouseCanary: Cloud-native residential valuation and analytics platform serving lenders and appraisal-adjacent workflows. Competes in property data, market analytics and AVM outputs that increasingly intersect with traditional appraisal tools.
Others
- Class Valuation: Parent company and primary distribution channel for DataMaster. One of the largest nationwide AMCs serving top 10 mortgage lenders — strategically aligned with DataMaster but not a competing product.
- Appraisal Institute: Professional association setting USPAP and appraisal standards that DataMaster's software is designed to comply with. Indirectly shapes DataMaster's product roadmap and credibility rather than competing commercially.
Broad incumbents
- CoreLogic (ICE): Large incumbent providing MLS, public records, and appraisal workflow tools across the mortgage lifecycle. Wider portfolio than DataMaster but overlaps on property data, valuation analytics and AMC technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DataMaster for Appraisers social profiles
Digital presenceDataMaster for Appraisers compliance and trust
Trust signalCompliance3 records
DataMaster for Appraisers financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataMaster for Appraisers leadership team
Management profileNumber of profiles
Profiles4 records
DataMaster for Appraisers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataMaster for Appraisers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataMaster for Appraisers
What does DataMaster for Appraisers do?
DataMaster sells subscription-based desktop and web-enabled appraisal software that pulls MLS listings and public records data directly into real estate appraisal reports (UAD, 1004, 1004MC). The platform automates market condition analysis, paired-sales adjustments, comparable management, and USPAP-compliant digital workfile creation, sold to individual residential appraisers, appraisal offices, and Appraisal Management Companies (AMCs) nationwide.
Is DataMaster for Appraisers a public or private company?
DataMaster for Appraisers is a private company. It is classified as corporate owned and is currently operating.
When was DataMaster for Appraisers founded?
DataMaster for Appraisers was founded in 1980. It employs 11 to 50 people.
Where is DataMaster for Appraisers based?
DataMaster for Appraisers is headquartered in Layton, United States, in the North America region.
How does DataMaster for Appraisers make money?
Seven revenue lines are on record. Software Subscription - DataMaster Pro is the primary driver. The others are software Subscription - DataMaster Express, pay-Per-Use Option, plat Maps, secondary MLS Subscriptions, assistant / Team Member Add-On and referral Program Credits.
Who are DataMaster for Appraisers's main competitors?
Direct peers on record are a la mode (ICE Mortgage Cadence), SFREP, Appraise-It, ACI Appraisal Software and ClickFORMS (Bradford Technologies). Emerging players are Collateral Analytics and HouseCanary. Others are Class Valuation and Appraisal Institute. CoreLogic (ICE) is listed as a broad incumbent.
Does DataMaster for Appraisers have an API?
No public API is recorded for DataMaster for Appraisers.
What industry is DataMaster for Appraisers in?
DataMaster for Appraisers's product category is Real Estate Appraisal Software. Its primary akta.pro industry code is BPAHANAC, Real Estate Valuation & Appraisal, with a secondary code of FSALALAI, Property Valuation: Appraisal Management (AMC) & Appraiser Networks. Its NAICS code is 513210 and its SIC code is 7372.